CMSWire

JULY 1, 2025

The Gist Planning is flawed. Traditional marketing plans assume stability but fall apart in fast-changing markets. Marketers should iterate, adapt and seek feedback instead of following fixed paths. Going without a plan would be ridiculous. Here’s why marketers need a more adaptive approach.

Sitefinity 106

Sitefinity Marketing Budget Digital Experience Platform Enterprise Management 106

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. The State of Marketing Budgets 2021.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics B2B Marketing 206

Envy

DECEMBER 23, 2020

How do you plan when your marketing (and beyond) world spins at an unprecedented pace? Pandemic aside, this is not the first time B2B marketers will face drastic changes to their best intended budget plans. Here are some practical tips to keep you on the right marketing budgeting (and planning) track.

Marketing Budget Creation 118

Marketing Budget Creation Marketing Budget Planning Allocation 118

KoMarketing Associates

FEBRUARY 28, 2018

As marketers look ahead to the remainder of the year, those in both the B2B services and B2B product sectors expect their budgets to grow in the coming months. The CMO Survey” from Deloitte, The Fuqua School of Business at Duke, and the American Marketing Association discovered that B2B product marketers expect a 9.3

B2B Marketing 263

B2B Marketing B2B Marketing Budget Creation Marketing Budget 263

Single Grain

MAY 1, 2025

As we navigate through 2025, marketing leaders face unprecedented budget allocation challenges amid economic uncertainty, technological disruption, and evolving consumer behaviors. The latest CMO Survey, drawing insights from over 11,000 marketing executives, reveals critical trends shaping marketing budget decisions this year.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Allocation 52

Orange Owl Blog

AUGUST 1, 2024

Fractional Marketing Top 10 Benefits of a Fractional CMO: Detailed Insights with B2B Examples Orange Owl August 1, 2024 Share : Table of Contents A fractional CMO can bring numerous benefits to a B2B business, offering the expertise and strategic insight of a full-time CMO without the associated costs.

CMO 52

CMO Enterprise Management Work Management Marketing Management 52

Unbound B2B

MAY 12, 2025

What is the difference between demand creation vs demand capture? How do you break down key differences and know which one to use in your B2B marketing strategy? UnboundB2B: How do you break down the key differences between demand creation and demand capture? And how do they fit into an effective B2B marketing strategy?

Marketing Budget Creation 52

Marketing Budget Creation Demand Marketing Budget Sales Qualified Leads 52

Full Circle Insights

JULY 9, 2020

With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets?

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Lead Ranking Planning 98

CMSWire

JUNE 30, 2025

The Gist The budget paradox: Marketing budgets flatlined at 7.7% of company revenue while teams face pressure to invest more in advanced analytics capabilities within hard budget constraints. How marketers approach analytics budgeting has fundamentally changed as a result.

Marketing AI 70

Marketing AI Budget Programs Sitefinity Marketing Budget 70

Adobe Experience Cloud Blog

DECEMBER 20, 2017

It’s planning season, marketers. Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. How much are we spending to launch this new product?

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

Navigate the Channel

APRIL 10, 2025

Reviewing Marketing budgets for 2025 It is that time of year when many of us in the building material industry are trying to figure out how much to spend on marketing next year. With 2025 being a year where things should finally be on the rebound in most of our market segments how should we plan for growth?

Spending 65

Spending Paid Search Agency Marketing Budget Allocation 65

Heinz Marketing

FEBRUARY 5, 2025

Companies prioritized market share over profitability, pouring resources into customer acquisition without a clear path to sustainable returns. This was reflected in spending patterns. According to Gartner , global B2B marketing budgets hit 9.5% of company revenue, signaling a more cautious approach to spending.

Ideal Customer Profiles 71

Ideal Customer Profiles Efficiency Marketing Analytics Tools Cost 71

Crimson Marketing

NOVEMBER 10, 2014

The problem is, by the time you analyze those results, you’ve likely already spent too much—or too little—on marketing. As Lance Walter, CMO of financial intelligence technology company Host Analytics suggests, there is a better way. Marketing Technology Podcasts'

Budget Programs 100

Budget Programs Enterprise Management CMO Planning 100

Marketri

OCTOBER 9, 2024

Fractional marketing is a model that enables growth-minded companies to obtain precisely the marketing skills and expertise needed to meet aggressive goals. It’s a flexible, scalable, and cost-effective approach to structuring the marketing function, using an outsourced team that delivers a high ROI on the marketing spend.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Top of Funnel Sales Management 62

CMSWire

JUNE 11, 2025

The Gist Budget pressures rise. CMOs face tough scrutiny over marketing spend as economic volatility grows. Economic uncertainty, volatility, inflation and shifts in consumer behavior have introduced new challenges that make it harder for chief marketing officers to justify and secure marketing budgets.

Marketing AI 62

Marketing AI Budget Programs Sitefinity Marketing Budget 62

Marketri

MAY 28, 2025

Youre scrutinizing spending across every function, including marketing. How do you manage your marketing budget in 2025? How do you scale your marketing to drive growth with limited resources? Are there better alternatives to hiring a full marketing team? percent during this time.

Top of Funnel 62

Top of Funnel Planning Paid Search Agency Work Management 62

The Marketing Blender

FEBRUARY 9, 2022

What is a fractional CMO? If you’re thinking about outsourcing some (or all) of your marketing responsibilities, you may have stumbled upon fractional CMO services. What is a fractional CMO, how are they different from a marketing agency, and how can they support your business? What is a fractional CMO?

CMO 98

CMO Paid Search Agency Marketing Budget Creation Marketing Budget 98

B2B Marketing Directions

AUGUST 15, 2021

Last month, Gartner released the findings of its CMO Spend Survey, 2021. The survey produced 400 responses from marketing decision makers and influencers located in North America, Europe and the UK. The mean percentage of revenue allocated to marketing in 2021 is about the same in both B2B and B2C companies.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The CMO Survey is conducted semi-annually, and it provides a wealth of information.

CMO 96

CMO Customer Surveys B2B Gartner 96

Heinz Marketing

JUNE 11, 2025

For CMOs championing new GTM initiatives, being able to forecast pipeline and revenue with accuracy – and tie marketing spend directly to those future outcomes – is paramount. If sales – with its direct line to revenue – struggles with forecasting accuracy, marketing’s projections can be even more fraught.

Forecasting 54

Forecasting Budget Programs Lead Ranking Top of Funnel 54

ClickZ

AUGUST 27, 2019

And yet, our marketing teams were challenged with the complexity of managing multiple marketing budgets maintained in multiple disparate spreadsheets across the globe. Marketing budget management and reporting as top pain point. Marketing budget management and reporting as top pain point.

Budget Management 53

Budget Management Marketing Budget Creation Marketing Budget Network Marketing 53

B2B Marketing Directions

FEBRUARY 16, 2025

(This month's Research Round-Up features two recent surveys that examine the attitudes and plans of senior marketing leaders. One group of questions addressed economic and business conditions, and the surveyed CMOs were optimistic about both. Respondents also said that marketing spending increased 5.8%

Customer Surveys 54

Customer Surveys Research Planning Terms and Conditions 54

B2B Marketing Analytics

NOVEMBER 29, 2020

Among the most interesting trends shaping the modern marketing function is the rise of a new breed of the CMOs called the “Revenue CMO”. The role of the CMO has undergone a radical shift especially in B2B technology companies, which are driving the revolution of this new breed of the CMOs.

CMO 100

CMO Marketing Attribution Multi-Touch Attribution Lead Scoring 100

Heinz Marketing

JANUARY 29, 2019

I recently hosted our latest invite-only CMO Roundtable in Seattle. We partnered with Allocadia and our topic focused on Finance and Marketing Alignment with the CFO and CMO. Chris Pick , CMO from Apptio and Samantha Bannister , VP of Finance and Operations from Allocadia were the panelists who provided valuable insights.

CMO 68

CMO Marketing Attribution Work Management Marketing Budget 68

Marketing Insider Group

FEBRUARY 5, 2024

Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI.

Paid Content 302

Paid Content Stats Marketing Budget Webinar Metrics 302

Martech

MARCH 18, 2022

Is marketing return-on-investment missing in action ? The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. Marketing is not about who can talk faster, or close better. Get the daily newsletter digital marketers rely on.

ROI 127

ROI Paid Search Agency Advertising Agencies Planning 127

Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Yet marketers continue to spend heavily on online advertising.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Porch Group Media

SEPTEMBER 9, 2020

According to Gartner’s report, in 2020, technology spend will account for the largest proportion of marketing budgets when compared with media, agencies and in-house labor. Spend is also increasing for digital advertising as consumers head to online channels for information. Read more here. Click here to learn more.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Metadata

NOVEMBER 30, 2020

How’d you do with your marketing budget this year? If you’re anything like me… Every single year, planning and forecasting in marketing teams is already a little bit like jumping in a Delorean and going 88 MPH with 1.21 Add a dose of worldwide pandemic and your 2020 plan is now nothing better than a bad guess.

Marketing Budget 59

Marketing Budget Marketing Budget Creation Budget Programs Work Management 59

Metadata

NOVEMBER 30, 2020

How’d you do with your marketing budget this year? If you’re anything like me… Every single year, planning and forecasting in marketing teams is already a little bit like jumping in a Delorean and going 88 MPH with 1.21 Add a dose of worldwide pandemic and your 2020 plan is now nothing better than a bad guess.

Marketing Budget 59

Marketing Budget Marketing Budget Creation Budget Programs Work Management 59

Ledger Bennett

JULY 15, 2020

Significant shift in budget since the onset of the pandemic Late last year Gartner published their 2019-2020 CMO Spend Survey , and while budgets had declined a little in 2019, confidence was very high regarding the outlook for 2020. When a crisis hits, a company’s marketing budget is usually the first to go.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Work Management Marketing Management 52

Full Circle Insights

NOVEMBER 10, 2020

The economic downturn caused by COVID-19 prompted many companies to cut marketing budgets. B2B marketers have redirected budget dollars previously earmarked for in-person events to digital ads instead, driving a 22% increase in spending on digital channels. Learn what you need to accomplish your marketing goals.

Marketing Attribution 98

Marketing Attribution Sales Management Lead Ranking Budget Programs 98

Martech

NOVEMBER 3, 2021

Breaking down your marketing budget. Recent data suggests that B2C organizations spend an average of 5% to 12% of their revenue on marketing, and B2B puts aside about 8% to 9% of their revenue for marketing spend. Sample SEO budget breakdown. Commit a proportion of your overall marketing budget.

Budget Programs 120

Budget Programs Spending Paid Search Agency Marketing Budget 120

Allocadia

JULY 9, 2020

AL-InfoSheet-Final.

Budget Management 52

Budget Management Planning Marketing Budget Creation CMO 52

Sprout Social

JUNE 24, 2024

In May 2024, it was reported that paid social overtook paid search as having the highest allocation of overall marketing budgets. While this is a strong indicator for media trends in the marketplace, it creates a dilemma and critical question for CMOs that few are equipped to address: “How do we staff against this?”

Paid Content 113

Paid Content Paid Search Agency Paid Social Agency Social Marketing 113

Martech

MARCH 2, 2023

Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. As a forecaster , to predict the outcome that raising or lowering marketing budgets will have on marketing’s contribution to the overall budget.

Marketing Mix 115

Marketing Mix Marketing Attribution Lead Ranking Planning 115

Full Circle Insights

JUNE 16, 2020

Full Circle customers realize huge marketing efficiency gains by following the Full Circle Method, which is a data-centric framework to allocate spend more effectively. It’s a four-part strategy: planning, achieving, optimizing and evaluating. Optimize Your Marketing Mix in Salesforce. Build vs Buy Marketing Analytics.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Enterprise Management 98