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Report: Marketers Continue to Struggle to Measure Social Media ROI

KoMarketing Associates

Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8 In terms of measuring the ROI of social media advertising, 60.3

Survey: One-Third of Advertising Budget Spent on Video

KoMarketing Associates

survey to gauge how much marketers are investing in this form of content. The statistics showed that over one-quarter of advertising budgets are now going toward digital video. Overall, marketers agreed that premium publishers deliver in terms of performance and ROI. Wyzowl recently conducted “The State of Video Marketing 2018” survey and discovered that the average customer now watches more than an hour-and-a-half of online video content per day.

Survey 183

[Infographic] The ROI of Email Marketing


If you’re looking to get the most out of your marketing budget, you should invest it in email marketing. We surveyed hundreds of brands about their email marketing practices as well as the returns they get from the email channel. Transcript: The ROI of Email Marketing.

ROI 109

Survey: Facebook Reigns Supreme Among Marketers’ Target Audiences

KoMarketing Associates

The Manifest recently conducted the “2019 Consumer Social Media Survey” to learn more about how customers utilize social media. When asked how they most commonly engage with social media, most survey respondents (48 percent) said that they interact with other’s content.

Survey 245

How B2B Marketing is Changing in 2018

in nearly every survey of B2B marketers, so. around four considerations: • Lead quantity • Lead quality • Targeting • Tactics (channels) More than half of all respondents identified budget-related issues as a top challenge, with. grail of marketing metrics: campaign ROI.

The Problem That’s Quietly Sabotaging Your Marketing Budget


When you account for the time of all the employees involved, the cost of software used to create the content, and the opportunity cost of not doing something else more productive, wasted content can be a massive weight on a team’s budget.

Budget 169

Reality Check: Marketing Technology ROI

Modern Marketing

So, let's assume you are aware of all of this and you also know that ROI is the key factor why marketers are looking to implement marketing technology. The survey found that: 69% of marketers agree that marketing ROI is the most important objective for their marketing technology strategy.

ROI 279

PPC or SEO? Choosing Based on Budget & Maximizing Your ROI

Directive Agency

Marketers working with a limited budget often face a tough question when considering pursuing PPC or SEO. The answer to this question isn’t a quick or simple one, but there is a way for you to answer this question and create a strategy that helps you get the most out of your budget.

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14 Key Takeaways from the B2B Content Marketing Report


The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. And content marketing ROI remains difficult to measure. Here are more than a dozen noteworthy findings from the report. …but ROI measurement remains elusive.

Report 260

13 Lucky Takeaways from HubSpot’s 2015 State of Inbound Report

The Forward Observer

Get lucky with HubSpot's State of Inbound Report. For the past seven years, marketing automation software company HubSpot has published findings from its annual survey on marketers' challenges, priorities, tactics and results in its "State of Inbound" report. Prove ROI!

Which Content, Tactics & Technologies Are Driving Demand Generation ROI?

The Point

A recent survey by content automation company TechValidate and B2B agency Spear Marketing Group provides useful insight into the content, tactics, and technologies proving most valuable for today’s B2B marketers.

Introducing the 2018 State of Pipeline Marketing Report


Pipeline marketers are more likely to hit their revenue goals, report alignment with broader business objectives, be aligned with their sales counterparts, and be perceived as revenue centers. Are they more likely to get bigger budgets? Are they more likely to get bigger budgets?

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How to Optimize Your Google Ads Budget From KPI Metrics

Directive Agency

There’s more that goes into the budget planning process than choosing a number. Here are a few things you may need to keep in mind and some tips on how to choose a budget that will work for your company, your industry, and your desired outcomes. What Is the Average B2B Budget for Ads?

10 Marketing Reports Everyone Working Online Should Read


In this post we’ll go over 10 reports you need to read before you start planning your marketing objectives for 2016. B2B Content Marketing 2016 Benchmarks, Budgets, and Trends — North America | CMI and Marketing Profs. The Ultimate Guide to Content Marketing ROI | Newscred.

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How to integrate offline campaigns with your digital marketing strategy


A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget.

Thirteen email marketing platforms with high ROI


That decision will obviously depend greatly on your budget, company size, industry, and specific use cases. Top thirteen email marketing platforms with high ROI. Epsilon gives transparent performance reporting and helps you anticipate the needs and patterns of your customers.

ROI 104

Developing a Content Marketing Budget From Scratch

There are many different angles from which you can approach content marketing, but it’s unwise to proceed very far without first developing a budget. A content marketing budget keeps you grounded, provides direction, and ensures a positive return on investment. Why You Need a Budget.

10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report.

2017 Benchmark Report: Marketers Optimizing for Mobile

KoMarketing Associates

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. Nearly half of the respondents (42 percent) reportedly have a mobile-optimized website and many (26 percent) perform mobile advertising as a part of their strategy. This survey found 68 percent of marketers publish content at least once a week.

HubSpot's 2014 State of Inbound Marketing Report: 21 Tweetable Pearls

The Forward Observer

HubSpot''s State of Inbound Marketing Report has the data you need to budget, plan, execute and measure inbound marketing and selling. If you only read a few marketing research reports each year, read this one. Budgeting for Inbound.

50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year

KoMarketing Associates

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. It is also important for B2B marketers to evaluate new and emerging trends, as well as shifts in the competitive landscape, to help determine where to set budgets and forecasts moving forward.

Q4 Marketing Budget: 4 Key Areas to Consider

The Point

Does your corporate blog contribute to overall marketing ROI in a measurable way? There are few B2B companies who don’t invest some consistent percentage of their quarterly marketing budget in paid search advertising (SEM).

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B2B Marketers Value Events Yet Struggle with Measuring ROI

KoMarketing Associates

B2B marketers continue to invest in event marketing, but new research suggests that it is still difficult for them to determine the ROI of these initiatives. Certain and Heinz Marketing recently conducted the “2018 State of B2B Event Marketing” report to determine how marketers are integrating events into their overall strategies.

The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation

KoMarketing Associates

According to B 2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, the latest benchmark report released by the Content Marketing Institute and MarketingProfs , there is more to content strategy than just implementation.

Report 332

B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec. More information about the report can be found here.

How to Use ROI to Defend Your Content Marketing Efforts


For some marketers who feel are defending their marketing efforts, ROI is just one letter short of a four-letter word. Executives want to know what the return on investment is for various marketing activities, but showing ROI isn’t as easy as they think, right? Social media ROI.

ROI 87

How Accurate B2B Audience Targeting Stretches Your Marketing Budget


Infographics or research-driven reports? One key reason that many B2B marketers are concerned about a recession is the impact it could have on their team’s budget. In lean times, advertising and marketing budgets are typically the first to get cut – and at the worst possible moment for everyone. Survey says… . The post How Accurate B2B Audience Targeting Stretches Your Marketing Budget appeared first on LeadCrunch.

Mad Men vs. Math Men: Finding the balance between ROI and creativity


A recent report into the state of in-housing in Europe , by Bannerflow and Digiday, has uncovered some startling facts regarding creativity and return on investment (ROI). In-house brands want tighter control over marketing budgets. Is an emphasis on ROI diminishing creativity?

B2B Highlights From the Latest CMO Survey

B2B Marketing Directions

The findings of the latest CMO Survey by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. The CMO Survey is conducted semi-annually, and it's a valuable resource for capturing the views of U.S.

CMO 63

The Unexpected Value of Closed Loop Reporting [CHART]

Modern Marketing

by Jennifer Horton | Tweet this Last week, Fournaise Marketing Group released an updated survey covering CEO’s opinions of marketers. And, 3 in 4 CEOs want marketers to become 100% ROI focused. But, does focusing on ROI really lead to better decision making?

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What Are the Characteristics of High ROI Marketing Teams?


But the reality is, the ultimate goal of all marketing should be efficiently generating revenue growth, which is measured by ROI. In short: effective marketing organizations have high ROI. So, what defines a high ROI marketing team?

ROI 137

New CMO Survey Reports Marketing Spending to Rise


Twice a year Professor Christine Moorman at Duke's Fuqua School of Business surveys hundreds of CMOs to get an overall measure of what is happening in marketing as part of a project aptly called The CMO Survey. Below are a couple highlights from the latest report, released today.

How to Measure Event Marketing Performance and ROI


According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events.

How Do You Create a Business Case to Prove the ROI of Your Cross Channel Marketing?

Modern Marketing

It's good because now ROI can be calculated more accurately to justify campaigns and shape future initiatives. Additionally, as more options are included in the cross channel marketing effort, the ability to analyze and assess the ROI can become complicated.

Two Observations on the New CMI/MarketingProfs Content Marketing Survey

B2B Marketing Directions

A few days ago, the Content Marketing Institute and MarketingProfs published the findings of their latest content marketing survey. The annual CMI/MarketingProfs survey has become one of the most popular and widely-cited research studies in the content marketing world.

Report: B2B Marketers are Still Experimenting with Influencer Marketing

KoMarketing Associates

The Future of Influencer Marketing” report from Traackr looked at how marketers are integrating influencer marketing (IM) into their overall strategies. Nearly 50 percent of survey respondents stated that they allocate less than $100,000 of their marketing budget to influencer marketing annually. Approximately 55 percent of marketers said they intend to spend more of their budget on influencer marketing in the future.

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How to Measure the ROI of Brand Marketing With Attribution


So instead, we tend to accept metrics like impressions, improved sentiment, and other “soft” metrics in brand awareness surveys. What was the ROI? Brand Survey Results. And finally, the velocity reports also showed an improvement throughout the year.

B2B Marketers Who Achieve Higher Marketing ROI Do These 5 Things Differently


In creating the State of Pipeline Marketing report we wanted to understand the goals and priorities of B2B marketers who enjoy the highest return on ad spend. Our findings are pretty simple: marketers who are most effective with their ad budgets do things a little differently.

Five Social Media Marketing Reports and Guides Worth Checking Out


Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. Don’t create a business Facebook page without checking out this report.

4 B2B Marketing Reports That Answer Stakeholders’ Questions

The Mx Group

Without a doubt, B2B marketers face challenges in creating meaningful marketing reports. In fact, according to Demand Gen Report’s 2018 Marketing Measurement & Attribution Benchmark Survey , just 7% of U.S. Marketing Reports with Meaningful Metrics.