Martech

MAY 12, 2025

Marketing budgets flat-lined at 7.7% of revenue this year, according to The Gartner 2025 CMO Spend Survey released today. That is grim news in the face of a possible recession and the budget cuts that come with it. Paid media continues to dominate marketing spend, accounting for 30.6%

Marketing Budget Creation 83

Marketing Budget Creation Marketing Budget Paid Search Agency Marketing AI 83

Martech

OCTOBER 16, 2024

To bridge this gap, marketers must embrace AI and machine learning to gain a full picture of how their campaigns drive both clicks and in-store purchases, unlocking a deeper understanding of true ROI. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​.

Marketing AI 123

Marketing AI Marketing Attribution Advertising Channels Allocation 123

KoMarketing Associates

MAY 10, 2022

Even though marketers are expected to deliver on a number of objectives across their organization, new research suggests that many still lack control over their own strategy and budget. The majority of respondents (52%) stated that their budget is not tied to their strategy. of the overall budget.

Marketing Report 252

Marketing Report Marketing Budget Marketing & Strategy Marketing Strategy 252

Sword and the Script | B2B

JULY 16, 2024

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. In turn, solution providers have tightened up their belts. Paltry budgets.

Statistics 118

Statistics B2B Marketing B2B Thought Leadership Webinar Metrics 118

Marketing Insider Group

FEBRUARY 5, 2024

As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Keen to see how your marketing playbook compares with the industry’s best? Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes?

Paid Content 302

Paid Content Stats Marketing Budget Webinar Metrics 302

Orange Owl Blog

AUGUST 1, 2024

Fractional Marketing Top 10 Benefits of a Fractional CMO: Detailed Insights with B2B Examples Orange Owl August 1, 2024 Share : Table of Contents A fractional CMO can bring numerous benefits to a B2B business, offering the expertise and strategic insight of a full-time CMO without the associated costs.

CMO 52

CMO Enterprise Management Work Management Marketing Management 52

CMSWire

JUNE 30, 2025

The Gist The budget paradox: Marketing budgets flatlined at 7.7% of company revenue while teams face pressure to invest more in advanced analytics capabilities within hard budget constraints. How marketers approach analytics budgeting has fundamentally changed as a result.

Marketing AI 70

Marketing AI Budget Programs Sitefinity Marketing Budget 70

CMSWire

JUNE 11, 2025

The Gist Budget pressures rise. CMOs face tough scrutiny over marketing spend as economic volatility grows. Economic uncertainty, volatility, inflation and shifts in consumer behavior have introduced new challenges that make it harder for chief marketing officers to justify and secure marketing budgets.

Marketing AI 62

Marketing AI Budget Programs Sitefinity Marketing Budget 62

Single Grain

MAY 1, 2025

As we navigate through 2025, marketing leaders face unprecedented budget allocation challenges amid economic uncertainty, technological disruption, and evolving consumer behaviors. The latest CMO Survey, drawing insights from over 11,000 marketing executives, reveals critical trends shaping marketing budget decisions this year.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Allocation 52

KoMarketing Associates

FEBRUARY 28, 2018

As marketers look ahead to the remainder of the year, those in both the B2B services and B2B product sectors expect their budgets to grow in the coming months. The CMO Survey” from Deloitte, The Fuqua School of Business at Duke, and the American Marketing Association discovered that B2B product marketers expect a 9.3

B2B Marketing 263

B2B Marketing B2B Marketing Budget Creation Marketing Budget 263

Navigate the Channel

APRIL 10, 2025

Reviewing Marketing budgets for 2025 It is that time of year when many of us in the building material industry are trying to figure out how much to spend on marketing next year. With 2025 being a year where things should finally be on the rebound in most of our market segments how should we plan for growth?

Spending 65

Spending Paid Search Agency Marketing Budget Allocation 65

Envy

DECEMBER 23, 2020

Pandemic aside, this is not the first time B2B marketers will face drastic changes to their best intended budget plans. Here are some practical tips to keep you on the right marketing budgeting (and planning) track. Yet B2B marketers have been complaining about “not having enough budget” since the dawn of time.

Marketing Budget Creation 118

Marketing Budget Creation Marketing Budget Planning Allocation 118

KoMarketing Associates

MARCH 29, 2022

Statistics from the 28th edition of The CMO Survey recently suggested that at the majority of organizations, the marketing budget only accounts for 11.8% of the overall budget. In fact, research and development budgets are 7.2% larger, on average, than marketing budgets at most companies.

Marketing Report 227

Marketing Report Digital Marketing Funnels Marketing Budget CMO 227

Adobe Experience Cloud Blog

DECEMBER 20, 2017

Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution.

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

KoMarketing Associates

APRIL 19, 2023

The results of The CMO Survey for March 2023 were recently published by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association. This comes as marketing budgets as a percent of company budgets fall to 12.3%, on average, from 11.8% in February 2022. who claim they are focused on the future.

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

Full Circle Insights

JULY 9, 2020

With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets?

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Lead Ranking Planning 98

chiefmartech

NOVEMBER 26, 2017

Gartner recently released their CMO Spend Survey 2017-2018. The headline of their report: Budgets Recede Amid Demand For Results. After three consecutive years of growth, average marketing budgets at enterprise companies (most of the companies Gartner surveyed have more than $1 billion in revenue) have slipped from 12.1%

Enterprise Management 90

Enterprise Management Budget Programs Budget Management Spending 90

Marketri

MAY 28, 2025

How do you manage your marketing budget in 2025? How do you scale your marketing to drive growth with limited resources? Are there better alternatives to hiring a full marketing team? Interestingly, this same group increased their marketing and operating spend by 2.2 percent during this time.

Top of Funnel 62

Top of Funnel Planning Paid Search Agency Work Management 62

B2B Marketing Directions

JULY 12, 2020

Within the past several days, however, research has been published that provides several important insights about how COVID-19 has affected marketing. And the findings about marketing spending are particularly interesting - and a little surprising. The average change in budget reported by survey respondents was +5.2%.

Budget Management 98

Budget Management Spending CMO Marketing Budget 98

The Marketing Blender

FEBRUARY 9, 2022

Our Services. What is a fractional CMO? If you’re thinking about outsourcing some (or all) of your marketing responsibilities, you may have stumbled upon fractional CMO services. What is a fractional CMO, how are they different from a marketing agency, and how can they support your business?

CMO 98

CMO Paid Search Agency Marketing Budget Creation Marketing Budget 98

B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The CMO Survey is conducted semi-annually, and it provides a wealth of information.

CMO 96

CMO Customer Surveys B2B Gartner 96

B2B Marketing Analytics

NOVEMBER 29, 2020

Among the most interesting trends shaping the modern marketing function is the rise of a new breed of the CMOs called the “Revenue CMO”. The role of the CMO has undergone a radical shift especially in B2B technology companies, which are driving the revolution of this new breed of the CMOs.

CMO 100

CMO Marketing Attribution Multi-Touch Attribution Lead Scoring 100

Heinz Marketing

FEBRUARY 5, 2025

Companies prioritized market share over profitability, pouring resources into customer acquisition without a clear path to sustainable returns. This was reflected in spending patterns. According to Gartner , global B2B marketing budgets hit 9.5% of company revenue, signaling a more cautious approach to spending.

Ideal Customer Profiles 71

Ideal Customer Profiles Efficiency Marketing Analytics Tools Cost 71

B2B Marketing Directions

AUGUST 15, 2021

Last month, Gartner released the findings of its CMO Spend Survey, 2021. The survey produced 400 responses from marketing decision makers and influencers located in North America, Europe and the UK. The mean percentage of revenue allocated to marketing in 2021 is about the same in both B2B and B2C companies.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Crimson Marketing

NOVEMBER 10, 2014

The problem is, by the time you analyze those results, you’ve likely already spent too much—or too little—on marketing. As Lance Walter, CMO of financial intelligence technology company Host Analytics suggests, there is a better way. Marketing Technology Podcasts'

Budget Programs 100

Budget Programs Enterprise Management CMO Planning 100

ClickZ

AUGUST 27, 2019

And yet, our marketing teams were challenged with the complexity of managing multiple marketing budgets maintained in multiple disparate spreadsheets across the globe. Marketing budget management and reporting as top pain point. Enable planning and reporting for both OPEX and MDF in one application.

Budget Management 53

Budget Management Marketing Budget Creation Marketing Budget Network Marketing 53

Marketri

OCTOBER 9, 2024

Fractional marketing is a model that enables growth-minded companies to obtain precisely the marketing skills and expertise needed to meet aggressive goals. It’s a flexible, scalable, and cost-effective approach to structuring the marketing function, using an outsourced team that delivers a high ROI on the marketing spend.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Top of Funnel Sales Management 62

Unbound B2B

MAY 12, 2025

How do you break down key differences and know which one to use in your B2B marketing strategy? In this conversation on the Real Talk Real Results podcast , Ram Sahu, Co-founder and CEO of UnboundB2B, shares everything you need to know about effectively implementing demand tactics into your go-to-market strategies.

Marketing Budget Creation 52

Marketing Budget Creation Demand Marketing Budget Sales Qualified Leads 52

Heinz Marketing

JUNE 11, 2025

For CMOs championing new GTM initiatives, being able to forecast pipeline and revenue with accuracy – and tie marketing spend directly to those future outcomes – is paramount. If sales – with its direct line to revenue – struggles with forecasting accuracy, marketing’s projections can be even more fraught.

Forecasting 54

Forecasting Budget Programs Lead Ranking Top of Funnel 54

Heinz Marketing

JANUARY 29, 2019

I recently hosted our latest invite-only CMO Roundtable in Seattle. We partnered with Allocadia and our topic focused on Finance and Marketing Alignment with the CFO and CMO. Chris Pick , CMO from Apptio and Samantha Bannister , VP of Finance and Operations from Allocadia were the panelists who provided valuable insights.

CMO 68

CMO Marketing Attribution Work Management Marketing Budget 68

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics B2B Marketing 206

Full Circle Insights

NOVEMBER 10, 2020

The economic downturn caused by COVID-19 prompted many companies to cut marketing budgets. B2B marketers have redirected budget dollars previously earmarked for in-person events to digital ads instead, driving a 22% increase in spending on digital channels. One Marketing Team’s Efficiency Success Story.

Marketing Attribution 98

Marketing Attribution Sales Management Lead Ranking Budget Programs 98

B2B Marketing Directions

FEBRUARY 16, 2025

(This month's Research Round-Up features two recent surveys that examine the attitudes and plans of senior marketing leaders. These findings are particularly interesting given that B2C marketers are usually seen as more focused on branding than B2B marketers. Respondents also said that marketing spending increased 5.8%

Customer Surveys 54

Customer Surveys Research Planning Terms and Conditions 54

Martech

OCTOBER 16, 2023

Marketers are feeling much more optimistic this quarter, according to the CMO Survey from Deloitte. The Marketer Optimism Score, which measures marketer sentiment on a scale of 0 to 100, went from 58.3 By sector, B2C Services companies report the highest rate of optimism, with 72% reporting feeling more optimistic.

Allocation 125

Allocation Marketing Budget Forecasting Lead Scoring 125

Martech

NOVEMBER 3, 2021

While there’s no single formula to set an SEO budget , here are some strategies you can leverage to find a number that’s right for your business. Breaking down your marketing budget. If you have an entirely web-based business, you’ll likely spend a greater percentage of your total budget on digital strategies.

Budget Programs 121

Budget Programs Spending Paid Search Agency Marketing Budget 121

Kaon

JULY 10, 2020

.” Boston Consulting Group published a study of major corporations’ performance during and after a downturn that found “companies that injudiciously slash marketing spending often find that they later must spend far more than they saved in order to recover.” ” Spending Smarter.

Paid Search Agency 147

Paid Search Agency Companies Marketing Budget Budget Programs 147

Martech

APRIL 27, 2022

Tools are even giving marketers the ability to predict interactions in order to increase efficiency and allow for real-time adjustments. Data and analytics take the guesswork out of marketing. They help you get more value from your marketing budget (e.g., Key points covered include: What is marketing analytics?

Marketing Attribution 131

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 131