What Are Experts Prioritizing in 2018 B2B Marketing Budgets?

KoMarketing Associates

We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

Budget 388

Justifying Your Marketing Budget

Hive9

Unfortunately for marketers, the people with the power to decide how big your budget will be from year to year don’t always see things with the same eyes that marketers do. Financial Planning Marketing Budgeting Hive9

Budget 151

Small Business Marketing: Brands On A Budget

Marketing Insider Group

Every business wants to get its name out there, but when you’re a small business with a modest budget, it’s hard to come up with traditional and online marketing ideas while balancing marketing expenses against the expenses of actually doing business. The post Small Business Marketing: Brands On A Budget appeared first on Marketing Insider Group.

Want a Bigger Marketing Budget? Support Your Request with Data.

Hive9

If there’s a marketing organization indifferent to the idea of a bigger budget, we haven’t met them yet. Your budget is intrinsically tied to what you’re able to accomplish. Budgeting Marketing Budgeting Hive9

Budget 163

Survey: Marketers Predicting Budget Increases in the Coming Months

KoMarketing Associates

According to new research, marketers are optimistic about the future of their marketing budgets and customer spending. According to the statistics, 34 percent of marketers are optimistic that their budgets will increase over the next six months. Up to this point, 37 percent of respondents claim their budgets have already increased over the past six months. This is compared to 32 percent of marketers who said their budgets had risen over a six-month period in 2016.

Budget 180

Creating Your 2018 Marketing Budget [Guide]

Marketing Insider Group

For B2B and B2C marketers alike, there are many conversations to be had about the impact your budget will have on your marketing capabilities and strategy. […]. The post Creating Your 2018 Marketing Budget [Guide] appeared first on Marketing Insider Group. Where to Focus Your Annual Marketing Spend It’s never too early to start working on your company’s marketing plan for the upcoming year – just ask the accounting department.

Budget 195

Industrial Marketing – Budgets, Challenges and Performance

Industrial Marketing Today

I just finished reading the research report, 2018 Budget Trends in Industrial & Technology Marketing published by engineering.com. To put their findings in the right perspective, the top three segments of their […] The post Industrial Marketing – Budgets, Challenges and Performance by Achinta Mitra appeared first on Industrial Marketing Today. Curious about how your peers and competition are spending their industrial marketing dollars?

Budget 188

How to budget for promotional marketing activity

Tomorrow People

Understanding how to allocate your marketing budget is vital in ensuring you get value for money - and a return on investment - from your promotional activity.

2017 Budget Friendly Tools and Tips to Organize Your Content

Marketing Insider Group

The post 2017 Budget Friendly Tools and Tips to Organize Your Content appeared first on Marketing Insider Group. It’s no secret that there are hundreds of tools, platforms, and outside resources that can help you improve your content marketing efforts.

The Problem That’s Quietly Sabotaging Your Marketing Budget

Contently

When you account for the time of all the employees involved, the cost of software used to create the content, and the opportunity cost of not doing something else more productive, wasted content can be a massive weight on a team’s budget.

Budget 133

B2B Marketers Expect Budget Increases and More Investment in Digital

KoMarketing Associates

As marketers look ahead to the remainder of the year, those in both the B2B services and B2B product sectors expect their budgets to grow in the coming months. percent increase in their marketing budget in the next 12 months. Marketers Dedicate Budgets to Video Content. When it comes to how marketers are spending their budget, previous research indicates that they are showing a preference toward video.

Budget 242

How To Create A Successful B2B Marketing Campaign Budget

Marketing Insider Group

You likely don’t have any past data to refer to, which makes it difficult to determine the right budget to allocate to a specific marketing activity or channel. The post How To Create A Successful B2B Marketing Campaign Budget appeared first on Marketing Insider Group.

Budget 257

How to Write a Marketing Budget Your CFO Will Enthusiastically Support

Modern B2B Marketing

Does it feel like presenting your marketing budget to the CFO is like pulling teeth? If you want a less painful budgeting process, my best piece of advice is to build a budget that your CFO will understand and agree with from the get-go. Marketing Budget b2b Consumer

Budget 127

The Budgeting and Planning Maturity Model For B2B Marketers Explained

bizible

This is especially true when it comes to marketing planning and budgeting processes. In this blog post we review a SiriusDecisions maturity model for planning and budgeting. Senior marketing leaders plan and budget year around, they are always in some stage of planning or budgeting.

Plan 247

How to Start Live Streaming on a Shoestring Budget

Marketing Insider Group

The post How to Start Live Streaming on a Shoestring Budget appeared first on Marketing Insider Group. Live streaming video content is some of the most engaging, innovative, and results-driving marketing material any business can create. American adults already watch about 5.5

Budget 246

7 Tips to Create Your 2018 Trade Show Budget

Navigate the Channel

Creating a trade show budget for 2018 is a skill that pays off in a better use of company resources. By following the tips below when making the budget for this crucial aspect of marketing your business, you’ll be able to develop a more accurate template of the necessary costs.

How big should your campaign budget be?

Biznology

about campaign budgeting. My question is: how do you set a budget for a multi-touch, multi-target B2B digital campaign like the one Michelle was describing? So in B2B, budgets are often set more at a higher level than campaign ROI. Percentage of last year’s budget.

Budget 142

Influencer Marketing Budget: What’s Reasonable to Drive Results?

Marketing Insider Group

The post Influencer Marketing Budget: What’s Reasonable to Drive Results? For most marketers, influencer marketing is well worth the investment. Research from 2016 revealed that this marketing tactic can generate 11 times the ROI of traditional digital marketing. Collaborating with a thought leader, mover or shaker within your brand’s niche can be a lucrative piece of your overall strategy. That’s already well known. But, with so many […].

Budget 184

70% of B2B Marketers to Increase DemandGen Budget in 2018

KoMarketing Associates

Recently, DemandGen Report conducted its “2018 Demand Generation Benchmark Survey Report” to gauge how B2B marketers intend to utilize their budget over the coming months. Approximately 70 percent of respondents said that they expect their demand gen budgets to grow this year. As B2B marketers look ahead to the remainder of 2018, new research suggests that they are shifting their focus to demand generation.

Budget 237

Why Budgeting Requires Better Marketing Planning

Hive9

Budget allocation, to some degree, is part of every marketer’s role. While different at varying levels of authority, the process is never easy. Hive9

Budget 151

3 Ways to Ensure You Get the Marketing Budget You Need in 2018

Modern B2B Marketing

Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% Here are 3 strategies to help ensure you get the kind of marketing budgets you need to beat your goals next year. Marketing Budget b2b ConsumerIt’s planning season, marketers.

Budget 126

5 Marketing Trends That Should Influence Your 2018 Budget

Content Standard

Here’s a look at five such trends that marketers will want to consider in their 2018 marketing budget. Be proactive now and allocate some of your 2018 budget to preparing for this transition.

Budget 165

How You Should Budget for ABM and Mistake You Must Avoid

Engagio

This year, 72% of companies surveyed increased their ABM budget, according to a study from the ITSMA and ABM Leadership Alliance. How should a B2B marketing leader think about budgeting for ABM? What kind of budget does ABM require? Getting more budget to do ABM the right way.

Budget 105

A High-Level B2B Marketing Budget Breakdown

Modern B2B Marketing

The way forward starts with outlining a detailed budget based on what you know about your company and your overarching goals. From the insights you gain from each investment, you can then adjust your understanding of your budget based on individual ROI metrics from campaigns.

Account-Based Marketing Budget Approval [And How To Get It]

bizible

Are you sold on the merits of an account-based marketing strategy , but you don’t know how to secure the budget needed to implement a plan? There are several ways to approach the question of budget for a new ABM plan within your marketing organization. 1] Budget Experiment.

3 Questions To Help You To Stop Wasting Your B2B Content Marketing Budget

Marketing Insider Group

The post 3 Questions To Help You To Stop Wasting Your B2B Content Marketing Budget appeared first on Marketing Insider Group. It’s no use throwing good money after bad content. These three questions will help you refocus your B2B content marketing strategy on quality, not quantity.

Budget 234

How Brexit Will Affect UK Marketing Budgets in 2017

Contently

Their budgets, however, tell a different story. As the Institute of Practitioners in Advertising (IPA) reported, there was a net balance increase of 13 percent in the number of companies raising their ad budgets in Q4 2016. percent of companies upped their budgets in 2017.

Survey: One-Third of Advertising Budget Spent on Video

KoMarketing Associates

The statistics showed that over one-quarter of advertising budgets are now going toward digital video. As marketers continue to see the benefits associated with digital video content, new research suggests that they are becoming more invested in branded video. Trusted Media Brands recently conducted the “Digital Video Outlook: Is Branded Video the New Pre-Roll?” survey to gauge how much marketers are investing in this form of content.

Survey 173

Small Budget – Big Impact

Buzz Marketing for Technology

So if I could show you how to improve the “gas mileage of your existing marketing budget – would you do it? So how do you make a marketing budget more effective without changing the dollar amount, it sounds almost like a magic trick.

Budget 151

New 2015 Marketing Budget Benchmarks

Modern Marketing

The Econsultancy Marketing Budgets Report 2015 , created in association with Oracle Marketing Cloud, delves into marketers’ expected spend for the coming year. Bigger budgets are well deserved as marketers step up to some tough challenges this year.

Building a B2B Marketing Budget

KEO Marketing

When developing a B2B marketing budget, there are two key perspectives to consider. External Budget Considerations. Annual B2B marketing budget planning is an excellent time to research new innovations in the marketplace. Internal Budget Consideration. Marketing Budget

How to Determine Your Monthly Marketing Budget

KEO Marketing

Disciplined marketing teams are well-aware of their monthly, quarterly, and annual marketing budgets and spend. While there must always be room for adjustments and flexibility, there should also be a diligence to working toward a goal and staying on target with the budget.

How to Run Marketing Better with Effective Budgeting and Planning

Modern Marketing

By connecting their campaigns and associated metrics to marketing budgets and corporate strategic plan data, the top marketers get a full view of their ROI and use that intel to influence their marketing plans and drive corporate revenue.

Budget 248

How to Justify the Demand Generation Budget You Need in 2018

emedia

If you’re like most marketers, you are probably busily putting together your 2018 demand generation budget right about now. Here are our tips for justifying the 2018 demand generation budget you require to ensure stellar results for your Sales team. Leave No Budget Behind.

Considerations for Creating a Digital Marketing Budget

KEO Marketing

These new demands create a challenge for marketers in the B2B space as marketing budgets are often smaller than those of B2C companies. Put careful thought into exactly how you will use each method and do your homework on costs so that you can accurately budget. Marketing Budget

Developing a 2018 B2B Marketing Budget

KEO Marketing

Q4 is a common time for companies to prepare 2018 marketing plans and budgets. To learn more about the options that may be best for your business or to seek help with devising a B2B marketing plan and budget, contact us. Marketing Budget

Where Are Marketers Allocating Budget? [CHART]

Modern Marketing

While marketers anticipated spending more budget in mobile and video adverting, social media was the leading channel marketers use to increase their ad spend. Where Are Marketers Allocating Budget?

Budget 172

Enterprise marketers spending 22% of their budget on martech

chiefmartech

The headline of their report: Budgets Recede Amid Demand For Results. After three consecutive years of growth, average marketing budgets at enterprise companies (most of the companies Gartner surveyed have more than $1 billion in revenue) have slipped from 12.1%

Your big marketing budget is not as big an advantage anymore

Biznology

Your big marketing budget used to buy world domination–now it just assures that you will get a look-see. Companies that don’t spend a lot on either one can take down the big budgets with a message that resonates better with their target market.

Budget 129

The Art of Developing a Marketing Budget

KEO Marketing

The art of budgeting can be tricky. Companies are often lax about defining a specific marketing budget number and sticking to it, and this makes managing to a number very difficult. Another important consideration when developing a marketing budget that is often overlooked is resources.