ClickZ

OCTOBER 13, 2022

30-second summary: Erica Gunn, CMO at Canto, offers a guide to maximizing your marketing budget in tough economic circumstances. As marketers, we must be prepared for challenges to our budgets. It’s easy to give in and let your marketing budget be cut back to the bare minimum, with a reduction in headcount and spending.

Budget 91

Budget Marketing Custom Publishing CMO 91

Webbiquity

JULY 27, 2021

CMOs are reporting that marketing budgets are being slashed. Here’s what that means, and practical ideas that go beyond the bad news to how B2B marketers to adapt. Most CMOs expect budgets to increase modestly this year after the deep cuts during the pandemic. But first… A Brief Rant.

CMO 191

CMO Gartner Budget Spending 191

Litmus

AUGUST 3, 2021

Doing more with less is a common theme for modern marketing organizations. According to our most recent State of Email report , 60% of marketing executives said they planned to send more email. But in that same report, more than 40% of marketers also said they were under-resourced when it came to email.

Budget 95

Budget Marketing Multi-Touch Forecast 95

DealSignal

DECEMBER 17, 2020

When a business experiences financial hardship, marketing budgets are usually the first to get cut. In the event that your budget is slashed, you need to collectively focus your time and money on the tactics, prospects, and strategies that generate pipeline and revenue. Which tactics are consistently most effective?

Budget 89

Budget Marketing Vendor High Quality Lead 89

Marketing Insider Group

MARCH 21, 2022

If you think your small business doesn’t need a marketing plan, think again. Even if your company is small, today’s technology and consumer behaviors require that you use a variety of channels and tactics to effectively reach customers. Despite this, only 50% of small businesses have an actual marketing plan.

Small Business 269

Small Business Marketing Plan SWOT Marketing 269

KoMarketing Associates

SEPTEMBER 22, 2021

So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience. Between budgeting for your content marketing program , executing your strategy, and then measuring the impact of your content, there’s a lot to consider. Content Marketing Budgeting Statistics.

Content Marketing 211

Content Marketing Statistics B2B Content 211

The Point

FEBRUARY 28, 2023

In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity. Yet industry surveys report that as much as 60 percent of available MDF funds go unused. Be realistic.

Lead Generation 130

Lead Generation Agency Campaign Channel 130

DealSignal

OCTOBER 18, 2022

Do you have enough data to effectively analyze, strategize, and prioritize your prospects, leads, and sales and marketing activities? But you can’t rely on website forms or event attendee lists to tell you everything you need to know to move leads down the funnel and convert them. That’s where data enrichment comes in.

B2B 52

B2B Budget Resources Marketing 52

The Forward Observer

NOVEMBER 4, 2015

Are you struggling to keep up with the winning ways of modern marketing and sales? Get lucky with HubSpot's State of Inbound Report. Last year, the report added a sales section to provide a more complete view into the entire lead-to-customer life cycle. Want more marketing budget? Tweet this!

Inbound Marketing 100

Inbound Marketing Report ROI CRM 100

DealSignal

SEPTEMBER 7, 2021

What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? Here, we explore insights and walk through three tips you should keep in mind when creating your B2B marketing budget.

Budget 52

Budget B2B Account Based Marketing Marketing 52

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again.

B2B 120

B2B Budget Statistics Marketing 120

KoMarketing Associates

OCTOBER 2, 2018

This information is timely because many organizations are thinking about budgeting and planning marketing objectives for the new year. For some, including a notable percentage of our clients, the fiscal year is already drawing to a close and strategic planning takes on an even greater urgency. 2018 B2B Marketing Trends.

B2B 123

B2B Budget Report Process 123

6sense

MAY 18, 2022

And no matter how bullish your company may be about your immediate future, budgets are sure to face increased scrutiny. . How do you build and present budgets that are more CFO-friendly, and can stand up amidst market and “hunker down” pressure? . Get Sales Buy-In First . Highlight that in your plan and clarify why.

CMO 62

CMO Budget Peer-to-peer Marketing 62

Heinz Marketing

NOVEMBER 23, 2022

By Carly Bauer , Marketing Consultant at Heinz Marketing. We are in the midst of a potential recession; current budgets are being evaluated and cuts are being made to areas less prioritized. For many we are also nearing the end of the fiscal year and are working on new budgets for 2023. Social Management.

Social Media 110

Social Media Budget Optimization Media 110

Marketing Insider Group

AUGUST 2, 2022

Content creation is a core part of every brand’s marketing strategy in 2022 (or at least it should be). There are several types of content creation, and brands definitely don’t have to go it alone when it comes to developing content to engage their audiences and attract new customers. Image Source: Reverb.

Content 286

Content Content Marketing SEO SERP 286

Adobe Experience Cloud Blog

MARCH 27, 2018

Does it feel like presenting your marketing budget to the CFO is like pulling teeth? If you want a less painful budgeting process, my best piece of advice is to build a budget that your CFO will understand and agree with from the get-go. Get Sales Buy-In First. Most marketing budgets focus entirely on costs.

Budget 134

Budget Writing Marketing Contingency 134

KEO Marketing

OCTOBER 5, 2017

Successful marketing leaders understand the value of early planning. Aligning with sales and other internal departments to support the coming year’s business goals should be completed well before year end. There are many benefits of completing marketing plans and budgets early.

Budget 59

Budget Marketing Search Engine Marketing Plan 59

Webbiquity

DECEMBER 6, 2022

What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry.

Social Media 237

Social Media B2B Media Social 237

Marketing Insider Group

JANUARY 30, 2023

Hiring a content marketing agency will not only reserve some of your marketing budget, but also deliver a marketing strategy that’s backed by data and guaranteed to succeed. Here’s what you need to know about trending fractional CMOs and why a content marketing agency may be a better fit for your business.

CMO 225

CMO Content Content Marketing SEO 225

Webbiquity

MARCH 1, 2022

Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media. Here are six key findings from the report.

Content Marketing 312

Content Marketing B2B Content Research 312

Adobe Experience Cloud Blog

DECEMBER 20, 2017

It’s planning season, marketers. Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. Are you donning your boxing gloves?

Budget 134

Budget Marketing Gartner Marketo 134

Walker Sands

DECEMBER 23, 2021

No matter how you slice it, effectively budgeting for marketing is a complex exercise with as many inputs as there are levers for success. Business and Marketing Goal Alignment . The foundation of a successful budget is having marketing and business goals that work in tandem with each other.

Budget 59

Budget Marketing Business Buyer's Journey 59

KEO Marketing

OCTOBER 10, 2017

The art of budgeting can be tricky. Companies are often lax about defining a specific marketing budget number and sticking to it, and this makes managing to a number very difficult. Best practices call for a clearly defined marketing budget and a clearly defined, and measurable, plan to accompany it.

Budget 59

Budget Develop Marketing Search Engine 59

ViewPoint

JUNE 15, 2016

Sales Lead Management is a complicated process. Sales lead management is a tough subject to truly get your arms around. There are dozens of outside vendors who say they manage some portion of the sales lead process and more than two dozen internal departments that contribute to the process and the decision making.

Lead Management 120

Lead Management Leads Lead Telemarketing 120

Marketing Insider Group

FEBRUARY 13, 2023

Source: Momentum ITSMA 2023 I was fortunate to see a preview of the 2022 ABM Benchmark Study at the Momentum ITSMA fall “ Marketing Vision 2023 event ”. Not surprisingly, ABM is the top B2B marketing tactic. Marketing is and always will be a “team sport”. Not surprisingly, collaboration is key.

Account Based Marketing 204

Account Based Marketing Benchmark Marketing B2B 204

Sword and the Script | B2B

APRIL 11, 2020

You can’t control the constraints imposed by the Coronavirus, but you can make a case to keep your marketing budget It’s a challenging time to be a marketer. Second, the business is chasing after your budget with a saw. And that’s the theme for this week’s Unscripted Marketing Links [UML]. Give our services a try.

Budget 70

Budget Studies Marketing PR 70

KoMarketing Associates

MARCH 23, 2021

Ascend2 recently published the “Using Intent Data” report, and statistics showed that just 28% of marketers say they have an intent data strategy in place and it is measurable. About 23% intend to create a strategy within the next 12 months, and only 18% are in the process of rolling out a strategy.

Intent Data 234

Intent Data Intent Strategy Report 234

KEO Marketing

OCTOBER 2, 2017

Digital marketing campaigns often result in some of the highest conversions of any marketing activities. Traditional marketing tactics are no longer enough to stay competitive. These new demands create a challenge for marketers in the B2B space as marketing budgets are often smaller than those of B2C companies.

Budget 67

Budget Marketing Search Engine SEM 67

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. Before You Spend: Campaign Planning.

Budget 52

Budget B2B PPC Marketing 52

The Forward Observer

SEPTEMBER 15, 2014

HubSpot''s State of Inbound Marketing Report has the data you need to budget, plan, execute and measure inbound marketing and selling. The report tracks the practice of inbound marketing which it describes as " a methodology that focuses on creating quality content that pulls people toward your company and product.

Inbound Marketing 100

Inbound Marketing Hubspot Report Marketing 100

Crimson Marketing

NOVEMBER 10, 2014

Your company conducts quarterly budget reviews to determine how well projections aligned with performance. The problem is, by the time you analyze those results, you’ve likely already spent too much—or too little—on marketing.

CMO 100

CMO Budget Analytics Podcast 100

ViewPoint

MARCH 19, 2018

The director of marketing, 20 years into her career, was confronted with a bewildering cornucopia of reports, making her heretofore creative life difficult. She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. So, my advice to this marketer?

Analytics 197

Analytics Marketing Stats ROI 197

Marketing Insider Group

MAY 11, 2021

Only then can you create truly personalized, seamless experiences to guide your leads through the sales funnel successfully. If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. What is Predictive Marketing Analytics?

Analytics 352

Analytics Marketing Help Churn Rate 352

Marketing Insider Group

AUGUST 3, 2020

All of these things can clearly lead to a more profitable company and a better customer experience, which is why many companies are allocating large sums of their marketing budget towards this strategy. ABM gives the sales team fewer leads to work with. Why Sales Marketing Alignment Matters.

Account Based Marketing 342

Account Based Marketing Sales Effective Effectiveness 342

The Point

SEPTEMBER 20, 2010

In B2B circles, Q4 is historically a time of year when marketing spend picks up. Sales teams need the push to meet year-end numbers, whilst at other companies, spending marketing dollars in Q4 is simply a matter of “use it or lose it.” Does your corporate blog contribute to overall marketing ROI in a measurable way?

Budget 100

Budget SEM Lead Nurturing Landing Page 100

Marketing Insider Group

MARCH 13, 2023

The past few years have been very good for the e-commerce industry, and really any business that earns significant revenue from online sales. The COVID pandemic sent established brick-and-mortars rushing to accelerate their digital transformation plans and sell more online.

Automation 152

Automation Marketing Marketing Automation Trade 152

Marketing Insider Group

MAY 4, 2022

One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Call it content marketing. Many so-called approaches to content marketing are merely just content. An e-book is not content marketing. This is where tactical execution comes in.

Content Marketing 314

Content Marketing Content Marketing Buyer's Journey 314