Choozle

NOVEMBER 12, 2019

Taking a look at holiday campaign performance from previous years, we have seen that there was an average of 35 percent to 50 percent increase in CPMs in Q4 across all industries. Comparing CPM and CPC to Q2 benchmarks, we saw an average of 92 percent increase in CPC and an average of 36 percent increase in CPMs.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Campaigns 40

Choozle

APRIL 2, 2019

To optimize your campaign ROI, you first have to optimize your campaign’s performance. That’s why we recommend looking at the recency of your user data when employing retargeting as a strategy. That’s why we recommend looking at the recency of your user data when employing retargeting as a strategy. Average CPM. %

Work Management 53

Work Management Marketing Management Service Practices 53

Choozle

MAY 7, 2019

Factual allows you target people based on their lodging preference—luxury hotels, budget motels, etc. Testing different audiences and/or versions of your creative assets will help you maximize conversion rates, and in turn, increase ROI. You can pull reports to identify an optimal recency period for your product or service.

Practices 43

Practices Planning Best Practices Marketing Management 43

Choozle

MAY 7, 2019

Factual allows you target people based on their lodging preference—luxury hotels, budget motels, etc. Testing different audiences and/or versions of your creative assets will help you maximize conversion rates, and in turn, increase ROI. You can pull reports to identify an optimal recency period for your product or service.

Practices 42

Practices Planning Best Practices Marketing Management 42