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How Outcome-Based Vs. Traditional Sub-Account Budgets Serve Everyone Better

Vision Edge Marketing

In business, the purpose of a budget is to ensure our organizations have enough resources to meet its objectives. The use of sub-accounts is the most common approach to budgeting and is used to separate funds for different expenses. The best place to start is to understand the purpose of a budget. We all have one.

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Recession? How to Make the Least Risky Budget Cuts

Vision Edge Marketing

For many, this means greater budget scrutiny, smarter decisions and belt-tightening. . The focus of this article is to provide an approach for making informed budget decisions when so much is at stake. 4 Key Categories to Consider When Making Budget Cuts . This enables them to take proactive and swift action.

Budget 209
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How to Calculate Demand Gen Budget: A Rough Guide

The Point

Budgeting season is here again, and demand marketers are not immune. How big does your demand gen budget need to be in order to support your organization’s revenue goals in the new year? Alternatively, is the budget you’ve been handed enough to do the job? We prefer to base budgets on MQLs vs. raw inquiries.

Budget 162
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58.4% of Marketers Expect Their Content Budgets to Increase in 2023

KoMarketing Associates

As marketers dedicate more of their budget to content, new research suggests that senior leadership is seeing the value of it, and content is becoming a key revenue driver. Over the past 12 months, most marketers (49.2%) said that their content budget has grown larger. said they allocate over 50% of their budget to content.

Budget 258
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3 Quick Ways Small Teams Can Marry Inbound & ABM to Supercharge Growth

Speaker: Caroline Van Dyke, Head of ABM Content, RollWorks

Join Head of ABM Content, Caroline Van Dyke, as she breaks down the myth that ABM is just for big teams with tons of time and over-the-top budget. This info-packed July 22 session will cover: How to stop wasting precious budget and prioritize joint marketing & sales touches.

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Report: More Leading Marketers are Adopting an Agile Approach to Budgeting

KoMarketing Associates

As marketers look to improve upon the return-on-investment (ROI) of their various tactics, new research suggests that many are taking a more agile approach to budgeting. Kantar and Google recently partnered to conduct a survey to determine how marketers are budgeting for various channels to achieve their top objectives.

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Industrial Marketing Budgeting and Planning

Industrial Marketing Today

Industrial marketing budgeting and planning activities pick up at this time of the year. Read more The post Industrial Marketing Budgeting and Planning by Achinta Mitra appeared first on Industrial Marketing Today. As they say, “?Tis Tis the Season.” Are you in the midst. This is only a content summary.

Budget 243
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The Ultimate Buyer’s Guide for Sales Enablement Platforms

When identifying a platform that bridges the gap between sales, marketing, and customers while staying within budget, the selection process quickly becomes overwhelming. According to Gartner, 15% of all technology spending in 2021 is predicted to go toward sales enablement technology. So, what features do you need to consider?

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

You'll come away with an understanding of what other B2B marketing professionals are doing and actionable insights such as: How marketers in your industry and company size are adjusting marketing budgets and event plans to drive lead generation in spite of COVID-19.

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6 Steps to Optimize Your Media Buys

As budgets come under more scrutiny, it’s never been more important to get a handle on your media — and ultimately make everything you do more effective. When making media decisions, marketers need to get — and show — results for everything they do. It’s also an opportunity to innovate, lead, and rethink the way your company uses media.

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Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

But the myriad of options, including set-up, execution, tools vendors, and priorities, can make it confusing to put together a virtual event strategy that positively impacts your marketing goals - not just your budget.

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AI for Marketing: What It Is, Why You Need It & What You'll Lose Without It

Speaker: Chris Newton, VP Marketing & Business Development, Intellimize, Mark Kilens, VP Content & Community, Drift, Nick Edouard, Co-Founder & Chief Product Officer, PathFactory, Randi Barshack, CMO, RollWorks, & Lucas Welch, VP Corporate Marketing, Highspot

The impact AI has on marketing pipeline and budget. With the help of these experts, you’ll learn how to leverage AI in marketing to action sales, accelerate revenue, and reduce costs. Attend to discover: How to attract, engage, and qualify demand leveraging AI. How to build conversational experiences that accelerate the buying process.

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Everyday Behavioral Science and Web Design for Marketers

Speaker: Brian Massey, Founder of Conversion Sciences LLC

No longer will we exhaust our budgets and then find out if it was money well-spent. The days of "Launch and See" are over. This is because the design process is getting smarter. Brian Massey will show you how data gathering during design will ensure your campaigns have high conversion rates and fast ROI on your spend.

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When Executive Engagement met Account-Based Marketing

Speaker: Bev Burgess, Senior Advisor for ITSMA & Manasian and Co

They can accelerate deals, find new budgets, and help shape your solution so that it fits their needs. How to bring these two strategies together to create the perfect B2B marketing partnership. Executives drive business.

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The ABMified Demand Engine: How One Small Team Unlocked Big Team Growth

Speaker: Nick Ezzo, VP of Marketing at Auditoria and Devon Watts, Sr. Director Corporate Marketing at RollWorks

But some small teams are finally letting go of the stigma that ABM can only work for big companies and big budgets, putting them in a position to expedite growth. We see it time and time again: small marketing teams dealing with tighter resources and higher expectations, but still hoping the inbound funnel alone will launch their rocket ship.