Bidding Fond Farewell to BtoB Magazine

Paul Gillin

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. I have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time.

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9 Key Points & Action Items from BtoB Magazine’s Social Media Report

KoMarketing Associates

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face.

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Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work

Sales Lead Insights

To quickly get up to speed on BtoB marketing automation and the benefits it may bring your company—and to learn about some fast, easy and affordable ways to put it to work—please join us for this Executive Breakfast Briefing: What BtoB marketing Automation is all about, and why you should care.

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Speaking Directly About B2B Direct Marketing With BtoB Magazine

MLT Creative

As much as I rely on blogs and social media for information about B2B marketing, I still look forward to each new issue of BtoB Magazine landing on my desk. MLT Creative B2B Ideas @ Work Blog. Whatever your industry, I’m sure you. Our ideas, musings, thoughts, reviews on b2b marketing topics

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BtoB and BtoC Are Artificial Labels. We Must Shift to PtoP!

ERDM

This statement reflects powerful findings from BtoB and BtoC research conducted by our firm, ERDM , which indicate all-time highs in frustration with poor CX and personalization. Old BtoB and BtoC thinking must evolve to focus on engaging with people —not segments or cohorts.

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B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Automating your marketing through the B2B customer journey: an interview with Rich Herbst

Biznology

When I was working on my MBA years ago, I had in mind a career in strategic marketing, but with some sort of entrepreneurial slant. We work in a model quite different from traditional agencies or consultancies. First, it’s critical to put a sound roadmap in front of the work.

BtoB Leading Edge Virtual Event: 3 Key Marketing Takeaways

Modern B2B Marketing

The bi-annual BtoB Leading Edge Virtual Event is one of the best thought leadership events for marketers focused on driving leads and accerlerating deals for their company. Where we frequently try different tactics and strategies to discover what works best for our company? More work does not necessarily mean better results. By taking a different approach and improving your processes, you can see better results with less work.

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B2B Lead Generation Blog: White Papers and Lead Generation, Key for BtoB Marketers

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

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2013 B2B Content Marketing Awards

The Effective Marketer

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. Winner : Informatica Corp, for “Potential at Work” e-newsletter. ( [link] ).

2013 B2B Content Marketing Awards

The Effective Marketer

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. Winner : Informatica Corp, for “Potential at Work” e-newsletter. ( [link] ). For the list of all winners and original article from BtoB Online, go to [link]. Content Marketing awards b2b btob online content marketing

Year 3! One of Chicago’s Best and Brightest Companies to Work For®

The Mx Group

CHICAGO (July 3, 2018) — For the third year in a row, The Mx Group, a full-service B2B marketing agency, has been named one of Chicago’s Best and Brightest Companies to Work For ®. We make it all work together to help companies attract, convert and retain more customers.

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BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference

Modern B2B Marketing

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.      Incentives can work really well.   I think this may have been because BtoB’s Twitter account is newer and has less of a following, and because they did not promote the event hashtag very much before the event.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

I work for a B2B software company and we do regular email blasts. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

The Mx Group Named One of Illinois’ Best Places to Work for Fifth Year in a Row

The Mx Group

CHICAGO (May 18, 2018) — The Mx Group is very proud to announce that it has been named one of the Best Places to Work in Illinois for the fifth consecutive year. And we make it all work together to help companies attract, convert and retain more customers.

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B2B Lead Generation Blog: Inquiry management and search marketing strategy

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. Contests and giveaways work well on Facebook. Here’s how it works. As a result, most of the wall comments come from people who want to work for UPS.

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B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

B2B Lead Generation Blog: Telemarketing big with Xerox

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

B2B Lead Generation Blog: 10 things marketers will focus on in 2005

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

B2B Case Study: Integrated Marketing Works for Revivio

Anything Goes Marketing

Revivio also concluded that they're work in establishing their brand through online and offline ads (eg: Forbes.com), paid search and newsletters aided the success of this campaign. PS - Hey Revivio - if you see this, I'll take a free stereo (Let's see how well Google works!). Tags: btobonline , revivio , integrated marketing , b2b marketing , btob marketing.

B2B Lead Generation Blog: E-book: Why Naked CRM Doesnt Work

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

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B2B Lead Generation Blog: Direct mail for the complex sale that really works

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The database needs to contain the right people working with in the right companies.

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Trends and Predictions On The Future of Content Marketing [Slides]

Marketing Insider Group

This week I presented at the BtoB Magazine’s Digital Live conference in New York. Mass marketing and promotional advertising techniques just ain’t working and this causing marketers to consider content marketing over advertising.

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Content Marketing is Doomed! (Or, why Las Vegas cookery isn’t all that good anyway)

ViewPoint

He is former East Coast Bureau Chief of Crain''s "BtoB" magazine, and former editor-in-chief of Nielsen''s "Sales & Marketing Management" magazine.

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10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

BtoB Research Defining the Modern Marketer. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. B2B marketers struggle with common challenges.

B2B Lead Generation Blog: Off-Topic: On Selling Ideas in 1776

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

B2B Lead Generation Blog: Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

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B2B Lead Generation Blog: Closed Loop Feedback: The Missing Lead Generation Huddle

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It works wonders! It works wonders!

B2B Lead Generation Blog: B2B Marketing and PR Internship

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

From the group introduction: Search Engine Land is a must-read hub for news and information about search engine marketing, SEO, PPC, and how search engines work such as Google, Yahoo and Microsoft’s Bing. BtoB Marketing.

To finally get over with B2B influencers

Exo B2B

Let’s render to Ceasar the things that are Ceasar’s: it was by reading a blog post by Hervé Monier entitled: “Self-proclaimed influencer, true expert or ambassador: which BtoB influencer are you?” We didn’t choose this title for nothing!

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B2B Lead Generation Blog: Participate in MarketingSherpas IT Marketing Metrics Survey

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I worked as an advisor to MarketingSherpas metrics editor, Stefan Tournquist on the project.

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B2B Lead Generation Blog: Marketing to Small-Medium Businesses Via IT Consultants & Resellers

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

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B2B Lead Generation Blog: Closing the loop to improve lead generation performance

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

B2B Lead Generation Blog: Lead generation for the complex sale (book update)

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I am thrilled to have the major writing work done!

Study Shows SMB Marketers Want to Communicate Value with Metrics

Modern Marketing

BtoB’s study, sponsored by Oracle Eloqua , was based on an online survey fielded in May and June 2013 that generated 204 responses from companies with annual revenues of $25 million to $200 million. Join us for an October 29th webinar with Eloqua customers and BtoB leaders.

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