KoMarketing Associates

SEPTEMBER 22, 2021

Between budgeting for your content marketing program , executing your strategy, and then measuring the impact of your content, there’s a lot to consider. Content Marketing Budgeting Statistics. This could result in more budget being allocated to content marketing in the future. The State of Marketing Budgets 2021.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

DECEMBER 15, 2020

While the COVID-19 pandemic has had an effect on the marketing industry as a whole, new research shows that B2B tech marketers, in particular, are now realizing its impact on their budgets and key performance indicators (KPIs). Just 26% of respondents measuring KPIs reported lower KPIs during 2020.

Marketing Report 267

Marketing Report B2B Marketing B2B Statistics 267

KoMarketing Associates

OCTOBER 13, 2020

Demandbase recently published the “2020 ABM Market Research Study,” and statistics showed that the majority of marketers (21%) said they do not know how to measure the return-on-investment (ROI) of their ABM strategy. About 16% stated that they have not yet begun to measure their ROI. The Struggle to Implement an ABM Strategy.

Account Based Marketing 286

Account Based Marketing ABM Marketing Report ROI 286

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. In particular, the new environment is expected to put obstacles in the way of targeting, personalization and measurement.

Privacy 111

Privacy Paid Search Agency Ads Privacy Protection 111

Webbiquity

OCTOBER 17, 2023

Content Marketing: Growing and Maturing How are content marketing budgets holding up in these challenging times? How are content marketers measuring results and proving value? Budgets are growing. of content marketers had larger budgets last year than the year before. expect budget increases this year.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

KoMarketing Associates

JANUARY 26, 2021

The Content Marketing Institute recently published the “Manufacturing Content Marketing: Benchmarks, Budgets and Trends” report, and statistics showed that the majority of manufacturing marketers (35%) now consider their content marketing strategy to be “adolescent” in its maturity.

Marketing Report 282

Marketing Report Allocation Planning Content Marketing 282

KoMarketing Associates

MAY 13, 2021

However, new research suggests that this remains a difficult tactic to measure in terms of return-on-investment. Nielsen recently published its “Annual Marketing Report,” and statistics showed that over the next 12 months, the majority of marketers (more than 70%) said that they intend to increase their budget for social media.

Social Media 215

Social Media Social Marketing Media Mobile Advertising 215

Marketing Insider Group

JANUARY 31, 2023

Whether it’s user engagement, campaign interactions or conversion analysis, it’s essential that your digital marketing agency can accurately measure and address your results. With well defined priorities and professional partners to help you achieve your goals, you can maximize both your marketing budget and efforts.

Advertising Agencies 295

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 295

Martech

OCTOBER 16, 2023

Marketers are feeling much more optimistic this quarter, according to the CMO Survey from Deloitte. in the spring survey. The Marketer Optimism Score, which measures marketer sentiment on a scale of 0 to 100, went from 58.3 The survey had 316 responses from marketing leaders at for-profit U.S. Marketing budget.

Allocation 113

Allocation Marketing Budget Forecasting Lead Scoring 113

Marketing Insider Group

APRIL 17, 2023

In this post from Convince & Convert , you’ll learn how to secure more clicks without pouring your marketing budget into paid search ads. Moz’s article does a great job at outlining the most effective ways to measure your content’s success with Google Analytics. How Much Budget Do You Need for Content Marketing?

Paid Search Agency 337

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 337

Martech

MARCH 27, 2024

Zoe Soon, IAB’s vice president, Experience Center, delivers measured optimism at IAB PlayFronts in New York. On the ad side, however, marketing budgets for gaming are growing. As a result, the tone at the third annual IAB PlayFronts this week was measured but optimistic. Image: IAB. gaming spend will swell from $8.5

Advertising Agencies 103

Advertising Agencies Planning Mobile Advertising Budget Programs 103

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

KoMarketing Associates

OCTOBER 19, 2022

As B2B marketers measure the success of their content, new research indicates that those in the tech sector are starting to develop more of it to unlock its full potential. As a result, 92% stated that they obtained more budget to accommodate the growth in content production. This was followed by video content (49%).

Marketing Report 189

Marketing Report B2B Marketing B2B Content 189

KoMarketing Associates

JULY 7, 2021

DemandGen recently published its “Marketing Measurement and Attribution Survey Report,” and statistics showed that the majority of marketers (39%) believe that their company still “needs improvement” in terms of its current ability to measure and analyze marketing performance and impact.

Marketing Attribution 160

Marketing Attribution Barriers Statistics Marketing & Strategy 160

KoMarketing Associates

SEPTEMBER 16, 2020

A July 2020 study of marketers revealed that only 22% said their “ABM strategy is in place and measurable.” While 34% are in the planning phases, as many as 30% surveyed have no plans for ABM in the future. So if your budget has been cut, or you simply want to be frugal, review your current martech investments.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Martech

FEBRUARY 21, 2024

The data you need at this stage Let’s look at the data that is most helpful at this stage in the customer journey and what these types of data enable marketers to do and measure. Customer satisfaction data (Net Promoter Score, customer satisfaction surveys, etc.) Engagement data (email open rates, social media engagement, etc.)

Marketing AI 92

Marketing AI Optimization Allocation Customer Satisfaction 92

SmartBrief - Marketing

MARCH 7, 2024

Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. Marketers in Capterra’s survey estimate that 47% of all conversations about their brand or product happen on dark social media channels. One area marketers can’t dismiss is dark social media activity.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? On average, this investment delivers measurable returns in the form of 138% more inbound traffic to your website vs last year. Budgets are changing but you only need a small investment for big results with content marketing. Marketing Budgets Shifting and Changing.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

Martech

FEBRUARY 19, 2024

Campaign performance optimization: Measure and analyze the performance of marketing campaigns to identify the most effective channels, messages, and tactics. Return on investment (ROI) analysis: Measure and analyze the ROI of marketing initiatives and campaigns. Use data to optimize campaigns for better ROI and conversion rates.

Acquisitions 86

Acquisitions Marketing Budget Analytics Allocation 86

KoMarketing Associates

APRIL 7, 2021

However, new research suggests that this tactic remains one of the most difficult to measure in terms of revenue. Out of all of the tactics measured by the researchers, SEO (18%) was the least difficult to analyze in terms of revenue attribution. Many marketers have already integrated social media into their overall marketing plans.

Social Media 160

Social Media Social Marketing Planning Media 160

KoMarketing Associates

OCTOBER 6, 2021

Although many marketers can say that they have managed to surpass expectations amidst the pandemic, previous research indicates that COVID-19 still had an impact on planning and budgeting. Over the past six months, the pandemic has ultimately created more pressure for most of the marketers (48%) who were surveyed.

Marketing & Strategy 156

Marketing & Strategy Marketing Strategy Effectiveness Planning 156

Marketing Insider Group

AUGUST 11, 2023

Cost-Effective: Compared to traditional advertising, social media marketing is often more budget-friendly, offering a higher return on investment. Surveys and audience research are essential to gauge your followers’ needs. Match with Business Goals Select social networks that align with your business objectives.

Social Networks 181

Social Networks Business Work Management Social Media 181

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 103

ROI Top of Funnel Work Management Advertising Agencies 103

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Nearly two-thirds of ad buyers (62%) cited the lack of measurement standards as a top challenge to continued growth, a new IAB study found. In-store measurement. Personalization and consumer insights. Guidelines.

Guidelines 111

Guidelines Advertising Agencies Media Paid Search Agency 111

The Point

FEBRUARY 28, 2023

In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity. Yet industry surveys report that as much as 60 percent of available MDF funds go unused. Define your message.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Martech

APRIL 12, 2023

Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. Brands can fit a campaign into a budget of any size. Measurement. Why we care. First-time advertisers.

Planning 96

Planning Spending Marketing Plans Advertising Agencies 96

Marketing Insider Group

NOVEMBER 10, 2020

We surveyed respondents this year in a special survey and asked them about their Marketing Analytics priorities. Budget Tracking is even more critical in a time of a pandemic crisis, as budgets are often flat and many are being cut.

Planning 323

Planning Analytics Enterprise Management Work Management 323

B2B Marketing Directions

DECEMBER 3, 2023

Most marketers are now deep into their planning for 2024, and a critical part of that planning is determining how marketing performance will be measured. Measuring performance has been a prominent feature of the business landscape since double-entry accounting appeared in the 14th or 15th century. "You

Allocation 70

Allocation Budget Programs Lead Scoring Lead Ranking 70

Top Rank Marketing

JANUARY 22, 2024

In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. The good news is that we marketers have more tools than ever to measure our success. Here’s how you can build a solid structure for measurement and measure top, middle and bottom of funnel objectives.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. This leads to a media mix that is more effective overall for the same budget.

Marketing Mix 102

Marketing Mix Marketing Attribution Lead Ranking Planning 102

Top Rank Marketing

DECEMBER 22, 2023

marketing technology tools, as 70 percent of marketing and media decision-makers have said that they are under greater organizational pressure to establish and maintain their brand presence, according to new survey data of interest to B2B marketers. Report] Within two years marketers will work with an average of 7.5 channels, and utilize 16.3

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Ad Market Expands For Fourth Consecutive, October Climbs 3.2% October marked the fourth consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a 3.2

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Martech

FEBRUARY 29, 2024

Reduction of budget with no reduction in expected results. I like that this rephrasing acknowledges gains can be made regardless of budget or headcount. This can be done through a survey, through employee interviews or an external audit. Everyone uses tools and should be measured on their ability to use them effectively.

Lead Scoring 101

Lead Scoring Lead Ranking Tips Marketing Management 101

Martech

OCTOBER 27, 2021

During the pandemic, email marketing budgets remained steady while marketers considered new technology to get the most out of the channel, according to a new report from email optimization company Litmus that surveyed 400 marketers. Of those surveyed, 59% said expanding automation was a priority for 2021. Why we care.

Search Marketing 102

Search Marketing Email Marketing Planning Privacy Protection 102

DemandBase

JULY 23, 2020

The findings from our 2020 survey maintain this fact; we saw an increase in investment and budget allocation as firms see strong results from an account-based approach. Budgets dedicated to ABM increased by 40 percent year over year, from 20 percent in 2019 to 28 percent in 2020. Greater efficiency from marketing investment.

Account Based Marketing 120

Account Based Marketing ABM Budget Programs Allocation 120