6sense

MAY 18, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . Highlight that in your plan and clarify why.

CMO 62

CMO Budget Peer-to-peer Marketing 62

B2B Marketing Directions

AUGUST 15, 2021

Last month, Gartner released the findings of its CMO Spend Survey, 2021. The firm hosted a webinar and published a report discussing the findings of this research. The survey produced 400 responses from marketing decision makers and influencers located in North America, Europe and the UK. Image Source: Gartner, Inc.

Budget 98

Budget Gartner Marketing CMO 98

Litmus

AUGUST 3, 2021

Doing more with less is a common theme for modern marketing organizations. According to our most recent State of Email report , 60% of marketing executives said they planned to send more email. But in that same report, more than 40% of marketers also said they were under-resourced when it came to email.

Budget 95

Budget Marketing Multi-Touch Forecast 95

Marketing Graham

MARCH 30, 2022

But did it affect the marketing budget, and if so, by how much? I find benchmarking my marketing spend against the average really useful – especially when I’m begging for more money. These marketing budget examples are based on research from Gartner and their regular CMO Spend Survey. Then in 2021, bang!

Budget 52

Budget Marketing Gartner Channel 52

Marketing Graham

MARCH 30, 2022

But did it affect the marketing budget, and if so, by how much? I find benchmarking my marketing spend against the average really useful – especially when I’m begging for more money. These marketing budget examples are based on research from Gartner and their regular CMO Spend Survey. Then in 2021, bang!

Budget 52

Budget Marketing Gartner Channel 52

Crimson Marketing

NOVEMBER 10, 2014

Your company conducts quarterly budget reviews to determine how well projections aligned with performance. The problem is, by the time you analyze those results, you’ve likely already spent too much—or too little—on marketing. Marketing Technology Podcasts'

CMO 100

CMO Budget Analytics Podcast 100

Ledger Bennett

JULY 15, 2020

Significant shift in budget since the onset of the pandemic Late last year Gartner published their 2019-2020 CMO Spend Survey , and while budgets had declined a little in 2019, confidence was very high regarding the outlook for 2020. When a crisis hits, a company’s marketing budget is usually the first to go.

Budget 52

Budget Marketing Gartner CMO 52

The Marketing Blender

MAY 4, 2021

What, exactly, does a fractional CMO do? or “It feels like we’re not getting the ROI out of our marketing,” it might be time to consider hiring a fractional Chief Marketing Officer. CEOs are looking for solutions when sales start to falter or marketing efforts are falling flat, especially when you need to stay within a budget.

CMO 98

CMO Budget Strategy ROI 98

KoMarketing Associates

SEPTEMBER 22, 2021

So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience. Between budgeting for your content marketing program , executing your strategy, and then measuring the impact of your content, there’s a lot to consider. Content Marketing Budgeting Statistics.

Content Marketing 211

Content Marketing Statistics B2B Content 211

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. source ). >.

B2B 120

B2B Budget Statistics Marketing 120

KoMarketing Associates

FEBRUARY 28, 2018

As marketers look ahead to the remainder of the year, those in both the B2B services and B2B product sectors expect their budgets to grow in the coming months. The CMO Survey” from Deloitte, The Fuqua School of Business at Duke, and the American Marketing Association discovered that B2B product marketers expect a 9.3

B2B 268

B2B Budget Marketing CMO 268

ClickZ

AUGUST 27, 2019

And yet, our marketing teams were challenged with the complexity of managing multiple marketing budgets maintained in multiple disparate spreadsheets across the globe. Marketing budget management and reporting as top pain point. Marketing budget management and reporting as top pain point.

Budget 40

Budget Network Report Marketing 40

B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The CMO Survey is conducted semi-annually, and it provides a wealth of information.

CMO 96

CMO B2B Survey Gartner 96

Adobe Experience Cloud Blog

DECEMBER 20, 2017

It’s planning season, marketers. Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. Are you donning your boxing gloves?

Budget 134

Budget Marketing Gartner Marketo 134

ClickZ

AUGUST 29, 2020

30-second summary: As of August, nearly 42% of marketers reported decreasing marketing budgets. Interestingly, 33% of marketing budgets are allocated to marketing technology. 44% of CMOs experienced mid-year budget cuts with 11% expecting significant budget cuts. Management.

Industry 84

Industry Marketing Peer-to-peer CMO 84

Allocadia

JUNE 12, 2019

This post is part 2 of a three-part series on building and managing a marketing budget: Part 1: How to Organize Your Marketing Budgets. Part 2: How to Build Out a Marketing Budget [below]. Part 3: Ongoing Management & Tracking of a Marketing Budget. Top-down vs. bottom-up budgeting.

Budget 45

Budget Build Marketing Target 45

KoMarketing Associates

OCTOBER 2, 2018

This information is timely because many organizations are thinking about budgeting and planning marketing objectives for the new year. For some, including a notable percentage of our clients, the fiscal year is already drawing to a close and strategic planning takes on an even greater urgency. 2018 CMO Global Study.

B2B 123

B2B Budget Report Process 123

Biznology

OCTOBER 26, 2015

CMO’s plan a +12.2% increase in spend for digital marketing vs. -2.1% for traditional advertising in next 12 months ( CMO Survey ). of digital marketing budget goes to social media (CMO Survey). can prove quantitative impact (CMO Survey). It’s giving CMO’s a much bigger “to do” list.

CMO 80

CMO Budget ROI Survey 80

ClickZ

NOVEMBER 1, 2019

The survey includes responses from both B2B and B2C marketers. Key findings include: 54% of marketers think martech budgets will increase next year. Many marketers (39%, the largest group) report spending 10-25% of their marketing budgets on martech. How much marketing budget goes to martech?

Budget 66

Budget Gartner Social Media CMO 66

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.

CMO 52

CMO PPC Companies SEO 52

6sense

DECEMBER 1, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . Think Beyond Budget .

CMO 62

CMO Peer-to-peer Brand Branding 62

Allocadia

DECEMBER 22, 2017

It’s planning season, marketers. Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% Your CFO cares very little about your marketing tactics (besides wondering how much money you’ve spent on them!). Are you donning your boxing gloves?

Budget 56

Budget Marketing Gartner Marketo 56

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years. Before You Spend: Campaign Planning.

Budget 52

Budget B2B PPC Marketing 52

V12 Data

SEPTEMBER 9, 2020

In recent researched conducted by Gartner , 44% of CMOs surveyed in April and May 2020 said they are facing midyear budget cuts in 2020 as a result of the pandemic. One change CMOs are making due to these budget pressures is shifting outside agency work to in-house employees. Read more here.

CMO 59

CMO Spending Social Media Forrester 59

Allocadia

APRIL 16, 2019

It’s planning season, marketers. Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. Are you donning your boxing gloves?

Budget 40

Budget Marketing Gartner Marketo 40

DemandBase

AUGUST 18, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. Seventy-two percent of companies surveyed increased their ABM budget, according to a study from the ITSMA and ABM Leadership Alliance. Where to find the budget.

Account Based Marketing 115

Account Based Marketing Budget DemandBase Build 115

KoMarketing Associates

MARCH 14, 2017

TrackMaven’s latest “Digital Marketing Analytics Performance” report took a look at how various industries’ digital marketing performance compares. For social media performance, the report findings showed B2B industries build audiences on LinkedIn. Another recent report found B2B product companies spend 9.4

B2B 121

B2B Linkedin Audience Industry 121

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year.

Social Media 142

Social Media CMO Media Social 142

B2B Marketing Directions

OCTOBER 10, 2021

This is the second of three posts discussing some of the B2B-specific findings of the August 2021 edition of The CMO Survey. The "Part 1" post discussed the economic outlook of B2B marketers and the state of marketing spending in B2B companies. of their total marketing budget on digital marketing activities.

CMO 52

CMO B2B Survey Aging 52

Allocadia

MARCH 31, 2019

Serving B2B markets worldwide, the company designs, develops and sells products and services that provide network infrastructure for networking requirements of service providers, enterprises, governments, and research and public sector organizations worldwide. – Eric Andrews, VP Global Marketing Operations, Juniper Networks.

Budget 40

Budget Network CMO Spending 40

Parse.ly

OCTOBER 7, 2021

Now’s the time to evaluate how content has impacted your bottom line and leverage that data to secure budget for next year. What are the different roles of marketing and content throughout the customer journey? How can customer journey mapping and planning help us secure budget and buy-in for next year?

Budget 90

Budget ROI Content Measurement 90

Martech Advisor

NOVEMBER 29, 2019

This is imperative, so marketing drives business growth and delivers a great customer experience. There has been a shift in the CMO’s role – from being focused on external communications and new customer acquisitions traditionally, to owning the customer experience across all touchpoints today. How can this be achieved?

CMO 66

CMO Touchpoints Funnel Measurement 66

Allocadia

MARCH 31, 2020

During times of uncertainty, it can be hard to know what to do next – plans are no longer relevant, buying patterns have changed, and hard decisions must be made. Our challenge as marketers is that we cannot control our external environment and have limited control of our market’s response.

CMO 59

CMO Budget Spending Best Practice 59

B2B Marketing Directions

OCTOBER 20, 2019

Gartner has just published the results of its 2019-2020 CMO Spend Survey. The research report is based on survey responses from 342 marketing executives in North America and the U.K. Marketing Budget Growth Gartner's survey indicates that marketing budgets will come in at 10.5% of firm revenues.

Gartner 49

Gartner CMO Survey Budget 49

Marketing Insider Group

MAY 4, 2022

We know that as much as 70% of the content your marketing team creates goes completely unused. Your organization budgets, requests, and creates content. So half or more of your budget that goes to creating content is completely wasted. So why are so few companies managing their content and marketing strategically?

Content Marketing 314

Content Marketing Content Marketing Buyer's Journey 314

Allocadia

MAY 14, 2021

COVID-19 has made it more important for marketers to strategically align their budgets with ongoing plans to sustain business impact. However, past budget decisions can make it challenging to execute on new plans that drive your strategy forward.

Budget 45

Budget Forrester Marketing Plan Marketing 45

Kabbage

NOVEMBER 29, 2016

2016 has been a year of technological innovation and adoption in the B2B marketing world. With the growth in solutions, channels, and data, marketers have increasingly become more analytical and strategic when implementing campaigns to drive revenue. Marketing Budgets are Increasing. According to the SOPM report, 57.3%

Trends 183

Trends Marketing B2B Reachforce 183