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What Are Experts Prioritizing in 2018 B2B Marketing Budgets?

KoMarketing Associates

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? This includes account-based marketing and expanding their pipelines. Elena Britton , Head of US Marketing, Indusa.

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Rethink, resist, refocus! Maximising your marketing budget in tough economic times

ClickZ

30-second summary: Erica Gunn, CMO at Canto, offers a guide to maximizing your marketing budget in tough economic circumstances. As marketers, we must be prepared for challenges to our budgets. A bold statement, especially when customers and markets are jittery.

Budget 77
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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Marketers now must prioritize quality across the board and find new ways to prove results.

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5 marketing budget allocation best practices?

The Marketing Blender

5 marketing budget allocation best practices. When it comes to marketing, there’s no one-size-fits-all solution. That said, there are some general principles you can follow when allocating your marketing budget to ensure you’re getting the most bang for your buck. .

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

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Why You Should NOT Cut Your Marketing Budget This Year

Hinge Marketing

Today’s professional services marketers are responsible for doing more with less than ever before. From following innovation in marketing technology to supporting their firm’s recruiting campaigns, the list of ways they need to manage their marketing budget increases in complexity every year.

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Why This Amount Is All the Marketing Budget You Need

Marketing Insider Group

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers.

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Your starter guide to marketing budget software

The Marketing Blender

Your starter guide to marketing budget software. If you’re like most marketing professionals, then you know that having a well-managed budget is crucial to the success of your campaigns. Related Content: Your guide to building a marketing budget template.

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Why are marketing budgets the first to be cut… and the last to be restored?

Litmus

Doing more with less is a common theme for modern marketing organizations. According to our most recent State of Email report , 60% of marketing executives said they planned to send more email. The current state of marketing budgets and what to do.

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Building a Better CPA Marketing Budget

Hinge Marketing

On top of the loss and personal stress experienced by so many, it has also been a period of rapid market change, requiring businesses to adapt and evolve without a clear roadmap. . Download the Executive Summary of the 2021/22 AAM Marketing Budget Benchmark Study here for free!

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The Squeeze: Preparing B2B Marketing budgets for 2023

Marketing Envy

Dissecting the very short lives of the B2B marketing budgets in 2022 will not take long. Q2 2022 - Ukraine war and crazy inflation means reality shocks the world, some marketing budgets tightened. Marketers need to show their contributions to the bottom line.

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Report: Many Marketers Expect a Budget Cut Heading Into 2023

KoMarketing Associates

Looking ahead to 2023, new research indicates that marketers may see a reduction in their budget. However, many remain optimistic and expect to achieve their 2022 marketing goals before the end of the year. Marketers’ Growing Investment in Marketing Technology.

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3 Studies to Help You Keep Your Marketing Budget and Fend Off Reactionary Cuts [UML]

Sword and the Script

You can’t control the constraints imposed by the Coronavirus, but you can make a case to keep your marketing budget It’s a challenging time to be a marketer. Second, the business is chasing after your budget with a saw.

Budget 101
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How Arc’teryx Elevated their Marketing Budgets & Performance with Allocadia

Allocadia

With a team of 50 marketers across 6 teams, Arc’teryx quickly realized that managing budgets in Excel spreadsheets was not going to cut it. Every marketer who’s ever owned a budget, knows the difficulty of answering detailed questions on the fly.

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How Juniper Networks transformed its marketing budget management and reporting

ClickZ

And yet, our marketing teams were challenged with the complexity of managing multiple marketing budgets maintained in multiple disparate spreadsheets across the globe. This resulted in a lack of real-time visibility into our marketing investment performance, which made it difficult to identify activities that should be reallocated to better align with strategic imperatives. Marketing budget management and reporting as top pain point.

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Report: More Leading Marketers are Adopting an Agile Approach to Budgeting

KoMarketing Associates

As marketers look to improve upon the return-on-investment (ROI) of their various tactics, new research suggests that many are taking a more agile approach to budgeting. About 30% of leading marketers do so weekly, and 21% of average marketers also make these adjustments every week.

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Building a B2B Marketing Budget

KEO Marketing

When developing a B2B marketing budget, there are two key perspectives to consider. It is also important to understand predictions from industry analysts and trends in marketing spend within your industry. Equally important, is the evaluation of internal factors such as overall company goals and objectives, sales plans, and the results of the current year’s marketing initiatives. External Budget Considerations. Internal Budget Consideration.

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B2B Marketing Budget Allocation: Insights and Breakdown

DealSignal

What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? Here, we explore insights and walk through three tips you should keep in mind when creating your B2B marketing budget.

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Considerations for Creating a Digital Marketing Budget

KEO Marketing

Digital marketing campaigns often result in some of the highest conversions of any marketing activities. Traditional marketing tactics are no longer enough to stay competitive. These new demands create a challenge for marketers in the B2B space as marketing budgets are often smaller than those of B2C companies. See below for a few of the most impactful digital marketing activities you should consider: Video. Marketing Budget

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The Art of Developing a Marketing Budget

KEO Marketing

The art of budgeting can be tricky. Companies are often lax about defining a specific marketing budget number and sticking to it, and this makes managing to a number very difficult. This type of ever-changing budgeting can lead to missed opportunities throughout the year and unexpected results and perceived under performance at the end of the year. Best practices call for a clearly defined marketing budget and a clearly defined, and measurable, plan to accompany it.

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5 Steps to Setting a Marketing Budget

KEO Marketing

Successful marketing leaders understand the value of early planning. There are many benefits of completing marketing plans and budgets early. If technology investments are part of your marketing plan, you can start your research before year-end to give you a jump on making purchasing decisions in the New Year. 5 Steps to Setting a Marketing Budget. Identify the annual marketing budget early. Marketing Budget

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How much did the pandemic impact marketing budgets?

Marketing Graham

But did it affect the marketing budget, and if so, by how much? I find benchmarking my marketing spend against the average really useful – especially when I’m begging for more money. So here are the headlines… Marketing spend in 2021 was the lowest recorded.

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How to Deliver Pipeline When Your Marketing Budget Is Slashed

DealSignal

When a business experiences financial hardship, marketing budgets are usually the first to get cut. In the event that your budget is slashed, you need to collectively focus your time and money on the tactics, prospects, and strategies that generate pipeline and revenue.

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How much did the pandemic impact marketing budgets?

Marketing Graham

But did it affect the marketing budget, and if so, by how much? I find benchmarking my marketing spend against the average really useful – especially when I’m begging for more money. So here are the headlines… Marketing spend in 2021 was the lowest recorded.

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An Updated Look At the State of Marketing Budgets

B2B Marketing Directions

The firm hosted a webinar and published a report discussing the findings of this research. The survey produced 400 responses from marketing decision makers and influencers located in North America, Europe and the UK. Ad Market Tracker , the U.S. Image Source: Gartner, Inc.

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Managing Marketing Budgets in a Crisis

Ledger Bennett

Significant shift in budget since the onset of the pandemic Late last year Gartner published their 2019-2020 CMO Spend Survey , and while budgets had declined a little in 2019, confidence was very high regarding the outlook for 2020. Insights Marketing Strategy Revenue

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Making the Case for More Content Marketing Budget in 2019

DivvyHQ

Hopefully your content marketing budget won’t do the same. Although content marketing is relatively inexpensive, there are always plenty of needs to be addressed. The trouble, of course, is that content marketing’s true impact is not always readily apparent. 4 Indisputable Reasons to Increase Content Marketing Budget in 2019. Content Marketing Works. Content Marketing Is Cost-Efficient. Your Competitors Are Spending On Content Marketing.

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How To Plan Your B2B Marketing Budget Like A CMO Pro

Marketing Envy

How do you plan when your marketing (and beyond) world spins at an unprecedented pace? Pandemic aside, this is not the first time B2B marketers will face drastic changes to their best intended budget plans. So start planning for it.

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Q4 Marketing Budget: 4 Key Areas to Consider

The Point

In B2B circles, Q4 is historically a time of year when marketing spend picks up. Sales teams need the push to meet year-end numbers, whilst at other companies, spending marketing dollars in Q4 is simply a matter of “use it or lose it.” Time to consider, then: where can you focus your Q4 marketing investment for the highest possible return? Does your corporate blog contribute to overall marketing ROI in a measurable way?

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We’re All Re-planning our B2B Marketing Budgets Now

Full Circle Insights

With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing.

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How to Write a Marketing Budget Your CFO Will Enthusiastically Support

Marketo

Does it feel like presenting your marketing budget to the CFO is like pulling teeth? If you want a less painful budgeting process, my best piece of advice is to build a budget that your CFO will understand and agree with from the get-go. I can’t tell you how many times I see marketing leaders develop a plan and budget without any context for the business or division’s overall goals. Most marketing budgets focus entirely on costs.

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How to Use Marketing Budget KPIs for Decision-Making

SmartBug Media

One of the most underrated skill sets of a marketing leader is the ability to guide decision-making based on budgetary analysis. Key KPIs to Track in Your Marketing Budget. Cumulative budget: The total budget summed up across all marketing channels.

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Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey

Webbiquity

CMOs are reporting that marketing budgets are being slashed. Here’s what that means, and practical ideas that go beyond the bad news to how B2B marketers to adapt. Most CMOs expect budgets to increase modestly this year after the deep cuts during the pandemic.

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3 Ways to Ensure You Get the Marketing Budget You Need in 2018

Marketo

It’s planning season, marketers. Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. Your CFO cares very little about your marketing tactics (besides wondering how much money you’ve spent on them!). Is marketing pulling its weight? How can marketing impact the business tomorrow?

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How To Use Increasing Digital Marketing Budgets

Fathom

So, you have more digital-marketing budget this year. Just last year (2013), 55% of marketers across the globe increased their digital marketing budgets. The answer depends on your company’s needs, including its current priorities, the industry you’re in, the audience you’re trying to attract, and the size of your budget. How To Use an Expanded Digital Marketing Budget in 2014. Nurture leads with marketing automation.

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B2B Data Enrichment: The Answer to Overcoming Marketing Budget and Resource Constraints

DealSignal

Do you have enough data to effectively analyze, strategize, and prioritize your prospects, leads, and sales and marketing activities? Level the playing field between sales and marketing. Data enrichment also levels the playing field between sales and marketing.

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Forrester’s Strategic Budget Allocation

Allocadia

COVID-19 has made it more important for marketers to strategically align their budgets with ongoing plans to sustain business impact. However, past budget decisions can make it challenging to execute on new plans that drive your strategy forward. Forrester has created a 6-Phase Strategic Budget Allocation Framework identifying the key steps for how and when to implement it across an organization.

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How to Build Out a Marketing Budget

Allocadia

This post is part 2 of a three-part series on building and managing a marketing budget: Part 1: How to Organize Your Marketing Budgets. Part 2: How to Build Out a Marketing Budget [below]. Part 3: Ongoing Management & Tracking of a Marketing Budget. Note: this guide is written with marketing teams of 10 or more in mind. Top-down vs. bottom-up budgeting. Building out a marketing budget: step by step. Welcome!

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Strategic Marketing Budget and Business Goal Alignment for 2022

Walker Sands

No matter how you slice it, effectively budgeting for marketing is a complex exercise with as many inputs as there are levers for success. Business and Marketing Goal Alignment . Creating a Strategic Budget . It provides the “why” to your marketing strategy.

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The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech

Webbiquity

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. More than 450 B2B marketing professionals gave their input to this study. Online Event Plans.

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