Justifying Your Marketing Budget

Hive9

Unfortunately for marketers, the people with the power to decide how big your budget will be from year to year don’t always see things with the same eyes that marketers do. Financial Planning Marketing Budgeting Hive9

What Are Experts Prioritizing in 2018 B2B Marketing Budgets?

KoMarketing Associates

We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

Trending Sources

Secure Your Share of Rising B2B Marketing Budgets

Great B2B Marketing

The press release announcing Gartner’s 2016-2017 Chief Marketing Officer (CMO) Spend Survey showed that marketing budgets rose for the third […]. B2B Marketing Marketing Budget

What To Do With $1,000, $5,000 or $10,000 (or No) Social Media Budget

Act-On

Budget running low? Never even had a budget? On social media, you can get further than you’d think on low-to-no budget. So don’t get glum if your budget is small. Even if you’re in the zero budget club, there are enough free tools to get every basic marketing task done.

How to budget for promotional marketing activity

Tomorrow People

Understanding how to allocate your marketing budget is vital in ensuring you get value for money - and a return on investment - from your promotional activity.

6 Video Tips for Small Businesses on a Budget

Vidyard

That’s precisely why we put together these six tips on creating budget-friendly (or even no budget!) For certain video types like animations, an online production tool can really help you to create something professional-looking without the professional budget.

Where Are Marketers Allocating Budget? [CHART]

Modern Marketing

While marketers anticipated spending more budget in mobile and video adverting, social media was the leading channel marketers use to increase their ad spend. Where Are Marketers Allocating Budget?

How Much Of My Demand Generation Budget Should I Be Spending On Lead Nurturing?

The Point

It’s that time of year again, and marketers’ thoughts turn to budgeting for the next 12 months. Specifically, the question is: How much of our total demand generation budget should we spend on generating net new leads, and how much should we spend on converting the leads we have?

How B2B Marketers Will Spend Their Budgets in 2014

Webbiquity

Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. Among the key findings: Digital budgets are growing.

How big should your campaign budget be?

Biznology

about campaign budgeting. My question is: how do you set a budget for a multi-touch, multi-target B2B digital campaign like the one Michelle was describing? So in B2B, budgets are often set more at a higher level than campaign ROI. Percentage of last year’s budget.

5 Marketing Trends That Should Influence Your 2018 Budget

Content Standard

Here’s a look at five such trends that marketers will want to consider in their 2018 marketing budget. Be proactive now and allocate some of your 2018 budget to preparing for this transition.

Why Budgeting Requires Better Marketing Planning

Hive9

Budget allocation, to some degree, is part of every marketer’s role. While different at varying levels of authority, the process is never easy. Hive9

How To Create A Successful B2B Marketing Campaign Budget

Marketing Insider Group

You likely don’t have any past data to refer to, which makes it difficult to determine the right budget to allocate to a specific marketing activity or channel. The post How To Create A Successful B2B Marketing Campaign Budget appeared first on Marketing Insider Group.

How To Get Budget Approval For Martech (Or, How To Not Lose Your Marketing Budget)

bizible

Coupled with increasing competition, and increasing expectations from public and private funding, getting the budget you need is a challenge. So in this era, how do you get budget approval for the martech that you need? The same thing goes with not losing your existing marketing budget.

A bigger budget STILL won’t make you a better marketer

TaylorMadeIn KEW

But zero-based budgeting (ZBB) just might. And since a lot of us are currently going through our annual planning and budgeting cycle, it seemed like a good time to update that article. Only then do we look at what budget is necessary to support that.

How Brand Storytelling Redefines the Marketing Budget

Content Standard

From abstract creative thinking to nitty-gritty marketing budget balancing, we’re constantly searching for patterns to settle into. Mapping Budget to Your Story. The post How Brand Storytelling Redefines the Marketing Budget appeared first on The Content Standard by Skyword.

How to Run Marketing Better with Effective Budgeting and Planning

Modern Marketing

By connecting their campaigns and associated metrics to marketing budgets and corporate strategic plan data, the top marketers get a full view of their ROI and use that intel to influence their marketing plans and drive corporate revenue.

3 Ways to Ensure You Get the Marketing Budget You Need in 2018

Modern B2B Marketing

Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% Here are 3 strategies to help ensure you get the kind of marketing budgets you need to beat your goals next year. Marketing Budget b2b ConsumerIt’s planning season, marketers.

2017 Budget Friendly Tools and Tips to Organize Your Content

Marketing Insider Group

The post 2017 Budget Friendly Tools and Tips to Organize Your Content appeared first on Marketing Insider Group. It’s no secret that there are hundreds of tools, platforms, and outside resources that can help you improve your content marketing efforts.

5 Reasons Video MUST Be Part of Your 2016 Marketing Budget [Infographic]

Vidyard

A new fiscal year means a whole slew of new objectives, goals, campaigns, initiatives… and the budget to make them happen. The post 5 Reasons Video MUST Be Part of Your 2016 Marketing Budget [Infographic] appeared first on Vidyard. Ahh, a new year. There’s nothing quite like it. .

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A bigger budget won’t make you a better marketer

TaylorMadeIn KEW

But zero-based budgeting just might. Last month I was astounded to read an article titled ‘ How to secure more budget for marketing ’. But I would argue that big budgets may be as much of a challenge as small ones. Only then do we look at what budget is necessary to support that.

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. The key takeaway for B2B marketers is that the competition is getting more budget and more advanced in their array of marketing tactics.

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Account-Based Marketing Budget Approval [And How To Get It]

bizible

Are you sold on the merits of an account-based marketing strategy , but you don’t know how to secure the budget needed to implement a plan? There are several ways to approach the question of budget for a new ABM plan within your marketing organization. 1] Budget Experiment.

9 Brands That Thrive Without a Traditional Marketing Budget

Hubspot

Costco prides itself on not having an advertising strategy, which allows them to reinvest two percent of their annual budget back into the company every year. Today, Kiehl’s runs big-budget marketing campaigns like the rest of us. “Brands So Popular They Don’t Need to Advertise!” “10

17 Content Marketing Tips For Any Size Budget

Marketing Insider Group

Producing content when you have a big budget is easy. Producing the right content for your audience on any budget is the tough part. And my budget was a whopping zero. So how do you drive marketing results without a budget?

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Stop Burning Budget on Inefficient Strategies

Type A Communications

April 18, 2017 by Chuck Frey Would you stack bagfuls of cash into a crude pyramid, and then set it on fire? Of course not! That would be stupid, and. read more. Marketing Carla Johnson Chuck Frey content marketing Cultivate Communications digital marketing marketing Type A Communications

Small Marketing Budget? Use In-House Experts to Get Huge Results

Marketing Action

According to Forrester Research , 51% of B2B marketers expect to increase their budgets this year, and they’ll average an increase of 6%. That’s good news for big brands with big budgets to match. Your small marketing budget might have actually been a spur to creativity.

Small Budget – Big Impact

Buzz Marketing for Technology

So if I could show you how to improve the “gas mileage of your existing marketing budget – would you do it? So how do you make a marketing budget more effective without changing the dollar amount, it sounds almost like a magic trick.

How to Start Live Streaming on a Shoestring Budget

Marketing Insider Group

The post How to Start Live Streaming on a Shoestring Budget appeared first on Marketing Insider Group. Live streaming video content is some of the most engaging, innovative, and results-driving marketing material any business can create. American adults already watch about 5.5

5 Content Marketing Trends to Plan Your 2017 Budget

Content Standard

The time to plan your budget for next year is fast approaching, and no one’s budget is unlimited, no one’s time endless. To that end, I spoke with some very knowledgeable people about the top content marketing trends to watch in 2017 that will help you plan your budget.

How To Protect Your B2B Marketing Budget

Great B2B Marketing

In a recent discussion on the Chief Marketing Officer (CMO) LinkedIn network, Art Hyde asked this question: How do you keep your marketing budget from being cut by the CFO while every other line-item is untouched? No one likes to see their budget cut, especially if they (fairly or not) perceive this as a sign of waning influence. Budgets are cut for all sorts of reasons, some rational and some not. Here are some ideas: Tie your budget directly to revenue.

Account-Based Marketing Without a Budget

LeanData

Or it could be that you don’t have the budget to buy some “must-have” tool. And what I didn’t have was a lot of extra budget. The Account-Based Marketing discussion has gotten louder and Louder and LOUDER over the past couple of years.

7 Tips to Create Your 2018 Trade Show Budget

Navigate the Channel

Creating a trade show budget for 2018 is a skill that pays off in a better use of company resources. By following the tips below when making the budget for this crucial aspect of marketing your business, you’ll be able to develop a more accurate template of the necessary costs.

Plan 10

50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year

KoMarketing Associates

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. It is also important for B2B marketers to evaluate new and emerging trends, as well as shifts in the competitive landscape, to help determine where to set budgets and forecasts moving forward.

7 Video Techniques For a Limited Budget

Hubspot

Make sure to ask politely and explain the lack of budget so they know they aren’t being ripped off. Who hasn’t heard the phrase “content is king”? It's a mantra for marketing teams, but what type of content is the most effective ?

A Painless Guide to Planning a Marketing Budget

Modern Marketing

by Brian Kardon | Tweet this I was with a group of CMOs last week, all of whom were knee-deep in developing their marketing budgets for 2012. But now I look forward to the marketing budget process. To explain, I created a sample marketing budget below. But assuming the numbers in this sample marketing budget hold true, that’s exactly what you need to do. Here’s to your 2012 marketing budgets!

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Why CMOs Must Shift the Dialogue from Marketing Budgets to Revenue Targets

Modern Marketing

As part of this continuous evolution, more and more CMOs are shifting away from a conventional marketing budget and are interested in setting, attaining, and measuring revenue targets. Budgets typically don’t increase—in fact they decrease.

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Considerations for Creating a Digital Marketing Budget

KEO Marketing

These new demands create a challenge for marketers in the B2B space as marketing budgets are often smaller than those of B2C companies. Put careful thought into exactly how you will use each method and do your homework on costs so that you can accurately budget. Marketing Budget

4 Simple Tips for Making the Most of Your Marketing Budget

Modern Marketing

As every senior marketer knows, it’s essential to squeeze every last drop of value from your marketing budget. Follow these actionable tips, taken from the Marketing Budgets 2016 report (Oracle Marketing Cloud, Econsultancy) to get maximum bang for your marketing buck.

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It's Budget Season - B2B Marketing Budget Trends for 2011

Everything Technology Marketing

MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC.