Valasys

JUNE 12, 2019

Artificial Intelligence (AI) has revolutionized every aspect of our lives & B2B marketing is no different. The cognitive functions of machines are leveraged by B2B marketers in pre-cognitive marketing, delineating a paradigm shift in conventional realms of digital marketing as we know it, for good.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Allocadia

APRIL 26, 2019

Often, Marketing Ops professionals spend too much time trying to piece together different sets of data to answer the questions of the business. Perhaps you’ve recently faced a failed project around attribution or marketing measurement. Perhaps you’ve recently faced a failed project around attribution or marketing measurement.

ROMI 40

ROMI Budget Programs ROI Organic Leads 40

Allocadia

MARCH 27, 2019

Often, Marketing Ops professionals spend too much time trying to piece together different sets of data to answer the questions of the business. Perhaps you’ve recently faced a failed project around attribution or marketing measurement. Even worse, this can lead to incorrect assumptions about Marketing’s impact.

ROMI 40

ROMI Budget Programs ROI Organic Leads 40

Online Marketing Institute

NOVEMBER 8, 2010

Home About Us FAQs Our Contributors The RIC Blog Promoting innovation Feeds: Posts Comments Investing in Marketing: Calculate ROI before you Leap July 20, 2010 by Stephen Rhodes By Axel Kuhn Chances are that you – or someone in your organization – are thinking about investing in a marketing campaign at this very moment.

ROMI 40

ROMI ROI Planning Advertising Agencies 40

DemandBase

OCTOBER 10, 2018

At this stage in my annual marketing planning, everyone is lucky I’m not signing off my emails with “Happy New Year!” But what happens if you’re committed to Account-Based Marketing and stakeholders haven’t seen the light? Every decision is debated, resources are spread too thin, and marketing efficiency suffers.

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

Adobe Experience Cloud Blog

SEPTEMBER 10, 2009

It's time for B2B marketing professionals to think beyond justifying their existence and start thinking about how they can create long-term return on marketing investment (marketing ROI) for their organizations. How did you get into sales and marketing, and what do you like most about it? ROI, but real ROI.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership ROI ROMI 48

Allocadia

MAY 3, 2019

From the very inception of Allocadia, the focus was on giving marketers a way to improve their performance. It’s been amazing to watch the more than 14,000 marketers using our platform put Allocadia at the core of their marketing foundations. All-RunDo-Diagram-Connect-2019-V2.

Lead Scoring 45

Lead Scoring Lead Ranking ROMI Budget Programs 45

Valasys

OCTOBER 8, 2019

Email Marketing always has been the most effective means of communication for businesses. Email marketing has been an invisible way for brands to meritoriously communicate with their customers. According to a report by Emailmonday.com, email generates $38 for every $1 spent which implies an astounding ROI of 3800%.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Valasys

AUGUST 12, 2019

Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers. With ABM, marketers can manage who will see their marketing content.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Televerde

NOVEMBER 3, 2020

Fred Isbell, Research Director at Dresner Advisory Services, High Technology Veteran, and former Senior Director at SAP Global Marketing. One I enjoyed working with was Televerde , a company headquartered in Phoenix AZ that combines lead generation and corporate social responsibility with an outstanding business model with proven results.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Online Marketing Institute

NOVEMBER 8, 2010

Canadian Marketing Blog Welcome to the CMA - Canadian Marketing Association - Blog. This Blog is an initiative of the CMA Digital Marketing Council. All marketing-related topics are fair game: branding , strategy , online, offline, marketing trends, technology , direct marketing , market research.and more.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Valasys

SEPTEMBER 4, 2019

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. Marketers need to respect the researching habits of the customers & evolve with it.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Annual budgets aren’t flexible enough to keep up with your audience’s dynamic behavior. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well.

Marketing Budget Creation 333

Marketing Budget Creation Marketing Budget Planning Budget Programs 333

ClickZ

FEBRUARY 24, 2020

MPMs enable companies to plan, gain insights, and optimize multiple marketing campaigns and programs from one central location. Since Juniper Networks implemented Allocadia seven years ago, the marketing team has closed the quarter within 1% of target for the past 29 quarters. This is where Allocadia fits in.

Marketing Automation Services 103

Marketing Automation Services Budget Programs Enterprise Management Work Management 103

Content Marketing Institute

NOVEMBER 16, 2017

That distinction matters when you’re talking with executives, says content marketer and consultant Katrina Neal. “If A marketer who says “I think” in front of data-driven execs may be asked to leave, says @Katrina_Neal. They might even approve your budget. HANDPICKED RELATED CONTENT: Building Your Content Marketing Team?

Marketing Attribution 111

Marketing Attribution Multi-Touch Attribution Lead Ranking ROMI 111

Markempa

MAY 1, 2019

Do you know what CEOs want most from B2B marketers? They want clarity about marketing results. CEOs often complain, “Why can’t I see clear measures and ROI from our marketing?” The State of B2B Marketing Metrics For example, I read this chart via MarketingCharts about the State of B2B marketing metrics.

ROMI 50

ROMI B2B Marketing Work Management Marketing Qualified Leads 50

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. What’s the budget? based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools. Another piece of advice I’d offer you is don’t get too caught up in budget.

Social Media 157

Social Media Media Paid Content Work Management 157

Valasys

SEPTEMBER 13, 2019

Thus, programmatic media buying combines creativity & powerful technology to deliver personalized experience s to the customers across multiple screens & is an essentiality for B2B marketers as they continue to compete fiercely to optimize the experiences of their end-users. digital advertising budget this year.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Allocadia

AUGUST 28, 2019

Company recognized for excellence in delivering real-time insights to help marketers maximize ROI. VANCOUVER, British Columbia, August 7, 2019 — Allocadia , the creators of the Run Marketing movement, today was named Best Marketing Performance Management Company by the 2019 MarTech Breakthrough Awards.

Work Management 40

Work Management Paid Search Agency Marketing Management Marketing Budget 40

Valasys

SEPTEMBER 25, 2019

It’s too often that marketers are worried about increasing SEO or driving traffic that they don’t pay attention to finding sites that match their brand’s messaging and positioning.”. Cost syndication is a cost-effective approach to trigger your content marketing strategies to go further. 2) Improves The Domain Authority: .

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

AUGUST 6, 2019

Prelude: B2B marketing is an ever-evolving field. Marketers need to constantly upgrade their marketing strategies & can’t really settle for stagnant ones. Isn’t B2B marketing tough? Doing it right, doing it effectively & timely should be the mantra for modern B2B marketing. Well, it is.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Oktopost

OCTOBER 7, 2020

Believe it or not, over a third ( 34.1% ) of businesses admit they don’t use any attribution model to measure marketing performance. Simultaneously, only 13% of B2B marketers consider the impact measurement and tracking capabilities of their business excellent , with 40% describing their business as “needing improvement.”

Multi-Touch Attribution 71

Multi-Touch Attribution Top of Funnel Allocation Multi-Channel 71

Valasys

NOVEMBER 4, 2019

Benefits of Content personalization for B2B marketers are innumerable as it is the future-proof way for the marketers to attract, engage, convert as well as retain the customers in an era of digitization of everything. Ways Content Personalization Benefits B2B Marketers.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

AUGUST 9, 2019

At a time when the inbound marketing & content marketing strategies were intermingling, to assist the marketers in their bottom-line objective of optimizing the website conversions; other digital realms also started aiding to the standard practices of SEO.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Televerde

OCTOBER 30, 2019

While Nostradamus didn’t leave us with any insights in regards to the future of B2B marketing in the 2020’s, many of my fellow content marketers like to put their Miss Cleo hats on and make predictions like “social media is dying!!!” We’re talking numbers, baby – and frankly, I think marketing content could use more of them.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Valasys

JULY 30, 2019

Investing in the right format of display ads is important for B2B marketers as the prospects for B2B marketing are scattered across numerous referral sites & hence, it gets entirely arduous and essential to track both the opportunities as well as revenue generated from each display ad. better Click-Through-Rates (CTRs).

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Content Marketing Institute

OCTOBER 9, 2017

Editor’s note: Because email marketing continues to be one of the most used and most effective cornerstones of content marketing, Jodi Harris updated her 2015 article. Think of a well-executed email strategy as the backbone of a successful content marketing program. Just how important is the email channel?

ROMI 108

ROMI Paid Search Agency Opt-out Ad Frequency 108

Valasys

OCTOBER 29, 2019

Democratizing creative B2B marketing ideas for small business success is a daunting, yet essential task. Tips to Leverage Creative B2B Marketing Ideas for Small Business Success. Modern-day marketing isn’t cheap. The following are some affordable marketing ideas for small businesses: 1.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49

Valasys

JULY 8, 2019

Beyond technology, rationality & facts & figures, B2B marketing is also about establishing genuine connections with the prospects & the existing customers alike. Humans are visual beings and if they can see themselves as a part of a story, it helps the marketers’ purpose of optimizing the sales.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56