Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 300

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 300

Engagio

NOVEMBER 16, 2023

During these uncertain times, putting your limited marketing budget to the best use to stimulate revenue growth and form better relationships with your best customers becomes even more important. Check out our ROI calculator to estimate the ROI for your ABM program. Taking an account-based approach has many benefits.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

The Point

FEBRUARY 28, 2023

In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity. By some measures, that may add up to $15 billion of unspent marketing budget every year in the US alone. Be realistic.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Martech

APRIL 12, 2023

This is a significant jump in interest from the first half of 2022, when 43% of DTC expected to up their spend. Brands can fit a campaign into a budget of any size. Marketers also have more ways to find their customers on CTV/OTT by partnering with retail media networks. Why we care. First-time advertisers. Measurement.

Planning 104

Planning Spending Marketing Plans Paid Search Agency 104

ANNUITAS

NOVEMBER 29, 2023

The way many CMOs (and the CEOs who hire them) define the scope of the role, how they rationalize their organization and programs and the skill set they seek out to fill the role … are all fundamentally flawed. It’s an approach to organizational design akin to taking the Pragmatic Marketing chart and just circling all of the functions.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

B2B Marketing Directions

DECEMBER 18, 2016

By this point, most B2B marketers are well into their planning for 2017, and it appears that many marketers will have healthy marketing budgets in the coming year. Several research studies have found that a majority of marketers are expecting their budgets to increase in 2017. over the ensuing 12 months.

Budget Management 40

Budget Management Spending Account Based Marketing Planning 40

Top Rank Marketing

JANUARY 5, 2024

[Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 108

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 108

Hinge Marketing

MAY 22, 2023

How do today’s accounting firms build and utilize their marketing budgets? For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Hinge Marketing

JANUARY 26, 2023

From following innovation in marketing technology to supporting their firm’s recruiting campaigns, the list of ways they need to manage their marketing budget increases in complexity every year. Spoiler alert: the research suggests you should NOT cut your marketing budget this year.

Marketing Budget Creation 92

Marketing Budget Creation Marketing Budget Budget Programs Peer-to-peer 92

Marketing Insider Group

NOVEMBER 18, 2020

In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Have a Formal Marketing Plan. Partner with a Marketing Agency. Partner with a Marketing Agency. Spend 10% of Revenue on Marketing.

Resource Management 362

Resource Management Demand Generation Agencies CMS Development Work Management 362

KEO Marketing

FEBRUARY 26, 2015

StrongView recently released the results of its 2015 Marketing Trends Survey, which indicated that the majority (61%) of marketers planned to increase spending on email marketing this year, making this the top target of increased marketing spending for 2015.

Budget Management 48

Budget Management Spending Email Marketing Budget Programs 48

B2B Marketing Directions

FEBRUARY 5, 2023

Don't Cut Marketing Spending The research by Analytic Partners found that 63% of brands that increased their investment in marketing after the "great financial crisis" of 2008 generated a positive ROI, and those that increased their media investments realized a 17% growth in incremental sales.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

Martech

DECEMBER 11, 2023

Now is the time to reset how sales and marketing operate. Many organizations have reduced their budgets, leaving managers to do more with less in 2024. Dig deeper: How to align B2B sales and marketing teams The fix Here are seven areas to fix next year that will reduce costs and improve effectiveness.

Ideal Customer Profiles 121

Ideal Customer Profiles Budget Programs Ad Frequency Work Management 121

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. As a coach , to suggest shifts to current marketing investments that improve performance.

Marketing Mix 109

Marketing Mix Marketing Attribution Lead Ranking Planning 109

Hinge Marketing

JUNE 7, 2021

This is why for the 5th time, the Association for Accounting Marketing (AAM) joined forces with the Hinge Research Institute to conduct the industry’s most comprehensive study on CPA marketing budgets. The timing of this study allows accounting marketers to see the many ways these changes have impacted the industry.

Cost per Acquisition 117

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 117

Adobe Experience Cloud Blog

JULY 24, 2020

“The times they are a-changin’ ” With more people working from home than ever before, in-person events replaced with digital experiences, budgets are being rescoped, and brands are focusing more on serving rather than selling. One of the key features is Standard Program Templates and Tokens. You heard right!

Marketo 141

Marketo Lead Ranking Lead Scoring Marketing Qualified Leads 141

Martech

JULY 25, 2022

Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake.

Marketing Attribution 108

Marketing Attribution Enterprise Management Work Management Marketing Management 108

Heinz Marketing

JANUARY 29, 2019

Too many companies place marketing budget decisions with CFOs without data and analysis. In today’s B2B marketing world, this is unacceptable. Using a model like the SiriusDecisions Demand Waterfall also helps marketers plan the stages where the budget will be used, how, and the intended results.

CMO 62

CMO Marketing Attribution Work Management Marketing Budget 62

Allocadia

MARCH 31, 2019

Less than five weeks after signing the contract, we had deployed Allocadia to manage almost 200 budgets across 230 users distributed around the globe. – Eric Andrews, VP Global Marketing Operations, Juniper Networks. How can we achieve better return on our marketing investments? The Challenge. The Solution.

Budget Programs 40

Budget Programs Enterprise Management Work Management Marketing Budget 40

Inbox Insight

OCTOBER 9, 2023

Greater ROI ABM stands out for its ability to generate a higher ROI compared to other marketing strategies. By focusing on high-value target accounts that are more likely to convert, businesses can optimize their marketing spend and achieve a higher return on investment.

Account Based Marketing 105

Account Based Marketing Sales Qualified Leads Demand Generation High Quality Lead 105

B2B Marketing Directions

AUGUST 15, 2021

Gartner expressly noted that the results of this survey do not represent the market as a whole, but only reflect the sentiments of the respondents surveyed. Marketing Budgets Fall The "headline" finding of the Gartner research points to a significant decline in marketing budgets as a proportion of company revenue.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

B2B Marketing Directions

NOVEMBER 15, 2020

COVID-19 has obviously been the issue of 2020, and these three surveys have provided important insights about how both marketers and buyers have responded to the pandemic. Allocadia provides marketing management and budgeting software, and the 2020 State of Spend report is based on aggregate data from Allocadia's customer base.

B2B Marketing 98

B2B Marketing Budget Programs Terms and Conditions Forecasting 98

Contently

OCTOBER 11, 2022

While marketers have adopted technology that helps optimize their campaigns, they are slower to adopt more advanced technology for a few reasons. The first is their budget. In addition, marketers house several creatives who are worried about the impact of AI and machine learning on their creative skillset.

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Allocadia

MARCH 13, 2020

Three actions marketing organizations can take and how Allocadia can help. As marketers we all wish that we could set our plan and budget at the beginning of the year or quarter and we are able to execute exactly as planned. But even in the best of times, priorities shift, programs fail, and change has to happen.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Practices 52

Allocadia

MAY 23, 2023

“We’ve more than doubled our pipeline-to-spend ratio. Additionally, we’ve had record-setting quarters in terms of total pipeline contribution, despite budgets not going up. The team couldn’t do any sort of analysis on marketing’s financial performance, and was unsure if they were ahead, behind or on track on spend.

Case Study 52

Case Study Case Studies Studies Budget Programs 52

Drew Neisser

DECEMBER 16, 2022

Tune in to this episode to learn the secret to revenue growth, how to maximize marketing spend, and how to build customer advocacy programs in the face of a downturn. How to maximize marketing spend in the face of budget cuts. The post Recession Proof Your B2B Marketing appeared first on The Drew Blog.

B2B Marketing 52

B2B Marketing Planning B2B Budget Programs 52

ScanmarQED

MARCH 5, 2024

Both are process related and achievable by any team managing marketing spends. Having a weekly or monthly data update process makes starting an MMM project much faster and empowers a marketing manager to check spend pacing vs budget or year ago totals.

Marketing Mix 59

Marketing Mix Work Management Budget Programs Marketing Management 59

Marketing Insider Group

MAY 26, 2020

Instead of going dark when clients and prospects need us most – or filling the digital space with the same content, Lisa is advising that marketing teams get creative with their lead gen and demand gen programs, get bold with their brand and involve interactive content. The buyer orientation has changed.

Webinar Metrics 240

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 240

EveryoneSocial

JUNE 23, 2020

As you begin exploring employee advocacy, one thought that might come to mind is how you will get a budget for it. And besides your growing tech stack, the concept of employee advocacy might be entirely new to you, your managers, or company executives. Budgeting For An Employee Advocacy Platform. Did you know?

Budget Programs 103

Budget Programs Enterprise Management Work Management Marketing Management 103

The Marketing Blender

OCTOBER 7, 2022

Your starter guide to marketing budget software. If you’re like most marketing professionals, then you know that having a well-managed budget is crucial to the success of your campaigns. But what you may not realize is that using marketing budget software can help you save both time and money.

Marketing Budget 52

Marketing Budget Budget Programs Work Management Marketing Budget Creation 52

Top Rank Marketing

DECEMBER 1, 2023

B2B Multichannel Marketing: Top Channels, Trends, and Challenges 57 percent of B2B marketers have said that creating an effective strategy is their top obstacle when it comes to multi-channel marketing, while 46 percent pointed to inadequate budgets and resources, with 44 percent noting data quality as a leading challenge — three of numerous findings (..)

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

Marketing Insider Group

DECEMBER 5, 2022

So how do we build the business case for content marketing and answer the content marketing ROI question before we even really get started? It starts by building a strong business case that doesn’t just directly attack people, their teams, or their budgets. Let’s Make Marketing Accountable.

ROI 325

ROI Content Marketing Digital Asset Management Business 325

Lake One

OCTOBER 11, 2023

Sales forecasting, pipeline analysis, and lead scoring can help sales and marketing spend their time more effectively. An AI program or data scientist may be able to assist, but they’re not the ones to ideally make the final decisions. You can use this to understand how prospects feel about the brand.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Allocadia

JUNE 13, 2019

To answer that question it is critical to understand exactly what CFOs expect from Marketing. Annual Budgeting Expense Management Process. Let’s start with the annual budgeting and expense management process – what do CFOs expect from Marketing here?

Enterprise Management 40

Enterprise Management Allocation Marketing Budget Creation Budget Programs 40

Top Rank Marketing

JUNE 30, 2023

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Adobe Experience Cloud Blog

OCTOBER 28, 2019

Simply put, marketers need to reflect on not only what the return was but which program achieved the best return—and use this insight for future decisions. Your metrics need to be actionable and provide insights that inform decisions—rather than simply sound good and justify your marketing spend. Brand awareness.

ROI 106

ROI B2B Thought Leadership Cost per Acquisition Forecasting 106

Engagio

SEPTEMBER 24, 2018

One of the first items on your list: get budget for your ABM program. We get questions around budgeting all the time. Where should this budget come from? That’s why in this edition of Behind the Brilliance, I asked Sam Melnick , VP of Marketing at Allocadia, to join me in a conversation about this important topic.

Budget Programs 84

Budget Programs Account Based Marketing ABM Allocation 84