The Point

DECEMBER 6, 2022

Budgeting season is here again, and demand marketers are not immune. How big does your demand gen budget need to be in order to support your organization’s revenue goals in the new year? Alternatively, is the budget you’ve been handed enough to do the job? We prefer to base budgets on MQLs vs. raw inquiries.

Budget Programs 162

Budget Programs Lead Ranking Demand Marketing Qualified Leads 162

B2B Marketing Zone Submitted Articles

OCTOBER 2, 2022

"If you’re still in the earliest stages and need to secure the buy-in and budget to expand your ABM program, I’d like to offer a key piece of advice: ABM is a marathon, not a sprint."

Account Based Marketing 246

Account Based Marketing ABM Budget Programs Buy 246

KoMarketing Associates

OCTOBER 13, 2020

Lack of budget (42.72%), lack of ability to execute (38.51%) and lack of tools/tech (33.01%) remain the top challenges for executing ABM, among marketers who have early stage ABM programs. About 16% stated that they have not yet begun to measure their ROI. The Struggle to Implement an ABM Strategy.

Account Based Marketing 286

Account Based Marketing ABM Marketing Report ROI 286

KoMarketing Associates

SEPTEMBER 16, 2020

14% are only now rolling out their ABM programs. If you have not yet implemented an ABM program, this hesitance among your peers is actually good news. This open-mindedness, driven by a keen need to maximize the results of reduced budgets , may help you motivate team members who had been resistant to ABM before.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Marketing Insider Group

FEBRUARY 13, 2023

For many organizations, ABM isn’t just a program or an initiative — it’s a core component and pillar of their successful go-to-market (GTM) strategy. The research shows that among organizations with active ABM programs, more than one-fourth (28 percent) of the total marketing budget is dedicated to ABM (more for leaders).

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

KoMarketing Associates

OCTOBER 26, 2022

However, most marketers (31%) said that only between 11% and 49% of their marketing budget is dedicated to ABM. Approximately 23% of respondents stated that less than 10% of their budget goes toward ABM. The majority of marketers (33%) also state that they have seen a moderate improvement in their relationship with customers.

Account Based Marketing 216

Account Based Marketing ABM Generation Tactics 216

Marketing Insider Group

NOVEMBER 7, 2022

The reason was mainly due to unspent marketing budget. So if you are looking at some unspent budget for the remainder of the year, and facing a “use it or lose it” marketing budget situation, we got you covered! We’re gonna suggest you use your unspent budget on content marketing. Not one lead.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Salesforce Marketing Cloud

JANUARY 12, 2024

Many small and medium businesses (SMBs) are very familiar with operating with reduced staff and tightened budgets. Here’s how to think about marketing your business on a budget. They say the hardest part of writing is editing; small business marketing on a budget requires the same sort of discipline and economy of thought.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

KoMarketing Associates

JULY 21, 2021

Alchemer and Forrester published the “Why Customer Experience Programs Miss Their Mark” report, and data indicated that most marketers (86%) are going to make improving CX a “high” or “critical” priority over the next 12 months.

Budget Programs 296

Budget Programs Forrester Custom Publishing Marketing & Strategy 296

Act-On

FEBRUARY 16, 2024

And many say that while expectations for ROI are increasing, their budgets are not. Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Hardly seems fair, right? Not bad, right?

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

KoMarketing Associates

AUGUST 4, 2021

Other obstacles include building/strengthening customer relationships in a digital world, and leveraging data to inform more efficient and optimized marketing programs. About 44% said that they are making new technology investments, and 38% stated that they are increasing their defined CX budget.

Marketing Report 296

Marketing Report Budget Programs Advertising Agencies Forrester 296

Oktopost

MARCH 31, 2024

With an impressive cohort of 2,700 advocates, Sarah dives into how she runs their successful advocacy program and how she plans to keep their momentum going throughout 2024. From finding the right balance of content to the types she creates, Sarah dives all in with the best practices you should implement for any advocacy program.

Budget Programs 91

Budget Programs Paid Search Agency Impressions Training 91

KoMarketing Associates

SEPTEMBER 22, 2021

Between budgeting for your content marketing program , executing your strategy, and then measuring the impact of your content, there’s a lot to consider. Content Marketing Budgeting Statistics. This could result in more budget being allocated to content marketing in the future. The State of Marketing Budgets 2021.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Marketing Insider Group

AUGUST 26, 2020

If you don’t measure your Marketing ROI , you’re not likely to get buy-in for the budget increase you want. How you do that depends on whether you have an existing content marketing program. If you haven’t gotten your content marketing program off the ground yet, you won’t have any metrics to show yet. So, show them the money.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives.

Budget Programs 101

Budget Programs Work Management Allocation Product 101

Act-On

NOVEMBER 15, 2023

Returns on speed With content marketing automation, you can reach thousands of people simultaneously with automated programs. The people behind your marketing programs — and automation in particular — are incredibly important. Because, after all, the success of any marketing program ultimately resides with the people.

Marketing Automation Services 225

Marketing Automation Services Marketing Automation ROI Automation 225

Marketing Insider Group

JUNE 22, 2023

Image Source Key Takeaways: Automated marketing software lets you program and test marketing campaigns more easily than ever before. Automated marketing is a system for targeting leads and customers with pre-programmed messages. You lower marketing costs and improve budget allocation. We’ve got the answers here.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

Navigate the Channel

NOVEMBER 21, 2023

It may be time to reach beyond your group of loyal followers and extend your message to a broader audience with a paid social program. When to Consider a Paid Social Media Program So, when should you consider a paid social strategy? FAQs When should I consider a paid social media program for my association?

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Webbiquity

APRIL 14, 2020

Among the findings: 61% of marketers expect at least a modest reduction in their overall marketing budgets for this year, with smaller vendors expecting the biggest declines. overall budgets will be cut). Overall Budget Impacts. Non-tech marketers are more likely (63% vs. 56%) to expect budget declines.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

The Point

FEBRUARY 28, 2023

In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity. By some measures, that may add up to $15 billion of unspent marketing budget every year in the US alone. Define your message. Be realistic.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Act-On

OCTOBER 11, 2023

Growth Marketing Growth Marketing handles “how you sell” — they develop and execute the programs and campaigns that move prospects along their buying journey. This all depends on the size of your content budget and team, the volume of content you produce, and the business goals content marketing is meant to achieve.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Oktopost

MARCH 25, 2024

Gamifying employee advocacy is the key to a successful employee advocacy program. Utilizing both can dramatically enhance engagement in advocacy programs, expanding participation and cultivating a community of passionate brand ambassadors. Prizes are essential for motivation, regardless of your budget. No advocates, big problem.

Budget Programs 75

Budget Programs Training Fulfillment Rules 75

Engagio

NOVEMBER 16, 2023

During these uncertain times, putting your limited marketing budget to the best use to stimulate revenue growth and form better relationships with your best customers becomes even more important. Check out our ROI calculator to estimate the ROI for your ABM program. Taking an account-based approach has many benefits.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

ANNUITAS

DECEMBER 11, 2023

But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. Don’t isolate expectations of ’growth marketing‘ or ‘performance marketing’ to a few programs or processes.”

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? How Much of the Marketing Budget is Allocated to Social Media. This graphic from the report shows the breakdown, but the key takeaway is that 78% of B2B marketers allocate 20% or less of their total marketing budget to social media.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

JUNE 13, 2023

The app offers personalized workout routines and the Nike Plus reward program access. Word-of-mouth marketing and advocacy Brand advocacy is one of the most low-budget marketing methods that drive tangible results. Audit your budget, check the solution’s scalability, and compare its features with other alternatives.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Square 2 Marketing

SEPTEMBER 29, 2023

The last time I wrote a budget article was in December 2021 , so it feels appropriate to circle back around to this very important topic. in October 2022 on budget setting for marketing if you’d rather watch than read. Today, let’s go to a high level and look at your entire marketing budget and potential marketing investment.

Budget Programs 99

Budget Programs Marketing Budget Creation Planning Inbound Marketing 99

Martech

FEBRUARY 21, 2024

This can involve offering loyalty programs, providing exceptional customer service and offering relevant product recommendations. Loyalty program data (redemptions, participation rates, etc.) Monitor participation rates and redemption patterns to identify opportunities for improvement and optimize program offerings.

Marketing AI 92

Marketing AI Optimization Allocation Customer Satisfaction 92

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Quick Takeaways: Although revenue and general spending shrunk, B2B marketing budgets more or less remained intact. Some Good News: B2B Marketing Budgets Appear Unscathed.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Biznology

MAY 10, 2017

As influencer marketing programs become more popular, businesses are wondering how they can create their own influencer programs without emptying their piggy bank to hire influencers experts to do it for them. There’s a reason that 48% of surveyed marketers plan to increase their influencer marketing budgets this year.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

NetLine

FEBRUARY 23, 2023

What to Expect From ABM in 2023 Remarkably, the same challenges B2B marketers faced in 2003 (sales and marketing alignment, customization at scale, measurement, and, of course, budgets) still impede them today. In FY23, a great majority of program leaders expect to increase ABM spending, often by a significant amount.

Account Based Marketing 105

Account Based Marketing Advertising Benchmark ABM Studies 105

Martech

NOVEMBER 21, 2023

Avoid death by a thousand budget cuts. Start looking for entire programs, efforts or activities that could be eliminated. Create an exchange program where people can express their interest in new types of projects. Eventually, you have to do less and it’s your job as a leader to figure out what goes. Skills development.

Allocation 104

Allocation Resources Work Management Marketing Management 104

Martech

APRIL 4, 2024

An example of focused thinking in action is developing an email reactivation program that’s based on strategy, not just when to send a reactivation email. Dig deeper: 9 steps to make an email reactivation program that really works 2. ” A welcome email program is a practical application of this concept.

Email Marketing 85

Email Marketing Effectiveness Work Management Planning 85

Drew Neisser

DECEMBER 22, 2023

Low budget and high ROI expectations? This episode of Renegade Marketers Unite is all about how B2B CMOs are building, optimizing, and tracking ABM programs with low-to-no budget. Tune in as Julie Kaplan of CareMetx , Olga Noha of SplitMetrics , and Julie Feller of U.S. No problem. Tune in! (P.S.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs B2B Sales 52

Hinge Marketing

MAY 22, 2023

How do today’s accounting firms build and utilize their marketing budgets? For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Walker Sands

MAY 18, 2023

While I won’t go into the many reasons why marketing budgets shouldn’t be cut during an economic downturn, I will say that there are plenty of things marketers can do to optimize the budgets they do have, especially when it comes to Demand Gen. When budgets are up and pressure is low, test away. Let’s see what they had to say.

Budget Programs 119

Budget Programs Demand Multi-Touch Attribution CPL 119

Marketri

APRIL 17, 2024

Rather than waste budget on disconnected, arbitrary, reactive tactics, they want experienced marketing professionals to develop a cohesive, strategy-led marketing plan that aligns with their business goals. That’s evident in the questions I get from prospective clients: “How do we know where to invest our budget? Here’s my take.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62