KoMarketing Associates

MAY 10, 2022

“If they work to compile the budget and build a strategy but are unable to execute the strategy due to leadership questioning individual budget expenses as they come up, the marketing leader will have a difficult time achieving stated goals,” wrote the authors of the report. Investing in Digital Marketing Initiatives.

Marketing Report 252

Marketing Report Marketing Budget Marketing & Strategy Marketing Strategy 252

KoMarketing Associates

MARCH 29, 2022

In turn, overall marketing spending is expected to rise 13.6% Marketers Funnel Budget Toward Social Media Initiatives. As marketers decide how they want to use their budget, previous research suggests that social media is becoming a popular area of investment. over the next 12 months.

Marketing Report 227

Marketing Report Digital Marketing Funnels Marketing Budget CMO 227

KoMarketing Associates

DECEMBER 20, 2017

Marketers are dedicating a large portion of their budgets toward data, but new research shows they are also having to pay for solutions to support their investment, such as data hygiene. By the end of 2017, U.S. firms will have invested more than $20.1 billion on third-party audience data and activation solutions.

Marketing Management 173

Marketing Management Data Hygiene Spending Marketing Report 173

Martech

SEPTEMBER 5, 2023

Dig deeper: The 7 B2B website essentials: What customers want While only 31% of marketing budgets now include allocations for AI, 75% of B2B marketing managers reported increased AI marketing spending from last year. This was the highest increase among all marketing strategies surveyed.

Allocation 116

Allocation Marketing Report B2B Marketing B2B 116

B2B Marketing Directions

JULY 12, 2020

Within the past several days, however, research has been published that provides several important insights about how COVID-19 has affected marketing. And the findings about marketing spending are particularly interesting - and a little surprising. The average change in budget reported by survey respondents was +5.2%.

Budget Management 98

Budget Management Spending CMO Marketing Budget 98

KoMarketing Associates

APRIL 16, 2020

Although social media marketers are not entirely focused on Facebook and Instagram news feeds, they are not giving up on these channels entirely, according to new research. Socialbakers recently published the “Social Media Trends Report,” gathering data from the fourth quarter of 2019. one year later. in July 2019. in July 2019.

Social Media 156

Social Media Marketing Report Facebook Social Marketing 156

KoMarketing Associates

JULY 1, 2020

The COVID-19 outbreak has already been felt across many industries, and new research shows that marketers are shifting their priorities as a result of the pandemic. COVID-19 and Marketing Spend on Google Search. About 34% are increasing their investment in search, while 39% are doing so with paid social.

Marketing Report 156

Marketing Report Planning Webinar Metrics Search Marketing 156

KoMarketing Associates

SEPTEMBER 10, 2020

The pandemic has caused marketers to shift their most-used tactics, and previous research has shown which methodologies are here to stay. Merkle published a special COVID-19 edition of its “Customer Engagement Report,” and statistics suggested that 74% of marketers have ultimately changed their approach to customer content.

Spending 166

Spending Marketing Report B2B Marketing Advertisements 166

KoMarketing Associates

JANUARY 9, 2019

At the moment, the majority of marketers’ social media budget (almost 60 percent) goes toward content creation. This is followed by advertising (approximately 20 percent), staff (nearly 20 percent) and management and reporting tools (less than 10 percent).

Social Media 143

Social Media Spending Customer Surveys Budget Management 143

KoMarketing Associates

DECEMBER 10, 2019

SageFrog recently published the “2020 B2B Marketing Mix Report,” and statistics showed that most B2B marketers (56%) will have at least the same budget to work with in the coming year. About 41% stated that they expect to see an increase in budget as they look to reach their primary goals.

Marketing Report 159

Marketing Report Allocation B2B Marketing B2B 159

KoMarketing Associates

OCTOBER 22, 2018

Previous research shows that the most successful B2B marketers, in particular, are extremely dedicated to content marketing as a way to reach out to their target audience. Just 35 percent of the least successful B2B marketers claim they are dedicated to content marketing.

Spending 153

Spending Budget Management B2B Thought Leadership Content Marketing 153

KoMarketing Associates

JANUARY 31, 2017

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. As a part of their multi-channel strategy, many marketers find success with digital advertising, especially PPC.

Mobile Marketing 120

Mobile Marketing Advertising Benchmark Marketing Report Allocation 120

B2B Marketing Directions

MARCH 13, 2022

For example, the research found that, on average, survey respondents were devoting 27% of their 2021 marketing budget to ABM, and 75% of the respondents expected their ABM budget to increase this year. Seventy-two percent reported that ABM delivers higher ROI than other types of marketing.

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

ViewPoint

JULY 26, 2016

To become like them, you need business rules for follow-up and measurement, and a system to report on results. There is a requirement for enlightened sales managers who have control over their salespeople. And, you need a marketing manager who doesn’t mind being measured for his or her contributions.

Budget Management 120

Budget Management Spending Marketing Management Budget Programs 120

KoMarketing Associates

MAY 24, 2023

Momentive recently published its “2023 Digital Marketing Report,” and statistics indicated that 12% of digital marketers expect their team’s budget to decrease from what it was last year.

Acquisitions 264

Acquisitions Statistics Custom Publishing Marketing & Strategy 264

ClickZ

JULY 12, 2019

A new insights report by McKinsey lays out the future of personalization , how important it is to marketing success, as well as ways businesses can prepare to compete and flourish in this smart new world. The report also has some suggestions as to where brands need to focus in order to be proactive on their personalization journey.

Marketing AI 111

Marketing AI Personalization Paid Search Agency Touchpoints 111

KoMarketing Associates

MARCH 8, 2023

Some marketers are bracing for the impact of an economic downturn, but new research suggests that many of them still expect to increase their spending throughout 2023. WordPress VIP released its “Content Matters 2023 Report,” and data suggested that most marketers (58.4%) expect their content marketing budgets to rise in 2023.

Spending 274

Spending Allocation Marketing Budget Acquisitions 274

Allocadia

NOVEMBER 25, 2020

COVID-19 and the ensuing market-turbulence put marketing teams under a microscope to explain exactly where they are spending and pivoting marketing dollars – and how it is driving business results.

Planning 52

Planning Spending Budget Management Marketing & Strategy 52

chiefmartech

NOVEMBER 26, 2017

Gartner recently released their CMO Spend Survey 2017-2018. The headline of their report: Budgets Recede Amid Demand For Results. After three consecutive years of growth, average marketing budgets at enterprise companies (most of the companies Gartner surveyed have more than $1 billion in revenue) have slipped from 12.1%

Enterprise Management 88

Enterprise Management Budget Programs Budget Management Spending 88

Heinz Marketing

SEPTEMBER 25, 2018

Heinz Marketing and CaliberMind have partnered to deliver the “2018 State of Revenue Marketing” report. Throughout this report, Revenue Marketers are defined as those who are accountable for 30% or more of actual revenue and bookings and are ‘highly confident’ in hitting their revenue goal. Revenue Marketers are 2.5x

Marketing Report 77

Marketing Report Marketing Attribution Forecasting Advertising Agencies 77

The Effective Marketer

FEBRUARY 20, 2013

Ashley Verrill is a market analyst that writes for theSoftware Advice. She has spent the last six years reporting and writing business news and strategy features. This method maps channels and content along your customer journey, then identifies those with the highest rate of success for moving contacts to conversion. Click to Play.

Marketing Attribution 100

Marketing Attribution Lead Ranking Spending Budget Management 100

Martech

OCTOBER 16, 2023

Nearly half (49%) reported feeling “more optimistic” about the U.S. The Marketer Optimism Score, which measures marketer sentiment on a scale of 0 to 100, went from 58.3 By sector, B2C Services companies report the highest rate of optimism, with 72% reporting feeling more optimistic. Marketing spend.

Allocation 113

Allocation Marketing Budget Forecasting Lead Scoring 113

Marketing Insider Group

JANUARY 8, 2024

According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation. Automation of Tasks Some tasks are time-consuming, forcing marketers to focus on minutiae rather than where they’re needed most: strategy.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

KoMarketing Associates

MAY 17, 2022

As B2B marketers expand their list of goals, new research indicates that they are seeing their budgets increase to help them achieve these key objectives. Additionally, the majority (68%) claim that they have seen their budget increase between 2021 and 2022, while 16% say that it has at least stayed the same. over the next year.

B2B Marketing 261

B2B Marketing B2B CMO Statistics 261

ScanmarQED

SEPTEMBER 29, 2019

This Forrester report is about marketing measurement and optimization solutions and is part of a broader publication titled “The Marketing Measurement And Insights Playbook For 2019". For now, you can find the full version here.

Forrester 40

Forrester Features Vendors Marketing Report 40

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. You can access the complete report on the Software Advice blog – no registration required.). (You

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

Marketing Insider Group

NOVEMBER 9, 2020

In some cases, however, marketing spend is up. A survey from Merkle of 400 companies revealed that the majority (52%) are increasing marketing spend. The priority of these dollars was: Adopting new marketing technology. How Do Marketers Spend Their Budgets? Reporting and Metrics.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

KoMarketing Associates

AUGUST 22, 2012

To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec. Online) Marketing Spending on the Rise. Striking a Balance.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

B2B Marketing Directions

NOVEMBER 12, 2023

Moorman and her colleagues typically produce three reports for each U.S. Highlights and Insights Report" - This is a relatively brief and graphically rich report that provides mostly overall survey results and analyzes those results and major marketing trends. with B2B services companies reported being more optimistic.

CMO 70

CMO Customer Surveys Research B2B 70

Metadata

SEPTEMBER 1, 2020

2, 2020 — Metadata.io, the autonomous demand generation company, today announced it was named in the top leadership position in the G2 Summer 2020 Grid® Report for Account-Based Advertising Software. Vendors in both reports are ranked by customer satisfaction and market presence. Drive outcomes today at [link].

Software 52

Software Marketing Analytics Tools Advertisements Advertising 52

Sword and the Script | B2B

NOVEMBER 21, 2023

To understand how analysts factor marketing into their assessment and valuation of the companies they cover. Investments rarely lead to quick wins, so the analyst community is saying that spending on advertising affects a brand far beyond the parameters of a campaign. What did marketing spend to obtain those email addresses?

Cost 93

Cost B2B Thought Leadership Paid Search Agency Customer Surveys 93

The Freeman Company

APRIL 21, 2017

Members of the FreemanXP EMEA team spoke to press outlets including Event magazine, C&IT and Conference News about the results of the Q1 2017 Bellwether report.

Budget Management 40

Budget Management Event Marketing Spending Press 40

Sword and the Script | B2B

APRIL 16, 2024

Among the analysis were the following: “Only slightly over half the start-up firms report conducting systematic marketing. Conducting systematic marketing provides the greatest benefits to the valuations of early B2B start-up firms but is detrimental to the valuations of early B2C start-up firms. You don’t need a lot.

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Allocadia

MARCH 31, 2019

With a large and dynamic budget that was widely distributed across roughly 100 cost centers and numerous managers, the Charles Schwab marketing department knew they needed a better system to track their marketing spend. Allocadia Investment Analytics view. Read now.

Work Management 52

Work Management Marketing Management Allocation Budget Management 52

Allocadia

MARCH 30, 2021

The Problem: Missing Measurements and Budget Management. In 2019 Freshworks’ marketing operations team began streamlining various marketing and operational activities. Finally all of the marketing spend data tracked in Allocadia is fed into a BI platform to represent their returns on their marketing investments (ROMI).

Advertising Channels 52

Advertising Channels ROMI Marketing Budget Budget Management 52

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Marketing Insider Group

NOVEMBER 22, 2021

Google Analytics provides automatic reports that can help make data an integrated part of your routine. How web analytics can help you improve content marketing. Using the Google Analytics platform, you can use behavior overview reports to see total page views, unique page views, and average time on the page. The good news?

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271