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How to make smart cuts to your Marketing Budget…

The Marketing Blender

Your marketing should pave a road to revenue. At Blender, we organize marketing into the Seven Fundamentals. Trade show. Sales and marketing alignment. For most B2B companies, you should spend on. Digital Marketing. Trade shows. Digital Marketing. Trade show.

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How to calculate and allocate your marketing budget for the next fiscal year in 2020.

The Marketing Blender

The survey also found that marketing spend as a percentage of revenue fluctuates between 6.5% However, companies who want to scale fast are advised to invest 12% to 20% of their overall gross revenue on increasing their marketing efforts. Where to allocate your marketing budget. Need help or recommendations?

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Your guide to building a marketing budget template

The Marketing Blender

If you’re trying to reach professionals for a software service, you’ll want to focus on direct outreach, trade shows, and LinkedIn. Pro Tip: If you are trying out new tactics, consider reserving some of your budget for later. Know Your Competitors’ Marketing Spend .