LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Buzz Marketing for Technology

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Enterprise 2.0

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

I work for a B2B software company and we do regular email blasts. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

What’s your Social Media diet?

Buzz Marketing for Technology

Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work). Blogging Facebook Social Media Social Networking Twitter Web 2.0

Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

Taking time with ex-IBM search guru Mike Moran by BtoB Magazine Carol Krol asks search marketing guru Mike Moran, now with interactive agency Converseon , about how search marketing and social media work together, asking customers to take initiative, and the challenges of b2b social media marketing.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Today, the customer split is 55/45 in favor of B2B clients Read the full case study on BtoB Online at [link] Case study #2: Driving qualified traffic and growing in-house list using emails with videos links Business challenge: Milwaukee Electric Tool Corp.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

You can see a working example on my client, Schulte Building Systems’ site. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category.

Whatever Happened to Marketing Strategy?

Marketing Insider Group

I once worked for a great guy who I was lucky enough to follow up the ranks as he became Chief Marketing Officer of a large company. This was one of my great work-life lessons: never lack a strategy.

Whatever Happened to Marketing Strategy?

Marketing Insider Group

I once worked for a great guy who I was lucky enough to follow up the ranks as he became Chief Marketing Officer of a large company. This was one of my great work-life lessons: never lack a strategy.

B2B Marketing Events Around The World - November 2011

MLT Creative

November 3, Vermont Web Marketing Summit. Burlington, VT: "This summit will serve as a platform to throw insights on new online marketing channels and tools that can be leveraged, exchange ideas on what’s currently being done right, and finally focus on ways to maximize returns on resource investment on the web.". Leeds, UK: Video expert, Steffan Aquarone, lays out the truth about video on the web and much more on the digital media world.

How To Align Marketing With Sales

Marketing Insider Group

In BtoB Magazine , Karen J. Then work with sales to fill those gaps in content and process. Related Posts: The New Marketing Accountability Marketing Leads: Quality Vs. Quantity Confessions Of A B2B Marketer Lead Generation Programs That Work How To Focus On Your Marketing Plan About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. It is a top management responsibility to make this work.

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Best of 2008 (So Far) - Website Design, Part 2

WebMarketCentral

How can you ensure that your site works well on mobile devices as well as conventional browsers? The 4 Essential Elements of Web Design by Spinfield Designer Jason Nester offers highly practical advice (i.e. Flash, widgets and Web 2.0

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 If you’re not getting your story out on the web, you’re probably not getting your story out at all. We’re celebrating the launch of a brand new web site for Kennet.

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