article thumbnail

The Keywee Facebook CPC Tracker: December 2019 Update

Anyword

We launched The Keywee Facebook CPC Tracker to help storytellers understand how changes to the Facebook platform affect their daily work. To sign up for future CPC updates, fill out the form below: December Recap. In December, we saw Facebook CPC prices increase by a modest 5.1%

CPC 52
article thumbnail

LinkedIn Ad Benchmarks: CTR, CPC, and Conversion Rate

Metadata

In this data-backed guide, we’ll cover: The most popular CTAs on LinkedIn The most effective CTAs on LinkedIn Good CTR for LinkedIn ads The average CPC for LinkedIn ads The average conversion rate for LinkedIn. Check out our full 2022 Paid Social Benchmarks Report. CPC last year.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Keywee Facebook CPC Tracker: July Update

Anyword

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. One publisher betting on “frequency through utility” to drive growth is Cleveland.com, which began testing a program in July where subscribers receive twice-daily hyperlocal reporting delivered via text message. CPC prices were down by 6% in July, an expected drop in pricing given that July marked the start of Q3. CPC Tracker

CPC 40
article thumbnail

The Keywee Facebook CPC Tracker: July Update

Anyword

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. One publisher betting on “frequency through utility” to drive growth is Cleveland.com, which began testing a program in July where subscribers receive twice-daily hyperlocal reporting delivered via text message. CPC prices were down by 6% in July, an expected drop in pricing given that July marked the start of Q3. CPC Tracker

CPC 40
article thumbnail

The Keywee Facebook CPC Tracker: June Update

Anyword

This month, Mary Meeker released her annual report on Internet Trends. hours a day interacting with digital media, and a growing number of people report being online “almost constantly.” Bleacher Report is growing its (relatively new) commerce business with custom designed apparel and sports merchandise. Since we started this CPC tracker in January 2018, we’ve typically seen double digit changes month-over-month. CPC Tracker PublishersJune Recap.

CPC 40
article thumbnail

The Keywee Facebook CPC Tracker: February Update

Anyword

We launched The Keywee Facebook CPC Tracker , based on analysis of data from hundreds of publishers, to help publishing leaders understand how changes to the Facebook platform affect their work. Vogue is doubling down on shoppable content with the introduction of the VogueWorld sub-brand , while Bleacher report is instead focusing on its own products, planning to sell over 600 distinct items in 2019. To sign up for future CPC updates, fill out the form below: About Keywee.

CPC 40
article thumbnail

12 SEO Report Templates to Help You Prepare Your Next SEO Report

Single Grain

A good SEO report distinguishes a reputed SEO agency from a mediocre one. These reports are a great way to analyze the progress of your SEO campaigns on a monthly, fortnightly or weekly basis. However, preparing an SEO report is not an easy task. Why Is an SEO Report Important?

Report 114
article thumbnail

Report: Marketers Struggling with Both Paid & Organic Search

KoMarketing Associates

Merkle recently published its “Digital Marketing Report” for the second quarter of 2021. Cost-per-click (CPC) increased 35% year-over-year, showing a recovery from the 21% decline in CPC during the first quarter within the pandemic. The Impact of Budget Restraints on Marketing.

article thumbnail

Use Your Unspent Marketing Budget On Content Marketing For Next Year

Marketing Insider Group

The reason was mainly due to unspent marketing budget. So if you are looking at some unspent budget for the remainder of the year, and facing a “use it or lose it” marketing budget situation, we got you covered! How To Use Your Unspent Marketing Budget.

Budget 201
article thumbnail

The Keywee Facebook CPC Tracker: December 2019 Update

Anyword

We launched The Keywee Facebook CPC Tracker to help storytellers understand how changes to the Facebook platform affect their daily work. To sign up for future CPC updates, fill out the form below: December Recap. In December, we saw Facebook CPC prices increase by a modest 5.1%

CPC 10
article thumbnail

How to Avoid Underspending and Overspending Your SEM Budget

QuanticMind

Balancing your SEM budget is one of the major challenges of marketing management today. You put a lot of effort into PPC budget forecasting to secure the funds you need and so the last thing you want is to mismanage it through overspending or underspending. Poor Adwords budget management can lead to missed performance targets. That’s why it’s important to balance optimizing your campaigns for budget caps as well as performance goals. PPC Budget Forecasting.

SEM 45
article thumbnail

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Marketo

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. Prior to running CPC Search, Terry led marketing initiatives at Citrix’s GoToMyPC, and before that he received his MBA from UC Berkeley’s Haas School of Business.

CPC 105
article thumbnail

10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. Related Content: Google Display Retargeting Ads: A Budget-Friendly AdWords Option. There are also tons of ways to reduce your cost-per-click (CPC).

article thumbnail

13 Ways to Make the Most of PPC on a Small Business Budget

Valasys

Before hiring a digital agency, evaluate your options and stay within your budget. This post will teach you how to optimize PPC in advertising on a budget so you can focus on growing your company instead of testing it. If the monthly budget is $2,000, then the daily budget for the whole account would be $66.66. The daily budget of $66 must be split across all campaigns, limiting the number of campaigns. Find unique, long keywords to compete on a budget.

article thumbnail

How to Optimize Your Google Ads Budget From KPI Metrics

Directive Agency

There’s more that goes into the budget planning process than choosing a number. Here are a few things you may need to keep in mind and some tips on how to choose a budget that will work for your company, your industry, and your desired outcomes. What Is the Average B2B Budget for Ads? Budgets will inevitably vary by organization depending on financial restrictions and campaign goals. 78% of those surveyed specifically planned to increase their Google Ads budget.

Agency 40
article thumbnail

Your Guide to Budgeting for B2B Digital Marketing in 2021

The ABM Agency

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. For other marketing departments, the belt is tightened; the budget has to be tweaked, poked, and prodded to make it work with the available resources while simultaneously getting the job done.

Agency 52
article thumbnail

PPC or SEO? Choosing Based on Budget & Maximizing Your ROI

Directive Agency

Marketers working with a limited budget often face a tough question when considering pursuing PPC or SEO. The answer to this question isn’t a quick or simple one, but there is a way for you to answer this question and create a strategy that helps you get the most out of your budget. And that makes you look good to the leadership you’ll be reporting back to.). To solve this, you need a higher conversion rate, a lower CPC, or better organic rankings. What’s your budget?

PPC 63
article thumbnail

How to Create a Social Media Report [Free Template]

Hubspot Marketing

With so many areas of focus for social media marketers, it's crucial to choose, analyze, and report on your key social media metrics with a social media report. For a quick and easy solution to your reporting woes, click here to download HubSpot's Free Social Media Reporting Template.

article thumbnail

The Ultimate Guide to Accurate PPC Forecasting

QuanticMind

But what they might not realize is how much PPC budget they need to succeed, or the value of their ad spend. And you won’t get a lot of investment if you’re asking them to allocate budget based on guesswork about future revenue. If you’re ready to learn how to forecast CPC and project other important PPC performance indicators, here’s everything you need to know. How to Forecast CPC with Keyword Planner. Creating SEM Forecasting Reports. Manual Reports.

article thumbnail

5 Tips for B2B Marketers to Monitor and Optimize LinkedIn Ad budgets

Valasys

The common questions about the LinkedIn ad budgets revolve around quantifying the Cost-per-click (CPC) and substantiating its value against the previous campaigns. An introspection on all the above parameters helps marketers optimize their daily budget spent. Making the essential tweaks with LinkedIn ad budgets is possible only when marketers can continuously monitor and optimize their advertising endeavors on LinkedIn. Prologue.

CPC 46
article thumbnail

Monthly Reporting Is Not Enough

Directive Agency

If you’re a marketer, chances are you already have a report handy with the answer. Monthly reporting is crucial to the success of any business. Without a data-driven report, it’s easy to fly blind. Is one report once a month enough to give a clear picture of your ROI? The end of the month report is fairly standard among marketers. A sudden spike in traffic may throw off your whole month’s report. Your end of the month report shouldn’t surprise you.

Agency 40
article thumbnail

Better Manage Your Metrics

Navigate the Channel

One paid search metric that is often highlighted – no matter if you’re using Google or Bing, your B2C or B2B, or if you are client side or agency – is the Cost-Per-Click metric, or CPC. Perhaps because it directly correlates to the dollar amount spent on each keyword, CPC is often seen as one of the most important factors in a paid search campaign, and as a result, CPC improvement is often pursued by paid-search managers. The Elements of CPC in your B2B Campaign.

Channel 58
article thumbnail

LinkedIn Ad Budget Tips: How B2B Marketers Can Monitor and Maximize Spend

Content Standard

These are some common LinkedIn ad budget questions your boss or clients will want answers to. That’s why it’s essential to understand the unique budgeting criteria of each LinkedIn channel when you’re managing ad spend so you can stretch your budget further, make strategic optimizations along the way, and ultimately deliver the ROI your stakeholders want to see. Before diving into the details of budgeting, clarify the goals of your LinkedIn ad campaign.

Content 58
article thumbnail

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

million for their content marketing budgets in 2019, per Contently research. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. Report Methodology.

article thumbnail

Where to Focus Your Social Ad Reporting Efforts in 2019

Content Standard

of marketers’ overall budgets, with spend increasing more over the past twelve months than in any other year. Already, the cost per click (CPC) of Instagram news feed ads is almost double that of Facebook’s. Current Social Ad Reporting Capabilities. It’s also impossible to report on time frames longer than one month within the app. Lag time for populated results, leading to inaccurate reporting. What Types of Social Ad Reporting Do You Need?

Content 62
article thumbnail

17 Best Paid Media Tools for Marketers

Single Grain

For instance, the Audience Targeting report can be used by PPC managers and brand strategists to refine their ads strategy for a targeted audience. If your budget is up to $2,500 per month: a 3-month plan costs $299 per month. If your budget ranges from $5,000 to $10,000 per month.

article thumbnail

[Publisher Series] Revenue Optimization, Part I: Data Insights & Reporting

Outbrain

Revenue Impact Series — What to Expect: Part 1: Reporting, Data, and Insights Part 2: Optimizing Existing Revenue Sources + RPMs Part 3: Optimizing Existing Page Layouts Without Redesign Part 4: Optimizing Traffic Sources Part 5: New, LTV-Driven Revenue Planning.

article thumbnail

[Publisher Series] Revenue Optimization, Part I: Data Insights & Reporting

Outbrain

Revenue Impact Series — What to Expect: Part 1: Reporting, Data, and Insights Part 2: Optimizing Existing Revenue Sources + RPMs Part 3: Optimizing Existing Page Layouts Without Redesign Part 4: Optimizing Traffic Sources Part 5: New, LTV-Driven Revenue Planning.

article thumbnail

Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

Source: Hootsuite Digital 2020 Report. Source: Hootsuite Digital 2020 Report. Source: Hootsuite Digital 2020 Report. This is for advertisers who have more long-term or specific objectives and might need more control over budgets, bids, or optimization.

article thumbnail

Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud

Hubspot

So if you''re going to spend budget on advertising, you''d better know the risks. These new websites are designed to show search ads and then self-click on them to siphon CPC revenue. Dr. Fou suggests asking your media agencies for detailed reports on ad spend and activities, while simultaneously putting technologies or mechanisms in place to independently verify those numbers. How much money do you think you''re wasting on paid advertising?

article thumbnail

New RKG Report Suggests Mobile Search Will Drive Branded Content Discovery in 2015

Content Standard

Online data-driven firm RKG’s recent Digital Marketing Report for Q4 2014 shows that people still default to search engines over every other channel when looking for information. Paid search budgets also increased 19 percent last quarter, driven by a 12 percent uptick in paid search clicks and a 7 percent increase in the average cost-per-click (CPC) metric. According to the report, social media sites produced 2.4

article thumbnail

Ultimate Guide to the Pros and Cons of LinkedIn Ads  

SmarkLabs

Get specific and target by job title, company name, industry, and more to make the most of your budget. Monitor your budget easily. Bid on a cost-per-click (CPC) or cost-per-mille (CPM) basis and pay as little as $10/day to run a campaign. No custom reporting.

article thumbnail

3 Reasons You Need to Run Paid Social Ads (With Tips For Each Platform)

Metadata

Impressive ROI: Facebook ads offer tremendous value with an average CPC of nearly 50% less than LinkedIn. Rising costs: Facebook ads may be cost-prohibitive if your marketing budget is limited. 38 CPC , no platform rivals Twitter in terms of ROI.

article thumbnail

Pay-Per-Click (PPC) Advertising Part 1 – Intro & the Why, Where and How

Go Beyond SEO

Cost per click (CPC) refers to the amount, or cost, an advertiser pays each time their ad is clicked on. The advertiser sets a bid price called the Max CPC and the price the advertiser pays is the Avg CPC. Google Adwords reporting features include high-level details about impressions, clicks, and conversions. First, advertisers set the maximum bid (Max CPC) or the most they want to pay for a click. Pay-Per-Click (PPC) Advertising.

PPC 75
article thumbnail

The Best Offer Types for Facebook and LinkedIn Campaigns

Metadata

We know that’s easier said than done, so we put together our B2B Paid Social Benchmark Report to dive into the best CTAs for different campaign objectives, optimal copy length, whether you should use image or video ads, and much more. LinkedIn’s edge in CPC and CPL supports that as well.

CTR 52
article thumbnail

PPC Consulting: Why It’s Essential for Business Growth

Single Grain

Dive Deeper: How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison) 2) They Use Accurate Targeting for Higher Conversion Rates with a Low Budget One of the best things about hiring a PPC consultant is that they analyze, optimize and find a way to deliver a higher conversion rate.

article thumbnail

How Much Do Facebook Ads Cost? (2022 Benchmarks)

Hootsuite

You specify a budget and Facebook automatically bids on each ad placement, attempting to get you the best results within that budget. Daily budget (if using this method). How’s your $50 a day Facebook ad budget lookin’ now? Budget-based bidding.

article thumbnail

Pay-Per-Click (PPC) Advertising Part 1 ? Intro & the Why, Where and How

Go Beyond SEO

Cost per click (CPC) refers to the amount, or cost, an advertiser pays each time their ad is clicked on. The advertiser sets a bid price called the Max CPC and the price the advertiser pays is the Avg CPC. Google Adwords reporting features include high-level details about impressions, clicks, and conversions. First, advertisers set the maximum bid (Max CPC) or the most they want to pay for a click. Pay-Per-Click (PPC) Advertising.

PPC 65
article thumbnail

How to Eliminate Waste in Your B2B Lead Generation Efforts

NetLine

Assuming you know your audience (and you have the budget), paid traffic acquisition can be one of the most cost-efficient and generally effective marketing tactics at your disposal. CPC (Cost Per Click). CPC Waste in Lead Generation. Marketers have budgets.

article thumbnail

Pay-Per-Click (PPC) Advertising Part 1 ? Intro & the Why, Where and How

Go Beyond SEO

Cost per click (CPC) refers to the amount, or cost, an advertiser pays each time their ad is clicked on. The advertiser sets a bid price called the Max CPC and the price the advertiser pays is the Avg CPC. Google Adwords reporting features include high-level details about impressions, clicks, and conversions. First, advertisers set the maximum bid (Max CPC) or the most they want to pay for a click. Pay-Per-Click (PPC) Advertising.

PPC 60