Valasys

OCTOBER 8, 2019

To aid the effectiveness of email marketing & maximize the ROI from the email marketing endeavors, several email marketing tools came into being & eventually evolved to simplify the vital tasks related to email marketing such as personalization, context & timely delivery. Defining an Email Marketing Tool?

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Annual budgets aren’t flexible enough to keep up with your audience’s dynamic behavior. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore. That’s how you squeeze the most results from your budget.

Marketing Budget Creation 333

Marketing Budget Creation Marketing Budget Planning Budget Programs 333

Vision Edge Marketing

MARCH 28, 2012

Most companies know how long they need to keep the customer to recoup the cost to initially acquire that one customer. Research suggests that companies with higher lifetime value customers spend less money on servicing customers can increase their prices more easily and can enjoy more referrals (a lower cost of acquisition).

Allocation 100

Allocation ROMI Ad Frequency Work Management 100

Online Marketing Institute

NOVEMBER 8, 2010

The Power of Return On Marketing Investment Calculations We’ve all heard the expression, “I know that 50% of my marketing budget is wasted – I just don’t know which half!” Given that ROMI has the power to pinpoint which campaigns to increase spending on, and which ones to pause or stop running, there appears to be a disconnect.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Televerde

NOVEMBER 3, 2020

Hardly surprising especially given the recent COVID19 global pandemic forcing a rapid shift to “digital first”, driven by a need to maximize the reach of digital marketing and related budgets to efficiently find prospects is especially critical in these challenging times.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Valasys

AUGUST 12, 2019

Interestingly, close to half (45%) of respondents were “achieving more than double the ROI from ABM”. For the companies that have an ABM framework, the program is taking a substantial share of the total marketing budgets & impacts the way the B2B firms deal with the market at large. Using Intent Data With Content Strategy : .

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

SEPTEMBER 4, 2019

58% of the businesses measure ROI in terms of engagement i.e. likes & shares & yet 56% of marketers think they are unable to track their social media revenue (Source: socialbakers.com). According to Social Media Examiner, “Social ROI is defined as a measure of the efficiency of a social media marketing campaign.”

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Content Marketing Institute

NOVEMBER 16, 2017

They might even approve your budget. Within many businesses, CMOs are under particular scrutiny to transform marketing from a cost center to a predictable profit center.”. For an inspiring, informative, and relevant story, see this GrowthHackers post: The Growth Initiative That Cut Our Customer Acquisition Cost in Half.

Marketing Attribution 111

Marketing Attribution Multi-Touch Attribution Lead Ranking ROMI 111

Markempa

MAY 1, 2019

CEOs often complain, “Why can’t I see clear measures and ROI from our marketing?” Also, they ultimately get bigger budgets and have more influence inside and outside their companies. Return on Marketing Investment (ROMI) What’s your return on your marketing investment (ROMI)? On the sales pipeline?

ROMI 50

ROMI B2B Marketing Work Management Marketing Qualified Leads 50

Valasys

SEPTEMBER 13, 2019

digital advertising budget this year. It has always been a challenge for the marketers to track data related to their programmatic ad expenditure & they have been constantly failing to co-relate the marketing budget spent with the increase in the sales conversions. billion of approximately $58.6

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

What’s the budget? based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools. Another piece of advice I’d offer you is don’t get too caught up in budget. Fourth – what are the operational/resource concerns? How much can you afford to spend on the tool? •

Social Media 155

Social Media Media Paid Content Work Management 155

Valasys

SEPTEMBER 25, 2019

Cost syndication is a cost-effective approach to trigger your content marketing strategies to go further. The following are the proven benefits of having a sound content syndication strategy: 1) Magnify the ROI from Demand Generation Campaigns : Paid content syndication networks benefit demand generation campaigns.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

JULY 30, 2019

As compared to the search ads, display ads have lower Cost-Per-Clicks (CPCs), lower Click-Through-Rates (CTRs) as well as lower conversion rates. Display advertising requires a lot of patience & can take a bit longer to give positive ROI, depending upon the buying cycle associated with a particular product. Wrapping It Up.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Valasys

OCTOBER 29, 2019

When the budget is limited & the marketers have lots of plans on their platter, they need to develop small business marketing plans that will not only set them apart from other businesses but will also help them develop a competitive benchmarking strategy, strong enough to thrive & stand out in the marketplace. Wrapping It Up.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49

Valasys

JULY 8, 2019

Visually appealing pieces of content weaved in the form of stories, videos in particular when employed in B2B marketing, help in convincingly fostering customers’ rendezvous & simultaneously help the marketers in optimizing the Return on Marketing Investment (ROMI). Conclusion.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56