KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? This includes account-based marketing and expanding their pipelines. Elena Britton , Head of US Marketing, Indusa.

Budget 443

Budget B2B Marketing & Strategy Marketing AI 443

ClickZ

AUGUST 27, 2019

And yet, our marketing teams were challenged with the complexity of managing multiple marketing budgets maintained in multiple disparate spreadsheets across the globe. This resulted in a lack of real-time visibility into our marketing investment performance, which made it difficult to identify activities that should be reallocated to better align with strategic imperatives. Marketing budget management and reporting as top pain point.

Budget 40

Budget Network Report Planning 40

Hinge Marketing

JANUARY 26, 2023

Today’s professional services marketers are responsible for doing more with less than ever before. From following innovation in marketing technology to supporting their firm’s recruiting campaigns, the list of ways they need to manage their marketing budget increases in complexity every year.

Budget 89

Budget Planning Consulting Studies 89

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers.

Budget 277

Budget Marketing & Strategy Paid Content Advertising Agency 277

Hinge Marketing

JUNE 7, 2021

On top of the loss and personal stress experienced by so many, it has also been a period of rapid market change, requiring businesses to adapt and evolve without a clear roadmap. . Download the Executive Summary of the 2021/22 AAM Marketing Budget Benchmark Study here for free!

CPA 116

CPA Budget Marketing & Strategy Build 116

The Point

APRIL 23, 2020

There’s plenty of debate online about the merits of marketing spend in a recession, but the reality is that many B2B firms are currently cutting back on large-scale investment. Corporate blogs are some of the most neglected marketing assets in a company’s arsenal.

Spending 263

Spending Budget Management Budget Advertising Agency 263

Allocadia

APRIL 4, 2019

With a team of 50 marketers across 6 teams, Arc’teryx quickly realized that managing budgets in Excel spreadsheets was not going to cut it. Every marketer who’s ever owned a budget, knows the difficulty of answering detailed questions on the fly.

Budget 59

Budget Spending Case Study Channel 59

Envy

DECEMBER 23, 2020

How do you plan when your marketing (and beyond) world spins at an unprecedented pace? Pandemic aside, this is not the first time B2B marketers will face drastic changes to their best intended budget plans. So start planning for it.

Plan 118

Plan CMO Budget Allocate 118

KEO Marketing

OCTOBER 10, 2017

When developing a B2B marketing budget, there are two key perspectives to consider. It is also important to understand predictions from industry analysts and trends in marketing spend within your industry. Equally important, is the evaluation of internal factors such as overall company goals and objectives, sales plans, and the results of the current year’s marketing initiatives. External Budget Considerations. Internal Budget Consideration.

Budget 48

Budget Marketing & Strategy Planning Build 48

KEO Marketing

OCTOBER 10, 2017

The art of budgeting can be tricky. Companies are often lax about defining a specific marketing budget number and sticking to it, and this makes managing to a number very difficult. This type of ever-changing budgeting can lead to missed opportunities throughout the year and unexpected results and perceived under performance at the end of the year. There is a lot of value in analyzing existing and previous marketing initiatives and their results.

Budget 59

Budget Marketing & Strategy Develop Planning 59

B2B Marketing Directions

AUGUST 15, 2021

Last month, Gartner released the findings of its CMO Spend Survey, 2021. The firm hosted a webinar and published a report discussing the findings of this research. Therefore, this survey primarily captured the perspectives and experiences of marketers in large enterprises.

Gartner 98

Gartner Budget Allocate Survey 98

DealSignal

SEPTEMBER 7, 2021

What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? Here, we explore insights and walk through three tips you should keep in mind when creating your B2B marketing budget.

Allocate 52

Allocate Budget Marketing & Strategy Regression 52

Sword and the Script | B2B

APRIL 11, 2020

You can’t control the constraints imposed by the Coronavirus, but you can make a case to keep your marketing budget It’s a challenging time to be a marketer. Second, the business is chasing after your budget with a saw.

Budget 70

Budget Paid Content Marketing & Strategy Studies 70

Full Circle Insights

JULY 9, 2020

With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing.

Plan 98

Plan Budget Marketing & Strategy CMO 98

The Point

SEPTEMBER 20, 2010

In B2B circles, Q4 is historically a time of year when marketing spend picks up. Sales teams need the push to meet year-end numbers, whilst at other companies, spending marketing dollars in Q4 is simply a matter of “use it or lose it.” Time to consider, then: where can you focus your Q4 marketing investment for the highest possible return? Does your corporate blog contribute to overall marketing ROI in a measurable way?

Budget 180

Budget Landing Page Demand Generation Marketing & Strategy 180

Adobe Experience Cloud Blog

DECEMBER 20, 2017

It’s planning season, marketers. Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. Your CFO cares very little about your marketing tactics (besides wondering how much money you’ve spent on them!). How much are you spending on trade shows? What did we get for this spend?

Budget 134

Budget Experience Marketing & Strategy Gartner 134

Marketing Graham

MARCH 30, 2022

But did it affect the marketing budget, and if so, by how much? I find benchmarking my marketing spend against the average really useful – especially when I’m begging for more money. So here are the headlines… Marketing spend in 2021 was the lowest recorded.

Marketing & Strategy 52

Marketing & Strategy Budget Advertising Agency Gartner 52

Marketing Graham

MARCH 30, 2022

But did it affect the marketing budget, and if so, by how much? I find benchmarking my marketing spend against the average really useful – especially when I’m begging for more money. So here are the headlines… Marketing spend in 2021 was the lowest recorded.

Marketing & Strategy 52

Marketing & Strategy Budget Advertising Agency Gartner 52

Ledger Bennett

JULY 15, 2020

Significant shift in budget since the onset of the pandemic Late last year Gartner published their 2019-2020 CMO Spend Survey , and while budgets had declined a little in 2019, confidence was very high regarding the outlook for 2020. Insights Marketing Strategy Revenue

Budget 52

Budget Gartner Planning CMO 52

Webbiquity

JULY 27, 2021

CMOs are reporting that marketing budgets are being slashed. Here’s what that means, and practical ideas that go beyond the bad news to how B2B marketers to adapt. in 2021, their lowest point in the history of Gartner’s CMO Spend Survey.”

Gartner 199

Gartner CMO Spending Survey 199

SmartBug Media

OCTOBER 1, 2020

One of the most underrated skill sets of a marketing leader is the ability to guide decision-making based on budgetary analysis. Key KPIs to Track in Your Marketing Budget. Cumulative budget: The total budget summed up across all marketing channels.

Media 66

Media Budget CPL Planning 66

Allocadia

MARCH 31, 2019

Serving B2B markets worldwide, the company designs, develops and sells products and services that provide network infrastructure for networking requirements of service providers, enterprises, governments, and research and public sector organizations worldwide. Less than five weeks after signing the contract, we had deployed Allocadia to manage almost 200 budgets across 230 users distributed around the globe. Juniper Networks, Inc.

Budget 40

Budget Network Spending Marketing & Strategy 40

Allocadia

JUNE 12, 2019

This post is part 2 of a three-part series on building and managing a marketing budget: Part 1: How to Organize Your Marketing Budgets. Part 2: How to Build Out a Marketing Budget [below]. Part 3: Ongoing Management & Tracking of a Marketing Budget. Note: this guide is written with marketing teams of 10 or more in mind. Top-down vs. bottom-up budgeting. Building out a marketing budget: step by step.

Budget 45

Budget Planning Build Plan 45

Allocadia

NOVEMBER 25, 2020

COVID-19 and the ensuing market-turbulence put marketing teams under a microscope to explain exactly where they are spending and pivoting marketing dollars – and how it is driving business results. Webinars CMO marketing budget owner Marketing Budgeting

Spending 52

Spending Planning Trends Plan 52

Walker Sands

DECEMBER 23, 2021

No matter how you slice it, effectively budgeting for marketing is a complex exercise with as many inputs as there are levers for success. Business and Marketing Goal Alignment . Creating a Strategic Budget . It provides the “why” to your marketing strategy.

Marketing & Strategy 59

Marketing & Strategy Budget Planning Multi-Touch 59

Content Standard

NOVEMBER 11, 2016

Marketers love their processes. From abstract creative thinking to nitty-gritty marketing budget balancing, we’re constantly searching for patterns to settle into. But when it comes to redefining any of those structures as a whole, procedural thinking can turn into a marketer’s worst enemy. So the company did what many brands do when moving to a content marketing model—it tried to change as little as possible. Mapping Budget to Your Story.

Storytelling 84

Storytelling Budget Content Marketing & Strategy 84

Allocadia

MARCH 13, 2020

Three actions marketing organizations can take and how Allocadia can help. As marketers we all wish that we could set our plan and budget at the beginning of the year or quarter and we are able to execute exactly as planned. This budget is gone. .

Best Practice 52

Best Practice Practices Budget Forecast 52

Allocadia

MAY 30, 2019

Marketers and their teams spend months planning and strategizing for the upcoming year, but they often overlook what happens once execution begins. The trickiest time to manage marketing spend is after a quarter has begun — once programs are happening, budgets are changing, and those crystal-clear goals everyone agreed upon before the quarter began don’t quite seem so clear anymore. Don’t rely on a finance-centric view of marketing spend.

Spending 40

Spending Marketing & Strategy Planning Classified 40

Single Grain

MAY 6, 2021

A good SEO report distinguishes a reputed SEO agency from a mediocre one. These reports are a great way to analyze the progress of your SEO campaigns on a monthly, fortnightly or weekly basis. However, preparing an SEO report is not an easy task. Why Is an SEO Report Important?

Report 145

Report Template SEO Help 145

Hubspot

FEBRUARY 21, 2018

Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. Our latest offer, 8 Free Budget Templates to Manage Your Marketing Spend , has got you covered.

Budget 101

Budget Hubspot Template Paid Content 101

Allocadia

MARCH 30, 2021

The Problem: Missing Measurements and Budget Management. In 2019 Freshworks’ marketing operations team began streamlining various marketing and operational activities. The Solution: Taking Control of Budgeting, Plans, and Measurements.

Planning 52

Planning ROMI Channel Touchpoints 52

Webbiquity

APRIL 28, 2020

The team at B2B Marketing Zone recently published a report, How COVID-19 is Impacting B2B Marketing. The final day of data collection for that report was March 24. The quick polls focused on four topics: Change in overall budgets. Change in event plans.

Plan 248

Plan Budget B2B Webinar Metrics 248

Allocadia

SEPTEMBER 22, 2020

Marketing teams were managing budgets out of spreadsheets and there was so little visibility into investments that it was hard to measure performance with any kind of confidence. Allocadia gave us streamlined budget efficiency for running the marketing business.

Measurement 52

Measurement Regression POS Spending 52

Allocadia

APRIL 24, 2019

The Problem: How to Prove Marketing’s Impact. To show the level of impact Marketing has on the overall business and use this as leverage to gain bigger budgets so they can drive even more success. Neenu Sharma, VP Marketing Operations & Analytics, GE Digital.

ROMI 59

ROMI Marketing & Strategy Spending Case Study 59

The Point

AUGUST 24, 2012

Each quarter, the analysts at UK-based Pearlfinders report on the buying intentions of more than 4,000 North American marketing executives. In their most recent report, the Pearlfinders Index Q2 2012 (free download, no registration required), the company offers detailed insight on trends and patterns across a wide spectrum of marketing services.

Plan 176

Plan Spending Acquisition PR 176

Content Standard

SEPTEMBER 28, 2017

It’s that time of year—88 days until Christmas, the start of Q4, and days, or (if you are lucky) weeks, away from 2018 budget planning. The start of a new year is always exciting—new goals, a gym membership that will go unused in three weeks, and of course new funds to spend on marketing efforts. Your commute isn’t completely dreadful, you enjoy spending time with your coworkers, and you believe in the ultimate direction of your company.

Content 79

Content Allocate Plan Marketing & Strategy 79

Hinge Marketing

JANUARY 21, 2016

It’s almost February and your firm has yet to approve your marketing budget. Worse yet, you don’t even have a marketing plan to work from. Don’t fall into the trap of running with the same marketing approach you used last year. The market is changing at warp speed. Check out our Marketing Planning Guide for some solid guidance. If you are looking for business next month, spend your money elsewhere.

Marketing Automation Services 53

Marketing Automation Services Budget Service Advertising Agency 53

BenchmarkONE

SEPTEMBER 16, 2019

Effective small business marketing requires a savvy mindset. It also requires having a proper hold on your priorities, including what you should be spending on marketing and where you should be spending it. A small business marketing budget tends to be limited — but that’s okay! The less that you have to work with, the more cognizant you’re forced to be about only spending your money where it’s really going to count. Email marketing tools.

Small Business 62

Small Business Marketing & Strategy Allocate SMB 62

Allocadia

DECEMBER 22, 2017

It’s planning season, marketers. Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. Your CFO cares very little about your marketing tactics (besides wondering how much money you’ve spent on them!). • How much are you spending on trade shows?

Budget 56

Budget Marketing & Strategy Gartner Planning 56

Allocadia

APRIL 30, 2019

Commvault is a recognized global leader in enterprise backup, recovery, and data management across any hybrid environment. It also made the marketers’ lives more efficient because they could spend less time on manual tasks. Anna Soo, Senior Marketing Manager, Commvault.

Planning 64

Planning Spending Marketo Case Study 64