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Cost Per Click Reduction Strategy in Google AdWords

NuSpark Consulting

The click costs, coupled with perhaps an average conversion rate landing page, and a long lead-to-sale process, can lead to a paid search ROI less than ideal. So for this post, let’s conquer steps to reduce that cost per click, with the goal to generate more clicks within your budget; and ensure those clicks are quality clicks.

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The Keywee Facebook CPC Tracker: December 2019 Update

Anyword

We launched The Keywee Facebook CPC Tracker to help storytellers understand how changes to the Facebook platform affect their daily work. To sign up for future CPC updates, fill out the form below: December Recap. In December, we saw Facebook CPC prices increase by a modest 5.1% You can read past months’ updates here.

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The Keywee Facebook CPC Tracker: April Update

Anyword

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work, based on our analysis of data from hundreds of publishers. In April, we saw publishers setting (and hitting) lofty goals for their paid subscription and membership programs. April Recap.

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The Keywee Facebook CPC Tracker: July Update

Anyword

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. In July, Digiday reported that monthly revenue for LGBT+ publisher PinkNews has tripled in the past year as a result of launching a Snapchat Discover channel and moving to a daily programming schedule.

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The Keywee Facebook CPC Tracker: July Update

Anyword

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. In July, Digiday reported that monthly revenue for LGBT+ publisher PinkNews has tripled in the past year as a result of launching a Snapchat Discover channel and moving to a daily programming schedule.

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The Keywee Facebook CPC Tracker: March Update

Anyword

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. In 2018, the strange pricing trend was largely due to an above-average increase in CPCs in February.

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Use Your Unspent Marketing Budget On Content Marketing For Next Year

Marketing Insider Group

The reason was mainly due to unspent marketing budget. So if you are looking at some unspent budget for the remainder of the year, and facing a “use it or lose it” marketing budget situation, we got you covered! We’re gonna suggest you use your unspent budget on content marketing. Not one lead.