Cost Per Click Reduction Strategy in Google AdWords
MARCH 5, 2017
As an experienced marketing executive, you understand the importance of being visible on search engines; whether it’s via 1 st page organic listings, or as an ad that serves based on a prospect’s query. We’ve seen click costs for many IT clients to be over $50 per click to be within the top 4 positions. Many competitors jack up the price of clicks by bidding high on seed keywords. Your ad must be as relevant to the query as possible.