Webbiquity

OCTOBER 17, 2023

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. Here are 10 of the key findings from the report. Budgets are growing.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Webbiquity

OCTOBER 5, 2021

The 2022 IT spending forecast is bright for B2B technology marketers. More than half (53%) expect their IT budgets to increase, while just 7% anticipate budget cuts. Those are among the findings from the 2022 State of IT report just released by Spiceworks Ziff Davis (SWZD).

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

KoMarketing Associates

MAY 16, 2018

Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. In 2018, an average of 47 percent of digital video budgets will go toward producing original content.

Spending 194

Spending Studies Video Marketing Budget Programs 194

Webbiquity

MAY 30, 2023

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. Midsized companies (those with 500 to 5,000 employees) are most likely to cut spending. Here are seven findings from the report worth highlighting.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

B2B Marketing Directions

JULY 12, 2020

Nevertheless, the general view is that marketing is one of the first business functions to face budget cuts when times get tough. And the findings about marketing spending are particularly interesting - and a little surprising. The CMO Survey (COVID Edition) The findings of a special edition of The CMO Survey were published last month.

Budget Management 98

Budget Management Spending CMO Marketing Budget 98

KoMarketing Associates

JUNE 23, 2022

Sprout Social recently published its “US Social Media Trends for 2022 and Beyond” report, and statistics indicated that over the next 12 months, approximately 50% of marketers anticipate VR, AR, or XR to play a role in their interactions with customers. Marketers Still Lacking Influence Over Budget Decisions.

Marketing Report 246

Marketing Report Buzz Marketing & Strategy Statistics 246

KoMarketing Associates

JANUARY 9, 2019

Social Media Today recently published the results of the “Social Spending Survey” to take a closer look at how marketers are investing in social media channels ranging from Facebook to Instagram. At the moment, the majority of marketers’ social media budget (almost 60 percent) goes toward content creation.

Social Media 143

Social Media Spending Customer Surveys Budget Management 143

KoMarketing Associates

NOVEMBER 22, 2022

As marketers look to improve upon the return-on-investment (ROI) of their various tactics, new research suggests that many are taking a more agile approach to budgeting. Specifically, they are adjusting their spending according to the ROI they see from specific channels. Marketers Predict Budget Cuts Heading into 2023.

Marketing Report 225

Marketing Report Allocation Marketing Budget Creation Leads 225

KoMarketing Associates

MAY 10, 2022

Even though marketers are expected to deliver on a number of objectives across their organization, new research suggests that many still lack control over their own strategy and budget. The majority of respondents (52%) stated that their budget is not tied to their strategy. of the overall budget. within the next year.

Marketing Report 252

Marketing Report Marketing Budget Marketing & Strategy Marketing Strategy 252

KoMarketing Associates

OCTOBER 22, 2018

Advertiser Perceptions recently conducted a survey of 300 marketers and discovered that one-third of them increased their spending on content marketing this year. About 53 percent are spending the same, while only 8 percent are spending less.

Spending 153

Spending Budget Management B2B Thought Leadership Content Marketing 153

KoMarketing Associates

DECEMBER 15, 2020

While the COVID-19 pandemic has had an effect on the marketing industry as a whole, new research shows that B2B tech marketers, in particular, are now realizing its impact on their budgets and key performance indicators (KPIs). Just 26% of respondents measuring KPIs reported lower KPIs during 2020.

Marketing Report 267

Marketing Report B2B Marketing B2B Statistics 267

KoMarketing Associates

JANUARY 18, 2023

Integral Ad Science recently published its “Industry Pulse Report” for 2023, and statistics indicated that the majority of respondents (77%) agree that customers’ decreasing trust in major social media platforms will negatively impact their media spend this year. Wavering Confidence in Social Media Marketing ROI.

Social Media 214

Social Media Trust Marketing Marketing Report Social Marketing 214

KoMarketing Associates

DECEMBER 20, 2017

Marketers are dedicating a large portion of their budgets toward data, but new research shows they are also having to pay for solutions to support their investment, such as data hygiene. Recently, Winterberry Group conducted its “The State of Data 2017” report to gauge how marketers are allocating their budget toward data and analytics.

Marketing Management 173

Marketing Management Data Hygiene Spending Marketing Report 173

KoMarketing Associates

MAY 17, 2022

As B2B marketers expand their list of goals, new research indicates that they are seeing their budgets increase to help them achieve these key objectives. Additionally, the majority (68%) claim that they have seen their budget increase between 2021 and 2022, while 16% say that it has at least stayed the same. over the next year.

B2B Marketing 261

B2B Marketing B2B CMO Statistics 261

KoMarketing Associates

APRIL 5, 2023

As marketers look for ways to leverage content and bolster their return-on-investment (ROI), new research suggests that creating a documented strategy and allocating more budget toward this initiative can help. Investment in content marketing also appears to be paying off for those who are seeing success, according to the report.

Allocation 198

Allocation Marketing Budget Marketing & Strategy Marketing Strategy 198

KoMarketing Associates

OCTOBER 15, 2018

Zenith recently published its Advertising Expenditure Forecasts for marketers, and statistics showed that between 2017 and 2020, total spending on paid search in the U.S. In addition, total spending on social media between this time period is expected to increase from $48 billion to $76 billion. Marketers and Social Media Spend.

Paid Search Agency 123

Paid Search Agency Forecasting Social Media Search Marketing 123

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? You don’t need to spend more money or spend a lot to get real marketing results. Budgets are changing but you only need a small investment for big results with content marketing. Marketing Budgets Shifting and Changing. Image: CMO Survey. billion in 2019.

Marketing Budget 300

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 300

KoMarketing Associates

MARCH 29, 2022

Many marketers are feeling the pressure of working with a tight budget at their organization, but new research indicates that they might find room to spend when it comes to digital initiatives. of the overall budget. In fact, research and development budgets are 7.2% In fact, research and development budgets are 7.2%

Marketing Report 227

Marketing Report Digital Marketing Funnels Marketing Budget CMO 227

Martech

OCTOBER 16, 2023

Marketers are feeling much more optimistic this quarter, according to the CMO Survey from Deloitte. Nearly half (49%) reported feeling “more optimistic” about the U.S. in the spring survey. By sector, B2C Services companies report the highest rate of optimism, with 72% reporting feeling more optimistic.

Allocation 113

Allocation Marketing Budget Forecasting Lead Scoring 113

Hubspot

JUNE 28, 2021

As businesses and economies closed down due to the COVID-19 pandemic in 2020, consumers also tightened up their budgets. Because of this, most households primarily budgeted around essential products and services. Here's what they said and tips for how to navigate future spending behaviors. Data Source.

Spending 101

Spending Budget Programs Word of Mouth Differentiation 101

KoMarketing Associates

MAY 7, 2019

As video content continues to grow in prominence, new research suggests that marketers will spend more money on it throughout 2019 than in recent years. In 2019, marketers are projected to spend approximately $17.8 In addition, nearly three-out-of-four people plan to increase their video ad spend over the next 12 months alone.

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

KoMarketing Associates

OCTOBER 4, 2022

As marketers discover the benefits of leveraging data to enhance the customer experience, new research indicates that their budgets will increase in this area. As a result, 40% stated that their budget for data-driven marketing is “increasing moderately” for the year ahead. of their marketing budget to analytics.

Budget Programs 221

Budget Programs Statistics CMO Marketing Budget 221

Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. B2C budgets. This share of the budget is expected to grow.

Marketing Management 93

Marketing Management Marketing Budget Budget Programs Forrester 93

Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. You can find the full report here , and a helpful summary from Practical Ecommerce here.) ” Just 25% of U.S.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Martech

MARCH 25, 2024

That’s according to the just-released 2024 Martech Salary and Career Survey. Although unemployment remained very low overall and the economy grew, some businesses — especially those in technology and media — cut both jobs and spending. In last year’s report, men earned an average of 24% more than women. a layoff or dismissal).

Customer Surveys 111

Customer Surveys Promotion Marketing Report Trends 111

ClickZ

JULY 18, 2019

Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). Trends that will influence 2020 spending.

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

ClickZ

JUNE 3, 2020

A recent survey by Sixieme Son and DiSanti Hicks found that 68% of marketers have pulled advertising campaigns due to COVID-19. More than 50% of marketing directors said COVID-19 has led to lower marketing budgets. Almost another third reported having fewer staff members . 23% of respondents pulled creative due to budget cuts.

Paid Search Agency 116

Paid Search Agency Spending Advertising Agencies Marketing Budget 116

KoMarketing Associates

SEPTEMBER 20, 2022

2022 edition of The CMO Survey, and statistics suggested that spend on marketing analytics is predicted to increase by 63% within the next three years. of their marketing budget to analytics. The American Marketing Association, Deloitte, and the Duke Fuqua School of Business recently published the Sept. As of Sept.

Marketing Report 251

Marketing Report CMO Analytics Budget Programs 251

Sword and the Script | B2B

OCTOBER 12, 2021

Technology is a priority business investment for 2022; 53% of IT buyers expect tech spending to grow – and budgets will grow on average by 26%. The next year or so is looking rosy in terms of tech spending. That’s according to The 2022 State of IT report by SpiceWorks ZiffDavis. Tech spending set to grow.

Spending 69

Spending Budget Programs Work Management Marketing Management 69

Top Rank Marketing

JANUARY 5, 2024

Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 108

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 108

Webbiquity

APRIL 28, 2020

The team at B2B Marketing Zone recently published a report, How COVID-19 is Impacting B2B Marketing. The final day of data collection for that report was March 24. The quick polls focused on four topics: Change in overall budgets. Budget reallocation plans. to reduce their overall marketing spend).

Planning 313

Planning Marketing Budget Creation Webinar Metrics B2B Marketing 313

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Quick Takeaways: Although revenue and general spending shrunk, B2B marketing budgets more or less remained intact. Enough with the negativity and cliches.

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

Martech

SEPTEMBER 5, 2023

A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. While they asked for an average of $88,000 per campaign, the approved average was just $62,000, according to the survey by the website B2Breviews.com. Source: B2B Reviews Why we care. Get MarTech!

Allocation 115

Allocation Marketing Report B2B Marketing B2B 115

KoMarketing Associates

SEPTEMBER 22, 2021

Between budgeting for your content marketing program , executing your strategy, and then measuring the impact of your content, there’s a lot to consider. Content Marketing Budgeting Statistics. Instead, marketers are shifting their budgets toward ABM (61%), content marketing (60%), sales enablement (48%), and personalization (43%). .

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Martech

DECEMBER 12, 2022

One would think this focus signals good news for marketing technology budgets, but the C-suite doesn’t look so positively upon more investments in martech solutions. Marketers report only using 42% of their martech stack capabilities. The post In this economy CMOs need to spend more on training, not tech appeared first on MarTech.

Training 96

Training Spending Work Management Marketing Management 96

Tomorrow People

NOVEMBER 9, 2018

Content marketing is a growing sector, but are increased budgets leading to better outcomes? But help is at hand, because the CMI (Content Marketing Institute) has just completed its annual B2B Content Marketing Report. From the B2B Content Marketing Report 2018, it’s obvious the most successful content marketers are taking this route.

Paid Content 136

Paid Content Advertising Agencies Spending Paid Search Agency 136

B2B Marketing Directions

NOVEMBER 7, 2020

Companies in the United States will spend $63.3 In 16 business categories, the use of content marketing is nearly ubiquitous, and it accounts for between 45% and 66% of the total marketing budget. Content Marketing Spending Borrell's analysis found that U.S. of all content marketing spending. companies spent $64.3

Spending 68

Spending Research Content Marketing Planning 68