SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done. billion by 2025.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

SmartBug Media

SEPTEMBER 26, 2023

In today’s business environment, measuring and communicating marketing ROI (return on investment or MROI), or return on marketing investment (ROMI), is more important than ever. Marketing ROI helps illuminate what marketing efforts are working, where future budget should be allocated, and what campaigns drove customers.

ROI 69

ROI Marketing Attribution Allocation Planning 69

Lead Liaison

JANUARY 10, 2023

Determining ROI on events: Why are you operating blind? A lot of companies view events as just another line item on their overall marketing budget, and as long as marketing is producing results, then hi-five! The post Determining ROI on events: Why are you operating blind? appeared first on Lead Liaison.

Lead Liaison 98

Lead Liaison ROI Lead Capture Trade Show 98

Martech

NOVEMBER 4, 2021

As a result, customer experience with content is a top metric of success in many marketing organizations. Customer expectations today are rising at rates that we’ve never seen,” said Anjali Yakkundi, Vice President of Product Marketing and Strategy at Aprimo, at our recent MarTech conference. Create a data-based content strategy.

ROI 143

ROI Content Marketing Planning Gartner 143

Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Proactive co-own key success metrics. Don’t be shy!

ROI 91

ROI Effectiveness Planning Content Marketing 91

Convince & Convert

JANUARY 8, 2014

Marketers are evidently enthusiastic heading into 2014… about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert ). Can You Increase the Budget for Everything? If So, Please Call Me. I believe something else is afoot here.

Planning 142

Planning Marketing Budget Creation Budget Programs Paid Content 142

Contently

DECEMBER 3, 2020

Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” None of the subjects I interviewed had actually applied multi-touch attribution to their content marketing efforts.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Marketing Insider Group

APRIL 10, 2023

ecommerce market. You’re also eyeing your own product niche, ever vigilant for direct competitors with stronger brands and sharper marketing. Rather than doubling down on Amazon, you need to develop an all-of-the-above approach to ecommerce marketing that covers your entire digital sales footprint. digital retail sales.

PPC 289

PPC Paid Content eCommerce Allocation 289

Martech

MARCH 18, 2022

Is marketing return-on-investment missing in action ? The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. Brenner came to marketing from sales. “[M]ost he recounted in his blog post , “ What is marketing? Brenner asked.

ROI 126

ROI Paid Search Agency Advertising Agencies Planning 126

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Poor use of technology and automation.

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

KoMarketing Associates

APRIL 5, 2023

As marketers look for ways to leverage content and bolster their return-on-investment (ROI), new research suggests that creating a documented strategy and allocating more budget toward this initiative can help. In contrast, only 52% of content marketers who say that they are “unsuccessful” have a strategy in place.

Allocation 198

Allocation Marketing Budget Marketing & Strategy Marketing Strategy 198

Vision Edge Marketing

FEBRUARY 15, 2018

Today’s Marketing leadership is expected to be data-driven and measurement savvy. Your Marketing plan should immediately demonstrate both capabilities. In fact, calculating your Marketing plan ROI should be an integral part of your business processes. This should add up to your total marketing budget.

Planning 179

Planning Marketing Budget Creation Marketing Plans ROI 179

Heinz Marketing

AUGUST 20, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. ” 7 Reasons Marketing Return on Investment Is a Challenge. These cautionary lessons offer a game plan for those looking to calculate Marketing ROI.

Case Studies 84

Case Studies Case Study Studies ROI 84

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Sales Management 90

Sales Management ROI Planning Work Management 90

DiscoverOrg

APRIL 20, 2017

Revenue growth is only possible with a solid understanding of our prospects – and no one knows that better than B2B marketers. And we’ve historically used these types of metrics to justify budget requests for investing in more data purchases. Activity : Emails sent, calls made, requirements written.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Vision Edge Marketing

NOVEMBER 1, 2022

For many, this means greater budget scrutiny, smarter decisions and belt-tightening. . The focus of this article is to provide an approach for making informed budget decisions when so much is at stake. 4 Key Categories to Consider When Making Budget Cuts . Defend customer and/or market share. . We’ve found that: .

Budget Programs 212

Budget Programs Terms and Conditions Work Management Analysis 212

Webbiquity

JULY 18, 2023

Despite the looming threat of recession, 92% of marketers expect their budgets to increase or stay the same this year (at least for now). 86% say that data privacy regulations have impacted their marketing strategy over the past year. Video Marketing: Hotter Than Ever Video marketing is huge and somehow keeps getting huger.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Martech

SEPTEMBER 30, 2022

Marketers must stop looking for a magic “predictable ROI” formula and embrace marketing’s complex realities, says Kathleen Schaub, an expert on modernizing marketing organizations. In that time she advised hundreds of technology marketing leaders on management best practices. Investors not accountants.

Conference 100

Conference ROI Terms and Conditions Planning 100

Marketri

APRIL 17, 2024

I talk with a lot of CEOs of middle market businesses. And while every company is unique, I hear a common thread: Most aren’t satisfied with their marketing function. The more I meet with CEOs at prospective client companies, the more insight I gain about why they’re dissatisfied and what they want and need from marketing.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Marketri

OCTOBER 25, 2023

Before you commit a budget to marketing, you want assurance those dollars will drive the results you’re looking for. As our clients will attest, strategic marketing can drive revenue growth and generate a high ROI. That’s where it helps to have insights from veteran B2B marketers. Overpromising.

Top of Funnel 62

Top of Funnel ROI Lead Scoring Lead Ranking 62

Adobe Experience Cloud Blog

OCTOBER 11, 2018

Too often, B2B marketers get wrapped up in the world of click and lead volume optimization. But the reality is, the ultimate goal of all marketing should be efficiently generating revenue growth, which is measured by ROI. In short: effective marketing organizations have high ROI. What makes those plans good?

Multi-Touch Attribution 134

Multi-Touch Attribution ROI Planning B2B Thought Leadership 134

Brandpoint

FEBRUARY 4, 2020

Marketers today place a stronger reliance on the use of big data to predict consumer behavior trends and to better reach new and existing customers. Eighty-six percent of surveyed executives who were overseeing predictive analytics campaigns for at least two years reported noticing a resulting increase in their return on investment (ROI).

Allocation 145

Allocation ROI Forecasting Banner Ads 145

Atomic Reach

FEBRUARY 23, 2023

Artificial intelligence is revolutionizing every aspect of business, but influencer marketing has lagged behind the curve. While other areas of digital marketing have leveraged analytics for years, influencer marketing continues to follow an outdated manual approach. Irrelevant statistics pass for ROI tracking.

Marketing AI 59

Marketing AI Creativity ROI Marketing Budget 59

Top Rank Marketing

AUGUST 4, 2023

B2B media market is expected to see 4.7 billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. Insider Intelligence How the Pandemic Changed Marketing Channels A mere 6.7

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Marketing Insider Group

JUNE 7, 2021

Who is the one true king of marketing? In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute). Content marketing costs 62% less than outbound marketing.

Content Marketing 346

Content Marketing Planning Marketing Budget Creation Allocation 346

Parse.ly

OCTOBER 7, 2021

Now’s the time to evaluate how content has impacted your bottom line and leverage that data to secure budget for next year. What are the different roles of marketing and content throughout the customer journey? How can customer journey mapping and planning help us secure budget and buy-in for next year?

Top of Funnel 90

Top of Funnel Budget Programs Webinar Metrics ROI 90

Binary Demand

JUNE 22, 2023

The quick answer is that businesses gain valuable insights into their target audience, industry trends, and market dynamics by gathering, analyzing, and utilizing data. It begins when sales and marketing teams employ a range of B2B lead generation strategies to pique the target market’s interest and lead prospects through the sales funnel.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Marketing Insider Group

NOVEMBER 28, 2022

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And to some people, marketing just equates to lying. Marketing has a marketing problem.

Paid Search Agency 328

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 328

Marketing Insider Group

AUGUST 30, 2019

The head of marketing is tasked with modernizing the marketing strategy but with limited to no budget or resources to do so. And it resulted in one of the highest ROI-producing programs my last company ever saw. His questioning resulted in him challenging the marketing team to change how we spoke to our digital audience.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

Rev

SEPTEMBER 2, 2019

Before a display ad crosses your path, marketers hold an online auction to determine who will snag the ad space. To get up and running with programmatic, you need the right tools, target, and budget. Much like other areas of digital marketing, it’s important to establish a goal from the get-go. Evaluate your display ad budget.

Advertising Agencies 122

Advertising Agencies Advertisements Advertising ROI 122

Only B2B

MAY 8, 2023

Account-based marketing (ABM) has gained popularity as a marketing tactic among B2B businesses in recent years. To make sure you are getting the most out of your marketing budget, it is crucial to monitor the return on investment (ROI) of your ABM efforts, just like you should with any marketing plan.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ROI Marketing Budget 62

NuSpark Consulting

JULY 8, 2023

Attribution tracking allows businesses to understand which marketing channels and campaigns are driving the most value and return on investment (ROI). This information is invaluable, as it helps companies allocate their marketing budget more effectively and invest in the channels that yield the highest returns.

Allocation 130

Allocation Efficiency Buy Media 130

Hive9

MAY 19, 2020

To justify their marketing spend, marketing leaders are under constant pressure from their organization to deliver ROI. To get a sense of the current struggle, let’s take a look at what marketing leaders Denise and Christine have been up to.

Planning 264

Planning Campaigns Work Management Marketing & Strategy 264

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased. Not one lead.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Walker Sands

AUGUST 12, 2022

As 2022 continues to fly by, we somehow find ourselves midway through Q3 and heading into 2023 planning. At a time when marketing dollars are expected to go further, audiences are overstimulated and budgets face a stringent lens, planning can feel burdensome and overwhelming. Optimize your lead funnel.

Top of Funnel 59

Top of Funnel ROI Marketing & Strategy B2B Marketing 59

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 329

Marketing Automation Services Marketing Budget Paid Search Agency Service 329