Webbiquity

FEBRUARY 22, 2022

Budget isn’t the most important factor (unlike the B2C world). Marketers with limited budgets may want to look more at “B-list” or even micro-influencers who have a smaller, but highly engaged following. When DemandBase produced this cartoon and promoted it on Twitter, was the objective lead gen? Well, maybe.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Engagio

NOVEMBER 10, 2022

How to Structure Budgets and Teams for Long-Term Growth appeared first on Demandbase. In this article, we explore how data-informed strategies help marketers determine which processes, technologies, or positions drive the most ROI. The post Purposeful Planning: Tech, Talent, or Programs?

Budget Programs 62

Budget Programs Planning DemandBase ROI 62

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

KoMarketing Associates

OCTOBER 13, 2020

Demandbase recently published the “2020 ABM Market Research Study,” and statistics showed that the majority of marketers (21%) said they do not know how to measure the return-on-investment (ROI) of their ABM strategy. About 16% stated that they have not yet begun to measure their ROI. The Struggle to Implement an ABM Strategy.

Account Based Marketing 286

Account Based Marketing ABM Marketing Report ROI 286

Engagio

OCTOBER 31, 2022

This webinar, hosted by Frost & Sullivan Partner and VP, Roberta Gamble, interview Tracy Kraft, Demandbase VP of Revenue Marketing, to discuss how to plan for long-term growth. The post Frost & Sullivan: How to Structure Budgets and Teams for Long-Term Growth appeared first on Demandbase.

DemandBase 48

DemandBase Advertising Agencies Webinar Metrics Planning 48

DemandBase

MARCH 17, 2020

This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. Demandbase has always been the leader in identifying the qualified account traffic to your site, and now, with Site Analytics, you have the ability to turn this data into actionable insights in new ways.

DemandBase 52

DemandBase Marketing AI Advertising Channels Enterprise Management 52

Engagio

NOVEMBER 6, 2023

Without showing this clearly, it’s difficult to justify and defend the budget you need to be successful. The post Nailing the Numbers: The Reports Your CMO Wants to See appeared first on Demandbase. One of your most important jobs as a senior marketer is communicating the impact of marketing investment on business results.

CMO 126

CMO DemandBase Marketing Report Organization 126

DemandBase

JANUARY 8, 2019

For many companies, the bulk of the budget goes toward branded keywords. Here at Demandbase, we knew Account-Based Marketing best practices could be applied to paid search so we could continue to focus our digital spend on high-value targets. No technology currently exists that uses SEM to target accounts. Fish where the fish are.

Account Based Marketing 58

Account Based Marketing DemandBase SEM Paid Search Agency 58

Engagio

AUGUST 15, 2023

If you’re using ad tech from a provider other than Demandbase, chances are you’re using a platform that doesn’t speak B2B as its native language. That’s not the case at Demandbase. In B2B, most of the time there’s no budget for mass branding. Relying solely on either of these strategies will result in a massive waste of budget.

Paid Search Agency 62

Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

Engagio

SEPTEMBER 29, 2023

Lead nurturing is the process of building a relationship with prospects that are not yet sales-ready, by conducting an informative dialog, regardless of the lead’s budget, authority, or timing. A few strategies we use at Demandbase to make this work: We adjust ownership based on the ICP fit and account and prospect journey stage.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

DemandBase

JUNE 30, 2019

At most companies, the budgeting cycle for a new strategy takes place well in advance of the final goal setting and program planning. This leaves marketers, who are ready to execute on ABM, confused about how to finance the change, especially when they’ve previously committed budgets to a set of programs and technologies.

Account Based Marketing 72

Account Based Marketing Budget Programs ABM Marketing Budget 72

Martech

DECEMBER 6, 2023

The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach. A technology that offers vendor-agnostic reporting on what is and isn’t working in campaigns to reach those accounts should allow more efficient investment of marketing budgets.

Campaigns 104

Campaigns Account Based Marketing B2B DemandBase 104

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Engagio

SEPTEMBER 18, 2023

As the VP of GTM Strategy at Demandbase, I have narrowed the absolute must-know elements for every SDR down to three tips that I’ve seen be effective time and again in combating the headwinds that 2023 has thrown at us. Marketing budgets are getting cut , MQLs are harder to come by. Really focus on embracing that slow play.

Marketing Budget 77

Marketing Budget DemandBase Work Management Marketing Analytics Tools 77

Engagio

JULY 6, 2023

@demandbase Ramp up your 2023 ad strategy! Be Smart with Your Budget No matter how effective your ad strategy is, it won’t matter if you blow your budget in the first few weeks. Then, allocate your budget accordingly, focusing on the channels and tactics that are most likely to help you achieve those goals.

ROI 71

ROI Ads Allocation DemandBase 71

Engagio

APRIL 12, 2024

Using DemandBase to identify prospects who visited the US Open website, IBM was able to find and target over 9500 accounts—triple their usual—with nearly 200 being top accounts, double previous years’ results. These customizable subscriptions are asynchronous, flexible and can scale up or down with a business’s needs and budget.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Biznology

JANUARY 13, 2022

Let’s review the options lined up for 2022, pull together our travel budgets, and keep our fingers crossed. Organized by Demandbase. Wait until the last minute (as evidenced by the number of “details to come” entries below). And soldier on. February 8, all virtual, SMART conference.

Conference 197

Conference B2B Forrester Marketing Management 197

Martech

APRIL 4, 2024

As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. Advertisers then set a budget for their campaign and determine when they want it to run. Why we care. Building on video. and Canada found on LinkedIn. Measurement.

Linkedin 65

Linkedin Paid Search Agency Ads Campaigns 65

Engagio

MARCH 17, 2021

No more wasting budget by marketing to companies that weren’t a good fit. The post Five Reasons Why Account-Based Experience (ABX) Matters appeared first on Account-Based Marketing – Demandbase. Then, in around 2015, we saw the explosive rise of Account-Based Marketing (ABM). And it was pretty exciting, too.

Account Based Marketing 161

Account Based Marketing DemandBase ABM Inbound Marketing 161

DemandBase

JULY 23, 2020

The 2020 ABM Market Research Study from Demandbase is here. The findings from our 2020 survey maintain this fact; we saw an increase in investment and budget allocation as firms see strong results from an account-based approach. The post The Surprising State of ABM in 2020 appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 120

Account Based Marketing ABM Budget Programs Allocation 120

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

DemandBase

AUGUST 10, 2020

You know the story: budgets and in-person marketing channels—vanished, just like that. B2B firms see a 40 percent year-over-year increase in ABM budgets from 2019 to 2020. And with the launch of the ABM Innovation Tour, we at Demandbase did just that. Some quick ABM adoption data from the 2020 ABM Market Research Study ).

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

Engagio

OCTOBER 1, 2021

Integrations with web analytics tools like Google and Adobe Analytics along with standalone solutions, like Demandbase Site Analytics , has made it easy for both marketing and sales to have a clear understanding of which channels and pages resonate most with their target accounts at all times. Visit our Attribution page here to learn more.

Touchpoints 71

Touchpoints Marketing Attribution DemandBase Allocation 71

Martech

MARCH 27, 2024

Assess your team’s bandwidth, technology infrastructure and budget to determine if you can commit to the demands of an ABM strategy. If your company leverages tools like 6Sense, Terminus or DemandBase, you can also target specific decision-makers or influencers across diverse placements and platforms they use daily.

Account Based Marketing 105

Account Based Marketing Spending B2B Marketing ABM 105

Oktopost

NOVEMBER 4, 2021

Vice President of EMEA, Paul Gibson, of Demandbase, takes the hot seat. Paul was the first Demandbase employee in EMEA, with a mission to evangelize ABM, define a go-to-market strategy, and build a world-class team. Today, he has helped establish Demandbase as the leader in the region.

Account Based Marketing 62

Account Based Marketing ABM DemandBase B2B Thought Leadership 62

Martech

FEBRUARY 9, 2022

Marketers are increasing their budgets to feed the growing appetite for video, according to video hosting platform Wistia’s new 2022 State of Video report. To meet the increased appetite for video content shown to endure during the pandemic, 55% of brands report that they are planning to increase their video budget by 5% or more.

Video Marketing 95

Video Marketing Planning DemandBase Guidelines 95

Engagio

MAY 19, 2021

According to LinkedIn, more than half of B2B marketers were using ABM in some form last year, and 80 percent planned to boost their ABM budget here in 2021. We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her. And so the conversation is shifting.

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

DemandBase

MARCH 23, 2020

With demand waning and budgets tightening, this is not the time to waste precious marketing dollars chasing people or companies that will never buy your products. At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively. Many other vendors are doing the same.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Drew Neisser

APRIL 21, 2023

Tune in to today’s episode with the expert marketing execs Jon Miller of Demandbase and Allyson Havener of TrustRadius as we examine the implications of these notable trends and what marketers can do about it. B2B buying trends are changing and the old marketing playbook isn’t working anymore. What does this mean for your marketing strategy?

Buy 52

Buy Trends DemandBase B2B 52

Engagio

JANUARY 14, 2021

We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. With budgets being as restricted as they are these days, prioritization can help Sales teams meet their revenue goals by spending less. Let’s leave the guesswork out of the equation.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

KoMarketing Associates

SEPTEMBER 16, 2020

This open-mindedness, driven by a keen need to maximize the results of reduced budgets , may help you motivate team members who had been resistant to ABM before. That’s a small group, but if you’re short on budget and you want to secure a few wins before you ask for more budget, picking just a few companies to start with is smart.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Engagio

JANUARY 12, 2021

ABM practitioners use attribution analytics as an ABM metric to make better decisions about budget allocation. By effectively quantifying Marketing’s value, you earn budget, gain credibility, and deliver high performance. Part 1: Build a Budget. Attribution analytics. The three elements of a powerful metric. So now what?

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Engagio

OCTOBER 21, 2022

It’s amazing that for far too many B2B businesses, most of their time and budget is being wasted chasing, engaging, and trying to sell to companies that are not in the market to buy their offerings. The post Put the Proof in the Pudding – Why Finance Should Insist on ABX Approaches appeared first on Demandbase.

DemandBase 48

DemandBase B2B Marketing Buy B2B 48

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. Rich, MRP, Madison Logic, Terminus and more. Here are seven of the top developments we are monitoring: 1. Platforms, not point solutions.

Account Based Marketing 113

Account Based Marketing Enterprise Management Work Management Marketing Management 113

DemandBase

MARCH 16, 2020

When I log in to Demandbase Targeting : • I’m making sure we’re continuing to see Lift by using ads to bring new accounts to the site and increasing the engagement of accounts that have recently been to the site. • The post 5 Daily ABM Tasks for Digital Marketing appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 80

Account Based Marketing ABM Paid Search Agency DemandBase 80

DemandBase

APRIL 23, 2020

When the COVID-19 crisis hit, my team and I at Demandbase were catapulted into unchartered territory. So many leaders have had to freeze corporate budgets while saving jobs. At Demandbase, we’re seeing LinkedIn and email engagement skyrocket. We were initially perplexed, I have to admit. Smart Play #4: Adapt.

Peer-to-peer 78

Peer-to-peer DemandBase Effectiveness Personalization 78

Metadata

NOVEMBER 17, 2021

You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list. When “ABM platforms” showed up 10 years ago from Demandbase, Terminus, and others ABM was accepted as a “technology.”. But that’ll likely be only 10% of its budget.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98