Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

The Point

FEBRUARY 28, 2023

In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity. Yet industry surveys report that as much as 60 percent of available MDF funds go unused. Define your message. Be realistic.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Hinge Marketing

MAY 22, 2023

How do today’s accounting firms build and utilize their marketing budgets? For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

ANNUITAS

NOVEMBER 29, 2023

The way many CMOs (and the CEOs who hire them) define the scope of the role, how they rationalize their organization and programs and the skill set they seek out to fill the role … are all fundamentally flawed. It’s an approach to organizational design akin to taking the Pragmatic Marketing chart and just circling all of the functions.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Hinge Marketing

JUNE 7, 2021

This is why for the 5th time, the Association for Accounting Marketing (AAM) joined forces with the Hinge Research Institute to conduct the industry’s most comprehensive study on CPA marketing budgets. The timing of this study allows accounting marketers to see the many ways these changes have impacted the industry.

CPA 117

CPA Cost per Acquisition Marketing Budget Marketing Budget Creation 117

Hinge Marketing

JANUARY 26, 2023

From following innovation in marketing technology to supporting their firm’s recruiting campaigns, the list of ways they need to manage their marketing budget increases in complexity every year. Spoiler alert: the research suggests you should NOT cut your marketing budget this year.

Marketing Budget Creation 92

Marketing Budget Creation Marketing Budget Budget Programs Peer-to-peer 92

B2B Marketing Directions

FEBRUARY 5, 2023

Don't Cut Marketing Spending The research by Analytic Partners found that 63% of brands that increased their investment in marketing after the "great financial crisis" of 2008 generated a positive ROI, and those that increased their media investments realized a 17% growth in incremental sales.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Ad Market Expands For Fourth Consecutive, October Climbs 3.2% advertising market recorded a rise in year-over-year ad spending, with a 3.2 October marked the fourth consecutive month that the U.S.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Adobe Experience Cloud Blog

JULY 24, 2020

“The times they are a-changin’ ” With more people working from home than ever before, in-person events replaced with digital experiences, budgets are being rescoped, and brands are focusing more on serving rather than selling. One of the key features is Standard Program Templates and Tokens. You heard right!

Marketo 141

Marketo Lead Ranking Lead Scoring Marketing Qualified Leads 141

B2B Marketing Directions

AUGUST 15, 2021

Last month, Gartner released the findings of its CMO Spend Survey, 2021. The firm hosted a webinar and published a report discussing the findings of this research. The survey produced 400 responses from marketing decision makers and influencers located in North America, Europe and the UK. Image Source: Gartner, Inc.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

B2B Marketing Directions

NOVEMBER 15, 2020

COVID-19 has obviously been the issue of 2020, and these three surveys have provided important insights about how both marketers and buyers have responded to the pandemic. A recent report by Allocadia provides more valuable insights on this topic from a somewhat different perspective. The data was pulled in June.

B2B Marketing 98

B2B Marketing Budget Programs Terms and Conditions Forecasting 98

Inbox Insight

OCTOBER 9, 2023

Greater ROI ABM stands out for its ability to generate a higher ROI compared to other marketing strategies. By focusing on high-value target accounts that are more likely to convert, businesses can optimize their marketing spend and achieve a higher return on investment.

Account Based Marketing 105

Account Based Marketing Sales Qualified Leads Demand Generation High Quality Lead 105

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. As a coach , to suggest shifts to current marketing investments that improve performance.

Marketing Mix 102

Marketing Mix Marketing Attribution Lead Ranking Planning 102

Allocadia

MARCH 31, 2019

Less than five weeks after signing the contract, we had deployed Allocadia to manage almost 200 budgets across 230 users distributed around the globe. – Eric Andrews, VP Global Marketing Operations, Juniper Networks. How can we achieve better return on our marketing investments? “It The Challenge. The Solution.

Budget Programs 40

Budget Programs Enterprise Management Work Management Marketing Budget 40

Martech

JULY 25, 2022

Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake.

Marketing Attribution 103

Marketing Attribution Enterprise Management Work Management Marketing Management 103

Allocadia

MARCH 13, 2020

Three actions marketing organizations can take and how Allocadia can help. As marketers we all wish that we could set our plan and budget at the beginning of the year or quarter and we are able to execute exactly as planned. But even in the best of times, priorities shift, programs fail, and change has to happen.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Practices 52

Allocadia

MAY 23, 2023

“We’ve more than doubled our pipeline-to-spend ratio. Additionally, we’ve had record-setting quarters in terms of total pipeline contribution, despite budgets not going up. The team couldn’t do any sort of analysis on marketing’s financial performance, and was unsure if they were ahead, behind or on track on spend.

Case Study 52

Case Study Case Studies Studies Budget Programs 52

ScanmarQED

MARCH 5, 2024

Both are process related and achievable by any team managing marketing spends. If you want a fast turnaround time on MMM, you need all the partners involved to hold hands and agree to frequent rapid turnaround reporting at or below the granularity needed for modeling.

Marketing Mix 59

Marketing Mix Work Management Budget Programs Marketing Management 59

Marketing Insider Group

DECEMBER 5, 2022

So how do we build the business case for content marketing and answer the content marketing ROI question before we even really get started? It starts by building a strong business case that doesn’t just directly attack people, their teams, or their budgets. Let’s Make Marketing Accountable.

ROI 319

ROI Content Marketing Digital Asset Management Business 319

The Marketing Blender

OCTOBER 7, 2022

Your starter guide to marketing budget software. If you’re like most marketing professionals, then you know that having a well-managed budget is crucial to the success of your campaigns. But what you may not realize is that using marketing budget software can help you save both time and money.

Marketing Budget 52

Marketing Budget Budget Programs Work Management Marketing Budget Creation 52

Lake One

OCTOBER 11, 2023

Sales forecasting, pipeline analysis, and lead scoring can help sales and marketing spend their time more effectively. An AI program or data scientist may be able to assist, but they’re not the ones to ideally make the final decisions. You can use this to understand how prospects feel about the brand.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Top Rank Marketing

JUNE 30, 2023

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

ClearVoice

MARCH 26, 2024

That’s where your marketing program’s key performance indicators (KPIs) come in. Sprout Social: It provides detailed analytics reports, including engagement metrics, audience demographics, and post-performance. Google Analytics Dashboards Google Analytics serves as the backbone of most digital marketing reporting.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

SmartBug Media

OCTOBER 14, 2021

These operations help marketers take control of their marketing initiatives by having clear strategies, processes, and technology to track progress. Implementing marketing initiatives that support your business strategy and customer experiences across different channels, programs, or campaigns is vital to long-term success.

Work Management 105

Work Management Marketing Automation Services Marketing Strategy Marketing & Strategy 105

EveryoneSocial

JUNE 23, 2020

As you begin exploring employee advocacy, one thought that might come to mind is how you will get a budget for it. And besides your growing tech stack, the concept of employee advocacy might be entirely new to you, your managers, or company executives. Budgeting For An Employee Advocacy Platform. Did you know?

Budget Programs 103

Budget Programs Enterprise Management Work Management Marketing Management 103

Allocadia

JUNE 13, 2019

To answer that question it is critical to understand exactly what CFOs expect from Marketing. Annual Budgeting Expense Management Process. Let’s start with the annual budgeting and expense management process – what do CFOs expect from Marketing here?

Enterprise Management 40

Enterprise Management Allocation Marketing Budget Creation Budget Programs 40

Hubspot

JUNE 26, 2019

WordStream reports, for example, that the average small business loses 25% of their PPC budget on wasted spend. If you’re a PPC marketer, you might know how time-consuming these campaigns can be. After the launch, you’ll need to monitor the campaigns, edit aspects of them as necessary, and occasionally adjust your budget.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Adobe Experience Cloud Blog

DECEMBER 20, 2017

It’s planning season, marketers. Gearing up for another fight with finance to spar over the funds you need to fuel next year’s programs and activities? Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% Figure Out How Marketing Spend Aligns with Business Goals.

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

Adobe Experience Cloud Blog

OCTOBER 28, 2019

In today’s fast-paced markets, being data-driven is no longer enough. The current marketing trailblazers realize it’s time to shift their focus away from monthly reports and onto insight-based decisions. Marketing ROI now needs to be thought of right from the outset, and in a closed-loop fashion. Brand awareness.

ROI 106

ROI B2B Thought Leadership Cost per Acquisition Forecasting 106

Engagio

JULY 18, 2018

In January 2018, Engagio conducted a comprehensive survey of more than 1,260 companies to assess trends in B2B marketing. We recently released the results in our ABM Outlook Survey 2018 report. This is an inside look at the state of Account Based Marketing. For other takeaways and insights, download the full report here.

Account Based Marketing 78

Account Based Marketing Budget Programs Planning ABM 78

Valasys

JANUARY 2, 2024

Easy access to data empowers HR teams to develop future workforce plans, predict turnover in critical roles, and design effective programs to improve both employees’ and company’s performance. It helps manage recruitment, time tracking, payroll processing, benefits administration, etc., 42 per user per month billed annually.

Enterprise Management 40

Enterprise Management Work Management Budget Programs Software 40

Allocadia

NOVEMBER 10, 2020

And that’s really where our analytics team comes in and produces these really comprehensive and deep reports, based on the data that we’ve provided and tagged with this unique ID. Autodesk’s marketing organization suffered from the familiar pain point trifecta.

Budget Programs 52

Budget Programs Conference Tagging Budget Management 52

SocialPilot

FEBRUARY 26, 2024

By analyzing your past behavior, preferences, and even the time you spend on certain pages, the store’s AI system can predict what you might like next, making your shopping experience both seamless and enjoyable. Pro Tip: Regularly review AI-generated reports on ad performance. Wouldn’t it be great?

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

B2B Marketing Analytics

AUGUST 2, 2020

As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

ClearVoice

JUNE 24, 2021

According to the Cisco Annual Internet Report (updated last in March 2020), video accounts for 82% of trackable web traffic. A HubSpot survey on content trends supports this general trend, reporting that 54% of consumers in the U.S., Recent Wyzowl research shows that video continues to represent a priority for most marketers.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

KoMarketing Associates

AUGUST 22, 2012

To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec. Online) Marketing Spending on the Rise. Striking a Balance.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Marketing Insider Group

AUGUST 30, 2019

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100