Allocadia

NOVEMBER 25, 2020

COVID-19 and the ensuing market-turbulence put marketing teams under a microscope to explain exactly where they are spending and pivoting marketing dollars – and how it is driving business results.

Planning 52

Planning Spending Budget Management Marketing & Strategy 52

ClickZ

MARCH 10, 2020

Personalized video enables marketers to combine data and content. Yotam Benami, Idomoo’s Chief Marketing Officer, has over a decade of experience working in the telecommunications, media and entertainment (TME) space. Q) Can you give us a brief insight into your professional journey and how you became the CMO of Idomoo?

CMO 110

CMO Video Marketing Paid Search Agency Personalization 110

Terminus

NOVEMBER 14, 2023

For brand marketers, previously measured on nearly impossible to quantify metrics like impressions and visibility, this is a new challenge. In contrast, digital and demand gen marketers are nearly always responsible for pushing small (or large) marketing budgets to do more. What kind of budget does the department have?

CMO 29

CMO Budget Programs Marketing Budget Allocation 29

B2B Marketing Directions

OCTOBER 10, 2021

This is the second of three posts discussing some of the B2B-specific findings of the August 2021 edition of The CMO Survey. The "Part 1" post discussed the economic outlook of B2B marketers and the state of marketing spending in B2B companies. of their total marketing budget on digital marketing activities.

Digital Transformation 52

Digital Transformation CMO Customer Surveys B2B 52

Pearl Digital Marketing

SEPTEMBER 13, 2019

For example, fractional CMOs or outsourced marketing executives. These for-hire experts include fractional chief marketing officers (CMOs), chief financial officers (CFOs), vice-presidents for human resources, and chief information officers (CIOs). What is a fractional CMO? What does a fractional CMO do?

CMO 75

CMO Enterprise Management Work Management Marketing Management 75

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. The concept of one-to-one or one-to-few marketing is hardly new.

Account Based Marketing 328

Account Based Marketing ABM Work Management Marketing Management 328

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. Sales and marketing alignment.

Marketing AI 103

Marketing AI Contingency Planning Work Management Digital Transformation 103

B2B Marketing Directions

SEPTEMBER 16, 2018

With the beginning of the fourth quarter less than a month away, many B2B companies have already started planning for 2019. Over the next several weeks, marketing leaders will be evaluating how well their existing marketing programs have performed and developing plans for the coming year.

CMO 40

CMO Customer Surveys Trends Planning 40

Customer Experience Matrix

OCTOBER 21, 2010

Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what their roles should be. This affects marketing automation vendors too, since they sell to both sides. The CMO Council generously shared the detailed data with me.

CMO 120

CMO Enterprise Management Work Management Marketing Management 120

Porch Group Media

SEPTEMBER 9, 2020

Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. Martech continues to be a strong category in which CMOs are spending.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Allocadia

APRIL 16, 2019

According to a recent study by Russell Reynolds Associates, CMOs think differently than their C-suite colleagues. Senior marketing executives tend to be more “imaginative,” “unconventional” and “willing to test limits” than CFOs, CEOs, CROs and CIOs. Plan and budget strategically and predict revenue performance.

Planning 40

Planning Work Management Marketing Management Buy 40

Martech

MARCH 18, 2022

Is marketing return-on-investment missing in action ? The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. Brenner came to marketing from sales. “[M]ost he recounted in his blog post , “ What is marketing?

ROI 120

ROI Paid Search Agency Advertising Agencies Planning 120

B2B Marketing Directions

DECEMBER 18, 2016

By this point, most B2B marketers are well into their planning for 2017, and it appears that many marketers will have healthy marketing budgets in the coming year. Several research studies have found that a majority of marketers are expecting their budgets to increase in 2017.

Budget Management 40

Budget Management Spending Account Based Marketing Planning 40

SmartBug Media

FEBRUARY 21, 2024

Effective franchise marketing drives customer acquisition, maintains brand integrity, and facilitates sustainable growth. The combination of brand positioning, lead generation, digital marketing, local advertising, and paid media helps franchisees maximize their marketing efforts while adhering to established brand standards.

Planning 64

Planning Paid Search Agency Marketing Budget Top of Funnel 64

Drew Neisser

DECEMBER 16, 2022

Josh Leatherman has been with Service Express for over a decade, serving the last 6 as CMO as the company has grown from $30 million to $250 million in ARR. But with signs of a recession growing stronger, will that put a pause on their high-growth plans? “We How to maximize marketing spend in the face of budget cuts.

B2B Marketing 52

B2B Marketing Planning B2B Budget Programs 52

Porch Group Media

JULY 6, 2021

With the market becoming more complex and customers demanding a personalized experience, data-driven marketing is the only way forward. In an increasingly complex economy, marketers are more focused than ever on using data-driven insights to better understand their customers and boost their overall competitive advantage.

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Martech

MARCH 2, 2023

Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. What is marketing mix modeling? Marketing mix modeling (MMM) can help answer them.

Marketing Mix 102

Marketing Mix Marketing Attribution Lead Ranking Planning 102

Allocadia

MARCH 31, 2019

Serving B2B markets worldwide, the company designs, develops and sells products and services that provide network infrastructure for networking requirements of service providers, enterprises, governments, and research and public sector organizations worldwide. – Eric Andrews, VP Global Marketing Operations, Juniper Networks.

Budget Programs 40

Budget Programs Enterprise Management Work Management Marketing Budget 40

B2B Marketing Directions

AUGUST 15, 2021

Last month, Gartner released the findings of its CMO Spend Survey, 2021. The survey produced 400 responses from marketing decision makers and influencers located in North America, Europe and the UK. Therefore, this survey primarily captured the perspectives and experiences of marketers in large enterprises.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Allocadia

APRIL 8, 2019

There‘s a little secret most marketers know, but don‘t talk about. According to The CMO Survey of marketers, only 35 percent of decisions are made based on marketing analytics. Just one in three marketing decisions is data-driven. Better budgeting and planning are critical to improving marketing performance.

Planning 40

Planning Budget Programs Marketing Budget Creation Webinar Metrics 40

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. This includes account-based marketing and expanding their pipelines. As we go into 2018 marketers must make data integrity a higher priority.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Allocadia

JULY 9, 2020

AL-InfoSheet-Final.

Budget Management 52

Budget Management Planning Marketing Budget Creation CMO 52

Allocadia

MAY 23, 2023

.” – Tim West, Senior Manager, Marketing Operations, Box “Our journey began when Box committed to Wall Street to eventually become a billion-dollar company.” said Tim West, Senior Manager of Marketing Operations at Box. The CMO reached out to the marketing operations team to ask which campaigns had the best ROI.

Case Study 52

Case Study Case Studies Studies Budget Programs 52

Martech

NOVEMBER 1, 2022

To add to the usual list of challenges marketers and their technology counterparts deal with regularly, we’ve been saddled with: A pandemic. Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. Will marketing tech budgets grow in 2023?

Work Management 108

Work Management Marketing Management Marketing Budget Budget Programs 108

Allocadia

MARCH 30, 2021

The Problem: Missing Measurements and Budget Management. In 2019 Freshworks’ marketing operations team began streamlining various marketing and operational activities. The Solution: Taking Control of Budgeting, Plans, and Measurements. Calculating the ROI of Digital Channels.

Advertising Channels 52

Advertising Channels ROMI Marketing Budget Budget Management 52

Content Standard

JULY 18, 2017

Retail marketing remains a headache for Macy’s, and this struggle to drive business in stores has led to many prominent stores being shut down. Hopes for a turnaround rest largely on the shoulders of Richard Lennox, who became the company’s CMO in May 2016. The efforts are valiant, but the results haven’t come.

Planning 0

Planning Paid Search Agency Peer-to-peer Amazon 0

Adobe Experience Cloud Blog

AUGUST 16, 2018

By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? You’re ready to quickly launch your email marketing initiatives.

Multi-Touch Attribution 113

Multi-Touch Attribution Email Marketing Practices Planning 113

SmartBug Media

OCTOBER 5, 2023

A good KPI dashboard allows a CMO to quickly uncover actionable insights from the data and use those insights to make data-driven decisions that will move the company closer to set goals. Ultimately, as with most things in marketing, the “right” dashboard is the one that helps you reach your goals.

Webinar Metrics 59

Webinar Metrics Lead Ranking Marketing Qualified Leads Top of Funnel 59

Ledger Bennett

JULY 15, 2020

Significant shift in budget since the onset of the pandemic Late last year Gartner published their 2019-2020 CMO Spend Survey , and while budgets had declined a little in 2019, confidence was very high regarding the outlook for 2020. When a crisis hits, a company’s marketing budget is usually the first to go.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Work Management Marketing Management 52

Webbiquity

JULY 27, 2021

CMOs are reporting that marketing budgets are being slashed. Here’s what that means, and practical ideas that go beyond the bad news to how B2B marketers to adapt. in 2021, their lowest point in the history of Gartner’s CMO Spend Survey.” ” Here are five likely impacts of those budget cuts.

CMO 205

CMO Gartner Budget Programs Spending 205

Martech Advisor

JANUARY 16, 2020

The martech landscape is fast evolving, and the marketing technologist’s job is becoming more comprehensive. Considering how McDonald’s dropped the CMO title last year in favor of a dedicated SVP marketing technology, we're exploring such moves in martech. Find out what it means for marketing technologists in 2020.

Planning 93

Planning Enterprise Management Paid Search Agency CMO 93

Hubspot

JANUARY 4, 2021

Marketers are community-minded people. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Virtual Events.

Trends 101

Trends Marketing AI Work Management Planning 101

Allocadia

JUNE 13, 2019

John O’Rourke is Vice President of Strategic Marketing at Host Analytics. With a background in accounting and finance, John has over 30 years of experience in the software industry, including 20 years of experience in EPM Product Marketing at Hyperion Solutions, Oracle and Host Analytics. Annual Budgeting Expense Management Process.

Enterprise Management 40

Enterprise Management Allocation Marketing Budget Creation Budget Programs 40

Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Yet marketers continue to spend heavily on online advertising.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Allocadia

APRIL 3, 2019

The Task: Enable Proper Marketing Investment Management. Today’s marketers are being held to new levels of accountability when it comes to proving the value of their investments and efforts. To market its offerings, the company calls upon more than 250 marketers in over 30 countries around the globe.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Allocation 52