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BtoB and BtoC Are Artificial Labels. We Must Shift to PtoP!

ERDM

This statement reflects powerful findings from BtoB and BtoC research conducted by our firm, ERDM , which indicate all-time highs in frustration with poor CX and personalization. Old BtoB and BtoC thinking must evolve to focus on engaging with people —not segments or cohorts. BtoB and BtoC are artificial labels that get in our way.

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BtoB Leading Edge Virtual Event: 3 Key Marketing Takeaways

Adobe Experience Cloud Blog

The bi-annual BtoB Leading Edge Virtual Event is one of the best thought leadership events for marketers focused on driving leads and accerlerating deals for their company. Shouldn’t we always view Marketing as fun and gratifying? Where we frequently try different tactics and strategies to discover what works best for our company?

BtoB 48
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10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

View the full report. View the full report. BtoB Research Defining the Modern Marketer. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. ” View the full report. View the full report.

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To finally get over with B2B influencers

Exo B2B

Let’s render to Ceasar the things that are Ceasar’s: it was by reading a blog post by Hervé Monier entitled: “Self-proclaimed influencer, true expert or ambassador: which BtoB influencer are you?” ” It’s based on the WHITE Paper by CMIT (the Club of Tech Marketers), associated with the agency Faber Conten.

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Three Requirements as Marketers, Agencies and Publishers Converge

Digital B2B Marketing

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. To keep everyone working together, be prepared to step in as both sheriff and therapist whenever necessary.

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Does Your Brand Experience Align with Customers’ Voices? Elizabeth Arden Shows How

ERDM

Listening” has been the industry buzz word for years and is key to building relationships for both BtoB and BtoC businesses. They must ensure that the actual brand experience and products align with BtoB and BtoC customer’s voices. Elizabeth Arden Goes Inside to Get Insights. That’s cool.

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Social Media Lies, Damn Lies and Statistics

Marketing Insider Group

So briefly, here’s my view. Work your way backwards to the beginning and you will likely move through a contract presented by a sales person, a visit to a website or call from a sales rep, a tradeshow, a website and/or a social media interaction. claim that it influenced their technology buying decision. And misleading.