Justifying Your Marketing Budget


Unfortunately for marketers, the people with the power to decide how big your budget will be from year to year don’t always see things with the same eyes that marketers do. Financial Planning Marketing Budgeting Hive9

How to budget for promotional marketing activity

Tomorrow People

Understanding how to allocate your marketing budget is vital in ensuring you get value for money - and a return on investment - from your promotional activity.

Trending Sources

New 2015 Marketing Budget Benchmarks

Modern Marketing

The Econsultancy Marketing Budgets Report 2015 , created in association with Oracle Marketing Cloud, delves into marketers’ expected spend for the coming year. Bigger budgets are well deserved as marketers step up to some tough challenges this year.

Creating Your 2018 Marketing Budget [Guide]

Marketing Insider Group

For B2B and B2C marketers alike, there are many conversations to be had about the impact your budget will have on your marketing capabilities and strategy. […]. The post Creating Your 2018 Marketing Budget [Guide] appeared first on Marketing Insider Group. Where to Focus Your Annual Marketing Spend It’s never too early to start working on your company’s marketing plan for the upcoming year – just ask the accounting department.

Secure Your Share of Rising B2B Marketing Budgets

Great B2B Marketing

The press release announcing Gartner’s 2016-2017 Chief Marketing Officer (CMO) Spend Survey showed that marketing budgets rose for the third […]. B2B Marketing Marketing Budget

How Much Of My Demand Generation Budget Should I Be Spending On Lead Nurturing?

The Point

It’s that time of year again, and marketers’ thoughts turn to budgeting for the next 12 months. Specifically, the question is: How much of our total demand generation budget should we spend on generating net new leads, and how much should we spend on converting the leads we have?

How big should your campaign budget be?


about campaign budgeting. My question is: how do you set a budget for a multi-touch, multi-target B2B digital campaign like the one Michelle was describing? So in B2B, budgets are often set more at a higher level than campaign ROI. Percentage of last year’s budget.

Why Budgeting Requires Better Marketing Planning


Budget allocation, to some degree, is part of every marketer’s role. While different at varying levels of authority, the process is never easy. Hive9

A bigger budget STILL won’t make you a better marketer

TaylorMadeIn KEW

But zero-based budgeting (ZBB) just might. And since a lot of us are currently going through our annual planning and budgeting cycle, it seemed like a good time to update that article. Only then do we look at what budget is necessary to support that.

How To Create A Successful B2B Marketing Campaign Budget

Marketing Insider Group

You likely don’t have any past data to refer to, which makes it difficult to determine the right budget to allocate to a specific marketing activity or channel. The post How To Create A Successful B2B Marketing Campaign Budget appeared first on Marketing Insider Group.

How Brand Storytelling Redefines the Marketing Budget

Content Standard

From abstract creative thinking to nitty-gritty marketing budget balancing, we’re constantly searching for patterns to settle into. Mapping Budget to Your Story. The post How Brand Storytelling Redefines the Marketing Budget appeared first on The Content Standard by Skyword.

How to Run Marketing Better with Effective Budgeting and Planning

Modern Marketing

By connecting their campaigns and associated metrics to marketing budgets and corporate strategic plan data, the top marketers get a full view of their ROI and use that intel to influence their marketing plans and drive corporate revenue.

2017 Budget Friendly Tools and Tips to Organize Your Content

Marketing Insider Group

The post 2017 Budget Friendly Tools and Tips to Organize Your Content appeared first on Marketing Insider Group. It’s no secret that there are hundreds of tools, platforms, and outside resources that can help you improve your content marketing efforts.

9 Brands That Thrive Without a Traditional Marketing Budget


Costco prides itself on not having an advertising strategy, which allows them to reinvest two percent of their annual budget back into the company every year. Today, Kiehl’s runs big-budget marketing campaigns like the rest of us. “Brands So Popular They Don’t Need to Advertise!” “10

A bigger budget won’t make you a better marketer

TaylorMadeIn KEW

But zero-based budgeting just might. Last month I was astounded to read an article titled ‘ How to secure more budget for marketing ’. But I would argue that big budgets may be as much of a challenge as small ones. Only then do we look at what budget is necessary to support that.

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. The key takeaway for B2B marketers is that the competition is getting more budget and more advanced in their array of marketing tactics.

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Stop Burning Budget on Inefficient Strategies

Type A Communications

April 18, 2017 by Chuck Frey Would you stack bagfuls of cash into a crude pyramid, and then set it on fire? Of course not! That would be stupid, and. read more. Marketing Carla Johnson Chuck Frey content marketing Cultivate Communications digital marketing marketing Type A Communications

How to Start Live Streaming on a Shoestring Budget

Marketing Insider Group

The post How to Start Live Streaming on a Shoestring Budget appeared first on Marketing Insider Group. Live streaming video content is some of the most engaging, innovative, and results-driving marketing material any business can create. American adults already watch about 5.5

6 Video Tips for Small Businesses on a Budget


That’s precisely why we put together these six tips on creating budget-friendly (or even no budget!) For certain video types like animations, an online production tool can really help you to create something professional-looking without the professional budget.

17 Content Marketing Tips For Any Size Budget

Marketing Insider Group

Producing content when you have a big budget is easy. Producing the right content for your audience on any budget is the tough part. And my budget was a whopping zero. So how do you drive marketing results without a budget?

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Account-Based Marketing Without a Budget


Or it could be that you don’t have the budget to buy some “must-have” tool. And what I didn’t have was a lot of extra budget. The Account-Based Marketing discussion has gotten louder and Louder and LOUDER over the past couple of years.

How B2B Marketers Will Spend Their Budgets in 2014


Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. Among the key findings: Digital budgets are growing.

Small Budget – Big Impact

Buzz Marketing for Technology

So if I could show you how to improve the “gas mileage of your existing marketing budget – would you do it? So how do you make a marketing budget more effective without changing the dollar amount, it sounds almost like a magic trick.

5 Content Marketing Trends to Plan Your 2017 Budget

Content Standard

The time to plan your budget for next year is fast approaching, and no one’s budget is unlimited, no one’s time endless. To that end, I spoke with some very knowledgeable people about the top content marketing trends to watch in 2017 that will help you plan your budget.

Considerations for Creating a Digital Marketing Budget

KEO Marketing

These new demands create a challenge for marketers in the B2B space as marketing budgets are often smaller than those of B2C companies. Put careful thought into exactly how you will use each method and do your homework on costs so that you can accurately budget. Marketing Budget

50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year

KoMarketing Associates

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. It is also important for B2B marketers to evaluate new and emerging trends, as well as shifts in the competitive landscape, to help determine where to set budgets and forecasts moving forward.

How To Get Budget Approval For Martech (Or, How To Not Lose Your Marketing Budget)


Coupled with increasing competition, and increasing expectations from public and private funding, getting the budget you need is a challenge. So in this era, how do you get budget approval for the martech that you need? The same thing goes with not losing your existing marketing budget.

Why CMOs Must Shift the Dialogue from Marketing Budgets to Revenue Targets

Modern Marketing

As part of this continuous evolution, more and more CMOs are shifting away from a conventional marketing budget and are interested in setting, attaining, and measuring revenue targets. Budgets typically don’t increase—in fact they decrease.

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7 Video Techniques For a Limited Budget


Make sure to ask politely and explain the lack of budget so they know they aren’t being ripped off. Who hasn’t heard the phrase “content is king”? It's a mantra for marketing teams, but what type of content is the most effective ?

A Painless Guide to Planning a Marketing Budget

Modern Marketing

by Brian Kardon | Tweet this I was with a group of CMOs last week, all of whom were knee-deep in developing their marketing budgets for 2012. But now I look forward to the marketing budget process. To explain, I created a sample marketing budget below. But assuming the numbers in this sample marketing budget hold true, that’s exactly what you need to do. Here’s to your 2012 marketing budgets!

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4 Simple Tips for Making the Most of Your Marketing Budget

Modern Marketing

As every senior marketer knows, it’s essential to squeeze every last drop of value from your marketing budget. Follow these actionable tips, taken from the Marketing Budgets 2016 report (Oracle Marketing Cloud, Econsultancy) to get maximum bang for your marketing buck.

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It's Budget Season - B2B Marketing Budget Trends for 2011

Everything Technology Marketing

MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC.

Whoa: marketing technology budgets are now surpassing advertising


Gartner recently released their CMO Spend Survey 2015-2016 , and, of course, I immediately turned to the page on technology investment (pictured above), which had three remarkable revelations: Marketing technology represents 33% of the marketing budget.

How Brands Are Spending Their Content Budgets [Infographic]


I'd argue that our decision (or indecision) to allocate budget for certain products or services can leave us feeling equally as afflicted -- especially when it pertains to the success of our business. Unfortunately, determining how and where to spend your budget can be tricky.

Your big marketing budget is not as big an advantage anymore


Your big marketing budget used to buy world domination–now it just assures that you will get a look-see. Companies that don’t spend a lot on either one can take down the big budgets with a message that resonates better with their target market.

5 Reasons Video MUST Be Part of Your 2016 Marketing Budget [Infographic]


A new fiscal year means a whole slew of new objectives, goals, campaigns, initiatives… and the budget to make them happen. The post 5 Reasons Video MUST Be Part of Your 2016 Marketing Budget [Infographic] appeared first on Vidyard. Ahh, a new year. There’s nothing quite like it. .

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Account-Based Marketing Budget Approval [And How To Get It]


Are you sold on the merits of an account-based marketing strategy , but you don’t know how to secure the budget needed to implement a plan? There are several ways to approach the question of budget for a new ABM plan within your marketing organization. 1] Budget Experiment.

Where Your Customers Go, Your Budget Should Follow

Modern B2B Marketing

Of course, to reorganize your marketing team, you need the budget. Author: Matt Zilli The marketing organization has been in a renaissance, moving from a model where every type of marketing is handled in a silo toward a more holistic model that’s structured around the customer lifecycle.

CMOs to Increase Marketing Analytics Budget by 66% Over Next 3 Years

Modern Marketing

What is not a positive sign, however, is the following: So why the dichotomy between increased budget and the number of decisions made based on analytics vs. the degree in which analytics is used when it comes to overall company performance?

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3 Steps To Effective Content On A Tight Budget

Marketing Insider Group

The post 3 Steps To Effective Content On A Tight Budget appeared first on Marketing Insider Group. Developing and executing an effective content marketing strategy is no easy task.