INDUSTRY INSIGHTS YOUR PEERS ARE READING
Furthermore, they expect to spend more of their budget on it as the remainder of the year rolls on. According to the report, most marketers (46 percent) agree that their martech budget and investment is bound to at least “increase slightly” in the coming months. MORE
The Manifest recently conducted the “2019 Consumer Social Media Survey” to learn more about how customers utilize social media. When asked how they most commonly engage with social media, most survey respondents (48 percent) said that they interact with other’s content. MORE
As we wind down 2015, marketing budgets and planning for the new year begin to take focus. It is also important for B2B marketers to evaluate new and emerging trends, as well as shifts in the competitive landscape, to help determine where to set budgets and forecasts moving forward. MORE
For some marketers who feel are defending their marketing efforts, ROI is just one letter short of a four-letter word. Executives want to know what the return on investment is for various marketing activities, but showing ROI isn’t as easy as they think, right? Social media ROI. MORE
Does your corporate blog contribute to overall marketing ROI in a measurable way? There are few B2B companies who don’t invest some consistent percentage of their quarterly marketing budget in paid search advertising (SEM). MORE
B2B marketers continue to invest in event marketing, but new research suggests that it is still difficult for them to determine the ROI of these initiatives. Certain and Heinz Marketing recently conducted the “2018 State of B2B Event Marketing” report to determine how marketers are integrating events into their overall strategies. MORE
Without a doubt, B2B marketers face challenges in creating meaningful marketing reports. In fact, according to Demand Gen Report’s 2018 Marketing Measurement & Attribution Benchmark Survey , just 7% of U.S. Marketing Reports with Meaningful Metrics. MORE
There’s more that goes into the budget planning process than choosing a number. Here are a few things you may need to keep in mind and some tips on how to choose a budget that will work for your company, your industry, and your desired outcomes. What Is the Average B2B Budget for Ads? MORE
According to B 2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, the latest benchmark report released by the Content Marketing Institute and MarketingProfs , there is more to content strategy than just implementation. MORE
So, let's assume you are aware of all of this and you also know that ROI is the key factor why marketers are looking to implement marketing technology. The survey found that: 69% of marketers agree that marketing ROI is the most important objective for their marketing technology strategy. MORE
A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget. MORE
Pipeline marketers are more likely to hit their revenue goals, report alignment with broader business objectives, be aligned with their sales counterparts, and be perceived as revenue centers. Are they more likely to get bigger budgets? Are they more likely to get bigger budgets? MORE
Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report. MORE
Infographics or research-driven reports? One key reason that many B2B marketers are concerned about a recession is the impact it could have on their team’s budget. In lean times, advertising and marketing budgets are typically the first to get cut – and at the worst possible moment for everyone. Survey says… . The post How Accurate B2B Audience Targeting Stretches Your Marketing Budget appeared first on LeadCrunch. MORE
Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. Nearly half of the respondents (42 percent) reportedly have a mobile-optimized website and many (26 percent) perform mobile advertising as a part of their strategy. This survey found 68 percent of marketers publish content at least once a week. MORE
A recent survey by content automation company TechValidate and B2B agency Spear Marketing Group provides useful insight into the content, tactics, and technologies proving most valuable for today’s B2B marketers. MORE
In this post we’ll go over 10 reports you need to read before you start planning your marketing objectives for 2016. B2B Content Marketing 2016 Benchmarks, Budgets, and Trends — North America | CMI and Marketing Profs. The Ultimate Guide to Content Marketing ROI | Newscred. MORE
That decision will obviously depend greatly on your budget, company size, industry, and specific use cases. Top thirteen email marketing platforms with high ROI. Epsilon gives transparent performance reporting and helps you anticipate the needs and patterns of your customers. MORE
If you’re looking to get the most out of your marketing budget, you should invest it in email marketing. We surveyed hundreds of brands about their email marketing practices as well as the returns they get from the email channel. Transcript: The ROI of Email Marketing. MORE
Twice a year Professor Christine Moorman at Duke's Fuqua School of Business surveys hundreds of CMOs to get an overall measure of what is happening in marketing as part of a project aptly called The CMO Survey. Below are a couple highlights from the latest report, released today. MORE
Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8 In terms of measuring the ROI of social media advertising, 60.3 MORE
Get lucky with HubSpot's State of Inbound Report. For the past seven years, marketing automation software company HubSpot has published findings from its annual survey on marketers' challenges, priorities, tactics and results in its "State of Inbound" report. Prove ROI! MORE
It's good because now ROI can be calculated more accurately to justify campaigns and shape future initiatives. Additionally, as more options are included in the cross channel marketing effort, the ability to analyze and assess the ROI can become complicated. MORE
Marketers working with a limited budget often face a tough question when considering pursuing PPC or SEO. The answer to this question isn’t a quick or simple one, but there is a way for you to answer this question and create a strategy that helps you get the most out of your budget. MORE
Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. Don’t create a business Facebook page without checking out this report. MORE
In creating the State of Pipeline Marketing report we wanted to understand the goals and priorities of B2B marketers who enjoy the highest return on ad spend. Our findings are pretty simple: marketers who are most effective with their ad budgets do things a little differently. MORE
A recent report into the state of in-housing in Europe , by Bannerflow and Digiday, has uncovered some startling facts regarding creativity and return on investment (ROI). In-house brands want tighter control over marketing budgets. Is an emphasis on ROI diminishing creativity? MORE
According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. MORE
The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. And content marketing ROI remains difficult to measure. Here are more than a dozen noteworthy findings from the report. …but ROI measurement remains elusive. MORE
by Jennifer Horton | Tweet this Last week, Fournaise Marketing Group released an updated survey covering CEO’s opinions of marketers. And, 3 in 4 CEOs want marketers to become 100% ROI focused. But, does focusing on ROI really lead to better decision making? MORE
To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec. More information about the report can be found here. MORE
The Future of Influencer Marketing” report from Traackr looked at how marketers are integrating influencer marketing (IM) into their overall strategies. Nearly 50 percent of survey respondents stated that they allocate less than $100,000 of their marketing budget to influencer marketing annually. Approximately 55 percent of marketers said they intend to spend more of their budget on influencer marketing in the future. MORE
When you account for the time of all the employees involved, the cost of software used to create the content, and the opportunity cost of not doing something else more productive, wasted content can be a massive weight on a team’s budget. MORE
The findings of the latest CMO Survey by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. The CMO Survey is conducted semi-annually, and it's a valuable resource for capturing the views of U.S. MORE
HubSpot''s State of Inbound Marketing Report has the data you need to budget, plan, execute and measure inbound marketing and selling. If you only read a few marketing research reports each year, read this one. Budgeting for Inbound. MORE
A few days ago, the Content Marketing Institute and MarketingProfs published the findings of their latest content marketing survey. The annual CMI/MarketingProfs survey has become one of the most popular and widely-cited research studies in the content marketing world. MORE
There are many different angles from which you can approach content marketing, but it’s unwise to proceed very far without first developing a budget. A content marketing budget keeps you grounded, provides direction, and ensures a positive return on investment. Why You Need a Budget. MORE
But the reality is, the ultimate goal of all marketing should be efficiently generating revenue growth, which is measured by ROI. In short: effective marketing organizations have high ROI. So, what defines a high ROI marketing team? MORE
So instead, we tend to accept metrics like impressions, improved sentiment, and other “soft” metrics in brand awareness surveys. What was the ROI? Brand Survey Results. And finally, the velocity reports also showed an improvement throughout the year. MORE
survey to gauge how much marketers are investing in this form of content. The statistics showed that over one-quarter of advertising budgets are now going toward digital video. Overall, marketers agreed that premium publishers deliver in terms of performance and ROI. Wyzowl recently conducted “The State of Video Marketing 2018” survey and discovered that the average customer now watches more than an hour-and-a-half of online video content per day. MORE
Budget Report ROI Survey KoMarketing Associates
MAY 2, 2019
Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8 In terms of measuring the ROI of social media advertising, 60.3
KoMarketing Associates
FEBRUARY 13, 2018
survey to gauge how much marketers are investing in this form of content. The statistics showed that over one-quarter of advertising budgets are now going toward digital video. Overall, marketers agreed that premium publishers deliver in terms of performance and ROI. Wyzowl recently conducted “The State of Video Marketing 2018” survey and discovered that the average customer now watches more than an hour-and-a-half of online video content per day.
Litmus
APRIL 18, 2019
If you’re looking to get the most out of your marketing budget, you should invest it in email marketing. We surveyed hundreds of brands about their email marketing practices as well as the returns they get from the email channel. Transcript: The ROI of Email Marketing.
KoMarketing Associates
JANUARY 25, 2019
The Manifest recently conducted the “2019 Consumer Social Media Survey” to learn more about how customers utilize social media. When asked how they most commonly engage with social media, most survey respondents (48 percent) said that they interact with other’s content.
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in nearly every survey of B2B marketers, so. around four considerations: • Lead quantity • Lead quality • Targeting • Tactics (channels) More than half of all respondents identified budget-related issues as a top challenge, with. grail of marketing metrics: campaign ROI.
Contently
SEPTEMBER 8, 2017
When you account for the time of all the employees involved, the cost of software used to create the content, and the opportunity cost of not doing something else more productive, wasted content can be a massive weight on a team’s budget.
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Modern Marketing
DECEMBER 15, 2017
So, let's assume you are aware of all of this and you also know that ROI is the key factor why marketers are looking to implement marketing technology. The survey found that: 69% of marketers agree that marketing ROI is the most important objective for their marketing technology strategy.
Directive Agency
AUGUST 4, 2016
Marketers working with a limited budget often face a tough question when considering pursuing PPC or SEO. The answer to this question isn’t a quick or simple one, but there is a way for you to answer this question and create a strategy that helps you get the most out of your budget.
Webbiquity
NOVEMBER 3, 2014
The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. And content marketing ROI remains difficult to measure. Here are more than a dozen noteworthy findings from the report. …but ROI measurement remains elusive.
The Forward Observer
NOVEMBER 4, 2015
Get lucky with HubSpot's State of Inbound Report. For the past seven years, marketing automation software company HubSpot has published findings from its annual survey on marketers' challenges, priorities, tactics and results in its "State of Inbound" report. Prove ROI!
The Point
SEPTEMBER 15, 2015
A recent survey by content automation company TechValidate and B2B agency Spear Marketing Group provides useful insight into the content, tactics, and technologies proving most valuable for today’s B2B marketers.
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bizible
AUGUST 22, 2018
Pipeline marketers are more likely to hit their revenue goals, report alignment with broader business objectives, be aligned with their sales counterparts, and be perceived as revenue centers. Are they more likely to get bigger budgets? Are they more likely to get bigger budgets?
Directive Agency
DECEMBER 11, 2018
There’s more that goes into the budget planning process than choosing a number. Here are a few things you may need to keep in mind and some tips on how to choose a budget that will work for your company, your industry, and your desired outcomes. What Is the Average B2B Budget for Ads?
ScribbleLive
OCTOBER 12, 2015
In this post we’ll go over 10 reports you need to read before you start planning your marketing objectives for 2016. B2B Content Marketing 2016 Benchmarks, Budgets, and Trends — North America | CMI and Marketing Profs. The Ultimate Guide to Content Marketing ROI | Newscred.
Biznology
JULY 13, 2017
A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget.
ClickZ
JUNE 20, 2019
That decision will obviously depend greatly on your budget, company size, industry, and specific use cases. Top thirteen email marketing platforms with high ROI. Epsilon gives transparent performance reporting and helps you anticipate the needs and patterns of your customers.
Scoop.it
AUGUST 7, 2018
There are many different angles from which you can approach content marketing, but it’s unwise to proceed very far without first developing a budget. A content marketing budget keeps you grounded, provides direction, and ensures a positive return on investment. Why You Need a Budget.
KoMarketing Associates
APRIL 11, 2013
Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report.
KoMarketing Associates
JANUARY 31, 2017
Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. Nearly half of the respondents (42 percent) reportedly have a mobile-optimized website and many (26 percent) perform mobile advertising as a part of their strategy. This survey found 68 percent of marketers publish content at least once a week.
The Forward Observer
SEPTEMBER 15, 2014
HubSpot''s State of Inbound Marketing Report has the data you need to budget, plan, execute and measure inbound marketing and selling. If you only read a few marketing research reports each year, read this one. Budgeting for Inbound.
KoMarketing Associates
DECEMBER 8, 2015
As we wind down 2015, marketing budgets and planning for the new year begin to take focus. It is also important for B2B marketers to evaluate new and emerging trends, as well as shifts in the competitive landscape, to help determine where to set budgets and forecasts moving forward.
The Point
SEPTEMBER 20, 2010
Does your corporate blog contribute to overall marketing ROI in a measurable way? There are few B2B companies who don’t invest some consistent percentage of their quarterly marketing budget in paid search advertising (SEM).
KoMarketing Associates
MARCH 6, 2018
B2B marketers continue to invest in event marketing, but new research suggests that it is still difficult for them to determine the ROI of these initiatives. Certain and Heinz Marketing recently conducted the “2018 State of B2B Event Marketing” report to determine how marketers are integrating events into their overall strategies.
KoMarketing Associates
OCTOBER 6, 2014
According to B 2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, the latest benchmark report released by the Content Marketing Institute and MarketingProfs , there is more to content strategy than just implementation.
KoMarketing Associates
AUGUST 22, 2012
To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec. More information about the report can be found here.
ClearVoice
JUNE 11, 2019
For some marketers who feel are defending their marketing efforts, ROI is just one letter short of a four-letter word. Executives want to know what the return on investment is for various marketing activities, but showing ROI isn’t as easy as they think, right? Social media ROI.
LeadCrunch
OCTOBER 2, 2019
Infographics or research-driven reports? One key reason that many B2B marketers are concerned about a recession is the impact it could have on their team’s budget. In lean times, advertising and marketing budgets are typically the first to get cut – and at the worst possible moment for everyone. Survey says… . The post How Accurate B2B Audience Targeting Stretches Your Marketing Budget appeared first on LeadCrunch.
Bannerflow
JANUARY 22, 2019
A recent report into the state of in-housing in Europe , by Bannerflow and Digiday, has uncovered some startling facts regarding creativity and return on investment (ROI). In-house brands want tighter control over marketing budgets. Is an emphasis on ROI diminishing creativity?
B2B Marketing Directions
MARCH 17, 2019
The findings of the latest CMO Survey by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. The CMO Survey is conducted semi-annually, and it's a valuable resource for capturing the views of U.S.
Modern Marketing
JULY 23, 2012
by Jennifer Horton | Tweet this Last week, Fournaise Marketing Group released an updated survey covering CEO’s opinions of marketers. And, 3 in 4 CEOs want marketers to become 100% ROI focused. But, does focusing on ROI really lead to better decision making?
Marketo
OCTOBER 11, 2018
But the reality is, the ultimate goal of all marketing should be efficiently generating revenue growth, which is measured by ROI. In short: effective marketing organizations have high ROI. So, what defines a high ROI marketing team?
Hubspot
AUGUST 31, 2010
Twice a year Professor Christine Moorman at Duke's Fuqua School of Business surveys hundreds of CMOs to get an overall measure of what is happening in marketing as part of a project aptly called The CMO Survey. Below are a couple highlights from the latest report, released today.
Marketo
FEBRUARY 8, 2019
According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events.
Modern Marketing
AUGUST 28, 2017
It's good because now ROI can be calculated more accurately to justify campaigns and shape future initiatives. Additionally, as more options are included in the cross channel marketing effort, the ability to analyze and assess the ROI can become complicated.
B2B Marketing Directions
NOVEMBER 3, 2019
A few days ago, the Content Marketing Institute and MarketingProfs published the findings of their latest content marketing survey. The annual CMI/MarketingProfs survey has become one of the most popular and widely-cited research studies in the content marketing world.
KoMarketing Associates
JANUARY 30, 2017
The Future of Influencer Marketing” report from Traackr looked at how marketers are integrating influencer marketing (IM) into their overall strategies. Nearly 50 percent of survey respondents stated that they allocate less than $100,000 of their marketing budget to influencer marketing annually. Approximately 55 percent of marketers said they intend to spend more of their budget on influencer marketing in the future.
bizible
FEBRUARY 18, 2016
So instead, we tend to accept metrics like impressions, improved sentiment, and other “soft” metrics in brand awareness surveys. What was the ROI? Brand Survey Results. And finally, the velocity reports also showed an improvement throughout the year.
bizible
NOVEMBER 11, 2015
In creating the State of Pipeline Marketing report we wanted to understand the goals and priorities of B2B marketers who enjoy the highest return on ad spend. Our findings are pretty simple: marketers who are most effective with their ad budgets do things a little differently.
Webbiquity
AUGUST 2, 2010
Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. Don’t create a business Facebook page without checking out this report.
The Mx Group
OCTOBER 9, 2018
Without a doubt, B2B marketers face challenges in creating meaningful marketing reports. In fact, according to Demand Gen Report’s 2018 Marketing Measurement & Attribution Benchmark Survey , just 7% of U.S. Marketing Reports with Meaningful Metrics.
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