Martech

NOVEMBER 1, 2022

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. .

Work Management 114

Work Management Marketing Management Marketing Budget Budget Programs 114

chiefmartech

AUGUST 16, 2023

One of the most interesting annual martech surveys out there is the Martech Replacement Survey produced by the team at MarTech.org. Having run the survey for the past four years, this longitudinal dataset offers unique insight into the “churn” of martech stacks and staff. Why did you replace them?

Budget Programs 84

Budget Programs Work Management Marketing Management Paid Search Agency 84

Martech

AUGUST 19, 2022

Inadequate vendor/product due diligence. The CMO and CTO didn’t have much in common a decade ago. Today, with the cloud, data-driven marketing, mobile, e-commerce, cybersecurity, and untethered consumers who move faster than every brand they engage with, CMOs often spend more on technology than their CTO colleagues.

Enterprise Management 112

Enterprise Management Work Management Marketing Management Marketing Budget 112

Customer Experience Matrix

OCTOBER 21, 2010

Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what their roles should be. This affects marketing automation vendors too, since they sell to both sides. The CMO Council generously shared the detailed data with me.

CMO 120

CMO Enterprise Management Work Management Marketing Management 120

B2B Marketing Traction

SEPTEMBER 21, 2012

What can an Outsource Chief Marketing Officer (CMO) do for your startup? Your Outsource CMO can research demographics, psychographics and market opportunities by conducting interviews and surveys and by researching existing industry statistics and studies. Validate your product or service concept through research and analysis.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

Only B2B

FEBRUARY 11, 2024

Must Read: Virtual Prospecting with Intent Data Third-Party Intent Data: This involves purchasing data from external vendors who gather intent signals from various sources. While offering the widest reach and diverse targeting options – it can be expensive and requires careful vendor selection regarding data accuracy and compliance.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. It is also important for B2B marketers to evaluate new and emerging trends, as well as shifts in the competitive landscape, to help determine where to set budgets and forecasts moving forward. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Webbiquity

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. B2B marketing budgets are shifting to digital and social. Overall, B2B marketing budgets are expected to increase, on average, by about 5% in the coming year. The CMO Survey ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

ClickZ

NOVEMBER 1, 2019

Chief Marketer released a “ 2019 Martech Outlook Survey ” this week which reveals some interesting insight into the industry. The survey includes responses from both B2B and B2C marketers. Key findings include: 54% of marketers think martech budgets will increase next year. How much marketing budget goes to martech?

Marketing Management 94

Marketing Management Marketing Budget Marketing Automation Services Marketing Budget Creation 94

Martech

JANUARY 3, 2022

Most marketing operations departments report to the CMO, with the CEO coming in second, according to The State of the MarketingOps Professional”, which was jointly published by HubSpot and MoPros. Pay for marketing technology products from a budget (partially or fully) 50.7% What does marketing operations do?

Digital Asset Management 120

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 120

Sword and the Script | B2B

JUNE 27, 2023

A survey by the sales consultancy The Bridge Group found SDRs in B2B average 104 outreach activities leading to 3.6 A survey report produced this year by the sales consulting firm The Bridge Group provides good context for doing so. The company has conducted this survey every year since 2007. Most (69%) are U.S.-based

Statistics 54

Statistics Ideal Customer Profiles B2B Marketing B2B 54

ClickZ

AUGUST 22, 2020

Ecommerce personalization software provider, Qubit surveyed consumers in the US and UK in July 2020 to identify shopping behaviors and more. . Key Insights: Top 12 Marketing technologies, budgets skyrocket, and why B2B vendors lost business. What makes a successful modern CMO? Retail’s loss is ecommerce’s treasure.

eCommerce 126

eCommerce Trends Business Social Media 126

Webbiquity

JULY 27, 2021

CMOs are reporting that marketing budgets are being slashed. in 2021, their lowest point in the history of Gartner’s CMO Spend Survey.” in 2021, their lowest point in the history of Gartner’s CMO Spend Survey.” ” Here are five likely impacts of those budget cuts.

CMO 205

CMO Gartner Budget Programs Spending 205

Martech

MARCH 14, 2022

If you’re like many of the marketers I’ve advised over the years, one of the biggest challenges is securing a consistent budget to build out a martech stack that’s fit for purpose. There are many possible reasons for this budget challenge.

Work Management 130

Work Management Marketing Management Paid Search Agency Planning 130

PathFactory

JUNE 13, 2023

For example, in the 2022 Forrester Global State of AI In B2B Marketing Survey, only 36% of B2B marketers said they were using AI for personalization, 25% for content recommendations, 22% for website conversion optimization, and only 13% for content governance.

Forrester 52

Forrester B2B Thought Leadership B2B CMO 52

Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ).

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Stevens & Tate

MARCH 2, 2020

Google Ads enable bids simulator for target ROAS, budget simulator for Maximize clicks, conversions. Google is extending the availability of bid and budget simulators to more smart bidding strategies. The simulators can be helpful directional indicators of the potential performance impact from making bid or budget adjustments.

Trends 59

Trends Planning Paid Search Agency ROAS 59

KoMarketing Associates

DECEMBER 9, 2013

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies. Ad Age Survey: What Advertisers Really Think About Facebook.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

MAY 28, 2015

68% of business owners believe outside reviews (done by some person or entity not related to the company) are the most important indicator of whether or not they can trust a new B2B vendor. 58% of survey respondents from our report indicated that they prefer not to release their phone numbers when completing online form submissions.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

chiefmartech

DECEMBER 7, 2018

Thank you for joining, sharing, and contributing — I’m looking gratefully at you, MarTech speakers (in the spring and fall ), Stackies entrants , and martech salary survey participants — to this community. Feel free to sing along… On the twelfth day of martech, my CMO gave to me… Twelve sprints a’sprinting.

Marketing Management 74

Marketing Management Conference CMO Vendors 74

Porch Group Media

MAY 17, 2022

Solution: Only 18% of those surveyed are using an omnichannel approach for mover marketing. The survey found that 61% of marketing leaders do not use ROI when making strategy decisions because they aren’t confident in their own data. Allocating budget and resources. Accessing data. Buy-in from leadership.

First-Mover Advantage 52

First-Mover Advantage Cost per Acquisition Allocation Work Management 52

Adobe Experience Cloud Blog

JANUARY 5, 2018

Question #1: In 2018, I expect my Marketing budget to…. Key takeaways: To quote one of our great marketers at Marketo “Just OK or Not Well won’t cut it, and that’s what nearly two-thirds of marketers surveyed are doing.” For more blogs from me and thought leadership from the C-Suite, check out CMO Nation. Increase— 50%.

Customer Surveys 134

Customer Surveys Account Based Marketing Marketo Thought Leadership 134

Martech

JULY 22, 2021

If you’d like to tell us how you feel about in-person right now, there’s no better way to do it than spend a few moments completing the latest edition of our running events participation survey. Former Salesforce CMO Buscemi joins Clari Board. Editorial Director. Programmatic OOH evolves with Place Exchange spinout .

Resource Management 112

Resource Management Enterprise Management Marketing Management Ad Exchange 112

ViewPoint

JUNE 28, 2012

As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. The New Buyer Requires Rebalancing Marketing-to-Sales Budget Ratios.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

Bionic

NOVEMBER 1, 2021

In January and February 2021, The CMO Growth Council of the Association of National Advertisers (ANA) surveyed members of the ANA Media Leadership and Digital & Social Media Committees. Ninety-three (93) people responded to the survey. The ANA survey asked advertisers to rate the importance of 39 media KPIs.

ROAS 85

ROAS Media Advertising Agencies Paid Search Agency 85

Customer Experience Matrix

MARCH 29, 2017

Like many people in the marketing technology industry, I was tickled in 2011 when Gartner predicted that CMOs would soon have bigger tech budgets than CIOs , and even more tickled when Gartner said in 2016 that it had happened. Slightly more than half of the marketing spend is business-funded, which presumably means it’s spent by CMOs.

Enterprise Management 120

Enterprise Management Work Management Spending Marketing Management 120

ANNUITAS

FEBRUARY 24, 2015

The report detailed the budgets, priorities, digital and offline channels and the content preferences of B2B marketers. According to those who responded to the survey the top five objectives were as follows: Increase In Revenue: 67%. Regalix Research recently published their State of B2B Marketing 2015 report. Increase in Sales: 63%.

Correlation 100

Correlation Demand Generation Marketing & Strategy B2B Sales 100

ANNUITAS

MARCH 4, 2014

By 2017 the CMO will spend more on technology than the CIO. ”. According to the latest Demand Gen Report Buyer Behavior Survey , 46% of buyers make their short list of vendors before inviting contact with a vendor and 58% are spending more time researching vendors than last year. It’s all so very, very true.

Enterprise Management 100

Enterprise Management Work Management Marketing Automation Services Marketing Management 100

Heinz Marketing

MARCH 21, 2022

This week’s show is called “ The (Surprising) State of B2B Lead Engagement “ My guest is Doug Bell , CMO at LeanData. Very excited to have the CMO of LeanData, Doug Bell joining us today on Sales Pipeline Radio. We had a CMO retreat in Austin in December and at one point we went around the room.

Work Management 70

Work Management Marketing Management Budget Programs Marketing Budget 70

B2B Marketing Analytics

AUGUST 24, 2019

At the same time, events continue to be the biggest line items in marketing budgets and mar-tech community continues to come up with new tools to make it easy for event marketing teams to improve the customer experience from event registrations, event apps to surveys and follow-ups, etc.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

SmartBug Media

SEPTEMBER 6, 2019

By the time the average B2B buyer connects with any particular vendor, they’re already more than 70 percent of the way through the Buyer’s Journey —and 67 percent of that journey is digital. Which intent data provider is right for you will depend on your specific budget, target market, and the goals you’re trying to achieve.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Content4Demand

JUNE 26, 2019

The Demand Gen Report 2018 B2B Buyers Survey had 79% of respondents saying there were up to six people involved in the decision-making process. Influencers: These executives may not be making the final decision, but they still determine which features and capabilities are priorities and which vendors to consider.

Buy 63

Buy Peer-to-peer Marketing Automation Services Content 63

Allocadia

APRIL 8, 2019

According to The CMO Survey of marketers, only 35 percent of decisions are made based on marketing analytics. Better budgeting and planning are critical to improving marketing performance. However, it was difficult to answer basic budgeting and finance questions. Manage with a CMO in mind. View the video recording.

Planning 40

Planning Budget Programs Marketing Budget Creation Webinar Metrics 40

Allocadia

MARCH 31, 2019

Less than five weeks after signing the contract, we had deployed Allocadia to manage almost 200 budgets across 230 users distributed around the globe. After conducting an employee survey, Juniper Networks identified that marketing budget management and reporting was a top business pain. The Challenge. The Benefits.

Budget Programs 40

Budget Programs Enterprise Management Work Management Marketing Budget 40

PathFactory

JUNE 12, 2019

A couple of weeks ago I had the pleasure of hosting a series of B2B CMO breakfasts with PathFactory in New York City, Chicago, and Austin. The focus (and sometimes fear) among B2B CMOs is around how to effectively and efficiently scale the operation and impact of ABM beyond initial or limited campaigns. 6 biggest marketing challenges.

Multi-Touch Attribution 45

Multi-Touch Attribution Work Management Account Based Marketing Marketing Management 45

KoMarketing Associates

MARCH 30, 2017

Social media marketing offers many benefits for both vendors and buyers. The State of Social Marketing report found that more than 61% of surveyed respondents claim that measuring ROI is their top challenge, while only 9% say they can quantify revenue driven by social media efforts. of their marketing budget on social media.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Content Standard

OCTOBER 23, 2017

According to research from WARC , enterprise marketing technology budgets are projected to grow by an average of 10 percent next year, with technology accounting for 16 percent of overall marketing budgets. Additions to your stack will depend on your available marketing budget and what business goals you are hoping to achieve.

Enterprise Management 75

Enterprise Management Budget Programs Work Management Marketing Budget 75