The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. Without good judgement, they are a waste of resources.

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Planning Effectiveness Work Management Marketing Management 100

Sword and the Script | B2B

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Return of increased PR budgets.”

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Hubspot

JANUARY 21, 2016

Successful companies are able see the forest through the trees and devote a budget to marketing and advertising. Have there been successful companies who forged the path to success totally grassroots guerilla style? It’s that simple. So for marketing success in 2016, you first must commit to making an actual marketing investment.

Planning 28

Planning Marketing Budget Creation Paid Search Agency Tips 28

OutboundView

FEBRUARY 28, 2019

Replacing the old world of inbound marketing for B2B is a new landscape that proves immensely favorable to creative and strategic marketers who prefer guerilla tactics, smaller budgets, and surgical campaigns to grab buyer attention, generate interest, drive demand, and inspire action. All that has changed.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Online Marketing Institute

NOVEMBER 8, 2010

The Power of Return On Marketing Investment Calculations We’ve all heard the expression, “I know that 50% of my marketing budget is wasted – I just don’t know which half!” The recent economic downturn, tight budgets, and the added emphasis on cost accountability. Again primarily for B2C businesses. Format: Web application.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Online Marketing Institute

MAY 24, 2009

Im a keen observer on how marketing is positioned and perceived within companies and what is expected in return for the marketing budget. B2B marketers regularly use demographic data of tangible characteristics such as company size, industry classification, number of employees, etc. to segment and target relevant markets.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Hubspot

MARCH 20, 2017

In the warfare context, guerrilla tactics depend largely on the element of surprise. The term itself was created in the early 1980s by the late business writer Jay Conrad Levinson, who wrote several books about guerrilla tactics in a number of professional areas. Budget-Friendly. Indoor Guerilla Marketing. You got it.

Guerilla Marketing 101

Guerilla Marketing Examples Brand Identity Branding 101

Sage Marketing

JULY 10, 2023

With tightening budgets and increased pressure from management to demonstrate performance, finding the right balance becomes even more critical. When it comes to B2B startups, budget allocation is crucial. In this blog post, I will outline how to plan your marketing budget based on your company’s strategy and goals.

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Allocation Marketing Budget Creation Marketing Budget Budget Programs 52

Circle Studio

OCTOBER 12, 2017

They manage budgets and schedules and often also help to drive the client’s strategy. Guerilla marketing – Powerful marketing that saturates a market for a brief period with the goal of getting maximum impact for minimum cost. For maximum impact, tactics should be aligned with a strategic marketing plan.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Single Grain

JULY 22, 2022

And the marketing tactics that worked for Web2 don’t necessarily work for Web3. When you decide to take your brand’s marketing into your own hands without actual tactical knowledge, you’ll spend a ridiculous amount of money making mistakes. Guerilla marketing. Guerilla marketing. Minimized Overall Costs.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

Content Marketing Institute

FEBRUARY 7, 2018

It implemented an optimal social media strategy to push the content and contributed to discussions within online communities to start the campaign awareness – a terrific example of guerilla PR tactics that took a lot of sweat, but likely minimal budget. Finally, Pure made it easy for consumers to contribute to the conversation.

Case Study 107

Case Study Case Studies Top of Funnel Studies 107

Hubspot

JULY 17, 2012

If you're like most businesses, your advertising budget is probably pretty limited. Clearly, employing tactics to help you earn media attention -- including newspapers, local TV, magazines, and bloggers -- is a winning combination. Infographics , videos , music videos , guerilla marketing , ambush marketing -- oh my!

Buy 28

Buy Guerilla Marketing Media Peer-to-peer 28

Marketing Insider Group

JUNE 15, 2015

Producing content when you have a big budget is easy. Producing the right content for your audience on any budget is the tough part. And my budget was a whopping zero. So how do you drive marketing results without a budget? When I started the SAP Business Innovation site, I had no content budget.

Budget Programs 100

Budget Programs Guerilla Marketing Content Marketing Tips 100

Biznology

DECEMBER 17, 2013

We, the other half, need to use asynchronous guerilla tactics. or change either your web hosting company or Internet service provider —or both! Apple is a Global Brand, beloved, and also spends billions of dollars on ads, commercials, stores, promotions, and product placements. On the web, you need function over form.

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Marketing Websites Paid Content CMS Development Industry CMS 80