chiefmartech

DECEMBER 21, 2015

The lines between software vendors and service providers blurred a little — Merkle, Experian, Alliance Data come to mind — but not as much as I would have expected. (C+). 2016 is the year we hit “peak martech” in the marketing technology vendor landscape. ” (A). Martech is going mainstream.

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

ANNUITAS

OCTOBER 6, 2010

The only thing these kinds of communications do is tell me that the vendor has no clue who I am. Make sure you define a process for how data is compiled , segmented, and de-duped. To be most effective, qualification criteria has to consist of more than just BANT (Budget, Authority, Need, Timeframe).

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

Zoominfo

APRIL 23, 2020

It includes context like decision-makers, organizational reporting structure, financials, budgets, year-over-year growth, company initiatives, personnel moves, installed technologies (the “tech stack”), and predictive features – all in near real-time. Are the people you spoke with decision-makers or budget holders? This is data too.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

It includes context like decision-makers, organizational reporting structure, financials, budgets, year-over-year growth, company initiatives, personnel moves, installed technologies (the “tech stack”), and predictive features – all in near real-time. Are the people you spoke with decision makers or budget holders?

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Datafusion Solutions

AUGUST 21, 2020

Get an understanding of companies technology budgets with technographics. It’s even better if you can get all of that data from a single source, so you’re not spending much time managing the data, de-duping records, and trying to determine which records are the most up-to-date for each company.

Work Management 59

Work Management Account Based Marketing Marketing Management B2B 59

Engagio

OCTOBER 20, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. Part 1: Build a Budget. Diversify your vendors. It’s like reading an eBook but in an easier and more digestible way. Part 2: Establish an ABM Team. Outsourcing.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114