Valasys

JULY 12, 2019

Simplify as much as you can – The marketers should scrutinize whether they can curtail their operational budgets by opting for the shortest & most efficient pathways to accomplish tasks. Marketers should, however, be open to test-run the new ideas before they reject it altogether just because it appears to be expensive in the beginning.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

JUNE 12, 2019

Tracking the researching habits of the buyer personas & diving them into several clusters on the basis of their demographic, technographic, firmographic, fit-data, psychographic, cookie-data, intent data as well as on the basis of their past browsing history & buying preferences, helps the marketers run hyper-personalized campaigns for them.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Valasys

AUGUST 12, 2019

Interestingly, close to half (45%) of respondents were “achieving more than double the ROI from ABM”. For the companies that have an ABM framework, the program is taking a substantial share of the total marketing budgets & impacts the way the B2B firms deal with the market at large. Using Intent Data With Content Strategy : .

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

AUGUST 9, 2019

The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. These days, the prospects with long fostered digital footprints are easier than ever to target.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

AUGUST 6, 2019

The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them. Therefore, building-on existing accounts is a must.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

NOVEMBER 4, 2019

Furthermore, Gartner’s research shows that spending on ad & marketing technology is at the highest, amounting to a stunning 29% of the total marketing budget, thus, making it the single largest area of investment. According to a report by Mary Meeker’s 2019 Internet Trends Report, digital ad spend has increased by 22%.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45