Report: Many Marketers Expect a Budget Cut Heading Into 2023

KoMarketing Associates

Looking ahead to 2023, new research indicates that marketers may see a reduction in their budget. Looking ahead to 2023, most marketers (54%) intend to spend more of their budget on content creation/strategy , as well as customer marketing.

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Recession? How to Make the Least Risky Budget Cuts

Vision Edge Marketing

For many, this means greater budget scrutiny, smarter decisions and belt-tightening. . The focus of this article is to provide an approach for making informed budget decisions when so much is at stake. 4 Key Categories to Consider When Making Budget Cuts .

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Report: More Leading Marketers are Adopting an Agile Approach to Budgeting

KoMarketing Associates

As marketers look to improve upon the return-on-investment (ROI) of their various tactics, new research suggests that many are taking a more agile approach to budgeting. Marketers Predict Budget Cuts Heading into 2023.

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Report: Marketers Still Lack Control Over Their Budget and Strategy

KoMarketing Associates

Even though marketers are expected to deliver on a number of objectives across their organization, new research suggests that many still lack control over their own strategy and budget. The majority of respondents (52%) stated that their budget is not tied to their strategy.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

Report: Marketers Focused on Digital Initiatives Despite Budget Constraints

KoMarketing Associates

Many marketers are feeling the pressure of working with a tight budget at their organization, but new research indicates that they might find room to spend when it comes to digital initiatives. of the overall budget. In fact, research and development budgets are 7.2%

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The Ultimate Guide to Content Reporting


Are your reports going to tell a good story? If you're struggling with content reporting, know that you're not alone, and we can help. You probably know the feeling.

Report: 61% of B2B Tech Marketing Budgets Reduced Due to the Pandemic

KoMarketing Associates

While the COVID-19 pandemic has had an effect on the marketing industry as a whole, new research shows that B2B tech marketers, in particular, are now realizing its impact on their budgets and key performance indicators (KPIs).

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Report: Marketing Budgets are Slim, But CMOs Remain Optimistic

KoMarketing Associates

Marketers often need a healthy budget to achieve their top objectives, but new research suggests that 2020 may come with less resources than in previous years. of all company budgets in 2019. Budget Woes Continue to Stifle Marketing Progress.

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Report: Organizations Intend to Boost Marketers’ Video Budgets in 2020

KoMarketing Associates

Video is becoming increasingly important to marketers, and new research indicates that many organizations are willing to increase their budgets for this medium in the coming months. About 20% stated that they may boost this budget by more than 10%.

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Spiceworks Ziff Davis 2023 State of IT Report Counters Recession Fears with Projected Tech Budget Growth


Flagship report offers a view into the future B2B tech landscape, profound shifts in global tech trends, IT budget changes, and business challenges.

What Are Experts Prioritizing in 2018 B2B Marketing Budgets?

KoMarketing Associates

We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

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12 SEO Report Templates to Help You Prepare Your Next SEO Report

Single Grain

A good SEO report distinguishes a reputed SEO agency from a mediocre one. These reports are a great way to analyze the progress of your SEO campaigns on a monthly, fortnightly or weekly basis. However, preparing an SEO report is not an easy task. Why Is an SEO Report Important?

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Stop These Reporting Mistakes and Win Budget Support for Content Marketing

Content Marketing Institute

Getting a sufficient budget to deliver your content marketing strategy can be a vicious cycle. But you can break it if you stop making these six mistakes in reporting to your executive team.

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Rethink, resist, refocus! Maximising your marketing budget in tough economic times


30-second summary: Erica Gunn, CMO at Canto, offers a guide to maximizing your marketing budget in tough economic circumstances. As marketers, we must be prepared for challenges to our budgets. Resist the marketing budget cut.

64.2% of Marketers Challenged by Lack of Personalization Budget and Resources

KoMarketing Associates

MoEngage and ClickZ recently partnered to publish the “Future of Marketing: Why Personalization Matters” report, and statistics indicated that most respondents (64.2%) are being challenged by a lack of budget and resources when it comes to personalization.

Stop Making These Reporting Mistakes (If You Want To Keep Your Content Budget)

Content Marketing Institute

They may not if you’re committing one or more of these fatal reporting mistakes. And that likely affects the budget for content marketing. Does your executive team get how content marketing helps the business?

B2B marketing sector bounces back: 57% report rising budgets


The full B2B Barometer report will be published in October 2011 (subscribe to our blog to receive a complimentary copy – simply click here ). The majority of client side marketers have seen depressed budgets return with three fifths (57%) reporting increased spend. This is the most pronounced rise in budgets since the B2B Barometer’s inception in 2009. One quarter (26%) report increased billings and a further third (33%) have seen significant increases.

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5 marketing budget allocation best practices?

The Marketing Blender

5 marketing budget allocation best practices. That said, there are some general principles you can follow when allocating your marketing budget to ensure you’re getting the most bang for your buck. . Keep Reading: Your guide to building a marketing budget template .

Use Your Unspent Marketing Budget On Content Marketing For Next Year

Marketing Insider Group

The reason was mainly due to unspent marketing budget. So if you are looking at some unspent budget for the remainder of the year, and facing a “use it or lose it” marketing budget situation, we got you covered! How To Use Your Unspent Marketing Budget.

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How Juniper Networks transformed its marketing budget management and reporting


And yet, our marketing teams were challenged with the complexity of managing multiple marketing budgets maintained in multiple disparate spreadsheets across the globe. Marketing budget management and reporting as top pain point. In addition, a key finding for the marketing organization from the 2011 employee survey identified that marketing budget management and reporting was a top business pain point.

New Google Ads Budget Report Tracks Daily Campaign Spend via @sejournal, @MattGSouthern

Search Engine Journal

Google Ads is introducing a new budget report that's designed to help advertisers understand their daily and monthly spending behavior. The post New Google Ads Budget Report Tracks Daily Campaign Spend appeared first on Search Engine Journal.

Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Quick Takeaways: Although revenue and general spending shrunk, B2B marketing budgets more or less remained intact.

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Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey


CMOs are reporting that marketing budgets are being slashed. Most CMOs expect budgets to increase modestly this year after the deep cuts during the pandemic. ” Here are five likely impacts of those budget cuts.

Report: 41% of B2B Marketers Expect a Budget Increase in the Coming Year

KoMarketing Associates

As B2B marketers look ahead to the coming months, new research suggests that they will have at least the same amount of budget to work with – if not more – to achieve their top objectives. About 41% stated that they expect to see an increase in budget as they look to reach their primary goals.

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Report: Most Marketers Struggling to Find Multi-Channel Strategy Success

KoMarketing Associates

Ascend2 recently published “The State of Multi-Channel Marketing” report, and statistics suggested that the majority of marketers (67%) only consider their multi-channel marketing strategy to be “somewhat successful” at achieving strategic objectives.

68% of B2B Marketers Saw Their Budget Rise Between 2021 and 2022

KoMarketing Associates

As B2B marketers expand their list of goals, new research indicates that they are seeing their budgets increase to help them achieve these key objectives. As their budgets have expanded, most B2B marketers (65%) now state that they are primarily focused on increasing brand awareness.

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. The key takeaway for B2B marketers is that the competition is getting more budget and more advanced in their array of marketing tactics.

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Forrester’s Strategic Budget Allocation


COVID-19 has made it more important for marketers to strategically align their budgets with ongoing plans to sustain business impact. However, past budget decisions can make it challenging to execute on new plans that drive your strategy forward. Forrester has created a 6-Phase Strategic Budget Allocation Framework identifying the key steps for how and when to implement it across an organization.

Report: 86% of Marketers Now Have a Budget to Execute Personalized Customer Experiences

KoMarketing Associates

Merkle recently published its “Customer Engagement Report” for Q4 2019, and statistics showed that 86% of marketers now have a defined budget to execute personalized messaging today. However, marketing budgets are set to grow in the coming months, which may help.

Why This Amount Is All the Marketing Budget You Need

Marketing Insider Group

Are you feeling pressure on your marketing budget? Budgets are changing but you only need a small investment for big results with content marketing. Marketing Budgets Shifting and Changing. Marketing budgets had been steadily rising, up from $12.3 Reporting and Metrics.

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Report: More B2B Marketers Now Reaping the Benefits of Content Marketing

KoMarketing Associates

If one theme emerged from this year’s annual research it was this: It’s time for organizations to finally give content marketing the investment it deserves, staff it accordingly, and reap the rewards,” concluded the authors behind the report.

Report: Omnichannel Marketing Yielding Positive Results for B2B Marketers

KoMarketing Associates

As B2B marketers expand their budgets to improve upon demand generation, new research suggests that implementing an omnichannel strategy may be the key to success. In general, most B2B marketers (47%) use their product marketing budget to execute their omnichannel program.

Your starter guide to marketing budget software

The Marketing Blender

Your starter guide to marketing budget software. If you’re like most marketing professionals, then you know that having a well-managed budget is crucial to the success of your campaigns. Related Content: Your guide to building a marketing budget template. Our Services. .

How to Budget for Your Content Marketing in 2020

Marketing Insider Group

Budgeting is never a fun process. However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. Critical Steps to Creating Your Content Marketing Budget.

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3 Ways to Maximize Your Demand Gen Budget Fast


Although marketing budgets have recovered slightly since bottoming out during the pandemic, many B2B marketing teams are still treading water as sales cycles slow, buyers put their projects on hold, and leadership teams go into fight-or-flight mode.

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How Arc’teryx Elevated their Marketing Budgets & Performance with Allocadia


With a team of 50 marketers across 6 teams, Arc’teryx quickly realized that managing budgets in Excel spreadsheets was not going to cut it. Every marketer who’s ever owned a budget, knows the difficulty of answering detailed questions on the fly.

Why are marketing budgets the first to be cut… and the last to be restored?


According to our most recent State of Email report , 60% of marketing executives said they planned to send more email. But in that same report, more than 40% of marketers also said they were under-resourced when it came to email. The current state of marketing budgets and what to do.

Marketing Budgets Made Up Only 6.4% of Total Revenue in 2021

KoMarketing Associates

As marketers reflect on how their budgets have changed over the past year, new research indicates that the global Covid-19 pandemic may have had a larger impact than previously thought. Since 2014, marketing budgets have made up at least 10.2%

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Martech industry 2020: New report on budget, investment, skills


A new report has come out on what the global martech industry might look like in 2020. Titled “ Martech: 2020 and Beyond ,” the report explores current and future trends about spend, budget, skills needed, investments made, and more. Advisory firms BDO and WARC, together with the University of Bristol, compiled the report. Martech budgets have increased 25% in North America since last year. Martech budgets up 25% from 2018 to 2019 in North America.