budget startup 
Martech
SEPTEMBER 14, 2023
Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.
Zoominfo
MAY 25, 2022
Opportunity data means favorable conditions, such as a financing round or a new C-level officer. Sloppy databases waste time with high bounce rates, incorrect numbers, and misaligned campaigns. Salespeople get burned out using inaccurate data that doesn’t help them set quality meetings or generate qualified leads.
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Webbiquity
FEBRUARY 23, 2021
Although the term information explosion dates to the 1940s, and big data was first used in the 1990s, it’s really only within the past couple of decades that using data has become a bigger challenge than simply gathering it. The past year has offered a dramatic example of how quickly economic conditions and demand patterns can change.
LeanData
NOVEMBER 25, 2015
Gurley, a general partner at Benchmark Capital, has been one of the leading voices sounding caution about the overheated state of the tech startup market and the need to return to solid business fundamentals. The fuel for that expansion has been sales and marketing budgets. But we’re in the twilight of that phase.
LeanData
FEBRUARY 23, 2016
The Federal Reserve raising the interest rate. Startups, no matter how innovative and disruptive to the status quo, couldn’t continue to spend more in sales-and-marketing costs than they received in revenue. Many long-term tech watchers have noted that the Valley was overdue for a philosophical correction, if nothing else.
LeanData
NOVEMBER 25, 2015
Gurley, a general partner at Benchmark Capital, has been one of the leading voices sounding caution about the overheated state of the tech startup market and the need to return to solid business fundamentals. The fuel for that expansion has been sales and marketing budgets. But we’re in the twilight of that phase.
LeanData
NOVEMBER 25, 2015
Gurley, a general partner at Benchmark Capital, has been one of the leading voices sounding caution about the overheated state of the tech startup market and the need to return to solid business fundamentals. The fuel for that expansion has been sales and marketing budgets. But we’re in the twilight of that phase.
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