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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. Critics of these services refer to them as "spyware," though that term isn't really fair. Based in the U.K.,

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Getting More Out of Each Click, Part 2: Docmetrics

WebMarketCentral

Particularly in this economy, when budgets are being squeezed and marketers are mandated to do more with less, how can you exceed "typical" results and get more than 2-3% of your visitors to raise their hands? Pricing Monthly fees start at $100 and are based on the number of PDF documents tracked. product sheets and case studies).

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