KoMarketing Associates

OCTOBER 13, 2020

Lack of budget (42.72%), lack of ability to execute (38.51%) and lack of tools/tech (33.01%) remain the top challenges for executing ABM, among marketers who have early stage ABM programs. About 16% stated that they have not yet begun to measure their ROI. The Struggle to Implement an ABM Strategy.

Account Based Marketing 286

Account Based Marketing ABM Marketing Report ROI 286

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Per the report, there are: 93.6 575,000 tweets published.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

KoMarketing Associates

OCTOBER 26, 2022

DemandSpring recently published its “State of Account-Based Marketing” report, and statistics suggested that the majority of marketers (53%) now say ABM has generated more revenue than all other marketing efforts. However, most marketers (31%) said that only between 11% and 49% of their marketing budget is dedicated to ABM.

Account Based Marketing 216

Account Based Marketing ABM Generation Tactics 216

KoMarketing Associates

APRIL 5, 2022

“Quality consumer data is the differentiator in knowing who customers are and how to reach them,” wrote the researchers behind the report. To account for potential pitfalls, 97% of organizations have plans to make their data management program more flexible and agile within the next 12 months.

Account Based Marketing 254

Account Based Marketing Planning ABM Budget Programs 254

Marketing Insider Group

FEBRUARY 13, 2023

For many organizations, ABM isn’t just a program or an initiative — it’s a core component and pillar of their successful go-to-market (GTM) strategy. The research shows that among organizations with active ABM programs, more than one-fourth (28 percent) of the total marketing budget is dedicated to ABM (more for leaders).

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

Webbiquity

JUNE 13, 2023

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. It’s an often reported statistic that acquiring a new customer costs five times as much as retaining an existing one. The app offers personalized workout routines and the Nike Plus reward program access.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

KoMarketing Associates

SEPTEMBER 16, 2020

14% are only now rolling out their ABM programs. If you have not yet implemented an ABM program, this hesitance among your peers is actually good news. This open-mindedness, driven by a keen need to maximize the results of reduced budgets , may help you motivate team members who had been resistant to ABM before.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

AUGUST 24, 2021

The mandate is clear: marketing is expected to drive revenue,” wrote the authors of the report. Alchemer and Forrester conducted the “Why Customer Experience Programs Miss Their Mark” report, and data suggested that most marketers (86%) are still making improving CX a “high” or “critical” priority.

Demand 276

Demand Demand Generation Forrester Budget Programs 276

KoMarketing Associates

SEPTEMBER 29, 2022

That being said, the majority of B2B marketers (46%) are now turning to social media as they look to enhance their nurture programs. Wpromote conducted the “2022 State of B2B Digital Marketing” report, and data indicated that most B2B marketers (50%) now cite social media as their most effective digital marketing channel for boosting revenue.

Lead Nurturing 162

Lead Nurturing B2B Marketing B2B Budget Programs 162

ANNUITAS

DECEMBER 11, 2023

But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. This is a similar trend reported in the 2022 report , as well. This has made for a challenging 2023.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Marketing Insider Group

NOVEMBER 7, 2022

The reason was mainly due to unspent marketing budget. So if you are looking at some unspent budget for the remainder of the year, and facing a “use it or lose it” marketing budget situation, we got you covered! We’re gonna suggest you use your unspent budget on content marketing. Not one lead.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Act-On

FEBRUARY 16, 2024

And many say that while expectations for ROI are increasing, their budgets are not. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. She looked at the current program metrics to determine which messaging worked and which didn’t. Hardly seems fair, right? Not bad, right?

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Webbiquity

APRIL 14, 2020

Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC. Among the findings: 61% of marketers expect at least a modest reduction in their overall marketing budgets for this year, with smaller vendors expecting the biggest declines.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

KoMarketing Associates

JANUARY 24, 2023

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. Furthermore, most respondents (39%) stated that their largest challenge pertaining to ABM has been proving ROI.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

KoMarketing Associates

SEPTEMBER 24, 2020

PathFactory recently published the “COVID-19 Content Engagement Report,” and statistics showed that B2B “bingers” – customers and prospects who frequently engage with marketing content – are now spending an average of 19:43 minutes engaging with assets. This is a seven-fold increase from the previous average.

Marketing Report 287

Marketing Report B2B Marketing Planning B2B 287

Martech

FEBRUARY 21, 2024

This can involve offering loyalty programs, providing exceptional customer service and offering relevant product recommendations. Loyalty program data (redemptions, participation rates, etc.) Monitor participation rates and redemption patterns to identify opportunities for improvement and optimize program offerings.

Marketing AI 97

Marketing AI Optimization Allocation Customer Satisfaction 97

KoMarketing Associates

DECEMBER 8, 2021

MRP recently published its “State of ABM Maturity” report, and statistics indicated that 43% of high performers — those who choose a more mature approach for each element of their marketing program 100% of the time — are 2.5 times more likely to leverage advanced data sources, compared to their counterparts.

Marketing Report 213

Marketing Report Account Based Marketing B2B Marketing B2B 213

KoMarketing Associates

NOVEMBER 3, 2021

Designit published its “When Upheaval Leads to Elevation” report, and statistics showed that over the next two to three years, the majority of marketing and customer experience leaders (82%) intend to develop a new breed of content and generate experiences to gain a sustainable, long-term competitive edge.

Allocation 224

Allocation Budget Programs Touchpoints Content 224

Webbiquity

AUGUST 6, 2020

But only half integrate their influencer marketing efforts with their SEO programs, or use influencer marketing tools to identify industry influencers. Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing.

Research 243

Research B2B Marketing B2B Budget Programs 243

Webbiquity

NOVEMBER 29, 2022

Reduces customer churn : According to reports , 61% of consumers stop spending with a brand due to poor customer experience (CS). Moreover, the CRM analytics will generate insightful reports, helping you anticipate customer needs, make smart adjustments to your strategy, and continually adapt your operations to changing customer expectations.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Marketing Insider Group

NOVEMBER 18, 2020

In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. 63% of B2B marketers report using a content marketing agency to handle some or all of their marketing program. Focus on the Buyer.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Quick Takeaways: Although revenue and general spending shrunk, B2B marketing budgets more or less remained intact. Some Good News: B2B Marketing Budgets Appear Unscathed.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

The Point

FEBRUARY 28, 2023

In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity. Yet industry surveys report that as much as 60 percent of available MDF funds go unused. Define your message. Be realistic.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Marketing Insider Group

AUGUST 26, 2020

If you don’t measure your Marketing ROI , you’re not likely to get buy-in for the budget increase you want. How you do that depends on whether you have an existing content marketing program. If you haven’t gotten your content marketing program off the ground yet, you won’t have any metrics to show yet. So, show them the money.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Hinge Marketing

MAY 22, 2023

How do today’s accounting firms build and utilize their marketing budgets? For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Marketing Insider Group

NOVEMBER 10, 2020

There were really no surprises: Search Engine Optimization (SEO), or the ability to track and report the success of digital content/programs was the top-rated priority. Budget Tracking is even more critical in a time of a pandemic crisis, as budgets are often flat and many are being cut.

Planning 322

Planning Analytics Enterprise Management Work Management 322

Martech

NOVEMBER 21, 2023

Avoid death by a thousand budget cuts. Start looking for entire programs, efforts or activities that could be eliminated. Create an exchange program where people can express their interest in new types of projects. Pair them with an analyst on a small campaign or report. Who reads this report? Skills development.

Allocation 112

Allocation Resources Work Management Marketing Management 112

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? Budgets are changing but you only need a small investment for big results with content marketing. Marketing Budgets Shifting and Changing. Marketing budgets had been steadily rising, up from $12.3 Marketing budgets had been steadily rising, up from $12.3

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Marketing Insider Group

JANUARY 21, 2020

Budgeting is never a fun process. However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020.

Budget Programs 290

Budget Programs Paid Search Agency Content Marketing Planning 290

Martech

APRIL 4, 2024

An example of focused thinking in action is developing an email reactivation program that’s based on strategy, not just when to send a reactivation email. Dig deeper: 9 steps to make an email reactivation program that really works 2. ” A welcome email program is a practical application of this concept.

Email Marketing 92

Email Marketing Effectiveness Work Management Planning 92

Top Rank Marketing

JANUARY 5, 2024

[Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Litmus

OCTOBER 4, 2023

However, reviewing something as significant as your marketing program can be daunting. To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? Are you spending time on the most impactful strategies?

Template 100

Template Budget Programs Click Rate Lead Scoring 100

NetLine

FEBRUARY 23, 2023

What to Expect From ABM in 2023 Remarkably, the same challenges B2B marketers faced in 2003 (sales and marketing alignment, customization at scale, measurement, and, of course, budgets) still impede them today. In FY23, a great majority of program leaders expect to increase ABM spending, often by a significant amount.

Account Based Marketing 105

Account Based Marketing Advertising Benchmark ABM Studies 105

Martech

MARCH 8, 2024

The AI Marketing Institute recently reported that lack of education and training was the No. Most companies do not have an AI policy in place and only about one in five companies train their employees in the proper usage of AI, per Muckrack’s State of AI in PR 2024 report. 1 barrier to the adoption of AI for marketing.

Marketing AI 108

Marketing AI Training Generation Budget Programs 108

Walker Sands

MAY 18, 2023

While I won’t go into the many reasons why marketing budgets shouldn’t be cut during an economic downturn, I will say that there are plenty of things marketers can do to optimize the budgets they do have, especially when it comes to Demand Gen. When budgets are up and pressure is low, test away. Let’s see what they had to say.

Budget Programs 119

Budget Programs Demand Multi-Touch Attribution CPL 119

Sprout Social

FEBRUARY 7, 2023

When taking an employee advocacy program up the chain, employee advocacy stats should be the backbone of your pitch. Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. And employees want to post about their companies.

Stats 94

Stats Buy Budget Programs Sales Qualified Leads 94

Sprout Social

DECEMBER 6, 2023

Given the inherent challenges B2B brands face in quantifying the impact of their strategies, having a tool that also accurately measures and reports on ROI from influencer marketing campaigns across networks becomes crucial for scaling a program effectively. What budget can you allocate toward your influencer marketing strategy?

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119