Metadata

NOVEMBER 7, 2023

We don’t have to tell you that marketing budgets took a hit this year , with average budgets falling from 9.5% As your executive team asked you to maximize your smaller budget , your paid ad strategies likely evolved. Source: 2023 B2B Paid Social Benchmark Report Why did it crash? CPO N/A $21,378.29

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Sana Commerce

JULY 7, 2022

This topic forms the basis for the first report in the collection of three. In the report, we found that 55% of IT leaders list high IT costs and lower budgets as their top challenge now. 37% of IT budget is spent on ensuring proper solution integration. Think of where that budget could be used elsewhere as an IT leader.

Work Management 52

Work Management Marketing Management Process Automation 52

Metadata

OCTOBER 6, 2021

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. The benchmarks and insights in this report are based on straight-up averages across all Metadata customers. 100k, I can likely afford to spend more per lead. How long should your video be?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Metadata

OCTOBER 6, 2021

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. The benchmarks and insights in this report are based on straight-up averages across all Metadata customers. 100k, I can likely afford to spend more per lead. How long should your video be?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. There’s also work to be done involving deadlines and budgets. The content marketing methodology.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. There’s also work to be done involving deadlines and budgets. The content marketing methodology.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Terminus

NOVEMBER 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. Are you able to prioritize campaign budget and sellers’ time on the most sales-ready accounts? . For years, marketing ops pros have been tasked with building reporting in systems that weren’t designed for the modern B2B marketing team.

Top of Funnel 20

Top of Funnel Account Based Marketing Lead Ranking Marketing Qualified Leads 20