SmartBug Media

OCTOBER 21, 2020

Getting buy-in from the leadership team for your marketing spend can be a daunting task, especially when marketing has traditionally had a reputation of contributing little to the overall revenue goals of a business. Start with Why. With that in mind, you want to arm yourself with the metrics they care about.

Budget Management 90

Budget Management Spending Sales Qualified Leads Planning 90

KoMarketing Associates

OCTOBER 22, 2018

As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers.

Spending 153

Spending Budget Management B2B Thought Leadership Content Marketing 153

KoMarketing Associates

JANUARY 9, 2019

As marketers continue to see the benefits associated with social media marketing, new research indicates that they remain dedicated to this avenue when looking ahead to the coming months.

Social Media 143

Social Media Spending Customer Surveys Budget Management 143

KoMarketing Associates

DECEMBER 20, 2017

Marketers are dedicating a large portion of their budgets toward data, but new research shows they are also having to pay for solutions to support their investment, such as data hygiene. By the end of 2017, U.S. firms will have invested more than $20.1 billion on third-party audience data and activation solutions.

Marketing Management 173

Marketing Management Data Hygiene Spending Marketing Report 173

ViewPoint

JULY 26, 2016

This means that 75% of the marketing dollars spent on lead generation are wasted. If your company is average, you are only following up 10-25% of the leads you give your salespeople which means you are wasting 75% of your lead generation budget!”. Most companies admit to generating only a 10-25% follow-up of their sales inquiries.

Budget Management 120

Budget Management Spending Marketing Management Budget Programs 120

chiefmartech

NOVEMBER 26, 2017

In the meantime, it’s worth pausing for a moment to reflect that having 22% of enterprise marketing budgets earmarked for “martech” is a testament to just how far the marketing technology industry (and profession!) has come in the past 5 years. In the scheme of things, the world changed quickly.

Enterprise Management 88

Enterprise Management Budget Programs Budget Management Spending 88

Allocadia

NOVEMBER 25, 2020

COVID-19 and the ensuing market-turbulence put marketing teams under a microscope to explain exactly where they are spending and pivoting marketing dollars – and how it is driving business results.

Planning 52

Planning Spending Budget Management Marketing & Strategy 52

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.)

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

BrandMaker Blog

OCTOBER 13, 2021

There is no doubt that there is more pressure than ever before on enterprise marketers to show and deliver ROI for their organizations.

Enterprise Management 52

Enterprise Management Budget Management Organization Spending 52

Allocadia

JULY 9, 2020

AL-InfoSheet-Final.

Budget Management 52

Budget Management Planning Marketing Budget Creation CMO 52

Content Marketing Institute

NOVEMBER 18, 2017

” We unpack the latest content marketing spending research – and debate whether or not we can actually believe it. Marketing predictions are back again, and we also discuss why Casper is putting Van Winkle’s to sleep. For a full list of PNR archives, go to the main This Old Marketing page. How do I subscribe?

Budget Management 82

Budget Management Stats Spending Content Marketing 82

The Effective Marketer

FEBRUARY 20, 2013

Once upon a time, marketers just played the quantities game. Today’s marketer can target prospects to an increasingly granular degree and measure return on spend to the cent. Note: This is a guest post by Ashley Verrill. Well, times have changed.

Marketing Attribution 100

Marketing Attribution Lead Ranking Spending Budget Management 100

B2B Marketing Directions

DECEMBER 18, 2016

In the 2017 edition of the content marketing survey by the Content Marketing Institute and MarketingProfs , 70% of B2B respondents, and 73% of B2C respondents said they expect to create more content in 2017 than they did in 2016.

Budget Management 40

Budget Management Spending Account Based Marketing Planning 40

KEO Marketing

FEBRUARY 26, 2015

StrongView recently released the results of its 2015 Marketing Trends Survey, which indicated that the majority (61%) of marketers planned to increase spending on email marketing this year, making this the top target of increased marketing spending for 2015.

Budget Management 48

Budget Management Spending Email Marketing Budget Programs 48

The Freeman Company

APRIL 21, 2017

Members of the FreemanXP EMEA team spoke to press outlets including Event magazine, C&IT and Conference News about the results of the Q1 2017 Bellwether report.

Budget Management 40

Budget Management Event Marketing Spending Press 40

Allocadia

JULY 21, 2021

Allocadia_Financial_Services_Infosheet_071521.

Budget Management 52

Budget Management Spending Marketing Marketing Budget 52

KEO Marketing

APRIL 30, 2015

Businesses know that digital marketing is increasingly important, and many plan to increase their spending in that area. That makes sense, but the problem is that quite a few of those marketers don’t really know where exactly they should be investing their money or how best to use digital strategies to achieve their goals.

Spending 48

Spending Budget Management Planning Forrester 48

Marketing Insider Group

DECEMBER 10, 2020

Event Budget Management. Event Registration, Marketing, and Promotion. Call for Papers and Content Management. For complex requirements involving multiple teams, consider full-scale project management tools such as: Basecamp. Event Budget Management. Venue Sourcing and Selection. Event Experience.

Marketing Automation Services 349

Marketing Automation Services Marketing Management Planning Process 349

Allocadia

MARCH 30, 2021

The Problem: Missing Measurements and Budget Management. In 2019 Freshworks’ marketing operations team began streamlining various marketing and operational activities. Finally all of the marketing spend data tracked in Allocadia is fed into a BI platform to represent their returns on their marketing investments (ROMI).

Advertising Channels 52

Advertising Channels ROMI Marketing Budget Budget Management 52

KoMarketing Associates

MARCH 8, 2023

Some marketers are bracing for the impact of an economic downturn, but new research suggests that many of them still expect to increase their spending throughout 2023.

Spending 274

Spending Allocation Marketing Budget Acquisitions 274

KoMarketing Associates

MAY 24, 2023

Marketers Anticipate to Spend More as Budgets Rise With many marketers expecting to see an increase in budget, previous research suggests that they are also predicting a rise in spending as the year rolls on.

Acquisitions 264

Acquisitions Statistics Custom Publishing Marketing & Strategy 264

Allocadia

MARCH 31, 2019

With a large and dynamic budget that was widely distributed across roughly 100 cost centers and numerous managers, the Charles Schwab marketing department knew they needed a better system to track their marketing spend. Read now.

Work Management 52

Work Management Marketing Management Allocation Budget Management 52

Martech

OCTOBER 16, 2023

The survey had 316 responses from marketing leaders at for-profit U.S. Marketing spend. Overall, inflationary pressures are still leading to a decrease in marketing spend levels, with 45% of companies reporting this loss. Marketing budget. of company budgets and 9.2% companies, 95.6%

Allocation 118

Allocation Marketing Budget Forecasting Lead Scoring 118

markempa

JANUARY 23, 2006

« Improve your online sales lead tracking | Main | The Lead Generation Advantage for Small Businesses » Marketing Spend Shifting to Below-the-line This article is a little hard to read if you arent up on buzzwords. Link: Marketing Spend Shifting to Below-the-line.

Lead Generation 120

Lead Generation Budget Management Spending B2B Marketing 120

KoMarketing Associates

APRIL 19, 2023

The results of The CMO Survey for March 2023 were recently published by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association. This comes as marketing budgets as a percent of company budgets fall to 12.3%, on average, from 11.8% in February 2022.

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

Allocadia

MARCH 31, 2019

. – Eric Andrews, VP Global Marketing Operations, Juniper Networks. After conducting an employee survey, Juniper Networks identified that marketing budget management and reporting was a top business pain. Allocadia has now become an integral part of the planning, execution and performance management process.

Budget Programs 40

Budget Programs Enterprise Management Work Management Marketing Budget 40

The Point

APRIL 23, 2020

There’s plenty of debate online about the merits of marketing spend in a recession, but the reality is that many B2B firms are currently cutting back on large-scale investment. 10 Things to Do When Marketing Spend is On Hold Click To Tweet. Assess social media strategy. Is your organic social media working hard enough?

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

Sword and the Script | B2B

NOVEMBER 21, 2023

Investments rarely lead to quick wins, so the analyst community is saying that spending on advertising affects a brand far beyond the parameters of a campaign. Think about it this way: if your company truly does content marketing , the right way, with subscriptions , then those email subscribers have value. 100 per email?

Cost 93

Cost B2B Thought Leadership Paid Search Agency Customer Surveys 93

KoMarketing Associates

MAY 17, 2022

However, most marketers still expect to see their digital marketing budget rise by 16.2% Overall marketing spend is expected to rise 13.6% over the next 12 months as organizations show more willingness to invest in digital marketing initiatives. over the next year. This is a notable increase from the 14.3%

B2B Marketing 261

B2B Marketing B2B CMO Statistics 261

Heinz Marketing

APRIL 18, 2023

The way to do this is to have a robust attribution model and clear ROI on marketing initiatives. If the C-Suite can see exactly how marketing dollars become revenue, there will be a much harder conversation when it comes to cutting marketing spend. Vanity metrics like impressions and CTR only get you so far.

Planning 89

Planning CTR Budget Management Spending 89

KoMarketing Associates

AUGUST 9, 2022

When it comes to investing in various channels, previous research suggests that more marketers are beginning to allocate their budgets toward paid ones. Gartner conducted “The State of Marketing Budget and Strategy 2022” report, and data indicated that most digital marketing spend (60%) now goes toward paid channels.

Multi-Channel 236

Multi-Channel Allocation Marketing Report Advertising Channels 236

KoMarketing Associates

MAY 10, 2022

Data from the 28th edition of The CMO Survey indicated that at most organizations, the marketing budget only accounts for 11.8% of the overall budget. However, most marketers expect their digital marketing budget to increase by 16.2% Overall, marketing spending is expected to jump 13.6%

Marketing Report 252

Marketing Report Marketing Budget Marketing & Strategy Marketing Strategy 252

KoMarketing Associates

AUGUST 25, 2021

Despite the challenges that often come with paid search, new research indicates that marketers are still willing to work with this tactic in order to reap the potential benefits. Merkle recently published its “Digital Marketing Report” for the second quarter of 2021. Statistics suggested that marketers’ spend on paid search rose 8.7%

Cost Per Click 284

Cost Per Click Search Marketing Marketing Report Organization 284

EMagine B2B Blog

MARCH 30, 2010

B2Bs will double their online marketing spending between now and 2014, according to Forrester research summarized in a recent BtoBonline article. Last year, interactive marketing spending totaled $2.3 billion; it’s projected to reach $4.8 billion by 2014.

Forrester 40

Forrester Budget Management Spending Online Marketing 40

B2B Marketing Directions

NOVEMBER 12, 2023

Anemic Growth in Marketing Spending The increased optimism regarding economic conditions has not produced a substantial increase in marketing spending. In fact, the survey shows that the growth of marketing spending has been anemic for more than a year. In the Spring 2023 survey, only 32.0% at least not yet.

CMO 70

CMO Customer Surveys Research B2B 70

Heinz Marketing

JANUARY 29, 2019

People, projects, and programs all need close management in order to maintain optimal CAC ratios. Marketing spend as a percentage of revenue. Businesses with aggressive growth goals can have marketing spending levels reach 15% or more of revenues. What is overall marketing spend based on revenues?

CMO 62

CMO Marketing Attribution Work Management Marketing Budget 62

KoMarketing Associates

MARCH 29, 2022

recorded during the same period last year, indicating that organizations are still willing to invest in digital marketing initiatives. In turn, overall marketing spending is expected to rise 13.6% Marketers Funnel Budget Toward Social Media Initiatives. This is an increase from the 14.3% over the next 12 months.

Marketing Report 227

Marketing Report Digital Marketing Funnels Marketing Budget CMO 227