article thumbnail

Better Manage Your Metrics

Navigate the Channel

Understanding Cost-Per-Click in Your B2B Paid Search Campaign. One paid search metric that is often highlighted – no matter if you’re using Google or Bing, your B2C or B2B, or if you are client side or agency – is the Cost-Per-Click metric, or CPC. To truly understand how to improve CPC, a paid search manager must first understand how CPC is calculated. The Elements of CPC in your B2B Campaign. Click-Through-Rate (CTR).

Channel 58
article thumbnail

LinkedIn Ad Benchmarks: CTR, CPC, and Conversion Rate

Metadata

But, long story short, the B2B-heavy audience and granular targeting on LinkedIn make the higher cost worth it for B2B advertisers. A higher cost per click matters a lot less if you’re seeing good conversion rates all the way through to closed-won revenue. CPC last year.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Report: Marketers Struggling with Both Paid & Organic Search

KoMarketing Associates

Merkle recently published its “Digital Marketing Report” for the second quarter of 2021. year-over-year, despite a 19% drop in click growth. Cost-per-click (CPC) increased 35% year-over-year, showing a recovery from the 21% decline in CPC during the first quarter within the pandemic.

article thumbnail

12 SEO Report Templates to Help You Prepare Your Next SEO Report

Single Grain

A good SEO report distinguishes a reputed SEO agency from a mediocre one. These reports are a great way to analyze the progress of your SEO campaigns on a monthly, fortnightly or weekly basis. However, preparing an SEO report is not an easy task. Why Is an SEO Report Important?

Report 114
article thumbnail

Why This Amount Is All the Marketing Budget You Need

Marketing Insider Group

Are you feeling pressure on your marketing budget? Budgets are changing but you only need a small investment for big results with content marketing. Our content marketing expertise costs a fraction of what you may be spending now on marketing efforts. Reporting and Metrics.

Budget 269
article thumbnail

Use Your Unspent Marketing Budget On Content Marketing For Next Year

Marketing Insider Group

The reason was mainly due to unspent marketing budget. So if you are looking at some unspent budget for the remainder of the year, and facing a “use it or lose it” marketing budget situation, we got you covered! How To Use Your Unspent Marketing Budget.

Budget 200
article thumbnail

How to Avoid Underspending and Overspending Your SEM Budget

QuanticMind

Balancing your SEM budget is one of the major challenges of marketing management today. You put a lot of effort into PPC budget forecasting to secure the funds you need and so the last thing you want is to mismanage it through overspending or underspending. Poor Adwords budget management can lead to missed performance targets. That’s why it’s important to balance optimizing your campaigns for budget caps as well as performance goals. Calculating Optimum Cost Per Click.

SEM 45
article thumbnail

10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

Pay-per-click isn’t dying, but it is changing. In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. What Is PPC (Pay-Per-Click)? It’s Cost-Effective. Performance Reporting.

article thumbnail

13 Ways to Make the Most of PPC on a Small Business Budget

Valasys

Pay-per-click ROI is crucial for medium and small enterprises spending minimally. Small businesses may boost their internet visibility with pay-per-click (PPC) advertising. Pay-per-click advertising only costs when your ad is clicked, unlike traditional advertising. However, you will need to learn its ins and outs to keep costs down while using the PPC model. What kinds of goods and services generate the most revenue per unit?

article thumbnail

How to Optimize Your Google Ads Budget From KPI Metrics

Directive Agency

There’s more that goes into the budget planning process than choosing a number. Here are a few things you may need to keep in mind and some tips on how to choose a budget that will work for your company, your industry, and your desired outcomes. What Is the Average B2B Budget for Ads? Budgets will inevitably vary by organization depending on financial restrictions and campaign goals. 78% of those surveyed specifically planned to increase their Google Ads budget.

Agency 40
article thumbnail

The Keywee Facebook CPC Tracker: July Update

Anyword

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. One publisher betting on “frequency through utility” to drive growth is Cleveland.com, which began testing a program in July where subscribers receive twice-daily hyperlocal reporting delivered via text message. CPC prices were down by 6% in July, an expected drop in pricing given that July marked the start of Q3. CPC Tracker

CPC 40
article thumbnail

The Keywee Facebook CPC Tracker: July Update

Anyword

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. One publisher betting on “frequency through utility” to drive growth is Cleveland.com, which began testing a program in July where subscribers receive twice-daily hyperlocal reporting delivered via text message. CPC prices were down by 6% in July, an expected drop in pricing given that July marked the start of Q3. CPC Tracker

CPC 40
article thumbnail

The Keywee Facebook CPC Tracker: June Update

Anyword

This month, Mary Meeker released her annual report on Internet Trends. hours a day interacting with digital media, and a growing number of people report being online “almost constantly.” Email has been a great channel for publishers to build a loyal audience; A recent presentation by GQ’s Manager of Newsletters showed that newsletter readers spend 95% more time on-site and read 57% more articles per visit. CPC Tracker PublishersJune Recap.

CPC 40
article thumbnail

The Keywee Facebook CPC Tracker: February Update

Anyword

We launched The Keywee Facebook CPC Tracker , based on analysis of data from hundreds of publishers, to help publishing leaders understand how changes to the Facebook platform affect their work. Vogue is doubling down on shoppable content with the introduction of the VogueWorld sub-brand , while Bleacher report is instead focusing on its own products, planning to sell over 600 distinct items in 2019. To sign up for future CPC updates, fill out the form below: About Keywee.

CPC 40
article thumbnail

The Keywee Facebook CPC Tracker: March Update

Anyword

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. We’ve seen this happen in the world of audio reporting and podcasting. Despite the increase in the cost of content distribution this month, many publishers saw success driving immediate ROI from their content. CPC Tracker Publishers

CPC 40
article thumbnail

Your Guide to Budgeting for B2B Digital Marketing in 2021

The ABM Agency

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. For other marketing departments, the belt is tightened; the budget has to be tweaked, poked, and prodded to make it work with the available resources while simultaneously getting the job done.

Agency 52
article thumbnail

The Ultimate Guide to Accurate PPC Forecasting

QuanticMind

But what they might not realize is how much PPC budget they need to succeed, or the value of their ad spend. And you won’t get a lot of investment if you’re asking them to allocate budget based on guesswork about future revenue. If you’re ready to learn how to forecast CPC and project other important PPC performance indicators, here’s everything you need to know. How to Forecast CPC with Keyword Planner. Creating SEM Forecasting Reports. Manual Reports.

article thumbnail

5 Tips for B2B Marketers to Monitor and Optimize LinkedIn Ad budgets

Valasys

The common questions about the LinkedIn ad budgets revolve around quantifying the Cost-per-click (CPC) and substantiating its value against the previous campaigns. An introspection on all the above parameters helps marketers optimize their daily budget spent. Making the essential tweaks with LinkedIn ad budgets is possible only when marketers can continuously monitor and optimize their advertising endeavors on LinkedIn. Prologue.

CPC 46
article thumbnail

LinkedIn Ad Budget Tips: How B2B Marketers Can Monitor and Maximize Spend

Content Standard

What’s our average cost-per-click, and how does it compare to our last campaign? These are some common LinkedIn ad budget questions your boss or clients will want answers to. That’s why it’s essential to understand the unique budgeting criteria of each LinkedIn channel when you’re managing ad spend so you can stretch your budget further, make strategic optimizations along the way, and ultimately deliver the ROI your stakeholders want to see.

Content 59
article thumbnail

PPC or SEO? Choosing Based on Budget & Maximizing Your ROI

Directive Agency

Marketers working with a limited budget often face a tough question when considering pursuing PPC or SEO. The answer to this question isn’t a quick or simple one, but there is a way for you to answer this question and create a strategy that helps you get the most out of your budget. And that makes you look good to the leadership you’ll be reporting back to.). To solve this, you need a higher conversion rate, a lower CPC, or better organic rankings. What’s your budget?

PPC 63
article thumbnail

Monthly Reporting Is Not Enough

Directive Agency

If you’re a marketer, chances are you already have a report handy with the answer. Monthly reporting is crucial to the success of any business. Without a data-driven report, it’s easy to fly blind. Is one report once a month enough to give a clear picture of your ROI? The end of the month report is fairly standard among marketers. A sudden spike in traffic may throw off your whole month’s report. Your end of the month report shouldn’t surprise you.

Agency 40
article thumbnail

How to Create a Social Media Report [Free Template]

Hubspot Marketing

With so many areas of focus for social media marketers, it's crucial to choose, analyze, and report on your key social media metrics with a social media report. For a quick and easy solution to your reporting woes, click here to download HubSpot's Free Social Media Reporting Template.

article thumbnail

Ultimate Guide to the Pros and Cons of LinkedIn Ads  

SmarkLabs

Get specific and target by job title, company name, industry, and more to make the most of your budget. Monitor your budget easily. Bid on a cost-per-click (CPC) or cost-per-mille (CPM) basis and pay as little as $10/day to run a campaign.

article thumbnail

Where to Focus Your Social Ad Reporting Efforts in 2019

Content Standard

of marketers’ overall budgets, with spend increasing more over the past twelve months than in any other year. And costs for social ads will undoubtedly continue to rise, especially with increased usage on Instagram, which has always been a more expensive audience platform. Already, the cost per click (CPC) of Instagram news feed ads is almost double that of Facebook’s. Current Social Ad Reporting Capabilities.

Content 63
article thumbnail

The Keywee Facebook CPC Tracker: December 2019 Update

Anyword

We launched The Keywee Facebook CPC Tracker to help storytellers understand how changes to the Facebook platform affect their daily work. To sign up for future CPC updates, fill out the form below: December Recap. In December, we saw Facebook CPC prices increase by a modest 5.1%

CPC 10
article thumbnail

A Detailed Guide to Building a B2B PPC Report

Directive Agency

Let’s be honest, building reports probably isn’t your favorite part of the job (especially when the numbers aren’t great). With so many different metrics and data points to analyze, it can be difficult to figure out exactly what needs to be included in a PPC report, and why. PPC Reporting Software and Tools. Shape – A great tool to help manage budgets across a number of different advertising platforms. Lower Cost per Acquisition (CPA).

PPC 53
article thumbnail

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

million for their content marketing budgets in 2019, per Contently research. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. Report Methodology.

article thumbnail

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Marketo

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. Prior to running CPC Search, Terry led marketing initiatives at Citrix’s GoToMyPC, and before that he received his MBA from UC Berkeley’s Haas School of Business.

CPC 105
article thumbnail

How to create, manage and report on social media campaigns in Sprout

Sprout Social

Reporting on your campaign’s performance to your boss, client or other marketers. Plan tags and tracking now to report more effectively later. Plan tags and tracking now to report more effectively later. Already a customer and need help getting started with custom reports?

Tagging 65
article thumbnail

17 Best Paid Media Tools for Marketers

Single Grain

For instance, the Audience Targeting report can be used by PPC managers and brand strategists to refine their ads strategy for a targeted audience. How Much Does SEMrush Cost? How Much Does Google Ads Editor Cost? How Much Does WordStream Advisor Cost? per month.

article thumbnail

[Publisher Series] Revenue Optimization, Part I: Data Insights & Reporting

Outbrain

As a result, many Publishers are now in survival mode, planning for the worst by cutting back costs, furloughing staff, and extending payables to preserve as much cash as possible. Part I: Data Insights & Reporting. Other leading indicators include CPC, CTR, and Fill Rate.

article thumbnail

Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

Source: Hootsuite Digital 2020 Report. From here, users can click and instantly test-drive a full-screen demo version, without having to install anything. Source: Hootsuite Digital 2020 Report. Clicking on the ad directs the user to an Instant Experience.

article thumbnail

[Publisher Series] Revenue Optimization, Part I: Data Insights & Reporting

Outbrain

As a result, many Publishers are now in survival mode, planning for the worst by cutting back costs, furloughing staff, and extending payables to preserve as much cash as possible. Part I: Data Insights & Reporting. Other leading indicators include CPC, CTR, and Fill Rate.

article thumbnail

How Much Do Facebook Ads Cost? (2022 Benchmarks)

Hootsuite

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. But how do you know if your costs are “good” or not in the first place? Ad spend per campaign. Average bid per ad.

article thumbnail

Content Value Is Going to Change the Way Marketers Think About SEO & ROI

Contently

With so many marketing channels available, determining content’s role in revenue is a logical way to keep executives bought-in and budgets flowing. We’re able to do this by using the unique cost-per-click (CPC) values that Google assigns to keywords within its Adwords program.

ROI 153
article thumbnail

Pay-Per-Click (PPC) Advertising Part 1 – Intro & the Why, Where and How

Go Beyond SEO

Pay-Per-Click (PPC) Advertising. Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or seen. Cost per click (CPC) refers to the amount, or cost, an advertiser pays each time their ad is clicked on.

PPC 75
article thumbnail

New RKG Report Suggests Mobile Search Will Drive Branded Content Discovery in 2015

Content Standard

Online data-driven firm RKG’s recent Digital Marketing Report for Q4 2014 shows that people still default to search engines over every other channel when looking for information. Paid search budgets also increased 19 percent last quarter, driven by a 12 percent uptick in paid search clicks and a 7 percent increase in the average cost-per-click (CPC) metric. This led to a 48 percent higher click volume year-over-year.

article thumbnail

Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud

Hubspot

If your marketing team is paying for online advertising, you want and expect the views and clicks on your ads to be coming from humans -- real consumers who could potentially buy your product or service somewhere down the line. But in reality, a portion of those impressions and clicks you''re seeing in your analytics may not be human at all: They could be bots, i.e. computer programs that mimic real users to defraud advertisers. Now, let''s move on to the basics of click fraud.

article thumbnail

Should CTR be a Key Performance Indicator for B2B Advertisers?

KoMarketing Associates

Click-through rate (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. Specific keywords as well as ad creative variations will all have individual click-through rates. The Benefits of Having a High CTR: Click-through rate is one of the most important factors in Google’s Ad Rank formula. CPC is determined by factoring in your maximum CPC and your Quality Score.

CTR 180
article thumbnail

Pay-Per-Click (PPC) Advertising Part 1 ? Intro & the Why, Where and How

Go Beyond SEO

Pay-Per-Click (PPC) Advertising. Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or seen. Cost per click (CPC) refers to the amount, or cost, an advertiser pays each time their ad is clicked on.

PPC 65