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Report: Marketers Still Lack Control Over Their Budget and Strategy

KoMarketing Associates

Even though marketers are expected to deliver on a number of objectives across their organization, new research suggests that many still lack control over their own strategy and budget. The majority of respondents (52%) stated that their budget is not tied to their strategy.

Budget 219
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How Juniper Networks transformed its marketing budget management and reporting

ClickZ

And yet, our marketing teams were challenged with the complexity of managing multiple marketing budgets maintained in multiple disparate spreadsheets across the globe. This resulted in a lack of real-time visibility into our marketing investment performance, which made it difficult to identify activities that should be reallocated to better align with strategic imperatives. Marketing budget management and reporting as top pain point.

Budget 40
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Report: Marketers Focused on Digital Initiatives Despite Budget Constraints

KoMarketing Associates

Many marketers are feeling the pressure of working with a tight budget at their organization, but new research indicates that they might find room to spend when it comes to digital initiatives. of the overall budget. In fact, research and development budgets are 7.2%

Budget 203
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10 Things to Do When Marketing Spend is On Hold

The Point

There’s plenty of debate online about the merits of marketing spend in a recession, but the reality is that many B2B firms are currently cutting back on large-scale investment. Corporate blogs are some of the most neglected marketing assets in a company’s arsenal.

Spending 210
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60% of Digital Marketing Spend Now Goes Toward Paid Channels

KoMarketing Associates

As marketers continue to discover new tactics to help them achieve their top objectives, new research indicates that many are now willing to invest more in paid channels. However, many marketers are still dedicated to utilizing their budget on unpaid channels as well.

Spending 212
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71% of B2B Marketers Intend to Boost Account-Based Marketing Spend in 2023

KoMarketing Associates

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. However, ABM has not come without challenges for B2B marketers.

Spending 184
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12 SEO Report Templates to Help You Prepare Your Next SEO Report

Single Grain

A good SEO report distinguishes a reputed SEO agency from a mediocre one. These reports are a great way to analyze the progress of your SEO campaigns on a monthly, fortnightly or weekly basis. However, preparing an SEO report is not an easy task. Why Is an SEO Report Important?

Report 114
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How Juniper Networks Gets Within 1% of Budget with Allocadia

Allocadia

Serving B2B markets worldwide, the company designs, develops and sells products and services that provide network infrastructure for networking requirements of service providers, enterprises, governments, and research and public sector organizations worldwide. Less than five weeks after signing the contract, we had deployed Allocadia to manage almost 200 budgets across 230 users distributed around the globe. How can we achieve better return on our marketing investments? “It

Budget 40
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How to Manage Your Marketing Spend In-Quarter

Allocadia

Marketers and their teams spend months planning and strategizing for the upcoming year, but they often overlook what happens once execution begins. The trickiest time to manage marketing spend is after a quarter has begun — once programs are happening, budgets are changing, and those crystal-clear goals everyone agreed upon before the quarter began don’t quite seem so clear anymore. How Marketers Can More Effectively Manage Spend Once Execution Has Begun.

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Budgeting Blunders: Don’t Slash Marketing Spend in 2023, Streamline Instead

PFL

With looming reports of economic uncertainty in the days ahead, many businesses will be forced to carefully evaluate budgets across departments—and marketing is no exception.

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Report: 41% of B2B Marketers Expect a Budget Increase in the Coming Year

KoMarketing Associates

As B2B marketers look ahead to the coming months, new research suggests that they will have at least the same amount of budget to work with – if not more – to achieve their top objectives. Turning to Content Marketing for Success.

Budget 158
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Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey

Webbiquity

CMOs are reporting that marketing budgets are being slashed. Here’s what that means, and practical ideas that go beyond the bad news to how B2B marketers to adapt. in 2021, their lowest point in the history of Gartner’s CMO Spend Survey.”

Gartner 176
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68% of B2B Marketers Saw Their Budget Rise Between 2021 and 2022

KoMarketing Associates

As B2B marketers expand their list of goals, new research indicates that they are seeing their budgets increase to help them achieve these key objectives. As their budgets have expanded, most B2B marketers (65%) now state that they are primarily focused on increasing brand awareness.

Budget 226
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Report: Most Marketers Struggling to Find Multi-Channel Strategy Success

KoMarketing Associates

It’s becoming more important than ever before for marketers to connect with customers and prospects across multiple channels. Creating an effective strategy (48%), insufficient budget/resources (46%), and data quality (37%) were named the top challenges in this area.

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Enterprise marketers spending 22% of their budget on martech

chiefmartech

Gartner recently released their CMO Spend Survey 2017-2018. The headline of their report: Budgets Recede Amid Demand For Results. After three consecutive years of growth, average marketing budgets at enterprise companies (most of the companies Gartner surveyed have more than $1 billion in revenue) have slipped from 12.1% Meanwhile, advertising clawed back some of that cash, as spending on paid media increased from 22% to 25%. Marketing Management

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Why This Amount Is All the Marketing Budget You Need

Marketing Insider Group

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers.

Budget 269
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Why You Should NOT Cut Your Marketing Budget This Year

Hinge Marketing

Today’s professional services marketers are responsible for doing more with less than ever before. From following innovation in marketing technology to supporting their firm’s recruiting campaigns, the list of ways they need to manage their marketing budget increases in complexity every year.

Budget 66
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3 Marketing Spend Trends Shaping 2021 Strategy

Allocadia

COVID-19 and the ensuing market-turbulence put marketing teams under a microscope to explain exactly where they are spending and pivoting marketing dollars – and how it is driving business results. Webinars CMO marketing budget owner Marketing Budgeting

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How Arc’teryx Elevated their Marketing Budgets & Performance with Allocadia

Allocadia

With a team of 50 marketers across 6 teams, Arc’teryx quickly realized that managing budgets in Excel spreadsheets was not going to cut it. Every marketer who’s ever owned a budget, knows the difficulty of answering detailed questions on the fly.

Budget 56
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Report: 37% of Marketers Waste Marketing Spend as a Result of Poor Data

KoMarketing Associates

Many marketers struggle to harness valuable, accurate data, and new research shows that they are wasting their marketing spend and losing customers as a result. Forrester recently published the “Why Marketers Can’t Ignore Data Quality” report, and statistics found that 37% of marketers waste marketing spend as a result of poor marketing/media data quality. Industry News Search Engine Marketing

Spending 122
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How to Avoid Underspending and Overspending Your SEM Budget

QuanticMind

Balancing your SEM budget is one of the major challenges of marketing management today. You put a lot of effort into PPC budget forecasting to secure the funds you need and so the last thing you want is to mismanage it through overspending or underspending. Poor Adwords budget management can lead to missed performance targets. That’s why it’s important to balance optimizing your campaigns for budget caps as well as performance goals.

SEM 45
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Building a Better CPA Marketing Budget

Hinge Marketing

On top of the loss and personal stress experienced by so many, it has also been a period of rapid market change, requiring businesses to adapt and evolve without a clear roadmap. . Download the Executive Summary of the 2021/22 AAM Marketing Budget Benchmark Study here for free!

CPA 96
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Your starter guide to marketing budget software

The Marketing Blender

Your starter guide to marketing budget software. If you’re like most marketing professionals, then you know that having a well-managed budget is crucial to the success of your campaigns. Related Content: Your guide to building a marketing budget template.

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Report: Marketers Spend Equally on Third-Party Data and Activation Solutions in 2017

KoMarketing Associates

Marketers are dedicating a large portion of their budgets toward data, but new research shows they are also having to pay for solutions to support their investment, such as data hygiene. Recently, Winterberry Group conducted its “The State of Data 2017” report to gauge how marketers are allocating their budget toward data and analytics. Marketers are spending $3.5 billion will be invested in hosting and management, and $1.6

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Report: Marketers Struggling with Both Paid & Organic Search

KoMarketing Associates

Despite the challenges that often come with paid search, new research indicates that marketers are still willing to work with this tactic in order to reap the potential benefits. Merkle recently published its “Digital Marketing Report” for the second quarter of 2021.

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How Freshworks is Turning Digital Channels into Predictable Revenue Streams

Allocadia

The Problem: Missing Measurements and Budget Management. In 2019 Freshworks’ marketing operations team began streamlining various marketing and operational activities. The Solution: Taking Control of Budgeting, Plans, and Measurements.

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3 Studies to Help You Keep Your Marketing Budget and Fend Off Reactionary Cuts [UML]

Sword and the Script

You can’t control the constraints imposed by the Coronavirus, but you can make a case to keep your marketing budget It’s a challenging time to be a marketer. Second, the business is chasing after your budget with a saw.

Budget 101
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How Talend is Measuring Performance During a Pandemic with Allocadia

Allocadia

Marketing teams were managing budgets out of spreadsheets and there was so little visibility into investments that it was hard to measure performance with any kind of confidence. Allocadia gave us streamlined budget efficiency for running the marketing business.

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B2B Marketers Expect Budget Increases and More Investment in Digital

KoMarketing Associates

As marketers look ahead to the remainder of the year, those in both the B2B services and B2B product sectors expect their budgets to grow in the coming months. The CMO Survey” from Deloitte, The Fuqua School of Business at Duke, and the American Marketing Association discovered that B2B product marketers expect a 9.3 percent increase in their marketing budget in the next 12 months. B2B services marketers foresee an 8.5

Budget 215
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COVID-19's Surprising Impact on Marketing Spending

B2B Marketing Directions

Decades of research studies have shown that investing in advertising and marketing during a recession will enable companies to increase market share and recover more quickly when the recession ends. The average change in budget reported by survey respondents was +5.2%.

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Building a B2B Marketing Budget

KEO Marketing

When developing a B2B marketing budget, there are two key perspectives to consider. It is also important to understand predictions from industry analysts and trends in marketing spend within your industry. Equally important, is the evaluation of internal factors such as overall company goals and objectives, sales plans, and the results of the current year’s marketing initiatives. External Budget Considerations. Internal Budget Consideration.

Budget 48
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3 Keys to Maintaining Your Business as Marketing Budgets Shrink

Marketo

It would seem that marketing budgets are the first to go on the chopping block when performance isn’t what’s expected in Q1. After marketing budgets saw a modest increase in 2017, Unilever announced for 2018 that it was cutting its ads by 30% and that it was slashing the number of agencies it works with by half. billion annual budget. If budget cuts become commonplace, agencies may find themselves in conflict with their clients.

Budget 105
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B2B Marketing Budget Allocation: Insights and Breakdown

DealSignal

What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? Here, we explore insights and walk through three tips you should keep in mind when creating your B2B marketing budget.

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How to Manage Your Marketing Spend In-Quarter

Allocadia

Marketers and their teams spend months planning and strategizing for the upcoming year, but they often overlook what happens once execution begins. The trickiest time to manage marketing spend is after a quarter has begun — once programs are happening, budgets are changing, and those crystal-clear goals everyone agreed upon before the quarter began don’t quite seem so clear anymore. In marketing, there is always room to be opportunistic.

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The Art of Developing a Marketing Budget

KEO Marketing

The art of budgeting can be tricky. Companies are often lax about defining a specific marketing budget number and sticking to it, and this makes managing to a number very difficult. This type of ever-changing budgeting can lead to missed opportunities throughout the year and unexpected results and perceived under performance at the end of the year. There is a lot of value in analyzing existing and previous marketing initiatives and their results.

Budget 55
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How much did the pandemic impact marketing budgets?

Marketing Graham

But did it affect the marketing budget, and if so, by how much? I find benchmarking my marketing spend against the average really useful – especially when I’m begging for more money. So here are the headlines… Marketing spend in 2021 was the lowest recorded.

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How much did the pandemic impact marketing budgets?

Marketing Graham

But did it affect the marketing budget, and if so, by how much? I find benchmarking my marketing spend against the average really useful – especially when I’m begging for more money. So here are the headlines… Marketing spend in 2021 was the lowest recorded.

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Managing Marketing Budgets in a Crisis

Ledger Bennett

Significant shift in budget since the onset of the pandemic Late last year Gartner published their 2019-2020 CMO Spend Survey , and while budgets had declined a little in 2019, confidence was very high regarding the outlook for 2020. Insights Marketing Strategy Revenue

Budget 52
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McKinsey’s insights on personalization and martech: New report

ClickZ

A new insights report by McKinsey lays out the future of personalization , how important it is to marketing success, as well as ways businesses can prepare to compete and flourish in this smart new world. Of course, marketing technology will be fundamental to this. It found that companies which are leading the charge on personalization are seeing ‘5 to 15 percent increases in revenue and 10 to 30 percent increases in marketing-spend efficiency.’.

Report 77
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An Updated Look At the State of Marketing Budgets

B2B Marketing Directions

Last month, Gartner released the findings of its CMO Spend Survey, 2021. The firm hosted a webinar and published a report discussing the findings of this research. Therefore, this survey primarily captured the perspectives and experiences of marketers in large enterprises.

Gartner 83