Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Webbiquity

MAY 30, 2023

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. 1) B2B marketers are faring (a little) better than B2C.

Marketing Budget 275

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 275

KoMarketing Associates

SEPTEMBER 12, 2017

However, with the use of automated data capture throughout an event, all of the necessary information needed to follow up with leads is already captured, and marketing teams can trigger real-time campaigns to begin nurturing.”. How is budget playing a role in the event automation technologies marketers are using?

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. How to Track Event ROI in Your CRM.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Use these marketing tips to take the mystery out of video—and drive sales.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Content Standard

FEBRUARY 2, 2021

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Here are some ways to generate buzz and bring in more business with your online events. Image attribution: cottonbro 3.

Buzz 98

Buzz Event Marketing Webcast Lead Scoring 98

Content Standard

OCTOBER 19, 2018

Whether you’re traveling to industry events or hosting one of your own, the resources required to organize, plan, and execute outreach to prospective partners and clients is often taxing on a marketing team. Redefining the “Event” as a Content Channel. Image attribution: MD Duran.

Event Marketing 84

Event Marketing Marketing Strategy Marketing & Strategy Planning 84

KoMarketing Associates

SEPTEMBER 22, 2021

So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience. Between budgeting for your content marketing program , executing your strategy, and then measuring the impact of your content, there’s a lot to consider. Content Marketing Budgeting Statistics.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

B2B Marketing Analytics

AUGUST 24, 2019

Given the potential of events marketing, it is not surprising to see that events and field marketing continue to get more and more attention of marketing leaders. She posed a question to me: I have so many proposals for all the different events that we should be doing next year.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

SpotMe Blog

JUNE 29, 2022

While hosting in-person conferences and putting out webinars will still be useful, there are several perks unique to the hybrid event format, such as: Increasing your revenue by opening the event up to more people. Providing extra virtual event space if your physical venue is at capacity. appeared first on SpotMe.

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

Webbiquity

APRIL 28, 2020

On April 23, while presenting the findings on a webinar , the BMZ team ran four quick polls with the webinar audience to find out how the B2B marketing outlook and plans had changed over 30 days of lockdowns, slowdowns, and shutdowns. The quick polls focused on four topics: Change in overall budgets. Change in event plans.

Planning 309

Planning Marketing Budget Creation Webinar Metrics B2B Marketing 309

Aberdeen

AUGUST 29, 2019

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)?

Intent Data 40

Intent Data Event Marketing Intent Planning 40

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Think outside the box with your digital events plan. This is where marketers will have to continue to get a lot more creative.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

SmartBug Media

DECEMBER 22, 2023

Allocating a properly cost-effective budget takes strategic planning, a tech stack that supports the goals you set, and a team to carry it out. A Budget That Aligns with Strategy Budget allocation during the planning stage is critical for chief marketing officers (CMOs).

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Marketing Insider Group

SEPTEMBER 16, 2019

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Define Your Goals for the Event. Quick Takeaways.

Planning 224

Planning Marketing Plans Work Management Marketing Management 224

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. And more… there is something for every budget! Speaking sessions.

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Marketing Insider Group

DECEMBER 10, 2020

Whether virtual or in-person, event planning is a painstaking process. Planners oversee countless details and put in place many event aspects to ensure that events turn out great. Event Budget Management. Event Registration, Marketing, and Promotion. Event Experience.

Marketing Automation Services 343

Marketing Automation Services Marketing Management Planning Process 343

Launch Marketing

AUGUST 23, 2023

The ability to scale marketing efforts faster: After hiring internally, it will take time for a VP of Marketing to get acclimated. An agency has a larger team of resources that can devote time to crafting a strategy and plan, establishing a budget, conducting market research, and driving execution.

Marketing AI 107

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 107

Martech

SEPTEMBER 8, 2023

The metrics that matter Post-event success just looks different, said Melanie Reid, event marketing manager at Riskified. “It’s She and Lena Stahlschmidt of Fivetran presented at CEMA Summit, exploring the link between post-event strategy and proving the ROI of events.

Lead Scoring 117

Lead Scoring Lead Ranking Top of Funnel Budget Programs 117

Webbiquity

SEPTEMBER 12, 2023

A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead. In-person events are most effective for networking (per 83% of organizers and 78% of attendees).

Marketing Report 299

Marketing Report Event Marketing Stats Paid Search Agency 299

Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Annual budgets aren’t flexible enough to keep up with your audience’s dynamic behavior. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore. Don’t overcomplicate things.

Marketing Budget Creation 333

Marketing Budget Creation Marketing Budget Planning Budget Programs 333

Zoominfo

OCTOBER 5, 2021

And for that launch’s success, it’s crucial to set goals, plan future steps, and obtain a competitive advantage. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

sagefrog

DECEMBER 6, 2023

The data collected provides a comprehensive snapshot of the current state of B2B marketing, allowing us to draw valuable insights and guide you toward success. Take Action: Leverage our Ultimate Guide to B2B Event Marketing for a comprehensive roadmap to successfully attending and curating special events.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

B2B Digital Marketer

FEBRUARY 15, 2024

A significant portion of the discussion focuses on the practical application of these insights, including budget allocation, the balance between short-term gains and long-term brand building, and the potential of AI in enhancing marketing efforts. 05:59 – Introduction to the five easy steps of B2B marketing certainty.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Webbiquity

FEBRUARY 12, 2018

And as this series of recent research findings covering everything from SEO, blogging, and event marketing to email, social media, and content marketing will show, the approach of spring isn’t the only reason for digital marketers to be optimistic. Which “old school” marketing channel is growing rapidly?

Stats 236

Stats Planning Marketing Budget Creation Marketing Budget 236

Salesforce Marketing Cloud

JUNE 21, 2022

The basics of event marketing. The first step is to list out the goals for your event: why are you doing it, who is your audience, how do you reach them, and what do you hope they take away. This clear framework establishes a North Star to guide your event planning. Download our V2MOM planning template.

Planning 98

Planning Lead Scoring Lead Ranking Co-Registration 98

Marketing Insider Group

DECEMBER 6, 2017

As the year comes to an end, planning and budgeting for next year’s event marketing strategy is on the top of many marketing to-do lists. With over $512 billion being spent on B2B events every year, knowing which events actually drove revenue is critical to deciding where to invest in attending or sponsoring next.

Planning 136

Planning Event Marketing B2B Marketing Marketing Strategy 136

Brandpoint

DECEMBER 13, 2021

Many companies either throttled back or paused their marketing altogether when COVID hit. Whether it was due to slashed budgets or uncertainty of the future, one thing is clear: those who took their foot off the gas over the last two years missed opportunities and are falling behind during this age of rapid digital transformation.

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

Marketing Insider Group

MAY 5, 2021

Communication, flexibility, and personalization are three pillars of great virtual marketing events. Good preparation and having a backup plan (or two) are essential steps to successfully running an online event. Have a Plan A, B, and Maybe C. Having a backup plan (or two) can help you avoid a lot of stress.

Planning 284

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 284

Webbiquity

OCTOBER 16, 2018

Trade shows, conferences, networking events, and vendor-sponsored gatherings like roundtable dinners and road shows provide opportunities to have rich conversations and build trust in ways electronic communications can’t match.

Marketing Automation Services 241

Marketing Automation Services Trade Show Advertising Agencies Verticals 241

ScanmarQED

JANUARY 22, 2024

2) MMM can include non-trackable media such as Out of Home, Linear TV, Event Marketing, etc. Daily MMM on the other hand will be more strategic and likely better for real time “business planning”. A general comparison (MMM vs MTA): 1) MTA only applies when the KPI comes from a website running a suitable analytics suite (i.e.

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

SmartBug Media

OCTOBER 10, 2022

As HubSpot’s Partner of the Year in both 2020 and 2021, we planned to return with the biggest presence we’ve ever had as a company. This year, we planned and executed two different events affiliated with HubSpot and three off-site event experiences for INBOUNDers. Step 1: Define your event purpose. Measurable.

Planning 52

Planning Budget Programs Deliverability Inbound Marketing 52

SnapApp

APRIL 23, 2014

SnapApp's panel discussion on event marketing . 25-35% of marketing budgets are spent on organizing, attending, and sponsoring events. Events are like earthquakes…. You’ve been planning for weeks and then the event happens. Like earthquakes, there are aftershocks from events.

Event Marketing 48

Event Marketing Planning Trade Show Marketing Budget Creation 48

Webbiquity

JULY 19, 2018

If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. marketers generated sales using event marketing , and 80% said live events are critical to their company’s success. But live events are expensive endeavors. Guest post by Jessica Kane.

Trade Show 133

Trade Show Work Management Marketing Management Business 133

Biznology

MAY 19, 2020

Q: What should marketers do if event marketing was part of their budget and lead gen strategy heading into the year? There have been some great responses from companies who have moved events online. Some budgets can be reallocated to online advertising, but that presents its own challenges in terms of tone.

Advertising Agencies 177

Advertising Agencies Marketing & Strategy Marketing Strategy Planning 177

KoMarketing Associates

AUGUST 4, 2020

LinkedIn published the “COVID Marketing Impact and How Marketers are Responding” report, and statistics indicated that for the majority of marketers (76%), being forced to shift priorities has been the leading challenge during the pandemic.

B2B Marketing 194

B2B Marketing Planning B2B Statistics 194