Act-On

SEPTEMBER 16, 2024

Additionally, the cost of ongoing maintenance, updates, and technical support can add up, eating into your marketing budget. Opportunity Cost : Sticking with a platform that isn’t aligned with your needs means missing out on more agile, cost-effective alternatives that could better support your marketing strategy.

Marketing Automation Services 147

Marketing Automation Services Marketing Budget Work Management Budget Programs 147

Martech

MAY 12, 2025

Marketing budgets flat-lined at 7.7% of revenue this year, according to The Gartner 2025 CMO Spend Survey released today. That is grim news in the face of a possible recession and the budget cuts that come with it. Fortunately, marketing is one of the leading business functions when it comes to getting ROI from genAI.

Marketing Budget Creation 84

Marketing Budget Creation Marketing Budget Paid Search Agency Marketing AI 84

Marketing Insider Group

FEBRUARY 5, 2024

As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Keen to see how your marketing playbook compares with the industry’s best? Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes?

Paid Content 302

Paid Content Stats Marketing Budget Webinar Metrics 302

Orange Owl Blog

DECEMBER 24, 2024

B2B Marketing Mastering Your B2B Marketing Budget: A Strategic Guide to Success Vivek Goel December 24, 2024 Share : Table of Contents Introduction In todays competitive B2B landscape, marketing plays a pivotal role in driving business growth. What is a B2B Marketing Budget?

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Budget Programs Allocation 52

Martech

OCTOBER 16, 2024

To bridge this gap, marketers must embrace AI and machine learning to gain a full picture of how their campaigns drive both clicks and in-store purchases, unlocking a deeper understanding of true ROI. Marketers should demand better answers to age-old questions like: Which channels are driving not just visits, but purchases?

Marketing AI 124

Marketing AI Marketing Attribution Advertising Channels Allocation 124

Martech

OCTOBER 29, 2021

“Marketing ops is the control center for your martech stack across all marketing activities to campaign performance and profitability,” said James Delande, BrandMaker’s Director of Product Marketing, at our recent MarTech conference. This allows campaigns and other marketing efforts to be monitored and measured.

Budget Management 122

Budget Management Digital Asset Management Enterprise Management Budget Programs 122

Heinz Marketing

NOVEMBER 1, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Are you continually seeking ways to stay ahead of the competition and meet the ever-evolving demands of your customer s? One strategy that has gained significant traction is marketing orchestration. What Does Marketing Orchestration Help Accomplish?

Organization 89

Organization Marketing Automation Services Work Management Marketing Budget 89

Tomorrow People

MARCH 8, 2018

If you wanna be the best marketer with the greatest content marketing strategy in town, you should get a load of this. What’s this content marketing strategy thing all about? The missing element is a clear content marketing strategy. Reduce your marketing budget. Making the leap.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Webbiquity

FEBRUARY 26, 2019

Understanding where your competitors are allocating their spending and how your efforts should evolve as your firm’s revenue increases is vital to your marketing success. Those are among the findings in 300 Marketers Reveal Disruptive Shift in Digital Strategy , a new report from Ignite Visibility.

Allocation 239

Allocation Marketing Budget Planning SEM 239

Martech

MARCH 3, 2025

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. However, the MQL no longer fits this purpose.

Lead Ranking 125

Lead Ranking Marketing Qualified Leads MQL Marketing Attribution 125

Single Grain

MAY 1, 2025

The latest CMO Survey, drawing insights from over 11,000 marketing executives, reveals critical trends shaping marketing budget decisions this year. Key Takeaways Marketing budgets now represent 9.4% in 2024 Digital marketing spending continues to rise , with projected growth of 11.9%

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Allocation 52

Adobe Experience Cloud Blog

APRIL 17, 2018

It would seem that marketing budgets are the first to go on the chopping block when performance isn’t what’s expected in Q1. After marketing budgets saw a modest increase in 2017, Unilever announced for 2018 that it was cutting its ads by 30% and that it was slashing the number of agencies it works with by half.

Marketing Budget 134

Marketing Budget Budget Programs Paid Search Agency Advertising Agencies 134

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing Budget 144

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 144

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. B2B Content Marketing Strategy.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Zoominfo

MARCH 17, 2021

Meanwhile,marketing departments find themselves challenged by how to effectively track ROI and generate more leads. Over 60% of marketers surveyed mentioned increasing their budget over the next 6-months to solve issues related to lead generation and analytics. Application and Network Spending Trends.

Marketing Budget Creation 324

Marketing Budget Creation Planning Zoominfo Paid Search Agency 324

CMSWire

JUNE 11, 2025

The Gist Budget pressures rise. CMOs face tough scrutiny over marketing spend as economic volatility grows. Economic uncertainty, volatility, inflation and shifts in consumer behavior have introduced new challenges that make it harder for chief marketing officers to justify and secure marketing budgets.

Marketing AI 60

Marketing AI Budget Programs Sitefinity Marketing Budget 60

Litmus

SEPTEMBER 9, 2021

Transcript: The ROI of Email Marketing. Email consistently delivers an unmatched return on investment (ROI) every year. We analyzed email programs and their ROI numbers to learn just that. Email ROI continues to be high. For every $1 marketers spend on email marketing, they receive $36 in return.

ROI 145

ROI Email Marketing Advertising Agencies Budget Programs 145

Sprout Social

JUNE 11, 2025

Learn more about rate cards and how your brand can leverage them to improve your overall influencer strategy. An influencer rate card is a document or graphic that outlines the fees an influencer charges for their services. This expanded scope (managing creator relationships, campaign planning, etc.),

Marketing Budget Creation 57

Marketing Budget Creation Planning Marketing Budget Campaigns 57

Heinz Marketing

MARCH 7, 2025

By Carly Bauer , Marketing Consultant at Heinz Marketing A well-structured demand generation strategy is the backbone of consistent pipeline growth. out of 5), according to Heinz Marketings recent Predictable Pipeline Benchmarking analysis. Implement predictive lead scoring models to further refine prioritization.

Lead Ranking 96

Lead Ranking Advertising Benchmark Marketing Attribution Ideal Customer Profiles 96

Valasys

DECEMBER 11, 2024

By eliminating duplicates and inconsistencies, record linkage enhances customer segmentation, enables personalized campaigns, and improves overall marketing effectiveness. Understanding Record Linkage in Marketing What is Record Linkage? Reducing Waste in Marketing Spend Duplicate or incomplete data can inflate marketing costs.

Marketing Budget 40

Marketing Budget Marketing Management Marketing & Strategy Marketing Strategy 40

Content Standard

NOVEMBER 11, 2016

Marketers love their processes. From abstract creative thinking to nitty-gritty marketing budget balancing, we’re constantly searching for patterns to settle into. Its blog didn’t tell stories, it held news and information about software updates. Follow the Money.

Marketing Budget 110

Marketing Budget Marketing Budget Creation Storytelling Budget Programs 110

Zoominfo

AUGUST 3, 2022

All too often, marketing budgets are the first to be scaled back. We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

Litmus

APRIL 18, 2019

If you’re looking to get the most out of your marketing budget, you should invest it in email marketing. Email continues to outperform other marketing channels by a long shot: For every dollar brands invest in email marketing, they receive 42 dollars in return , our research on email marketing ROI shows.

ROI 111

ROI Email Marketing Budget Programs Marketing Budget 111

Zoominfo

MAY 5, 2021

When you start drilling down into who your customer really is, the cost-per-click will increase because the likelihood of conversions drastically increases—but so will the efficiency of your marketing spend. Real-time intent data is the competitive advantage every marketer needs in their 2021 strategy.

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Segmentation Lead Ranking Marketing Qualified Leads Trends 246

Orange Owl Blog

MARCH 16, 2025

Market segmentation and targeting are foundational strategies in B2B marketing, enabling companies to tailor their approaches to specific groups based on shared characteristics. Better Resource Allocation : Companies can allocate marketing budgets effectively by targeting the most profitable segments.

Ideal Customer Profiles 52

Ideal Customer Profiles Segmentation Enterprise Management Work Management 52

The Marketing Blender

APRIL 16, 2020

Our Services. How to make smart cuts to your Marketing Budget…. In a separate article, I’ll teach on Account Based Marketing, which is a strategy for sales and marketing alignment to target your VIP prospects. At Blender, we organize marketing into the Seven Fundamentals. Digital Marketing.

Marketing Budget 76

Marketing Budget Marketing Budget Creation Allocation Advertising Agencies 76

Navigate the Channel

APRIL 10, 2025

Reviewing Marketing budgets for 2025 It is that time of year when many of us in the building material industry are trying to figure out how much to spend on marketing next year. With 2025 being a year where things should finally be on the rebound in most of our market segments how should we plan for growth?

Spending 65

Spending Paid Search Agency Marketing Budget Allocation 65

Marketri

MAY 28, 2025

How do you manage your marketing budget in 2025? How do you scale your marketing to drive growth with limited resources? Are there better alternatives to hiring a full marketing team? And half watched their ROI grow in consecutive years. And many believe in-year budget cuts could be on the horizon.

Top of Funnel 62

Top of Funnel Planning Paid Search Agency Work Management 62

Martech

APRIL 3, 2025

Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. Let’s break down the common mistakes marketers make when boosting campaign performance. You’re optimizing for attention, not intention Marketers spend too much on poorly optimized campaigns.

Top of Funnel 113

Top of Funnel Conversion Cost per Acquisition Lead Ranking 113

Hubspot

FEBRUARY 21, 2018

If only there were a way to organize your answers to all of these questions -- a place where you could enter in estimated costs for all of your line items, and then compare your projected marketing budget to what you actually end up spending. Click here to download your 8 free marketing budget templates.

Budget Programs 101

Budget Programs Marketing Budget Paid Content Marketing Budget Creation 101

Unbound B2B

MAY 12, 2025

How do you break down key differences and know which one to use in your B2B marketing strategy? In this conversation on the Real Talk Real Results podcast , Ram Sahu, Co-founder and CEO of UnboundB2B, shares everything you need to know about effectively implementing demand tactics into your go-to-market strategies.

Marketing Budget Creation 52

Marketing Budget Creation Demand Marketing Budget Sales Qualified Leads 52

Heinz Marketing

FEBRUARY 5, 2025

Companies prioritized market share over profitability, pouring resources into customer acquisition without a clear path to sustainable returns. This was reflected in spending patterns. According to Gartner , global B2B marketing budgets hit 9.5% of company revenue, signaling a more cautious approach to spending.

Ideal Customer Profiles 75

Ideal Customer Profiles Efficiency Marketing Analytics Tools Cost 75

ClearVoice

MAY 7, 2021

What is marketing spend? It’s all of the money your company pays for marketing, including budgets spent on advertising, promotions, content marketing, social media, and any other marketing activities. That phrase is definitely true in the marketing world. Those expenses make up your marketing spend.

Budget Management 88

Budget Management Spending Planning Paid Search Agency 88

Full Circle Insights

JULY 9, 2020

With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets?

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Lead Ranking Planning 98

Metadata

JUNE 3, 2025

To market effectively, you need to know more than just who your audience isyou need to understand the technology they use. Technographic segmentation helps businesses group customers based on the tools, software, and platforms they rely on. These elements help you craft more targeted campaigns and better position your solutions.

Segmentation 52

Segmentation Enterprise Management Marketing Budget Work Management 52

Lead Forensics

MAY 23, 2025

By reviewing these compelling B2B marketing statistics, you’ll get a better sense of whats working, whats not, and where savvy marketers are focusing their efforts in 2025. Content is King Content marketing remains a cornerstone of any successful marketing strategy.

Paid Content 52

Paid Content Statistics Marketing AI B2B Marketing 52

SalesIntel

NOVEMBER 17, 2022

Breakdown of marketing spending between organic and paid channels was most commonly 75% organic – 25% paid, followed by 50% organic – 50% paid. The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. Here are 7 GTM Strategies for EdTech Marketing: 1.

Top of Funnel 98

Top of Funnel Paid Content Marketing Budget Paid Search Agency 98