Marketing Insider Group

MARCH 28, 2022

Back in 2016, I wrote about the Top 5 B2B Marketing Tactics You Can’t Ignore. Some things haven’t changed – there are still endless marketing platforms, software, and tools that promise to generate leads and conversions and offer the greatest ROI. SEO with a focus on content marketing. SEM with a focus on Google Ads.

Tactics 350

Tactics B2B Marketing Social Media 350

Marketing Insider Group

MAY 10, 2022

But no function has been more disrupted more than marketing. Unfortunately, too many fall into the trap of hiring eager social media managers, creative branding and ad agencies, and wasting their precious dollars on chasing uninterested and tired eye balls. 99 Business Facts To Inspire Your Marketing in 2022.

Marketing 314

Marketing Business Small Business Social Media 314

The Marketing Blender

MARCH 9, 2023

How to Create a Winning Digital Marketing Plan Creating a winning digital marketing plan is crucial for any business looking to succeed in today’s digital landscape. What is a marketing strategy? A marketing strategy provides a strategy for the achievement of a targeted marketing goal.

Marketing Plan 97

Marketing Plan Marketing Social Media Audience 97

Launch Marketing

MARCH 2, 2023

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. Alternative options such as Facebook or Twitter are more commonly used for organizations marketing directly to consumers.

Linkedin 101

Linkedin B2B Ads Lead Gen 101

Marketing Insider Group

AUGUST 23, 2022

Enter – content marketing. Content marketing is the sustainable and cost effective tool to get your product or service in front of your top prospects. Creating blog pieces on your website and distributing them across your social channels can cut your marketing strategy spending down drastically.

Content Marketing 240

Content Marketing Traffic Startup Content 240

The Marketing Blender

SEPTEMBER 30, 2022

Your guide to developing a social media marketing budget. Any business that wants to stay relevant needs to have a social media presence. However, with so many platforms and options available, it can be difficult to know how much to spend on social media marketing. Influencer Marketing. Resources. .

Social Media 98

Social Media Budget Media Social 98

KoMarketing Associates

NOVEMBER 10, 2021

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. billion people use social media worldwide, making it one of the most popular online activities. Designing an effective B2B social media marketing strategy, however, is no easy feat. More than 3.6

Social Media 281

Social Media B2B Media Statistics 281

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. It is also not about running banner ads no one wants or clicks on. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. They are wrong!

Strategy 303

Strategy Marketing Banner Ads ROI 303

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. this year as well. Makes sense.

B2B 352

B2B Budget Account Based Marketing Research 352

Contently

DECEMBER 27, 2022

Look at the data from the content you produced over the past year. Assess how your content performed. Analyze and Optimize Your Content. Content Marketing Institute (CMI) predicts that companies will spend less on paid content and focus more on organic ways to gain audience share in the new year.

Content Marketing 144

Content Marketing Marketing Plan Content Marketing 144

Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Buyers are spending more time with content. Known visitors spent on average twice as long viewing content as unknown visitors.

Content Marketing 312

Content Marketing B2B Content Research 312

Marketing Insider Group

MARCH 21, 2022

If you think your small business doesn’t need a marketing plan, think again. A marketing plan for small business owners and teams keeps your strategy on track and focused on the right goals. Despite this, only 50% of small businesses have an actual marketing plan. I get it: marketing isn’t for everyone.

Small Business 269

Small Business Marketing Plan SWOT Marketing 269

Marketing Insider Group

MAY 17, 2021

That same logic applies to content marketing. But how do you start a content marketing plan? Not exactly, but there are certain steps you should follow that will give you the best chance at succeeding with content marketing. Not having a plan could derail your efforts and make ROI elusive.

Content Marketing 316

Content Marketing Marketing Plan Content Buyer Personas 316

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Budget 295

Budget Marketing Content Marketing Keyword 295

Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? How do you make native ads work for SaaS?

Advertisement 97

Advertisement Advertising Facebook Ads 97

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. With the right paid platforms, your brand gets the opportunity to be seen by a larger and broader audience who would otherwise be out of your reach. So what are the best paid media tools? Here are the top 17 tools available on the market.

Media 127

Media Tools PPC Best 127

Marketing Insider Group

JANUARY 21, 2020

Budgeting is never a fun process. However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020.

Content Marketing 294

Content Marketing Budget Content Marketing 294

KoMarketing Associates

AUGUST 10, 2022

As B2B marketers begin to reap the benefits of leveraging social media platforms, new research suggests that they will be investing more in this area in the coming months. This is followed by content marketing (47%) and email (41%). The Growing Importance of Social Media Marketing.

B2B 260

B2B Channel Social Social Media 260

Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. More than 450 B2B marketing professionals gave their input to this study. overall budgets will be cut). Overall Budget Impacts.

B2B 340

B2B Marketing Plan Peer-to-peer Marketing 340

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

Content Marketing 332

Content Marketing Course Content Marketing 332

Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. Companies need to keep growing to succeed, and content is one of the most effective ways to do that.

Content Marketing 174

Content Marketing Content Marketing Budget 174

The Marketing Blender

OCTOBER 1, 2022

Your guide to building a marketing budget template. Looking to create a new marketing budget template for your business? Although a marketing budget template can take some time and thought to build, it’s not as difficult as you may think it is. What should you know before building your marketing budget?

Template 96

Template Budget Build Marketing 96

SmartBug Media

AUGUST 27, 2021

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement.

Inbound Marketing 90

Inbound Marketing Media SEM Marketing 90

Marketing Insider Group

FEBRUARY 13, 2023

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. Although it can be a challenge, B2B marketing an exciting process that delivers real results.

B2B 307

B2B Marketing B2C High Quality Lead 307

Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Content Marketing 274

Content Marketing Content Analysis Marketing 274

Rock Content

DECEMBER 15, 2020

Is your marketing department ready for 2021? The development and execution of successful campaigns depend, among other things, on the planning of a solid marketing budget. A marketing budget outlines all the financial resources that the department plans to spend in a given period — usually quarterly or annually.

Budget 134

Budget Marketing Buyer Personas Campaign 134

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. And no matter what size budget you may have.

Content Marketing 363

Content Marketing Content Tools Marketing 363

Marketing Insider Group

MAY 26, 2021

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. What is a Content Marketing Program?

Content Marketing 307

Content Marketing Startup Content Marketing 307

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. This includes account-based marketing and expanding their pipelines. As we go into 2018 marketers must make data integrity a higher priority.

Budget 446

Budget B2B Account Based Marketing Marketing 446

SmartBug Media

JULY 14, 2021

Paid media is a great way to supplement your inbound marketing efforts. Whether you’re in the beginning phases of your strategy or you’ve been executing a plan for some time, paid media can help you generate qualified leads quickly for your organization. What's the point of having a paid media budget?

Budget 103

Budget Media CPC User-Generated 103

Marketing Insider Group

DECEMBER 16, 2020

‘Tis the season to believe in the holiday spirit AND the power of content marketing. If you’re new here, content marketing is a business opportunity to reach and convert new customers. Chances are, you believe in content marketing. You’re ready to hop on the Content Marketing Express.

Content Marketing 282

Content Marketing Content Marketing Custom Publishing 282

DivvyHQ

JANUARY 6, 2022

There’s a misconception that media planning isn’t in the content marketing wheelhouse. However, that doesn’t mean that a content marketing team shouldn’t understand this role, and play a role in the process. Enterprises often leave this to agencies or have dedicated in-house staff.

Media Plan 95

Media Plan Content Marketing Content Media 95

Contently

NOVEMBER 22, 2021

Very quickly, high-quality, engaging content became an absolute necessity for most businesses. This awoke a sleeping giant: content marketing. The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. .”

Content Marketing 174

Content Marketing B2B Content Research 174

Launch Marketing

JANUARY 27, 2021

When it’s developed, monitored and managed properly, paid search can be a critical component of the success of any integrated marketing campaign. There are multiple variables to consider from the beginning and throughout the campaign that can impact budget, visibility and the end result.

B2B 93

B2B Search Marketing Keyword 93

Contently

MARCH 30, 2020

A number of people have reached out to me asking for advice on how to protect their budget and make the case for content. Like many other marketing leaders, I’ve mapped out potential budget cuts in case the economic fallout from COVID-19 is worse than expected. The compounding returns of content.

Content Marketing 192

Content Marketing Content Case Marketing 192

Marketing Insider Group

NOVEMBER 4, 2022

Are you looking to take the next step in your marketing career? According to Google search trends, professionals are looking to grow their careers at an all-time high. There are valuable articles on how to craft a content marketing mission statement. In 2012, I was working at a small, three-person marketing agency.

Budget 242

Budget Marketing Help Tips 242

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), Generating high-quality leads is crucial, but can be a real challenge. Why Choose Single Grain?

B2B 59

B2B Agency Marketing Best 59