Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. How are goals and strategies for content marketing changing?

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Hinge Marketing

JUNE 7, 2021

This is why for the 5th time, the Association for Accounting Marketing (AAM) joined forces with the Hinge Research Institute to conduct the industry’s most comprehensive study on CPA marketing budgets. Download the Executive Summary of the 2021/22 AAM Marketing Budget Benchmark Study here for free!

CPA 117

CPA Cost per Acquisition Marketing Budget Marketing Budget Creation 117

Webbiquity

DECEMBER 6, 2022

What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

B2B Marketing Directions

AUGUST 15, 2021

The firm hosted a webinar and published a report discussing the findings of this research. The survey produced 400 responses from marketing decision makers and influencers located in North America, Europe and the UK. The mean percentage of revenue allocated to marketing in 2021 is about the same in both B2B and B2C companies.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

The Marketing Blender

OCTOBER 7, 2022

Your starter guide to marketing budget software. If you’re like most marketing professionals, then you know that having a well-managed budget is crucial to the success of your campaigns. But what you may not realize is that using marketing budget software can help you save both time and money.

Marketing Budget 52

Marketing Budget Budget Programs Work Management Marketing Budget Creation 52

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Marketing Insider Group

FEBRUARY 13, 2023

For many organizations, ABM isn’t just a program or an initiative — it’s a core component and pillar of their successful go-to-market (GTM) strategy. Source: Momentum ITSMA 2023 I was fortunate to see a preview of the 2022 ABM Benchmark Study at the Momentum ITSMA fall “ Marketing Vision 2023 event ”.

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

Tomorrow People

MARCH 13, 2018

Having well designed content isn’t good enough. You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. A generation ago, digital was a rounding error in marketing budgets, with success measured in hundreds of pageviews rather than millions of customers.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Adobe Experience Cloud Blog

DECEMBER 20, 2017

It’s planning season, marketers. Gearing up for another fight with finance to spar over the funds you need to fuel next year’s programs and activities? Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% Are you donning your boxing gloves?

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

Marketing Insider Group

AUGUST 26, 2020

If you don’t measure your Marketing ROI , you’re not likely to get buy-in for the budget increase you want. We can use metaphors to highlight increases in website traffic, such as with your content as your vehicle, and your content marketing strategy as the vehicle’s engine. They want to see a rise in their bottom line.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

The Point

FEBRUARY 28, 2023

In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity. Yet industry surveys report that as much as 60 percent of available MDF funds go unused. Define your message. Be realistic.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

B2B Marketing Directions

DECEMBER 11, 2022

Marketers work relentlessly to optimize the performance of their campaigns and programs in order to maximize marketing ROI. Read on to find out why marketers should spend part of their marketing budget on things that may not work. So, why am I discussing venture capital in a blog about B2B marketing?

Allocation 52

Allocation Marketing Budget Creation Budget Programs Marketing Budget 52

BOP Design

DECEMBER 8, 2021

Are you considering a B2B content marketing strategy for next year? Are you laying the groundwork for a content creation plan? Are you looking to revamp your existing B2B content marketing program ? Of B2B consumers, 44% reported consuming three to five pieces of content before they get in touch with sales.

Stats 117

Stats Marketing Budget Creation B2B Marketing Allocation 117

KEO Marketing

OCTOBER 10, 2017

The art of budgeting can be tricky. Companies are often lax about defining a specific marketing budget number and sticking to it, and this makes managing to a number very difficult. Best practices call for a clearly defined marketing budget and a clearly defined, and measurable, plan to accompany it.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Planning 59

Top Rank Marketing

JANUARY 5, 2024

[Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

KEO Marketing

OCTOBER 10, 2017

When developing a B2B marketing budget, there are two key perspectives to consider. It is also important to understand predictions from industry analysts and trends in marketing spend within your industry. External Budget Considerations. Stay current with industry analyst reports for your industry.

Marketing Budget Creation 48

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 48

KEO Marketing

OCTOBER 5, 2017

Successful marketing leaders understand the value of early planning. There are many benefits of completing marketing plans and budgets early. If technology investments are part of your marketing plan, you can start your research before year-end to give you a jump on making purchasing decisions in the New Year.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Allocation 59

Adobe Experience Cloud Blog

JUNE 2, 2020

Recent reports have shown that many companies plan to reevaluate their budgets with a focus on eliminating non-business essential marketing. Therein lies the keyword that will guide marketing in the post-COVID era – business essential. Today marketing is largely about technology. Udemy Storytelling Courses.

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

Paid Content 134

Paid Content Advertising Agencies Paid Search Agency SMB 134

KEO Marketing

OCTOBER 2, 2017

These new demands create a challenge for marketers in the B2B space as marketing budgets are often smaller than those of B2C companies. There are many new trends and technology innovations in the digital marketing space and you should consider them carefully before building a digital marketing budget for 2018.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

Outgrow

MAY 28, 2020

Marketing Budgets Down? For many businesses, marketing budgets are down, while other brands are spending more and more on marketing efforts. However, you don’t have a huge marketing budget to continue generating revenue from existing customers. The Impact of COVID-19 on Marketing.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 52

Hubspot

FEBRUARY 21, 2018

If only there were a way to organize your answers to all of these questions -- a place where you could enter in estimated costs for all of your line items, and then compare your projected marketing budget to what you actually end up spending. Included in our eight budget templates bundle is a template to manage your website redesign.

Budget Programs 101

Budget Programs Marketing Budget Paid Content Marketing Budget Creation 101

nDash

OCTOBER 26, 2020

Today I work with marketing teams to provide valuable insider insights about HR buyers, personal, first-hand experience with HR programs, practices and systems, and clear, engaging content about the people’s side of business.”. Following 13 years in Emergency Medical Services, I took my writing into the freelance market.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Marketing Insider Group

JANUARY 21, 2020

Budgeting is never a fun process. However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020.

Budget Programs 290

Budget Programs Paid Search Agency Content Marketing Planning 290

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.

Planning 322

Planning Analytics Enterprise Management Work Management 322

DealSignal

FEBRUARY 20, 2024

It’s likely to be another challenging year for Demand Generation professionals, so need to plan for the year and more importantly plan to pivot in the middle of the year. Marketing budgets are increasingly being scrutinized by CFOs to ensure that the spending aligns with the company objectives and delivers measurable impact.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

Litmus

FEBRUARY 8, 2024

They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. Marketing budgets In January 2023, many experts shared dire warnings about the economy. Brands should: Conduct accessibility audits across your email marketing programs.

Marketing Budget 82

Marketing Budget Marketing & Strategy Marketing Strategy Planning 82

Marketing Insider Group

MAY 11, 2021

An example could be, “What marketing qualified leads (MQLs) are most likely to make a purchase this month?”. Collect the right data: Develop a plan for collecting and organizing the data that will give you answers to your questions. Optimizing Future Marketing Campaigns. Adjust and create new models as needed.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

ViewPoint

MARCH 19, 2018

The director of marketing, 20 years into her career, was confronted with a bewildering cornucopia of reports, making her heretofore creative life difficult. She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. So, my advice to this marketer?

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

Walker Sands

MAY 18, 2023

In fact, according to Integrate’s 2023 State of B2B Marketing survey , 22% of B2B marketers plan on cutting Demand Gen spend in 2023, while 25% plan on cutting ABM spend. Reallocate Budget to High-Performance Campaigns The great thing about running ads in Google, Bing, Linkedin, etc., Utilize LinkedIn Lead Gen.

Budget Programs 119

Budget Programs Demand Multi-Touch Attribution CPL 119

Allocadia

MARCH 13, 2020

Three actions marketing organizations can take and how Allocadia can help. As marketers we all wish that we could set our plan and budget at the beginning of the year or quarter and we are able to execute exactly as planned. But even in the best of times, priorities shift, programs fail, and change has to happen.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Practices 52

Marketing Insider Group

AUGUST 3, 2020

An expert round-up on Forbes Agency Council revealed that the majority of B2B business leaders saw incredible results from an ABM program, including improved lead generation, opportunities for personalization, lowered costs, and better relationships with clients. How to Get Sales and Marketing Aligned. Creating strategic content.

Account Based Marketing 338

Account Based Marketing ABM Top of Funnel Lead Ranking 338

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. As a coach , to suggest shifts to current marketing investments that improve performance.

Marketing Mix 102

Marketing Mix Marketing Attribution Lead Ranking Planning 102

Martech

JULY 30, 2021

This shift from a reactive to proactive marketing approach is working well for many B2B companies. Just 13% of companies are at the highest level of adoption, ITSMA and the ABM Leadership Alliance found, while others are expanding their account coverage (20%), experimenting and refining their approach (38%) or planning an ABM strategy (29%).

Account Based Marketing 116

Account Based Marketing Work Management Marketing Management Planning 116

KEO Marketing

OCTOBER 10, 2017

Digital marketing plans for 2018 will consume a large portion of most B2B companies’ entire marketing budgets. The ease of tracking and adjusting mid-campaign, the extensive reach, and the preference by consumers for digital communications, make digital marketing a high priority for 2018.

Marketing Budget Creation 54

Marketing Budget Creation Planning Marketing Plans Marketing Budget 54

KoMarketing Associates

SEPTEMBER 5, 2017

“The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 percent of their marketing budget on social media, they expect to increase this percentage to 12.9 percent of their marketing budget within the next five years.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193