Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Quick Takeaways: Although revenue and general spending shrunk, B2B marketing budgets more or less remained intact. Enough with the negativity and cliches.

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

Marketing Insider Group

APRIL 10, 2023

The safer play — though it’s not easy by any stretch of the imagination — is to improve your strategies for attracting and converting prospects outside the Amazon ecosystem. And that begins with sharp, flexible PPC strategies. You’ll need a third-party app for this as well, but it’s a small price to pay to stay within budget.

PPC 289

PPC Paid Content eCommerce Allocation 289

Webbiquity

MAY 30, 2023

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. Per the report, “B2B teams had the largest marketing budgets.”

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

KoMarketing Associates

APRIL 5, 2023

As marketers look for ways to leverage content and bolster their return-on-investment (ROI), new research suggests that creating a documented strategy and allocating more budget toward this initiative can help. In contrast, only 52% of content marketers who say that they are “unsuccessful” have a strategy in place.

Allocation 198

Allocation Marketing Budget Marketing & Strategy Marketing Strategy 198

KoMarketing Associates

JANUARY 11, 2023

Many marketing and sales teams have made alignment a priority to achieve their account-based marketing (ABM) strategy goals. However, new research shows that they are still facing numerous challenges ranging from budget limitations to measurement difficulties. This was followed by a lack of sales and marketing alignment (38%).

Account Based Marketing 216

Account Based Marketing Marketing & Strategy Marketing Strategy Planning 216

Marketing Insider Group

NOVEMBER 7, 2022

The reason was mainly due to unspent marketing budget. So if you are looking at some unspent budget for the remainder of the year, and facing a “use it or lose it” marketing budget situation, we got you covered! We’re gonna suggest you use your unspent budget on content marketing. Not one lead.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Webbiquity

MARCH 1, 2022

Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media. Source: Content Engagement Report 2021 from PathFactory.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Marketing Insider Group

FEBRUARY 13, 2023

For many organizations, ABM isn’t just a program or an initiative — it’s a core component and pillar of their successful go-to-market (GTM) strategy. The research shows that among organizations with active ABM programs, more than one-fourth (28 percent) of the total marketing budget is dedicated to ABM (more for leaders).

Account Based Marketing 206

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 206

Content Marketing Institute

MARCH 19, 2024

The mega-hit Friends producers adopted a behind-the-scenes strategy that balanced the budget and delivered some of the best episodes. Consider a similar strategy for your budget-impacted content plan.

Content 81

Content Best Practices Companies 81

Webbiquity

JULY 18, 2023

Despite the looming threat of recession, 92% of marketers expect their budgets to increase or stay the same this year (at least for now). 86% say that data privacy regulations have impacted their marketing strategy over the past year. One in three marketers who’ve not used video in the past plan to use it this year.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Vision Edge Marketing

SEPTEMBER 12, 2023

[link] Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. In this episode of What’s Your Edge , we’ll explore 12 ways you can de-risk your strategic planning and execution.

Planning 223

Planning SWOT Allocation Contingency Planning 223

Marketri

APRIL 17, 2024

Rather than waste budget on disconnected, arbitrary, reactive tactics, they want experienced marketing professionals to develop a cohesive, strategy-led marketing plan that aligns with their business goals. That’s evident in the questions I get from prospective clients: “How do we know where to invest our budget?

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. 7 Ways To Review Your Marketing Agency’s Capabilities A successful digital marketing strategy increases lead generation , sales revenue, brand awareness and website traffic.

Advertising Agencies 301

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 301

Top Rank Marketing

NOVEMBER 20, 2023

Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy.

Planning 117

Planning Allocation Process B2B Marketing 117

Heinz Marketing

OCTOBER 25, 2023

You’ve nailed down the perfect strategy. You can’t gain traction, and your budget is dwindling… what happened? You may assume that you chose the wrong strategy. After all, strategy is only half the battle. As all hardened marketers know, no plan survives its first contact with reality.

Allocation 106

Allocation Planning Advertising Agencies Paid Search Agency 106

ClearVoice

MARCH 13, 2024

On the surface, this might sound like content strategy, but it’s more nuanced than that: your content operations carry out the content strategy itself through systems and processes. It involves the nitty-gritty of turning strategic visions into reality through meticulous planning, coordination, and execution. Wasted money.

Resource Management 98

Resource Management Industry CMS Allocation Work Management 98

The Lead Agency

DECEMBER 4, 2023

Seasonal marketing involves adjusting promotional strategies and campaigns to align with specific times of the year, leveraging events, holidays, or seasonal trends to engage with target audiences and boost sales or engagement. Budget Cycles All businesses have yearly budgets to adhere to. What is Seasonal Marketing?

B2B Marketing 112

B2B Marketing Planning B2B Marketing Budget 112

Salesforce Marketing Cloud

JANUARY 12, 2024

Many small and medium businesses (SMBs) are very familiar with operating with reduced staff and tightened budgets. Limited resources don’t have to mean scrapping plans — it’s all about adapting. Here’s how to think about marketing your business on a budget. Here are five strategies to help you market on a dime.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 129

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 129

Convince & Convert

MARCH 14, 2024

These services to clients are temporary, and can vary in different areas of the business such as operations, web development, marketing strategy, project management, digital marketing, social media, and much more. What is the range of your current budget? Do you know the timing needed for this project?

Paid Search Agency 145

Paid Search Agency Advertising Agencies Consulting Ad Agencies 145

Visitor Queue

MARCH 9, 2024

As a small business, it can be difficult to properly develop a marketing plan without a large marketing team and budget. With the right strategies in place, your small business can […] The post How to Develop a B2B Digital Marketing Plan for Small Businesses appeared first on Visitor Queue Blog | Identify Website Traffic.

Small Business Marketing 81

Small Business Marketing Planning Marketing Plans B2B Marketing 81

ClearVoice

APRIL 3, 2024

When pitching to executives on your content budget, having a strong business case is worth its weight in gold. Beyond that, you’ll want to choose an effective strategy for presenting the case, depending on the type of decision-maker you’ll be dealing with. Link your content strategy directly to the company’s broader objectives.

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Launch Marketing

FEBRUARY 8, 2023

Every new B2B product needs a sound marketing plan to foster awareness and ultimately revenue growth, but before you can walk, you must learn to crawl. Read on, to learn about the four essential elements of a product launch marketing plan. Supported by the marketing strategy , these channels were chosen to reach the target audience.

Planning 118

Planning Marketing Budget Creation Marketing Plans Product 118

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. Reducing marketing budgets while facing business headwinds debilitates revenue goals and depresses network effects.

Marketing Analytics Tools 122

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 122

Modern B2B

APRIL 18, 2024

At the summit we will be hosting a spotlight session on how 3 leaders transformed marketing performance despite experiencing flat budgets, bigger targets and a bleak economic outlook. Disruptive forces The economy remains uncertain and unfortunately for marketers this means budget cuts and a heightened scrutiny of performance and spending.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Lead Ranking Digital Marketing Funnels 52

Martech

MARCH 26, 2024

Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies. This allows them to push organizations’ strategies toward more data-driven and customer-centric approaches.

Allocation 95

Allocation Marketing & Strategy Business Forecasting 95

Convince & Convert

APRIL 12, 2024

Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. bringing in the social team at the beginning of campaign planning instead of at the end.) The last step to consider is to be data-driven in your strategy and overall social approach within internal communication.

Social Media 135

Social Media ROI Media Cross-Selling 135

Choozle

OCTOBER 30, 2023

Welcome to the world of Omnichannel Planning – a meticulous approach to marketing strategy. Discover the art of resource allocation, where budgets and team expertise are balanced methodically. We emphasize the importance of aligning budgets with unique marketing goals, a critical aspect of effective omnichannel planning.

Planning 91

Planning Allocation Display Resources 91

Martech

APRIL 12, 2024

Product managers are responsible for defining a product or product line’s strategy, roadmap and features. Project managers are responsible for planning, executing and closing individual projects within a program. They focus on specific deliverables, timelines and budgets.

Budget Programs 108

Budget Programs Work Management Allocation Product 108

Martech

MARCH 14, 2024

Against this background, some 90% are shifting their personalization tactics, their ad spend, and the balance of first- and third-party data in their ad strategy. Eighty percent are planning to train their staff on privacy-related issues, while many expect to create dedicated teams or employ external experts to work on these issues.

Privacy 119

Privacy Paid Search Agency Ads Privacy Protection 119

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. On the plus side, 40% said they have “a clear plan and are executing it well.” Only 1% reported other challenges, while 7% are not integrating AI at all.

Marketing AI 88

Marketing AI Allocation Zoominfo ROAS 88

SmartBug Media

FEBRUARY 21, 2024

Jenn is a proven marketer with unparalleled success over her career helping businesses, and the people who operate them, succeed in brand building and positioning, content strategy and execution, digital marketing (and how it relates to consumer journeys), and social media marketing and influencer strategies.

Planning 64

Planning Paid Search Agency Marketing Budget Top of Funnel 64

Choozle

FEBRUARY 7, 2024

This blog explores the impact of this economic divide on consumer behavior and delves into how businesses can adapt their Go-to-Market (GTM) strategies to navigate these dynamic changes successfully. Noteworthy examples include the preference for budget-friendly retail models like Aldi and Dollar General.

Marketing Analytics Tools 85

Marketing Analytics Tools Lead Ranking Buy Marketing Strategy 85

SmartBug Media

DECEMBER 22, 2023

Mastering the art of trade show marketing requires going beyond conventional strategies. You can approach trade shows with one of two marketing strategies: developing one theme for all events you attend or customizing your strategy for each show. Understanding cost breakdowns stresses the importance of attentive budgeting.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

SmartBug Media

MARCH 14, 2024

Go-to-market (GTM) strategies are a blend of aspiration and reality. With a well-defined GTM strategy that accounts for all stakeholders and builds a scalable plan, your revenue targets can be more accurate and realistic. What Is a Go-to-Market Strategy? percent of companies create a GTM plan, but only 33.3

Marketing Analytics Tools 59

Marketing Analytics Tools Enterprise Management Planning Ideal Customer Profiles 59

Martech

JANUARY 23, 2024

B2C budgets. Global B2C marketing organizations spent 18% of their marketing budget on martech last year. This share of the budget is expected to grow. Two-thirds (66%) of marketing decision-makers say they plan to increase their technology spend, according to Forrester’s Marketing Survey, 2023. over the coming years.

Marketing Management 102

Marketing Management Marketing Budget Budget Programs Forrester 102