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5 Ways B2B Technology Companies Can Build PPC Negative Keyword Lists

KoMarketing Associates

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. When negative keywords are added to a PPC campaign, ads will not be served if those words are part of the user’s search query. This is where highly targeted negative keyword lists come into play.

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How To Plan Your B2B Marketing Budget Like A CMO Pro

Envy

Pandemic aside, this is not the first time B2B marketers will face drastic changes to their best intended budget plans. Here are some practical tips to keep you on the right marketing budgeting (and planning) track. Yet B2B marketers have been complaining about “not having enough budget” since the dawn of time.

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7 Best Go-to-Market Strategies for EdTech Companies

SalesIntel

Compared to other industries, the effectiveness of email marketing within the education industry outperforms its effectiveness in other verticals. Cost-effective : Email marketing is generally more cost-effective than other marketing channels, as it does not require a large budget for advertising or production.

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How to Stay On Track When Entering a New Market (and Avoid a Train Wreck)

Webbiquity

verticals, the factors that define success, and the customer acquisition channels available, are fairly well understood. Other obvious customer acquisition channels include PPC, video, podcasts, and visual search (primarily Pinterest). There are a lot of companies competing in the vertical and the scope for growth is limited.

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects.

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Rank For Lawyer SEO Terms Relevant To Your Firm

Brightedge

The legal vertical is one of the most competitive in search, and for good reason. Big law firms can combine PPC and SEO together in order to maximize visibility in the SERPs. Combining PPC and SEO. Leveraging PPC and SEO will drive more visibility to your site and increase your traffic. close rate.

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The importance of knowing what competitors spend on SEM

Biznology

Competitive ad spend intelligence helps you answer the big C-level question: What it will take for my company to maintain (or grow) our PPC market share? It becomes suddenly much easier for them to successfully request extra budget from their clients. You’d be surprised how much companies spend on PPC each month.