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This Week in Content Marketing: Latest Content Marketing Spending Stats Hard to Believe

Content Marketing Institute

” We unpack the latest content marketing spending research – and debate whether or not we can actually believe it. Marketing predictions are back again, and we also discuss why Casper is putting Van Winkle’s to sleep. 06:45): Content Marketing Master Classes – Our multi-city U.S. In this week’s episode.

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Customer Survey: Faster Prospecting, Better Performance with ZoomInfo


With the average sales rep spending just one-third of their workweek actually selling, identifying buyers that have demonstrated strong purchasing intent at the right moment is a critical success factor. ZoomInfo’s world-class platform is helping sales teams navigate today’s markets.

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Marketing Needs to Put Skin in the Game


Make marketing accountable for sourcing revenue is the third of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. In this segment, organizations spend 25 to 40 percent of revenue on marketing.

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What Type of CMO Do You Have?


The exception, as the Fournaise Marketing Group puts it, is the performance of what they term to be “ROI Marketers.” Uneasy questions always loom large for them and the company, such as: What is marketing actually worth? Why spend so much on something that cannot be directly tied to revenue?”.

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Why Isn’t Chief Content Officer a Bigger “Thing” Yet?


In addition, marketers house several creatives who are worried about the impact of AI and machine learning on their creative skillset. Michaels hosts classes for different arts & crafts, teaching interested participants like Susan how to make wreaths, create jewelry, or frame portraits.

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Your Marketing Performance Management Maturity Playbook


60% of marketers are missing the right tools to demonstrate the quantitative impact of marketing spend. It’s one thing to say you want to improve and it’s another to put the work in and become a best in class marketer. Don’t be one of them.

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Visual Art Meets AI-Backed Creative Intelligence

Atomic Reach

Now we're partnering with them to combine their best-in-class visual arts marketing services with our industry-leading ROI-based influencer technology. RAD Visual Arts lets brands collaborate with best-in-class creatives to develop unique products, cultural moments, content, and community.