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Why You Should NOT Cut Your Marketing Budget This Year

Hinge Marketing

From following innovation in marketing technology to supporting their firm’s recruiting campaigns, the list of ways they need to manage their marketing budget increases in complexity every year. Spoiler alert: the research suggests you should NOT cut your marketing budget this year.

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How to Allocate a Digital Marketing Budget for Your Business?

Rock Content

Creating a digital marketing budget often requires a lot of guesswork and best assumptions on how the money will be best spent in your organization, without really knowing if you will receive any ROI. A common rule of thumb that most brands use is to spend around 7-10% of the overall revenue on marketing activities.

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Use Your Unspent Marketing Budget On Content Marketing For Next Year

Marketing Insider Group

The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. We’re gonna suggest you use your unspent budget on content marketing. Now we ARE a little biased. Not one lead.

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How to Create a Marketing Plan for Your Small Business

Marketing Insider Group

If you think your small business doesn’t need a marketing plan, think again. A marketing plan for small business owners and teams keeps your strategy on track and focused on the right goals. Despite this, only 50% of small businesses have an actual marketing plan. I get it: marketing isn’t for everyone.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. By registering, you will get access to the full survey report.

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The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech


The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. More than 450 B2B marketing professionals gave their input to this study. overall budgets will be cut). Overall Budget Impacts.

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How to Streamline Your Video Marketing Creation Process

Marketing Insider Group

Video marketing remains one of the most successful forms of getting attention online. More than eight out of 10 marketers say that video plays a vital part in their strategies. Seventy-eight percent report that video helps boost sales figures. The reason is simple: Most marketers aren’t professional videographers.

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