Exo B2B

JULY 9, 2019

Let’s render to Ceasar the things that are Ceasar’s: it was by reading a blog post by Hervé Monier entitled: “Self-proclaimed influencer, true expert or ambassador: which BtoB influencer are you?” ” It’s based on the WHITE Paper by CMIT (the Club of Tech Marketers), associated with the agency Faber Conten.

BtoB 45

BtoB B2B Social Networks Opinions 45

ERDM

APRIL 4, 2019

How Consumers View Value Findings from over 20,000 hours of in-depth VoC interviews we have conducted indicate that the combination of value and trust drives a strong and lasting customer experience. Some of the BtoB and BtoC research takeaways: Consumers have sharply increased expectations of brands.

Trust Marketing 40

Trust Marketing BtoB Advertising Agencies Opt-out 40

ERDM

JULY 24, 2017

Listening” has been the industry buzz word for years and is key to building relationships for both BtoB and BtoC businesses. They must ensure that the actual brand experience and products align with BtoB and BtoC customer’s voices. Elizabeth Arden Goes Inside to Get Insights. That’s cool.

BtoB 40

BtoB Brand Identity Branding Focus Group 40

KoMarketing Associates

MARCH 7, 2013

BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at https://twitter.com/btobmagazine. Views are my own.” Managing Editor for @Biz_Innovations. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” ” Follow Michael at https://twitter.com/BrennerMichael.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Digital B2B Marketing

APRIL 30, 2012

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. This is one more introduction in a long line of changes that are blurring traditional roles in the marketing landscape.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Ad Agencies BtoB 100

ERDM

OCTOBER 29, 2018

1 There is either high value engagement or NO value engagement It is now the norm to hear from BtoB and BtoC customers of client brands such as IBM, HP, QVC, Gilt and Shinola, that they have higher and higher expectations for CX excellence, and that this is becoming a core expectation ! Here are 3 Tips to help you get it right. #1

Ideal Customer Profiles 56

Ideal Customer Profiles Tips BtoB Paid Search Agency 56

Marketing Insider Group

JUNE 21, 2012

So briefly, here’s my view. claim that it influenced their technology buying decision. Eric Wittlake (@ wittlake ) was quick to hit one of the main issues in his post earlier this week: social is not about selling. I also found the title of the article to be a bit provocative. And misleading. And potentially dangerous.

Social Media 100

Social Media Statistics Media BtoB 100

Marketing Insider Group

APRIL 21, 2011

The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. So how can marketing and PR lead our organizations to better alignment with sales?

PR 100

PR Social Media Social Marketing Planning 100

The Point

JULY 19, 2010

Last week I was interviewed by BtoB Magazine for an article, “Webinars: Are They Worth It?” Webinar ROI can be increased substantially by leveraging the event as an archived recording, made available for on-demand viewing. that appeared online today.

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

ERDM

OCTOBER 29, 2018

1 There is either high value engagement or NO value engagement It is now the norm to hear from BtoB and BtoC customers of client brands such as IBM, HP, QVC, Gilt and Shinola, that they have higher and higher expectations for CX excellence, and that this is becoming a core expectation ! Here are 3 Tips to help you get it right. #1

Ideal Customer Profiles 40

Ideal Customer Profiles Tips BtoB Paid Search Agency 40

markempa

SEPTEMBER 12, 2007

" Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. It’s not a surprise that financial executives still view marketing as an expense, a.k.a. cost center, rather than viewing it as an asset that creates revenue.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Marketing Insider Group

DECEMBER 5, 2013

But the unique insights and point of view you do have should be the focus of content creation. According to BtoB Magazine “Content Marketing” is one of the top priorities for marketing in 2014. Content Marketing is an equal portion of creation, curation and syndication. You can’t have all the answers. Don’t believe me?

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

Webbiquity

NOVEMBER 18, 2014

The marketing team wants to be viewed [as an investment] and have a seat at the table with the C-suite. He has been named to BtoB Magazine’s list of “Who’s Who, Key Thought Leaders, Movers & Shakers” and is a member of the Board of Directors for the Japan America Society of Chicago. Robert Murphy is a Managing Partner at Movéo.

Effectiveness 100

Effectiveness Advertising Agencies BtoB Work Management 100

Buzz Marketing for Technology

OCTOBER 6, 2010

Facebook also overtook Google in page views just recently. It took until this August for them to sustain the page view count and surpass Google for good. 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Will Facebook replace your B2B Marketing email system?

Facebook 100

Facebook Social Networks BtoB Digg 100

ViewPoint

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. I hope you enjoy them: Today's Featured Guests.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

Marketing Insider Group

FEBRUARY 1, 2011

Recently, BtoB Magazine provided a snapshot of a Forrester report that stated that only 8% of companies surveyed feel a tight alignment between marketing and sales. But that’s just my view. The main points: Sales is the customer of marketing. So help them to sell. . Both quality and quantity of leads is important. 16th, 2011.

Planning 100

Planning BtoB Customer Satisfaction Trade Show 100

markempa

OCTOBER 2, 2006

« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

Industrial Marketing Today

JUNE 22, 2012

From BtoB LinkedIn group ). When and where necessary, plug back data from offline interactions for a complete view of marketing’s contributions to industrial sales. Marketing keeps you in sales.” He summed it up brilliantly.

Top of Funnel 60

Top of Funnel BtoB Buying Cycle Advertising Funnels 60

markempa

OCTOBER 11, 2006

« White Papers and Lead Generation, Key for BtoB Marketers | Main | Lead Generation for the Complex Sale » How to Become a Thought Leader and Attract Customers Would you like to be more visible and generate sales leads on a limited budget? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

markempa

JULY 11, 2005

Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum. Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

markempa

MARCH 8, 2006

« Webcast: 8 Critical Success Factors for B2B Lead Generation | Main | Customer Referrals and Your Sales and Marketing Department » Lead generation and the number Many financial executives still view marketing as an expense a.k.a. cost center rather than viewing it as an asset that creates revenue.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Industrial Marketing Today

JULY 29, 2010

Nearly 97% of the respondents viewed customer engagement as very (67%) or somewhat (30%) important. As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 You may want to think again.

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

The report found that almost two-thirds of B2B marketing executives view social media as an “important” channel to interact with customers, partners, and stakeholders. to online publications dedicated to the practice like BtoB Online can testify. There’s too much money being left on the table otherwise.

Social Media 48

Social Media B2B Marketing Social Marketing Advertising Agencies 48

Industrial Marketing Today

MARCH 8, 2011

A recent article by Paul Gillin ( @pgillin ) and published in BtoB Online , caught my attention because it talks about how engineers can have fun while doing serious business. According to Paul’s article, traffic to element14 doubled shortly after “The Ben Heck Show” debuted and page views increased 5X – to more than 500,000 a month.

Communities 60

Communities Peer-to-peer BtoB Sales Qualified Leads 60

markempa

DECEMBER 21, 2006

Many financial executives still view marketing as an expense, a.k.a. cost center, rather than viewing it as an asset that creates revenue. Many financial executives still view marketing as an expense, a.k.a. cost center, rather than viewing it as an asset that creates revenue. Bottom line: its the numbers.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

Industrial Marketing Today

JANUARY 14, 2011

View Joe’s presentation on SlideShare ). In an article published by BtoB Online , Short said, “Once we become trusted, then and only then will the customer contact us; and that’s what we want—highly qualified, self-qualified and urgent prospects. What does all this have to do with investing?

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

markempa

OCTOBER 19, 2006

When inquiries are handed off without being methodically qualified, it doesn’t take the sales department long to start viewing all marketing-generated “leads” with skepticism. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

Marketing Insider Group

JANUARY 24, 2013

BtoBmagazine – BtoB Online – The resource for # marketing strategists. Intel – Intel – A global B2B technology innovations company – news, views and events about global tech innovation. . @ ExploreB2B – Explore B2B – A publishing platform for professionals. Berlin, Germany – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

MLT Creative

DECEMBER 16, 2011

Besides the aerial view of what interests your customers and when, the granular study reveals interesting and sometimes counter-intuitive demographic data that can help refine B2B e-mail messaging. BtoB Magazine. E-mail marketing can be vastly improved by mining data from social networks, writes Kara Trivunovic.

B2B Marketing 40

B2B Marketing B2B BtoB Planning 40

Industrial Marketing Today

OCTOBER 2, 2010

Today, the customer split is 55/45 in favor of B2B clients Read the full case study on BtoB Online at [link] Case study #2: Driving qualified traffic and growing in-house list using emails with videos links Business challenge: Milwaukee Electric Tool Corp.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Adobe Experience Cloud Blog

AUGUST 13, 2012

In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. We selected a venue that had the cool factor - Altitude London with amazing views over the city – somewhere customers really wanted to go to. by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

MLT Creative

MARCH 2, 2012

According to MLT Creative's Director of Buyer Behavior, Vann Morris, eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. Catch your B2B customer's attention with eye tracking.

Mobile Marketing 40

Mobile Marketing B2B Marketing Social Marketing B2B 40

markempa

NOVEMBER 14, 2005

Google (web) Analytics is now free for websites that have less than 5-million page views. Log files can be tied into the database to view how often a visitor clicked on and the attendant click stream (pages visited and in what order). Google (web) Analytics is now free for websites that have less than 5-million page views.

Lead Generation 120

Lead Generation Analytics Generation Google 120

Delivra

OCTOBER 2, 2018

When it comes to B2B marketing, it’s the most effective channel for revenue generation, according to 59% of marketers surveyed by BtoB Magazine. However, it’s important to remember that the deliverable should be well executed and viewed as valuable to your audience. Anything less will be a bad reflection on your brand.

Email Marketing 40

Email Marketing Marketing Automation Services Ad Building Marketing & Strategy 40

Paul Gillin

JULY 15, 2011

That’s why prospects have always viewed case studies with suspicion. The recent example of this disparity ended up embarrassing a prominent PR firm , and I analyzed the story in BtoB magazine. Once the legal department gets involved in approvals, most meaningful content gets sucked out of the article.

Case Studies 50

Case Studies Case Study Studies BtoB 50

markempa

MARCH 2, 2006

What’s your view on the use of email? What’s your view on the use of email? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Listen to Segment 2: Selling to BIG Companies (11:29 min 2.7 MB) Whats the proper role of marketing? Who should do what? What tactics work and which dont? Does it work?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120