Liveintent

JANUARY 30, 2020

In fact, 78% of D2C companies said they increased their budgets this year, while only 60% of traditional retailers said the same. eMarketer corroborates this, reporting that 93% of D2C brands say acquisition marketing is their top ecommerce marketing investment. ” It’s not fear; it’s just fact.

Brand Identity 110

Brand Identity Branding Acquisitions Advertising Agencies 110

ClearVoice

JUNE 19, 2023

KO Marketing ) 80% of marketers intend to increase their ABM budget. Forbes ) 79% of surveyed businesses say AI has contributed to revenue increases in their marketing and sales departments. eMarketer ) There are over 5 million podcasts with over 70 million episodes between them.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on eMarketer 5.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Hubspot

JANUARY 27, 2020

In fact, a Deloitte study found that a growing number of private companies are more heavily prioritizing emerging technology and hiring talent in their annual budgets. eMarketer ). In 2018, 88% of companies with budgets between $100 million and $1 billion were already experimenting with different forms of AR. eMarketer ).

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

ClickZ

AUGUST 8, 2020

billion) making the total mobile ad spend budget this year to $91.52 Mobile advertising budgets didn’t see the projected growth rate carve into a 2020 reality but it is still a winner amongst other mediums. Emarketer had expected mobile advertising to grow up to $105.34 billion (pre-pandemic-era) now stands at $134.66

Mobile Advertising 124

Mobile Advertising Marketing Attribution Advertisements Advertising 124

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. billion, representing 16 percent of all digital ad spending globally, according to eMarketer. Securing Budget and Resources for Social. This is 15.4 A combined 31.6

Paid Search Agency 158

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 158

Customer Experience Matrix

MAY 20, 2010

Not to beat a dead horse, but Wednesday’s eMarketer reported on yet another survey that touched on the question of why marketers don’t measure. Although the Omniture 2010 Online Analytics Survey is obviously limited to Web analytics, the answers probably apply to other types of measurement as well. Perhaps I’m peerless.

Lead Scoring 120

Lead Scoring Lead Ranking Analytics Peer-to-peer 120

Webbiquity

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. B2B marketing budgets are shifting to digital and social. Overall, B2B marketing budgets are expected to increase, on average, by about 5% in the coming year. eMarketer ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Marketing Insider Group

JULY 29, 2020

Growth topped the list of CEO priorities in both 2019 and 2020 in Gartner’s annual CEO & Senior Business Executive survey. According to a survey by eMarketer, the goals of lead generation aren’t just to improve the quality and quantity of leads; you also want to find ways to automate the marketing process and reduce costs.

Lead Generation 146

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 146

readwrite

SEPTEMBER 25, 2019

It truly does pay to keep moving, thinking, testing, and creating in the dynamic and ever-evolving world of marketing, and it’s pivotal that budgets are invested wisely. There are five itchy reasons why you’re blowing your advertising budget. These budgets can be blown on unfocused or unengaging campaigns.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Porch Group Media

MAY 11, 2021

In a recent survey by Bright Talk and Smart Insights, brands were asked if they had a clearly defined digital strategy in place. The survey found that nearly half (48%) of respondents had no defined strategy at all. Source: eMarketer]. Additionally, only 37% stated they have an omnichannel marketing strategy. Source: Wishpond].

Classified Ads 52

Classified Ads CTR eCommerce Marketing & Strategy 52

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. Spending Changes by Channel in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Liveintent

OCTOBER 13, 2020

Kunal Gupta, CEO of Polar was quoted in eMarketer, saying “The retail industry’s digital transformation has accelerated from a five-year timeline down to one year.” eCommerce is also helping to sustain Retail ad budgets, making Retail the largest spender on digital ads in 2020.

eCommerce 62

eCommerce Emarketing Urgency Marketing Paid Search Agency 62

Aberdeen

JANUARY 24, 2020

According to Databox , marketers will be investing the majority of their efforts and budget into content marketing in 2020. Results of a survey conducted by Epsilon reveal that 72% of the consumers expect B2B companies to tailor communication to the needs of the recipient. According to eMarketer , by 2020, 86.2%

B2B Marketing 83

B2B Marketing Trends Intent Data Paid Search Agency 83

KoMarketing Associates

DECEMBER 7, 2017

According to eMarketer , 67 percent of B2B marketers surveyed said they allocate B2B budget to social media ads and have found that Facebook and LinkedIn give them the best return on investment. These factors can lead to increased sales and move the needle toward consistent growth.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Porch Group Media

OCTOBER 24, 2019

eMarketer ). eMarketer ). Marketers report digital budgets have increased 25% year over year. According to a Facebook user survey, the ads seem to be very successful. Native ads receive 53 percent more views than traditional display ads. Sharethrough ). Native advertising increases purchase intent by 18 percent.

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. billion, representing 16 percent of all digital ad spending globally, according to eMarketer. Securing Budget and Resources for Social. This is 15.4 A combined 31.6

Paid Search Agency 103

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 103

Porch Group Media

NOVEMBER 10, 2022

A survey from eMarketer reveals that email marketing drives 25% of the overall revenues from those companies surveyed. Also according to an eMarketer study, the median email marketing ROI is 122%. Out of all marketers, 87% plan to invest more capital in their email marketing budget. billion by 2027.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

KoMarketing Associates

JANUARY 27, 2014

While most businesses have laid out their marketing strategy and set their budgets, some of the latest facts and figures may have them rethinking current initiatives. As eMarketer notes however, “Curation is not as easy as simply finding and sharing content. Here are a few places worth checking out: eMarketer. MarketingProfs.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

ClearVoice

JUNE 11, 2019

Showing ROI should always be considered an opportunity to help you accomplish your marketing goals and make it easier for executives to increase your marketing budget. And if trends hold, you are going to need a larger marketing budget just to stay afloat. 'If ' @chadbuleen | #ROI | #contentmarketing Click To Tweet.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

readwrite

SEPTEMBER 25, 2019

It truly does pay to keep moving, thinking, testing, and creating in the dynamic and ever-evolving world of marketing, and it’s pivotal that budgets are invested wisely. There are five itchy reasons why you’re blowing your advertising budget. These budgets can be blown on unfocused or unengaging campaigns.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

NuSpark Consulting

AUGUST 6, 2018

in 2018, according to eMarketer. The availability of data on which to understand their audiences and predict future behaviors enables them to optimize marketing budgets and spend their time and money where it is most effective. That’s about $10 billion more than was spent in 2017, and 82.5% of all digital display ads will be automated.

Paid Content 100

Paid Content Advertisements Advertising Effectiveness 100

Porch Group Media

NOVEMBER 12, 2019

Hiring people with the necessary digital skills was cited as the top challenge for 55% of survey respondents. Additionally, Emarketer estimated that the ad spending on social video in the US increased by 38.1% eMarketer ). Marketers report digital budgets have increased 25% year over year. during 2018, reaching $7.85

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Content Standard

MAY 8, 2015

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. The eMarketer data paints a picture of increasing digital video views at the expense of traditional television. Americans now spend an average of 5.5 The World on Video.

Video Marketing 40

Video Marketing Emarketing Brand Identity Branding 40

Content Standard

DECEMBER 8, 2016

After all, Millennials are tethered to their internet-powered devices and social media networks, and it makes sense that they would readily embrace digital marketing vehicles when creating their own budgets. In other words, Millennials are three times more likely than boomers to spend more than half of their media budget on digital.

Allocation 40

Allocation Planning Marketing Budget Creation Emarketing 40

Martech Advisor

SEPTEMBER 26, 2019

Knowing where your competitors run ads will help you to identify how to spend your budget effectively. According to eMarketer , the average US adult will spend 3 hours 43 minutes on mobile devices in 2019. Understand Your Competitor’s Strategy. Adopt a Multidevice Design Approach. Invest in Video Ads.

Display 74

Display Advertising Agencies Advertisements Advertising 74

ViewPoint

MARCH 6, 2012

According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. Marketers, on average, spend over a quarter of their marketing budget on content marketing. A turnaround in this area can boost the top line.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

SnapApp

MARCH 15, 2017

63% of users plan to increase their marketing automation budget this year. eMarketer. . 63% of survey respondents indicate that the ability to set measurable objectives for each of their campaigns is the biggest value driver of marketing automation. Marketing automation drives a 14.5% increase in sales productivity and a 12.2%

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Content Standard

DECEMBER 19, 2014

Yet, as the trends continue to move toward social, media budgets seem to either be unmoved or moving at a slow pace. BuzzFeed’s “ How Technology Is Changing Media ” report showed a comparison between share of digital ad budget and share of referral traffic. percent of digital ad budgets, compared to search’s 45.1

Traffic 40

Traffic Emarketing Sales Qualified Leads Comparison 40

Metadata

FEBRUARY 6, 2023

In a recent survey, 63% of B2B marketing executives identified this as one of their top three challenges. According to eMarketer, digital ad spending in the U.S. Does LiveRamp actually tell me 40 ways to maximize my budget ? Shrinking budgets, rising ad costs, and intensifying competition will only compound that pressure.

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

The ROI Guy

AUGUST 4, 2010

According to an article by eMarketer, “Is the Click Still King?”, The lack of quantifiable ROI means that Marketers will struggle for their fair share of the budget. The lack of quantifiable ROI means that Marketers will struggle for their fair share of the budget. According to eMarketer however, this is not the case today.

Marketing Budget 40

Marketing Budget ROI Emarketing CMO 40

EveryoneSocial

OCTOBER 15, 2019

86% of marketers used influencer marketing since last year, and budgets for influencer marketing are skyrocketing. eMarketer ). Of the marketers surveyed about the state of influencer marketing by Tapinfluence and Altimeter, 67.6% Influencer marketing grew from a helpful marketing tactic to a $5-10 billion dollar industry.

Statistics 59

Statistics Paid Search Agency Word of Mouth Companies 59

Atomic Reach

MAY 14, 2019

There is always debate among marketers what the effective uses of a marketing budget are. With popular platforms such as Google Ads and Facebook offering incredible targeting for specific consumers and their budget-friendly pricing, it's no wonder that 74% of businesses are investing in PPC. WebVisible survey). SEO Tribunal ).

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Choozle

JANUARY 17, 2019

digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S. According to our digital advertising trends survey from July 2018, 45 percent of respondents said they are most likely to click an ad on their mobile device. In their December 2018 U.S. transact programmatically.

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

QuanticMind

JANUARY 21, 2020

According to a recent eMarketer report , B2B marketers primarily produce content to drive sales, among other important marketing goals: Creating and distributing content to your target audience on key platforms works well for B2C, but this strategy isn’t enough to achieve B2B marketing goals. Mapping Your Customer Journey.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52

Customer Experience Matrix

SEPTEMBER 3, 2009

By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile. The MPA bases this on Deloitte's State of the Media Democracy Survey , which unfortunately I couldn't find posted. Where are marketers moving their budgets? for TV and 10.2%

Spending 120

Spending Media Mobile Advertising Forrester 120

Content Standard

DECEMBER 9, 2014

AdAge reported that the new service would boost Amazon’s ad revenue, “which eMarketer estimates will be more than $1 billion this year, up 40 percent from 2013.” ” Eighty-six percent of marketers surveyed are creating more visual content now and within the next 12 months, she said.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40