SearchChat Podcast: Budget Season Survival Guide


Not many companies will even bring it up during budgeting discussions. Tim Peter and Steve Zakur are bringing a new podcast to the table: one that explores AI, content marketing, and search like never before. 14m 58s – How much budget is enough to make your site search better?

How to Budget for Your Content Marketing in 2020

Marketing Insider Group

Budgeting is never a fun process. However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. Critical Steps to Creating Your Content Marketing Budget.

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Will Podcasters Abandon Apple?


But the coverage overshadowed the introduction of something that would go on to become an important part of the Apple empire: a dedicated podcasting app called Podcasts. Listening to a podcast soon became its own activity, different from listening to a song.

How to Determine a Marketing Budget for Your Brand in 2020

Single Grain

One of the most important assessments that your business needs to make is how much to budget for marketing in 2020, and how exactly you want to allocate that budget. What Is a Marketing Budget? Podcasts. Marketing Budget Breakdown: What You Need to Budget For.

Lance Walter, Host Analytics CMO: Quarterly Financial Planning: How to Budget Better By Understanding Marketing Intelligence [Podcast]

Crimson Marketing

Your company conducts quarterly budget reviews to determine how well projections aligned with performance. The post Lance Walter, Host Analytics CMO: Quarterly Financial Planning: How to Budget Better By Understanding Marketing Intelligence [Podcast] appeared first on.

Podcast Production 101: The Complete Guide to Starting Your Own Show

Single Grain

Podcasting is one of the most unique mediums to reach your audience in the most human way. This is the reason that so many marketers, businesses and freelancers are using podcasts as a content delivery channel to reach their target audience. Podcasts are growing in popularity.

Everything I’ve Learned About Podcasting as HubSpot’s Podcast Marketer


A rise in podcast content paired with advancements in technology. Here at HubSpot, we've been watching the world of podcasting grow and change. We've even been testing the proverbial podcast waters ourselves. A Brief History of Podcasts. over 660,000 active podcasts.

The Most Important Question to Ask Before Launching a Podcast

Content Marketing Institute

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. A podcast is really three things: a show-level concept, an episode-level format, and on-air talent. A great podcast requires performance talent.

The Ultimate List of Marketing Podcasts


Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers.

James Thomas, Allocadia CMO: What Marketing Metrics Matter the Most to Your Organization? [Podcast]

Crimson Marketing

James brings unique understanding of CMO’s marketing investment and budgeting challenges, which is what Allocadia helps marketers with. Allocadia helps marketers simplify marketing budgets, measure marketing ROI, and enhance visibility into global marketing performance. .

Podcasting 101


Running a podcast is a great way to promote your brand. Before you start your own podcast, make sure to follow these six steps: Create Your Concept. If you’re thinking about starting a podcast, you’re in good company. Podcasts cover every subject under the sun!

David Ginsburg, CMO of Pluribus Networks: How to use Marketing Technology to Market Technology [Podcast]

Crimson Marketing

With the limited headcount and budgets of many marketing organizations, this is easier said than done. The post David Ginsburg, CMO of Pluribus Networks: How to use Marketing Technology to Market Technology [Podcast] appeared first on. Marketing Technology Podcasts

How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast.

Announcing the Content Pros Podcast and Episode 1 with Jay Baer

Modern Marketing

I'm really excited to announce that we've joined forces with Convince and Convert and Sysomos SVP Marketing Amber Naslund to create a brand new podcast, Content Pros. Especially, talking to the folks doing the actual work without unlimited budgets.

Where are Enterprise Marketers Allocating Their Budgets?

V12 Data

Where are Enterprise Marketers Allocating Their Budgets? Over 50% of budgets were allocated to websites, digital commerce, mobile marketing, social marketing and digital advertising. However, overall growth of marketing budgets is stalling and slightly on the decline this past year.

Jim Kruger, CMO of Polycom: What to Change in Your Demand Generation Strategy to Double Your Sales Pipeline [Podcast]

Crimson Marketing

That means applying clear metrics to measuring the impact of its marketing system and creating discipline in budget allocation in accordance with proven ROI. Demand Generation Podcasts “It’s not about how many things that you do, it’s really about what results you’re driving.”

How to Create a Podcast: A Step-by-Step Guide for Content Marketers


Podcast listeners are loyal, affluent, and educated — and regardless if you’re a B2B or a B2C organization, these are the kinds of customers you most likely want to reach. Likewise, podcast listeners are 32 percent more likely than non-podcast listeners to make $75,000+ per year.

Torsten George, Agiliance’s WW Marketing VP: Why Thought Leadership is More Than a Content Strategy [Podcast]

Crimson Marketing

A common challenge within many marketing departments is figuring out how to deliver great results with a tight marketing budget. The post Torsten George, Agiliance’s WW Marketing VP: Why Thought Leadership is More Than a Content Strategy [Podcast] appeared first on. Corporate Marketing Podcasts Many of us are guilty of “the grass is greener.

Kay Kienast, Xerox’s SVP Marketing and Sales Strategy: Morphing From Technology and Corporate Marketing to “Revenue Marketing” [Podcast]

Crimson Marketing

In this podcast, Kay shows us why “Revenue Marketing” is the new normal, and gives us a look at her successful formula for connecting marketing and sales at a systems and process level. Corporate Marketing Podcasts

10 Considerations When Starting a Podcast

Circle Studio

10 years ago, many people didn’t know what a podcast was. Now, an estimated 90 million Americans listen to at least one podcast a month, and 62 million listen to a podcast weekly. Podcasts have become a powerful way to offer valuable content to your target audience and strengthen your content marketing strategy. That being said, creating a podcast requires much more than just talking into a microphone. What’s going to make your podcast stand out?

Q4 Marketing Budget: 4 Key Areas to Consider

The Point

There are few B2B companies who don’t invest some consistent percentage of their quarterly marketing budget in paid search advertising (SEM). In B2B circles, Q4 is historically a time of year when marketing spend picks up.

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Blogging vs. Podcasting: Which is the Better for the Modern Marketer?

SmartBug Media

Blogging began as digital journaling in the late 1990s, with everyone and their mother wrote about everything from traveling on a budget to five-ingredient recipes to DIY home decorating. Typically, podcasts come in a series and offer subscriptions. 4 Advantages of Podcasting.

The Top Sales Engagement Podcast Episodes August 2019


It was a Hot Podcast Summer!*. In between taking some well-deserved PTO and caring for our Dogs of Outreach , we released some informative, inspiring podcast episodes. BANT (Budget, Authority, Needs, Timeline) is outdated and bunk.

Hand-Making Tech & Embracing Slow Growth in the Digital Age [Podcast]

Marketing Insider Group

Big brands use bigger celebrities and spend some of the biggest ad budgets around to promote their products and, really, the emotion they want you to feel when you buy their products. The post Hand-Making Tech & Embracing Slow Growth in the Digital Age [Podcast] appeared first on Marketing Insider Group. If there was a Yelp listing for every industry niche, “Headphone Brand” would appear with the most possible dollar signs.

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Why Podcasting Has Great Reach and is the Least Expensive Content Creator


While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. This is due to the unique nature of podcasting which allows many uses for the final recorded and printed program transcript. The following is a story, really a compiled story about different real people we know, using podcasting in many ways. A few podcasters use almost every tactic listed here.

How to Convert Inefficient Advertising into Highly Efficient Content Engagement [Podcast]


At the beginning of the year, Ton Dobbe, founder of Value Inspiration, invited our CEO and Co-founder, Peyman Nilforoush, as a guest on his podcast. Welcome to the value inspiration podcast. The guests on my podcast this week is Peyman Nilforoush, CEO and cofounder of empowered.

9 Podcast Trends You Can’t Ignore in 2020

Single Grain

Podcasts have been around for quite a while, but it's only in recent years that the industry has begun to really flourish. Small Biz Genius claims that in 2006 just 22% of Americans knew what podcasting was, but today 70% of U.S. 9 Podcast Trends You Can't Ignore in 2020.

How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years


And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years. Here are five main findings that detail how marketers change their digital marketing budget allocations as their company’s revenue grows. SEO and SEM Budgets.

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How to bootstrap your influencer marketing program


There’s a reason that 48% of surveyed marketers plan to increase their influencer marketing budgets this year. No matter your budget, you can design an influencer marketing program that generates more revenue for your business.

Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

What would you do if your boss unexpectedly increased your annual content marketing budget? No matter what the budget would be, I would start with a list of everything we wanted to accomplish, then plot them on a grid that ranks efforts from low to high effort and low to high impact. “It

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13 Digital Marketing Podcasts You Must Subscribe To


Since first launching in the mid-noughties, podcasts have become an integral part of the online landscape. Today, a reported 44% of the US population have listened to a podcast – with 80% tuning in to all or most of each podcast episode. ProBlogger Podcast.

The B2B Marketer’s Guide to Podcasting


In a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. Consider the statistics: 48 million Americans listen to podcasts weekly ( source ). The Benefits of Podcasting for B2B.

Social Media Budget Ratio

Buzz Marketing for Technology

After my last post on the Media Budget Ratio I got a question out on the Marketing 2.0 community by Scott Zosel about how much should you allocate for Social Media in your budget? Great question Scott and you inspired me to write this post. So here it goes.

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Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company.

Three 2017 B2B sales and marketing video trends: it’s time to make your move


And none will take a big chunk out of the video budget. Here’s where I think B2B sales and marketing video is headed this year. More conversational. Less advertorial. More formats. More interactive. I think the traditional categories of testimonial, webinar, explainer, etc.

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Digital Marketing Agencies – How They’re Changing


In this episode of the Rethink Podcast, we interview Kent Lewis, the president and founder of Anvil Media, a Portland-based digital marketing agency specializing in analytics, search engine and social media marketing. To get the full measure, listen to the podcast.

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B2B Lead Generation Blog: Budget Wars: Sales & Finance vs Marketing

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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Small Marketing Budget? Use In-House Experts to Get Huge Results

Marketing Action

According to Forrester Research , 51% of B2B marketers expect to increase their budgets this year, and they’ll average an increase of 6%. That’s good news for big brands with big budgets to match. Create a podcast. You’ve got a podcast. The post Small Marketing Budget?

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The Perils & Pleasures of Rebranding: The Puppet Story


In this episode of the Rethink Podcast, Paige Musto, Act-On’s senior director of corporate marketing, interviews Suzame Tong, the director of marketing communications at Puppet. To get the full measure, listen to the podcast. . Podcast Branding podcast rebranding

Why the Best Financial Services Podcasts Are Cashing In on New Kinds of Media

Content Standard

All of the best financial services podcasts, helpful articles, instructional videos, and money management books today are all centered around this reality: The economy has shifted, and people are looking to learn as much as they can to stay afloat. Podcasters as the New Advisors.